Literature Review

Purpose and Scope of the Study

The purpose of the study is to identify the market potential of organic pesticides in Bangalore customers.
It has been noted that there is very limited knowledge on herbal pesticides on the Bangalore people.
This makes us to conduct a market study and also at the same time educating people on the bad effects
of usage of chemical pesticides over the organic pesticides.

Research Methodology

Research methodology is the way to systematically solve the research problems. It describes the
procedure which has been used in the research. Research methodoloy is the back bone of the project
work. It means the way one researcher select this sample and sample size, methods of data collection,
various tools for studying and analyzing the problems with certain objectives and goals in view. The
information is used to identify the marketing opportunities and improve the marketing performance.