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    SANJAYKUMAR PANNEER
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    The document discusses Edward T. Hall's concept of cultural context, specifically high context vs low context cultures. It states that in low context cultures, situational context plays a smaller role in communication and more information needs to be explicitly stated. In contrast, high context cultures highly value nonverbal cues, social cues, and building relationships in communication. Gestures, facial expressions, and body language are important tools for conveying meaning.

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    My Understanding about cultural contexts

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    The document discusses Edward T. Hall's concept of cultural context, specifically high context vs low context cultures. It states that in low context cultures, situational context plays a smaller role in communication and more information needs to be explicitly stated. In contrast, high context cultures highly value nonverbal cues, social cues, and building relationships in communication. Gestures, facial expressions, and body language are important tools for conveying meaning.

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    33 views1 page

    My Understanding About Cultural Contexts

    Uploaded by

    SANJAYKUMAR PANNEER
    The document discusses Edward T. Hall's concept of cultural context, specifically high context vs low context cultures. It states that in low context cultures, situational context plays a smaller role in communication and more information needs to be explicitly stated. In contrast, high context cultures highly value nonverbal cues, social cues, and building relationships in communication. Gestures, facial expressions, and body language are important tools for conveying meaning.

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    3/15/23, 11:48 PM about:blank

    PMAL101: Cross-Cultural Communication


    Unit 8: Theories and Research in Cross-Cultural
    Communication

    What do you understand about how people think and behave across cultural contexts?

    Refer to Figure 2.3 found in this chapter (or within the Resources tab in this activity) and
    provide your views or personal experiences on how people behave in high vs. low
    cultural contexts.
    Response:

    Cultural anthropologist Edward T. Hall is credited with developing the concept of cultural context. His
    idea states that the context of an event describes its stimuli, surroundings, and ambiance. Situational
    context plays a smaller role in the meaning-transmission process in low-context civilizations. They
    believe the audience to be credulous and in need of additional justification. In addition to verbal clues,
    nonverbal cues, social cues, bodily cues, and interpersonal interactions are highly valued in high-
    context cultures. Gestures, facial expressions, voice intonation, body language, and body actions are all
    used as communication tools in high-context societies. Building relationships is crucial for participation
    and communication.

    Word Count: 106

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