K-POP (POPULAR KOREAN) CULTURE IN THE SOCIAL LIFE OF YOUTH IN

PEMALANG

Silmi Alya Khaerinnisa

silmialya1223@gmail.com

This study uses a descriptive qualitative

research method which is supported by primary data sources, namely by interviewing
three teenagers and students with 2 k-pop fans and 1 k-pop fan, this research was
carried out for 3 days. The results of this study are many teenagers who are fans of
the Korean wave seen from the data that k-pop fans from year to year increase. K-pop
entered Indonesia in 2002 because of the holding of the world cup in South Korea
which was broadcast on Indonesian television stations, around 2019-2020 k-pop
boomed in Indonesia and teenagers idolized it both from K-pop, K-drama, Fashion, and
even the treat food. However, many teenagers also love foreign cultures more than
their own, namely Indonesian culture.

PRELIMINARY

Kpop (Korean Pop) which is currently advancing in Indonesia among

teenagers, is one of the influences on the development of technology that is very

advanced today. Korean culture is easily spread throughout the world among

teenagers, which is the cause of the globalization of Korean culture. Cultural

globalization will not be separated from the role of technology today from various

technologies in various intercultural information and can create a new culture that

is loved by many people around the world.

 The era of globalization is an era in which the development of technology

has an impact on various lives in society (Bakhri, S., Dyatmika, T., & Kamal, M. R.

2020). Korean culture is one of the oldest continuous cultures in the world today,

there are some cultural differences which are more shown in south Korea which

was split into North and South Korea but in the beginning, this cultural and

historical heritage was shared in the same way throughout the peninsula in Korean.

Korean culture consists of all of its history, customs, traditions, and beliefs, shaped

by various dynasties, wars, changes in religious beliefs, modernization around the

world, and many other customs and traditions that have been passed down from

generation to generation that have experienced minor changes, the ongoing

tension between North Korea and Korea. The South has been divided into

individual states since 1945.

Korean culture that is currently developing is widespread among teenagers

and can be accepted in society and can produce a Korean wave fever phenomenon.

Korean culture and lifestyle (Hally or Korean Wave) have become a popular culture

that has spread to various countries including Indonesia. Several years ago or at

this time Korean culture or the Korean wave spread to teenagers in Indonesia

around the Pemalang district. K-Pop is not only about music and drama, but K-Pop

with all Korean cultures.

Korean (Korean Wave) Initially Korean dramas were broadcast on

Indonesian television stations, it can make teenagers to adults know pop and start

to like it and some even become fanatical (excessive). Idol groups or solos such as

Super Junior, Girl Generation, EXO, NCT, and many others are very famous and

have many fans in various East Asian or Southeast Asian countries. This culture

operates not only in the fields of music and movies but through fashion and

television such as reality shows and Korean food. Idolizing someone is a natural

thing to happen in society because someone likes idols for several reasons, one of
 which is the Ideal Self in idols, or idolizing someone is an individual's way to find

their identity.

Korean culture currently entering Indonesia is mostly from K-pop and

Kdrama, many teenagers are fond of Korean culture, including KPop which is

currently a trend in Indonesia and this is the Korean Wave trend where all

teenagers follow the trend.

RESEARCH METHODS

This study uses a descriptive qualitative research method which is supported

by primary data sources, namely by interviewing three teenagers and students, by

interviewing 3 people, 2 k-pop fans, and 1 not k-pop fan so that it is easy for

researchers to understand and differentiate. This research was carried out for five

days from 17-21 June 2022, carried out at their respective residences.

RESULTS AND DISCUSSION

Research result

The results of this study are many teenagers who are fans of the Korean wave

seen from the data that k-pop fans from year to year increase. K-pop entered

Indonesia in 2002 because of the holding of the world cup in South Korea which was

broadcast on Indonesian television stations, around 2019-2020 k-pop boomed in

Indonesia and teenagers idolized it both from K-pop, K-drama, Fashion, and even the

treat food. However, many teenagers also love foreign cultures more than their own,

namely Indonesian culture.

The results of this study were conducted by interviewing 3 people, 2 of whom

were fans of K-pop, and 1 was not a fan of K-pop. The preparation of the results of this

study aims to answer the formulation of the problem of k-pop culture in the lives of
teenagers in Pemalang, where teenagers here focus on how the impact of the

influence of k-pop culture on their lives of teenagers.

The participants in this study were 3 people consisting of 2 k-pop fans and 1

non-k-pop fan. Information from participants was obtained to facilitate and

understand the results of the study. In addition, qualitative research also requires the

accuracy of researchers in the results of answers from participants.

The following is a description of information from participants who have been

interviewed:

No Participants Interview result

1. Rifa Aprilla Durotul Aisy is a student He started liking pop when he was

of UIN KH. Abdurahman Wahid in 12th grade in 2021 because he

Pekalongan, who is currently studying was influenced by his friends.

Islamic Broadcasting
Positive Impact: They are happier
Communications Department, is
because they have the pleasure to
currently 19 years old and female.
idolize them and have many
(K-pop fans)
friends from different regions and

the same frequency.

Negative Impact: according to him

there is no negative impact.

2. Kardila Arisanti is a teenager in He started liking K-pop in 2015

Pemalang who is currently 19 years because of BTS' Fire MV (Music

old and female. Video).

(K-pop fans) Positive Impact: Having many

friends of the same frequency and

 the same thought, even though

they are from different countries,

is more challenging with their

struggles.

Negative Impact: Prefers foreign

cultures or foreign cultures to their

own culture.

3. Wuni Nur Anifah is a teenager in Positive Impact: To encourage

Pemalang who is currently 18 years yourself, you can inspire yourself

old and female. to be like your idol.

(Not a K-Pop Fan) Negative Impact: It depends on

ourselves how we idolize him and

the idol figure who is too

obsessed or fanatical and there is

also a god because he is so

fanatical.

Discussion

In the results of this research, researchers can describe the data and research

results that have been related to the problems that have been formulated by

describing how the positive and negative impacts of the influence of k-pop culture on

the social life of teenagers.

To be able to make the results of the research exposure easier to read and

understand, the researchers divided the discussion into two according to the themes

discussed by the participants, namely (1) the Positive Impact of the influence of k-pop
culture on the social life of teenagers, (2) Negative impact of cultural influence K-pop

in the social life of teenagers. The following is an explanation of these sections:

1. The Positive Impact of the Influence of K-Pop Culture on the Social Life of

Teens

Koppers is loyal because as someone who likes their idol, it's not surprising

that they are loyal and loyal to their idol.

Like to save because they know that things related to their idols are not free,

they are also willing to set aside pocket money for a few months to buy

official merchandise or other item or even a concert ticket.

Being a pop makes a lot of interaction with many people from outside the city

and even abroad. This is one positive side of paper being able to expand the

circle of friends.

It can be avoided from juvenile delinquency, many K-Pop fans are still

students or teenagers, and they will avoid juvenile delinquency, such as

wandering the night, inappropriate courtship, etc.

Can learn a foreign language

2. The Negative Impact of K-Pop Culture Influence on Teenage Social Life

It can be wasteful because they always buy anything related to their idol and

including buying official merchandise or other items or even concert tickets

and they don't care about the price.

Makes you forget the time because, with those who are busy scoring their

idols or watching drama, fans can forget the time.

Stuck in a box or room, and don't like to leave the house, they prefer to stream,

watch music and watch dozens of drama episodes.

Fanatics or idolize excessively

 It can add enemies, Fanwars (wars between fellow fans) that often occur in

the pop environment, they also often glorify idols and those who can cause

fan wars.

Indonesia has become the country with the highest number of tweets about

k-pop from July 2020 to June 2021. Conversations about K-pop that dominate on

Twitter globally have reached 7.5 billion tweets from July 2020 to June 2021. The

number has increased by 22, 9% compared to the previous period, tweets about k-pop

were recorded at 6.1 billion. Bangtan Boys (BTS) has become the most talked-about

k-pop artist on Twitter in the past year. Other k-pop artists also talked about a lot this

year are NCT, Blackpink, EXO, and Treasure.

The result of the graph above is the conversation about k-pop that dominates

on Twitter globally, Indonesia is the country with the highest number of tweets about
k-pop from July 2020 to June 2021. And that's a lot of teenagers who are fans of pop

and the influence of pop culture in their lives teenager.

A lot of K-Pop music that enters Indonesia such as Nct, Exo, Ikon, and many

more Korean boy bands and girl groups that enter Indonesia and every time they

release an MV (Masik Video) it is often trending tweeter topics and trending on

Youtube.

CONCLUSION

The results of the research on "K-pop culture in the social life of teenagers" can be

concluded as follows: teenagers who are fans of k-pop tend to be homeschooled and

being a pop makes a lot of communication with people from outside the city and even

abroad. One positive side of the paper can expand the circle of friends and can also

avoid juvenile delinquency, many students and teenagers are fans of kpopers because

by becoming kpopers they will avoid juvenile delinquency, such as night wanderings,

inappropriate courtship, etc. And like to save because they know that things related to

their idols are not free, so they are willing to set aside pocket money for several

months to buy one official item of merchandise or other items or even concert tickets.

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