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CSR TODAY

R N I N O. M A H E N G /2013/48866 n V O LU M E 10 n I S S U E 06 n J A N UA R Y 2023 n P R I C E `100 n TOTA L PA G E S : 52

CHILDREN OF
INDIA’S BURNING
COALFIELDS
DREAM OF A
FIRE-FREE
FUTURE
Coal workers hope education can
help the next generation win cleaner,
healthier jobs in a region that has
been wedded to dirty, dangerous
mining for over a century.

CSR INTERVIEW
An Interaction with Prof. (Dr.) Ajay Rana on the impact of CSR on Education and how Amity
University, Greater Noida Campus and the entire Amity Education Group is making its efforts
to contribute to People, Planet & Society.
CSR TODAY
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INDIAN CENTRE FOR CSR
104, Nirman Kendra, Dr. E Moses Road,
Mahalaxmi Estate, Mumbai -400011.
Tel: +91 22 2490 30 78, +9122 2490 30 82,
+91 22 2495 52 60
publisher’s note

Nations reach ‘historic’


deal to protect nature

N
ations have agreed to pro- species extinction and maintaining
tect a third of the planet for genetic diversity
nature by 2030 in a landmark • “Sustainable use” of biodiversity -
deal aimed at safeguarding essentially ensuring that species and
biodiversity. habitats can provide the services
There will also be targets for they provide for humanity, such as
protecting vital ecosystems such as food and clean water
rainforests and wetlands and the rights • Ensuring that the benefits of re-
of indigenous peoples. sources from nature, like medicines
The agreement at the COP15 UN that come from plants, are shared
biodiversity summit in Montreal, fairly and equally and that indig-
Canada recently - and this is a major enous peoples’ rights are protected
step for future even as we enter 2023. • Paying for and putting resources into
Rajesh Tiwari The deal promises to live in harmony biodiversity: Ensuring that money
Publisher with nature by 2050. and conservation efforts get to
rt@iccsr.org The Kunming-Montreal agreement where they are needed.
is not legally binding but it will require “It is truly a moment that will
signatories to report their progress mark history as Paris did for climate,”
The Kunming-Montreal towards meeting targets such as the Canada’s Minister for the Environment

agreement is not legally protection of 30 per cent of Earth’s


surface by 2030 and the restoration of
and Climate Change Steven Guilbeault
told reporters. The Paris climate deal
binding but it will degraded habitats. saw nations agreeing in 2015 to keep
require signatories to Not everyone is happy with the world temperature rise below 2C.
settlement, or convinced enough has The summit in Montreal had been
report their progress been promised to avert mass extinc- regarded as a “last chance” to put na-
towards meeting tions. Thankfully, research has revealed ture on a path to recovery. Throughout

targets such as the a lot about the best ways to revive and
strengthen biodiversity – the variety
the talks there was division over the
strength of ambition and how to finance
protection of 30 per of life forms, from microbes to whales, the plans.
cent of Earth’s surface found on Earth. One big sticking point was over
UN Secretary General Antonio how to fund conservation efforts in the
by 2030 and the Guterres hailed the deal and said: “We parts of the globe that harbour some
restoration of degraded are finally starting to forge a peace pact of the world’s most outstanding biodi-

habitats. with nature.” versity.


Biodiversity refers to all the Earth’s
The main points include: living things and the way they are con-
• Maintaining, enhancing and restor- nected in a complex web of life that
ing ecosystems, including halting sustains the planet.

January 2023 CSR Today 3


Contents JANUARY 2023 | VOL. 10 | ISSUE 06

PRINTER AND PUBLISHER: Rajesh Tiwari

EDITORIAL
Consulting Editor: M Bose
Executive Editor: Neil Thakkar

INDIAN CENTRE FOR CSR


ADVISORY BOARD
Pankaj Pachauri, Ted McFarland,
Mag. Martin Neureiter, Chandir Gidwani,
Lou Altman, Kingshuk Nag, Toby Webb,
Anil Bajpai, Rajesh Tiwari, Satish Jha,
Amit Chatterjee, Jitendra Bhargava,
Namita Vikas, Dinesh N. Awasthi, Kapil Dev,
Dr. Kamal Kant Dwivedi, Sanjiv Kaura,
Suhel Seth

30 | Cover Story PRODUCTION, CIRCULATION


Children of India’s burning coalfields AND LOGISTICS
Hardik C
dream of a fire-free future
HEAD OFFICE
CSR Today
104, Nirman Kendra, Dr. E Moses Road
CSR INTERVIEW 44 PepsiCo Foundation Mahalaxmi Estate, Mumbai - 400011
26 An interaction with Director launches a special month-long Tel: +91 22 249 03078 / 03082 / 55260
Email: editor@csrtoday.net
General, Amity University, ‘Purna Swachhta Campaign’ Website: www.iccsr.org
Greater Noida in partnership with Recity in
REGIONAL OFFICES
Mathura -Vrindavan
NEW DELHI
CSR NEED Regional Director: V Chopra
35 Fisherfolk are key supporters CSR CONCERN
MUMBAI
for conservation of the 46 Kashmir’s farmers
Executive Vice President: Neil Thakkar
endangered Guitarfish in Goa suffer floods and drought as Circulation: C.R. Tiwari
glaciers melt
Printed, Published and Edited by
CSR OPINION Rajesh Tiwari on behalf of Indian Centre
36 The state is taking back energy 48 India’s women farm workers For Corporate Social Resposibility, Printed
at The Pack-Age, 196-I, Katrak Compound,
suffer job losses from climate
J.S.S. Road, Gaiwadi, Girgaon, Mumbai -
CSR HOPE shocks 400 004 and Published from Indian Centre
38 Indian farmers turn to solar- For Corporate Social Resposibility, 106/A,
Nirman Kendra, Plot No.3, Dr. E. Morses
powered fridges to fight food waste CSR CONCERN Road, Mahalaxmi Estate, Mahalaxmi,
50 Sea-level rise ‘may cross two Mumbai 400 011.
Editor: Rajesh Tiwari
CSR POSITIVE metres by 2100’
40 Solar power saves US$34
Disclaimer
billion in fossil fuel costs for Asian The publisher, authors and contributors reserve their
rights in regards to copyright of their work. No part of
countries this work covered by the copyright may be reproduced or
copied in any form or by any means without the written
REGULARS: consent. The publisher, contributors, editors and related
parties are not responsible in any way for the actions or
CSR INITIATIVE 03 Publisher’s note results taken by any person, organisation or any party on
basis of reading information, stories or contributions in
this publication, website or related product. Reasonable
42 How an Indian start-up 05 CSR News care is taken to ensure that CSR Today articles and other
information on the web site are up-to-date and accurate as
is creating young sustainability 19 News You Can Use possible, as of the time of publication, but no responsibil-
ity can be taken by CSR Today for any errors or omissions
leaders 20 CSR India United contained herein.

4 CSR Today January 2023


CSR News
TATA Projects, CSIR-IIP ink MoU for
Clean Energy Solutions
T
ATA Projects Limited, one of construction sites, in our efforts to CSIR - Indian Institute of
the infrastructure compa- decarbonize the hard to abate engi- Petroleum is located at Dehradun
nies inked a Memorandum neering and construction industry. and dedicated to R&D in the hy-
of Understanding (MoU) with the As part of the Tata Group’s com- drocarbon sector. Its charter is to
Council of Scientific and Industrial mitment to the planet, our shift to provide competitive and sustainable
Research – Indian Institute of cleaner alternate energy remains at technologies and products to meet
Petroleum (CSIR – IIP) to collaborate our core, and we look at continuous the requirements of the ever-grow-
and work together towards ensuring collaboration between academia and ing energy sector and develop capac-
clean energy solutions. industry, to find innovative path- ity and capability in new energy
As part of this endeavor, clean ways to that goal.” areas such as bio-, hydrogen and
energy solutions such as room tem- solar energy and
perature bio-diesel produced from their innovative
CSIR-IIP shall be used across some of combinations.
Tata Projects’ ongoing sites. Further, The Tata
the partnership will also actively ex- Sustainability
plore utilization of by-product Green Group (“TSG”)
Diesel from the existing DILSAAF™ serves as a
(Drop-In Liquid Sustainable Aviation Centre of
Fuel and Automotive fuel) Pilot Plant Excellence and
at CSIR-IIP’s campus in Dehradun nodal resource
and proposed commercial scale dem- on sustainability
onstration unit in Tata Projects’ fleet. for Tata group
Construction and infrastructure companies. It
remains one of the largest industry has, since its for-
sectors in India. Thousands of light mation in 2014,
and heavy vehicles, including vari- been partnering
ous types of construction equipment (L to R) Dr Anjan Ray, Director - CSIR-IIP and Mr Vinayak Pai, Managing with Tata group
– both small and large – are utilized Director - TATA Projects Ltd signing the MoU companies to
during project execution. If even a embed sustain-
portion of these vehicles and equip- Dr Anjan Ray, Director - CSIR-IIP, ability in their business strategies
ment are migrated from diesel to a affirmed that “CSIR-IIP is excited and transition them to a low carbon
cleaner energy source, the shift will to progress this partnership with scenario. The Tata Group recently
ensure lower emissions and a more Tata Projects Ltd as a specific thrust outlined a transformative vision on
sustainable future for the sector and within the ambit of our initiatives sustainability which envisages the
the planet. with Tata Sustainability Group. Group becoming Net Zero by 2045.
Mr Vinayak Pai, Managing The MoU aligns well with our The Tata group has been ranked as
Director – Tata Projects Ltd, said, mandate to reduce India’s energy the top Sustainability Leader in Asia
“We are proud to partner with imports and enhance national Pacific and the only Asian company
CSIR- Indian Institute of Petroleum, self-reliance by repurposing waste to appear among the top 15 corpo-
in taking their indigenous, sustain- and under-utilized local renewable rates globally as per the GlobeScan
able, bio-based technologies to our carbon resources.” Sustainability Leaders Survey, 2022.

January 2023 CSR Today 5


CSR > NEWS

SAGE Foundation adds UnLtd


India’s incubation program to
its portfolio
T
he Shahani Academic and under-privileged Indian youth, to solving India’s social problems – this
Global Empowerment make them job-ready and secure is a natural extension of the work
Foundation (SAGE employment in the BFSI sector, with we have already been doing, and we
Foundation), the non-profit arm of support from Thadomal Shahani now look forward to helping social
The Shahani Group, has announced Centre For Management. Till date, entrepreneurs and NGO founders in
that effective January 2023, it will they have trained over 12,000 youth realising their vision for the better-
take over the brand and operations and have successfully placed over ment of Indian society. UnLtd India
of UnLtd India, a leading Indian in- 90% of its graduates with leading and Anshu Bhartia have already
cubator for social enterprises, from Indian companies, such as Deloitte, done some really excellent work
Social Entrepreneurs Foundation Accenture, HDFC, Kotak & others in the past decade and a half. We
India (SEFI). SAGE Foundation will Combining these job skilling and intend not only to continue these
now incubate social startups and incubation activities under one efforts but also to scale up the opera-
NGOs in addition to the work it roof allows sharing of resources tions exponentially.”
already does towards upskilling low- to reduce costs and enhance scal- Discussing the announcement,
income youth for white-collar jobs. ability. Transitioning the brand and Anshu Bhartia, CEO, UnLtd India,
As part of their efforts to scale up operations of an incubator from one said, “UnLtd India has been com-
the operations of UnLtd India, SAGE non-profit, Social Entrepreneurs mitted to supporting passionate
Foundation intends to incubate 1500 Foundation India (SEFI), to another, individuals who want to solve a
social entrepreneurs, Founders of SAGE Foundation, is the first such pressing social need through entre-
NGOs/ Social Enterprises over the transaction of its kind in the Indian preneurship. Our commitment is to
next 5 years. non-profit sector. It could serve as a help an individual in their journey
UnLtd India was one of the first model to other non-profits looking to of becoming an entrepreneur and
incubators to support early-stage consolidate their operations. an idea to a sustainable high impact
social entrepreneurs and Founders Commenting on the develop- organisation. Scaling our work using
of NGOs / Social Enterprises across ment, Dr. Akhil Shahani, MD, SAGE technology, partnerships, eco system
India. Over the last 14 years, it has Foundation, The Shahani Group, resources, at the most optimal cost
incubated 318 social entrepreneurial TSCFM, and ask.CAREERS, said, “We were key considerations for our
ventures, including Phool, Arpan, are thrilled to bring UnLtd India long term continued impact, meet-
FUEL and many others. Its incu- into our fold, and become a part ing a deeply underserviced need.
batees have impacted 19.5 million of their amazing journey. At SAGE Transitioning the brand and it’s
lives and raised more than Rs. 30 Foundation, we have been tackling work to SAGE Foundation led by Dr.
billion until now. UnLtd India sup- the pressing social issue of empow- Shahani, a Founding and Governing
ports young organisations across ering under-resourced youth with Board Member of UnLtd India was
the spectrum, from livelihoods, the education and skills that will a no brainer. The team of UnLtd
climate change, education to gender, enable them to obtain sustainable India and I are very excited that the
and inclusive development. These livelihoods so that they may uplift organisation will be scaling under
organisations are built on ideas their and their families lives through the umbrella of The Shahani Group
that will lead to increase in income white collar employment, which of- and with Akhil’s leadership. This
and or reduce the vulnerability of fers job security and better incomes, will ensure that UnLtd India’s focus
underserved communities and the as opposed to the daily wage jobs on supporting social entrepreneur-
environment as a whole. they would otherwise have to take. ship will not be diluted and that the
SAGE Foundation has been By adding UnLtd India’s brand organisation will be able to help
working tirelessly to provide and its operations, we have fur- many more social enterprise and
key in-demand industry skills to ther deepened our commitment to NGO founders every year.”

6 CSR Today January 2023


CSR < NEWS

Dabur joins hands with CIFOR-ICRAF to promote


agroforestry and trees outside forests in India
I
ndia's leading Science-based
Ayurveda company Dabur India
Limited joined hands with the
Center for International Forestry
Research (CIFOR) and World
Agroforestry (ICRAF) to roll out a
mega initiative aimed at improving
trees, fruits, medicinal and aro-
matic plantation practices on farms,
outside forests areas, using agrofor-
estry across Uttar Pradesh, Haryana,
Rajasthan, Odisha, Andhra Pradesh,
Assam and Tamil Nadu.
The initiative, which will play a
critical role in increasing the tree
cover outside demarcated forest
areas and on farmlands, will go a
long way towards helping India to
achieve climate mitigation targets Rajasthan, Tamil Nadu, and Uttar
in the forestry sector, while also sup- Pradesh. The initial phase of the col-
porting sustainable livelihoods laboration with Dabur will be initi-
for communities. ated through the TOFI Program.
“At Dabur, Nature is the life- Dr Ravi Prabhu, Director General
line of our business. With a range a.i., ICRAF said: “We are glad to col-
of products based on nature and laborate with India’s leading science-
natural ingredients, we depend on based Ayurveda company-Dabur
nature’s bounty to deliver on our India Limited. Through this partner-
promise of delivering holistic health ship, we look forward to develop-
& well-being to every household. planting material for the selected ing a partnership through which
Managing natural resources sustain- plant species. smallholders and tree growers in
ably comes naturally to us and we CIFOR-ICRAF is leading the participating states are enabled to
encourage the same across our value implementation of the Trees Outside produce the kinds of tree-based raw
chain. Dabur is proud to be part- Forests in India (TOFI) Program, materials required by Dabur. This
nering with CIFOR-ICRAF on boost- which is a five-year joint initia- will not only help in augmenting the
ing agroforestry and trees outside tive of the United States Agency for livelihoods of the smallholders but
forests. This is a step forward in our International Development (USAID) will also promote sustainable pro-
Environment Sustainability strategy and the Ministry of Environment, duction and harvesting of tree-based
of preserving ecosystems and halt- Forest and Climate Change products of medicinal value while
ing land degradation the accelerated (MoEFCC), Government of India supporting India’s larger develop-
loss of biodiversity,” Dabur India Ltd under the bilateral agreement on ment goals and NDC targets.”
Chief Executive Officer Mr. Mohit Sustainable Forestry and Climate Other priority activities under
Malhotra said. Adaptation. The main goal of the the agreement include developing
Under this project, Dabur will TOFI program is to significantly a business model through which
focus on the domestication of expand the area under trees outside Dabur can buy back the final
selected medicinal tree species and forests thereby, enhancing liveli- produce from the community; and
medicinal plants, besides establish- hoods and ecosystem services in the developing optimum harvesting pro-
ing satellite nurseries in states to seven participating states- Andhra tocols for commercially important
ensure the availability of quality Pradesh, Assam, Haryana, Odisha, medicinal plants.

January 2023 CSR Today 7


CSR > NEWS

Sustainable Travel takes Center


Stage during Amadeus Hackathon
S
ustainability in travel was the travelers when the weight of their and an opportunity to be a catalyst
focus of Amadeus’ worldwide luggage remains below an airlines’ for positive change. Against this
hackathon, which saw more luggage allowance. This helps airlines background, the company´s environ-
than 2,500 student registrants. The reduce the amount of fuel they need mental sustainability strategy focuses
hackathon offered students an oppor- for certain flights. especially on three main pillars:
tunity to code on a cloud native plat- During the two weeks, participants reducing Amadeus own impacts;
form and compete for prizes. These received insights and support from supporting Amadeus customers by
included internships with Amadeus leaders of some of the biggest play- providing solutions that help mitigate
and other industry partners. ers in the travel and tech industries, their environmental impact and col-
The virtual event, held over the including representatives from Air laborate with key industry stake-
course of October, saw over 100 France-KLM, Etihad, Microsoft, Red holders to drive change collectively
university students advance to Hat, MongoDB, CHOOOSE, Woosmap, through a variety of initiatives.
participate in the final challenges Airbus, American Airlines, United • Inspiration phase challenge win-
related to Sustainable Development Nations World Tourism Organization ner: PlanIT, an app to plan trips
Goals (SDGs), Emission Offsetting and (UNWTO), Saving the Amazon and and minimize carbon footprint at
Green Hotels, among others. others. The students also enjoyed every step along the way with eco-
A member of the team that won a fun coding platform, a virtual DJ, friendly suggestions
the ‘Sustainable Development yoga sessions, and interactions with • Carbon offset challenge winner:
Challenge’ and recent computer sci- talented mentors. Eco Motion, a mobile application
ence graduate from the Netherlands, Christophe Bousquet, Chief used to compute multi-modal itin-
Kimberly Dijkmans, said, “I really Technology Officer, Amadeus, said, eraries and compare them based
enjoyed participating in this hack- “My congratulations to all of the stu- on time, cost, and information like
athon and I discovered a lot about dent winners of our worldwide hack- CO2 consumption
sustainability in travel. The topic is athon. The actions we take today to • Green hotel challenge winner:
very important to me personally – so make travel more sustainable could Sustainable Hotel Booking, pro-
the lessons I gained from this hack- have a profound impact on how the vides a selection of hotels using
athon will go a long way towards my future looks. This hackathon was metrics such as distance, transport
future career decisions. I also had an about empowering the next genera- type, type of area, cost, and space
opportunity to work with a diverse tion of coders to make a difference. • Sustainable development chal-
group of people from around the We view sustainability and human- lenge winner: FlyLight, an app that
world and am happy to have made ity’s response to climate change as rewards travelers when the weight
new friends who are passionate one of the greatest challenges of our of their luggage remains below an
about the same subject. I also feel lifetime. As such, this hackathon was airlines’ luggage allowance
my coding skills improved: I learned a prime opportunity to reflect on the • Open data challenge winner: Lug
Java at university – but through this way travel and coding can deliver a Lite by the sustainable devel-
hackathon – I developed new skills. I positive environmental and social im- oper, a mobile application to help
used Figma for the first time to create pact. The entire travel industry must reduce the amount of baggage
a prototype and React to create a web put its best minds together to come checked in by passengers
app. We also worked on GitHub as a up with the innovative solutions • AF/KLM cargo/maintenance chal-
team – which was new for me. The required to create a better future.” lenge winner: 5+2=5, a solution
feeling of being part of a community The event offered Amadeus the op- that reduces the time to compute
was great. Amadeus did a lot to make portunity to engage with new talent the right location of pallets and
us all feel involved – we had webi- who share an interest to make travel containers
nars, mentor sessions, and the Work more sustainable. • Etihad green development chal-
Adventure platform created a sense As an important global player in lenge winner: Smart CPM Parser &
of togetherness.” the travel industry with the ability to Sustainable Message Processor, a
Dijkmans’ team developed drive sustainability through technolo- smart parser app for Etihad cargo
‘FlyLight’, an app that rewards gy, Amadeus has both a responsibility messages, allowing cargo flights to

8 CSR Today January 2023


CSR < NEWS

be more accurately planned, and industry can become a major chal- also allowed us to draw attention to
potentially more fuel-efficient lenge, with less to be achieved in sustainable travel while encouraging
• Microsoft business travel isolation. 1Hack4Sustainability is future leaders and providing them
challenge winner: B.R.A.S.R.- an innovative approach that brings with a direction to sustainable travel
Bitmasking Recursive Scheduling people and technology together to industry. Sustainability is a journey
and Routing, a customised ap- ensure that global travel can grow rather than a destination, and con-
proach for commercial vehicular responsibly and create a positive sistent improvement is essential for
route optimisation to reduce community impact. We congratu- continuous progress on the indus-
carbon emissions late everyone who participated in try's environmental goals. Through
Delighted with the outcome of the hackathon to build sustainable these initiatives, we continue to
the hackathon, Mani Ganeshan, solutions that will enable businesses invest in the young minds of the
APAC Engineering Head and Centre to meet their present requirements country facilitating the opportunity
Head, Amadeus Labs said, “Building without jeopardizing the industry’s to unitedly create a greener, more
a sustainable path within the travel long-term prosperity. The hackathon sustainable world."

TVS Motor Company awarded at FICCI CSR Summit


for their initiatives in the fight against COVID-19

T
VS Motor Company has won an
award at the FICCI (Federation
of Indian Chambers of Commerce
& Industry) CSR Summit and Awards
2022, for their significant contribu-
tion towards the community through
their CSR wing, Srinivasan Services
Trust (SST), during the battle against
the COVID-19 pandemic. Recognising
TVS Motor Company’s contribution and
initiatives towards ensuring welfare
and community strength, especially
across rural India, the enterprise has
been awarded under the category “Fight
against COVID-19”.
Attending the ceremony at the
FICCI Federation House in New Delhi,
Mr Swaran Singh IAS (R), Chairman,
Srinivasan Services Trust, said, “We are
humbled to be recognised by FICCI for equipment and medicines, spraying of the aim to save thousands of lives. This
our endeavours against the pandemic. disinfectant in villages and cities, life- award is a testament to the dedica-
COVID-19 brought unprecedented chal- saving oxygen concentrators and High tion and efforts of teams across TVS
lenges for the communities, especially Flow Nasal Oxygen (HFNO) machines, Motor Company, our partners, and
in rural and semi-urban India, where lakhs of food packets and much more government.”
the awareness and preparedness to were provided to the rural hospitals and The FICCI CSR Awards recognise
tackle the situation were comparatively communities. SST provided assistance individuals and organisations that have
lower. Our teams, across the rural areas, to 525 rural primary health centres and made significant contributions to India’s
worked tirelessly to provide essential hospitals to ensure that far-flung rural development and growth. TVS Motor
services along with the local govern- communities have access to essential Company is proud to be one of the
ment. Over Rs. 85 crores have been medical items on a priority. Apart from winners of the 2022 prestigious awards
contributed by TVS Motor Company this, Rajiv Gandhi & Stanley Government and look forward to continuing its work
towards COVID relief. Procurement Hospitals at Chennai were provided towards community development and
and distribution of essential medical full support during the pandemic with social welfare.

January 2023 CSR Today 9


CSR > NEWS

Flipkart becomes the first Indian


e-commerce company / marketplace
to commit to 100% Renewable
Electricity by 2030

F Pledges to source
lipkart, India’s homegrown Indian government to achieve 500
e-commerce marketplace, GW RE by 2030.”
has become the first Indian
100% of its electric- Atul Mudaliar, Head of Business
e-commerce company to commit to ity requirements from Action, India at Climate Group,
sourcing 100%of its electricity needs renewable sources by said, “We’re delighted to welcome
from renewable sources for its
2030 for all its group Flipkart to RE100. By leading the
entire operations by 2030. As a part adoption of renewable electricity
of this pledge, Flipkart has taken
companies in the Indian e-commerce sector,
Climate Group’s RE100 commitment, Flipkart has set a powerful example
a collaboration of the world’s most for businesses to step up their ambi-
influential businesses committed Joins RE100, a global tion and action toward clean energy
to 100% renewable electricity. In initiative led by Climate targets. RE100 has fostered a global
alignment with its Net Zero commit- Group, to go 100% ecosystem of some of the world’s
ments of reducing the Scope 1 and 2 best-known and most ambitious
climate change impacts by 2030, this
renewable companies, and we look forward to
move from Flipkart builds on strong the pivotal role Flipkart will play in
existing action, with the company furthering innovation and driving
already meeting 14% of its electricity connecting with policymakers and early adoption of renewable electric-
requirements from renewable sourc- various state governments. ity in India.”
es against the baseline consumption Rajneesh Kumar, Chief Corporate In recognition of Climate Change
of CY 2021. Affairs Officer at Flipkart said, “For becoming the defining environmen-
The Flipkart Group, through a the Flipkart Group, it has been a tal issue of our generation and the
focused approach and structured concerted priority to integrate sus- role that businesses play to take
adoption of existing instruments like tainable practices across its opera- action and lead by example, Flipkart
Rooftop Solar (RTS), Open Access, tions. In the past two years, we have has successfully adopted multiple
and evolving market instruments made consistent efforts and have sustainability initiatives across the
in coming times, has planned to expressed our unwavering intent Group and has already eliminated
achieve this ambitious target of to tackle climate change with bold single use plastic from its own sup-
sourcing 100% Renewable Energy by ambition and decisive action and ply chain. Besides this, it is focused
2030. The Group is uniquely posi- we continue to do so. Being the first on resource efficiency, having intro-
tioned to influence other businesses Indian e-commerce group to com- duced projects to increase its overall
as well as promote the benefits of mit to 100% renewable electricity energy productivity. Apart from
using renewable electricity among by 2030 and to join RE100, Flipkart encouraging zero liquid discharge
the public, driving a much-needed looks forward to working in collabo- of wastewater in its warehouses
behavioral change for India’s overall ration with this global cohort of in- and waste management practices,
energy transition. The group is em- fluential companies, led by Climate Flipkart's strategic facilities have
barking on the RE100 journey with Group. Our commitment to RE100 received an ISO 14001 certification,
committed efforts to add RE port- aligns with our Net-Zero target and along with its largest warehouse
folio from distributed as well as grid- our mission to drive positive climate in Haringhata, West Bengal, be-
scale projects. As it looks forward to action. With this step, we are further ing recently awarded IGBC’s Green
achieving this target through collec- ready to learn and innovate climate Building Platinum certification. Led
tive responsibility and collaboration, solutions to accelerate action and by Climate Group and in partnership
Flipkart is also looking forward to also to support the ambition of the with CDP, RE100 aims to accelerate

10 CSR Today January 2023


CSR < NEWS

change towards zero carbon grids at multiple countries around the world, from renewable sources by 2040,
scale. Since launching in 2014, more RE100 member companies together Flipkart’s commitment to RE100
than 370 major businesses across drive enough renewable electricity is especially significant as it seeks
multiple sectors, from fashion and demand to power a medium-sized to reach its commitment a decade
retail to cement and automobile country, thereby sending a powerful earlier. Flipkart is already a member
manufacturing, have joined the signal to markets and governments. of Climate Group’s EV100 initiative,
initiative, doing pioneering work to While companies joining with a commitment to introduce
transform the renewable electric- RE100 have committed to sourc- 100% electric vehicles across its
ity sector. With operations across ing 100% of their global electricity entire fleet by 2030.

Lions Clubs International deploys 300,000 Club


Members to solve the challenges of e-waste in India
L
ions Clubs International announced in this sector, it’s not their problem refurbished mobiles & laptops could be
that it has deployed close to 10,000 alone. It’s time for every individual to used to promote computer literacy and
Clubs in the country which will step up and take responsibility. We give almost free access to technology to
involve close to 300,000 volunteers/ have been working to put into action those who need our support."
members to resolve challenges faced communities, both locally and globally Last year itself lions served more
by e-waste in the country. Used phones, to resolve this issue. Across the world, than 495 million people worldwide.
batteries, laptops and other electronic it has mobilised and rendered services Lions are also serving globally in helping
items lying in our homes are part of what where needed in response to emerging prevent blindness, and aiding 23 million
constitutes e-waste and are harmful if situations. "Today land, air, and water visually challenged persons; reducing
not disposed of properly owing to their pollution are the biggest challenges fac- the prevalence of diabetes & improving
hazardous material content. This is an ing humanity. And e-waste is a clear and the quality of life of more than 27 million
emerging global environmental and present threat to life people; providing
public health issue as it further depletes forms and if left unad- grants to 11 million
our natural resources, adding to land, dressed might even- children affected by
air and water pollution. We are exposed tually threaten the childhood cancer, and
to serious health problems from these continued existence of such humanitarian
e-wastes ranging from skin diseases to life on this earth," A P work.
headaches, gastritis & ulcers. Children Singh added. Elaborating on Lion
have the most harmful impacts their Explains A P Singh, Club's India initia-
bodies are still developing and they "Immediate action is tive, he said that the
are the most vulnerable population. the need of the hour. Lions Club have 150
According to a Central Pollution Control In developed nations eye hospitals where
Board report, in the financial year 2019- e-waste management more than 500,000
2020, India generated 1.04 lakh tonnes is considered the responsibility of every surgeries are performed annually free
of e-waste from 21 types of electronic individual, and in India, too Lions Clubs of cost. Lions have also established 38
and electric e-waste. Globally, the Lions are all set to create that awareness. blood banks and 40 dialysis centres,
Club International is deploying close to Lions will also start to assist people 140 schools for children's education,
1.4 million volunteers in more than 200 with e-waste management and run a vocational training centres and envi-
countries who are dedicated to working campaign in a couple of months. For this ronmental projects in India. There are
to dispose off e-waste. India to needs to take responsibility just 80 lion districts at present in India and
A P Singh, International Third Vice as the swatch Bharat awareness cam- each district average spending of Rs 7-8
President, Lions Clubs International, paign. The best way out is responsibly crores per annum for community and
said, "What’s concerning is that a major- recycling or refurbishing this e-waste, social development of the country. To
ity of e-waste collection is done via the and even donating these devices to mobilise these funds, Lions pay from
informal sector. While the government underprivileged children. We sincerely their own pockets as well as raise funds
has certain checks and balances in place believe in "Kindness matters". These from donors.

January 2023 CSR Today 11


CSR > NEWS

Vinod Gupta, a daily wage worker gets a new


lease of life with the help of Religare Care
Foundation and Sir Ganga Ram Hospital

R
eligare Care Foundation, Enterprises Ltd and Dr Mahesh has always been in the forefront
a charitable organisa- Mangal, Senior Consultant, Plastic for rehabilitation of weaker sec-
tion formed by Religare & Cosmetic Surgeon, at Sir Ganga tion of the society. Mr Vinod Gupta
Enterprises Ltd(REL) along with Sir Ram Hospital on 14th of December, is another example of our hospi-
Ganga Ram Hospital(SGRH) has giv- 2022. tal putting its best efforts for this
en a new lease of life to Vinod Gupta, Speaking at the ceremony nobel cause. Besides Mr Gupta, our
a daily wage worker from Sultanpur Dr Rashmi Saluja, Executive hospital has admitted 9760 patients
who lost one of his arm and legs in Chairperson, Religare Enterprises from economically weaker section of
a potentially life-threatening and Ltd said “It is a momentous event the society and treated them free of
incapacitating accident. for the Religare Care Foundation. cost. An approximate amount of Rs
The foundation took full charge It has supported the doctors at the 50 crores has been spent in last one
of rehabilitating Vinod and admit- hospital in achieving what seemed year on various charitable activities
ted him to Sir Ganga Ram Hospital. impossible till a few months ago. of our hospital. Motto of SGRH is to
There he underwent multiple first Vinod is now walking back home; a treat all with cutting edge expertise
of its kind surgeries to restore feat that was unthinkable when the irrespective of cast creed or finan-
his mobility in the right arm, to Foundation admitted him here with cial status.”
repair his skull and to heal his severed limbs and a broken spirit. Dr Mahesh Mangal, Senior Plastic
amputated limbs that developed Seeing the smile on Vinod and his & Cosmetic surgeon, Sir Ganga
severe septicaemia. Now recovered, family members fills our heart with Ram Hospital, who performed the
Religare Care Foundation organised pride. We, at the Foundation, are surgery on Vinod, mentioned on the
a send-off ceremony for Vinod in determined to see Vinod back on his occasion, “It was a challenge to us
the presence of Dr Murali Manohar feet, taking care of his family, and firstly, in controlling the infections
Joshi, Indian Politician & Former become ‘aatmanirbhar’ to fulfil the at various places and secondly the
National President Bhartiya Janta dreams of his daughters. We also reconstruction of his right hand
Party, Padma Shri Yogeshwar Dutt, appreciate the untiring efforts of to make it a useful and functional
Indian Wrestler and Olympian, the doctors and the hospital’s sup- hand. Despite the challenges, we
Dr Ajay Swaroop, Chairman port staff.” achieved stable stumps and healthy
Board of Management, Sir Ganga According to Dr Ajay Swaroop, wounds and successfully performed
Ram Hospital, Dr Rashmi Saluja, Chairman Board of Management, Sir the microvascular surgery over
Executive Chairperson, Religare Ganga Ram Hospital “Our hospital right upper limb which lasted for

12 CSR Today January 2023


CSR < NEWS

eight hours. Special credit to Dr medical and financial interventions While working at a factory one day,
Rashmi Saluja and The Religare to help people in dire situations. I he received severe burn injuries
Foundation, they whole-heartedly am proud to be associated with REL due to high-voltage electrocution.
supported us in our endeavours. Dr and wish the company more success As a result, doctors had to ampu-
Saluja personally took this upon her in their endeavour to bring succour tate both his legs and one arm. The
to ensure that Vinod’s mobility is to the needy. " other arm was also badly injured
restored and place him in a posi- The Religare Care Foundation and almost rendered non-functional
tion where he can lead a normal further facilitated his post-surgical as it was left with only two fingers
life. I Would also like to thank my rehabilitation, which will continue and a thumb. A significant por-
team who have relentlessly worked after his discharge from the hos- tion of his skull was also damaged.
towards rehabilitating Vinod”. pital. Vinod will start learning to Following elementary care after the
Yogeshwar Dutt, the Padma Shri walk with prosthetic legs and use a amputation, he was subsequently
awarded ace wrestler and REL’s prosthetic arm. discharged from the hospital.
brand ambassador, praised the Vinod was working as a daily However, this was just the beginning
Foundation’s timely intervention, wage worker in Sultanpur, while of his ordeal. Severe septicaemia
“Under Dr. Saluja’s guidance, the supporting his six-member family developed in his amputated limbs,
Foundation has been consistently that included his elderly parents, causing excruciating pain. It was a
providing timely and life-saving wife, and two young daughters. life-threatening condition.

RMZ Corp becomes signatory member of global decarbonization


program ‘First Movers Coalition’ at COP27
The 65-member global near-zero cement and concrete per year
by 2030.
like to lead and drive the shift to a net-
zero economy. Joining the Coalition only
coalition commits $12 Cement & Concrete make up 7% of reiterates our commitment to this.”
global emissions today. To decarbonize RMZ is synonymous with industry-
billion to commercialize the cement sector, emerging technolo- leading sustainability best practices and
zero-carbon technologies gies in carbon capture, use, and storage the building of efficient and resilient
(CCUS) need to be scaled. RMZ Corp is properties that are future-ready. As one
the first and only real estate developer of the country’s largest developers and

R
MZ Corp, one of Asia’s largest from India to be part of the Coalition owners of real estate, RMZ follows high
privately owned real estate own- and has signed up in the cement and environmental sustainability standards
ers and developers, has become concrete sector. consistent with the expectations of oc-
the first Indian real estate company to Commenting on the development, cupier clients and users. RMZ's sustain-
be one of the first signatories of the First Jayakumar K Senior Managing Director ability framework covers renewable
Movers Coalition (FMC). FMC is a global & Member of Executive Board, RMZ energy, green buildings, zero waste,
decarbonization initiative launched by Corp, said, “We are incredibly proud to water neutrality, Scope 3 emissions,
the World Economic Forum and the US be the first Indian real estate company digitization, the happiness index, health
government during COP26. At COP27 to be one of the first signatories of the and wellness, social design, social experi-
in Egypt, the 65-member coalition First Movers Coalition. We are excited ences, and community programs.
committed $12 billion to commercialize to join the network that is committed According to a recent report by the
zero-carbon technologies and cut emis- to purchasing at least 10% near-zero International Energy Agency on the ce-
sions and focuses on cleaning up one cement and concrete per year by 2030. ment industry, 4.3 billion Mt of cement
of the world’s most carbon-intensive Purchase commitments will stimulate was produced in 2021, 55% by China
industry sectors through purchasing the clean technology market with more and 8% by India. Production is expected
commitments for low-carbon technol- investments in decarbonizing tech- to increase in India and other develop-
ogy. RMZ Corp joined the coalition along nologies. Our goal has been to imagine, ing Asian and African countries in the
with nine other companies at COP27. create, operate, and transform for a long term. The direct CO2 intensity of
As an FMC company, it has commit- greener, more liveable planet. From a cement production increased by about
ted to purchase at least 10 percent of decarbonization standpoint, we would 1.5% annually during 2015-2021.

January 2023 CSR Today 13


CSR > NEWS

Dabur launches ‘Fem Ultra Care


Sanitary Napkins’
Announces project to Specialized Anion Anti-bacterial
strip for 99.99% germ protection,
Care Sanitary Napkins’ on our
platform. Flipkart’s wide customer
support feminine hygiene and provides 100% leak-lock for up base can now enjoy the benefits
for underprivileged girls to 12 hours. It also has a Super-soft
cottony top cover for superior com-
of increased selection of personal
care and hygiene with Dabur’s
fort and is dermatologically tested offering.” Flipkart Senior Director-

D
abur India Ltd. announced safe & non-irritant. Consumables (FMCG), General
its entry into the women’s “In our journey to offer the best Merchandise and Home, Kanchan
personal hygiene space possible solution for an uncompro- Mishra said.
with the launch of ‘Fem Ultra Care mised product, we were assisted by Dabur also announced the launch
Sanitary Napkins’. This e-commerce the team of Flipkart with important of a new social initiative to sup-
exclusive launch, which further dipstick surveys and data points port women’s health and further
strengthens brand Fem’s presence in to decode the current market and empowering adolescent girls from
the personal care market in underprivileged
India, is being launched on sections of the
India’s leading e-commerce society. Since
platform Flipkart. stigma and
Dabur also announced ignorance related
the launch of a new so- to menstrual
cial initiative to support hygiene can be
women’s health and further a serious health
empowering adolescent hazard, this
girls from underprivileged social initiative
sections of the society. ‘Swasthya Aur
Announcing the launch, Suraksha’ will
Dabur India Ltd Business not only seek
Head-Ecommerce and to raise aware-
Modern Trade , Smerth ness about
Khanna said: “The world safe menstrual
around us is evolving at health practices,
a fast pace. As a women- but also make
centric brand, Fem under- hygiene prod-
stands the specific needs of women, demand proposition. We are highly ucts accessible to adolescent girls.
and has been constantly innovating confident of the Fem Sanitary pads Against each pack of Fem Ultra Care
and expanding our product range to launch,” Mr. Khanna added. Sanitary Napkin sold, Dabur has
meet the emerging and unmet needs Fem Ultra Care Sanitary Napkins committed to give one sanitary nap-
of our consumers. With the launch will be available in 2 variants: FEM kin free to underprivileged girls.
of Fem Ultra Care Sanitary Napkins, Ultracare XL comes in Pack of 20 Speaking on the occasion, Dabur
we are addressing an unmet con- (Rs.150) & Pack 40(Rs.299) & FEM India Ltd AGM-Consumer Marketing,
sumer need for a superior feminine Ultracare XL+ comes in Pack of 30 Rajat Mathur said: “This launch
hygiene product at a pocket-friendly (Rs.330) & Pack of 50 (Rs.535). demonstrates Dabur’s continued
price. These ultra-soft and super “We at Flipkart believe that commitment to providing innovative
absorbent sanitary pads come with Feminine Care is of utmost im- personal care products of the highest
a unique proposition of 5-in-1 Total portance to every woman and quality backed by extensive research
Period Care.” our endeavor is to make feminine and in-depth understanding of our
Fem Sanitary Napkin comes care accessible and affordable to consumer needs. We are confident
with Hyper absorbent core with them. We are delighted to onboard that the new product will be im-
up to 2X higher Absorption, has a Dabur’s newest offering ‘FEM Ultra mensely loved by our shoppers.”

14 CSR Today January 2023


CSR < NEWS

World Bank Signs Project to Schneider


Scale up Innovative Renewable Electric India
Energy Technologies in India wins FICCI CSR
Award
T
he Government of India, Solar Getalsud reservoir in the state

S
Energy Corporation of India of Jharkhand. chneider Electric, the leader
Limited (SECI), and the World India currently has an installed capac- in the digital transformation
Bank has signed agreements for a ity of more than 409 GW, of which the of energy management and
$150 million IBRD loan, a $28 million renewable energy (non-hydro) share automation, has won the FICCI
Clean Technology Fund (CTF) loan and is almost 29 percent (119.5 GW). The CSR Award for its ‘Energy for
a $22 million CTF grant to help India project will accelerate India’s progress Sustainable Livelihood’ project
increase its power generation capac- towards sustainable universal electric- under the Food Security and
ity through cleaner, renewable energy ity access, which is a key milestone for Agriculture category at the 20th
sources. The agreement underscores the achieving inclusive economic develop- FICCI CSR Award Ceremony. The
Government of India’s commitment to ment objectives. winning project aims to transform
achieve 500 giga-watts (GW) of renew- Strengthening SECI’s capacity is criti- lives of tribal women farmers in 10
able energy by 2030 in order to address cal to achieving India’s installed RE capac- economically backward districts (9
the challenges of climate change. ity by 2030 and net zero emission target out of 10 are aspirational districts)
The agreement was signed by Rajat by 2070. The project will support SECI in Bihar, Jharkhand and Odisha
Kumar Mishra, Additional Secretary, with human resource and business plan- by providing assured irrigation
Department of Economic Affairs, ning, project monitoring, procurement, through 428 solar powered irriga-
Ministry of Finance on behalf of the financial and contract management, tion system, supporting 8356 farm-
Government of India; C. Kannan, environmental and social safeguards and er families for their agricultural use
Director Finance, on behalf of SECI; and financial management, among others. resulting in income enhancement.
Hideki Mori, Operations Manager & “SECI, the Government of India’s Speaking on this occa-
Acting Country Director, India, World nodal agency, is pivotal to pushing the sion, Venkat Garimella, Vice
Bank. “India’s transition to renewable frontiers in mainstreaming renewable President- Strategy and Alliance
sources of energy is one of the most crit- energy within the country to accelerate & Sustainability & CSR Schneider
ical transitions for its future,” said Hideki its energy transitions journey. This en- Electric India said, “Schneider
Mori. “The World Bank is committed to gagement attempts to introduce nascent Electric endeavours to solve
supporting India during this transition. technologies in the renewable energy real-life problems in the most
This project will bring in international sector at a relatively larger scale. The sustainable yet efficient way. The
experience in deploying new technolo- subprojects financed under this Project Energy for Sustainable Livelihood
gies to the sector and support India’s aim to displace fossil-fuel based genera- project aims to push the pedal on
progress in adopting cleaner, renewable tion by positioning renewable energy inclusive development for achiev-
energy fuels.” to meet peak power demand, establish ing the SDGs at the grassroots
The Project aims to address con- ecosystem to attract private sector level. The selection of aspirational
straints in commercial investments investments, and support institutional districts reflects our resolve to en-
in this sector through increasing the strengthening,” said Surbhi Goyal, Senior able local communities to achieve
confidence of the various stakeholders. Energy Specialist and World Bank’s Task Atmanirbharta. It is an honour for
The Project will also help SECI increase Team Leader for the project. us to provide an enabling environ-
market uptake by addressing the barri- The $150 million loan from the ment for promoting sustainable
ers to deploying new technologies International Bank for Reconstruction livelihood opportunities for farm-
at scale. and Development (IBRD), has a 5-year ers. We are grateful to FICCI and
The first solar subproject is being grace period, and a maturity of 25 the jury for recognizing our efforts
constructed by Battery Energy Solar years. The $28 million loan from the as we look forward to continuing
Systems (BESS) in Rajnandgaon district Clean Technology Fund (CTF) has a the momentum for partnering in
in the Indian state of Chhattisgarh. 10-year grace period, and a maturity of India’s journey of Atmanirbharta
The second subproject which will have 40 years. The $22 million is an interest- (self-reliance).”
floating solar panels is ongoing at the free CTF grant.

January 2023 CSR Today 15


CSR > NEWS

Infosys and UNLEASH organize Global


Innovation Lab 2022 to advance youth-
led solutions in alignment with UN
Sustainable Development Goals
The event brings together tech-savvy solutions for the SDGs,
while pursuing their vision to pro-
“We are very pleased that Infosys
will be hosting the UNLEASH Global
over 1,000 young minds vide quality education and learning Innovation Lab at their unique
between 18 and 35 opportunities for all.
The Global Innovation Lab 2022
campus in Mysuru, and I can think of
no better place for UNLEASH Talents
years of age to innovate will be hosted from December 3rd to to co-create solutions to some of our

and design sustainable 10th at Infosys’ Mysuru Development


Center, one of the world’s largest cor-
times most daunting, grand challeng-
es. Infosys’ innovative and disruptive
solutions for the future. porate universities. The event brings technologies and their focus on ESG
together over 1,000 young minds and education is the perfect environ-

I
nfosys. a global leader in next- between 18 and 35 years of age, from ment for an Innovation Lab for the
generation digital services and around the world, to innovate and UN’s 2030 Agenda,” said, Professor
consulting, today announced its design sustainable solutions for the Flemming Besenbacher, Chairman of
collaboration with UNLEASH, a non- future. “Infosys, since inception, has UNLEASH.
profit organization with a mission been steered by its purpose to am- Infosys, furthering its commit-
to get the youth to create innova- plify human potential and create op- ment to digitally skill over 10 million
tive and scalable solutions to help portunities for people, business, and people by 2025 and bridge the digital
reach the Sustainable Development communities. We are delighted to divide, leverages its platform, Infosys
Goals (SDGs). Together, Infosys and collaborate with UNLEASH and host Springboard, to democratize quality
UNLEASH will advance youth-led the Global Innovation Lab 2022, a education and strengthen the next-
solutions aligned with the UN SDGs, platform that mobilizes youth to co- generation workforce with digital
amplify ESG best practices and ac- create a sustainable future. Together, and life skills. Having achieved car-
celerate digital skilling, through the Infosys and UNLEASH will facilitate bon neutrality 30 years ahead of the
Global Innovation Lab 2022. Through the exploration of digital solutions timeline set by the Paris Agreement,
interactive exercises and activities to address UN’s SDGs and create Infosys aims to further the UN’s SDG
based on human-centered design digital solutions to improve educa- mandate through UNLEASH India.
thinking, participants at the Global tion reforms globally,” said, Nandan Responsibility is an opportunity
Innovation Lab 2022 will develop Nilekani, Chairman, Infosys. unleashed with Infosys!

ONGC inks MoU with Shell for Carbon Capture,


Utilization and Storage

O
il and Natural Gas Corporation including depleted oil and gas fields, CEO Nitin Prasad in the presence of
Limited (ONGC) has signed a saline aquifers. ONGC, a Maharatna senior executives of both the companies.
MoU with global petroleum Central Public Sector Company of India, The MoU is aimed at developing CCUS/
giant Shell for cooperation in Carbon and Shell, one of the most diversified CCS as an emissions mitigation tool for
Capture, Utilization and Storage (CCUS) international energy companies in India, combating climate change and injecting
studies. The collaboration shall focus on signed this MoU in Delhi on 7 December carbon dioxide (CO2) for geological stor-
joint CO2 storage study and EOR screen- 2022. The MoU was signed by ONGC age as well as enhanced oil production
ing assessment for key basins in India CMD R K Srivastava and Shell India from mature fields of ONGC.

16 CSR Today January 2023


CSR < NEWS

Nairobi County Govt to implement mid-day


meal program with Akshaya Patra support
Top level Kenyan
delegation visits the central
Akshaya Patra Kitchen
as a first step towards
implementation

T
he impact of Akshaya Patra
Foundation which is the
implementing partner of the
Government of India's PM Poshan
Program, is continuing cause of pro-
viding free classroom meals across
India has touched African shores –
the Nairobi City County Government, Nairobi County are living in the collective fight against securing our
Kenya, which is all set to feed its informal settlement where their children’s future.”
disadvantaged school-going children parents can barely afford one nutri- Echoing his views, Anant Arora,
with the learning extracted from the tious meal a day Leading to a rise in Chief Officer, Sustainability &
Indian not-for-profit organization. stunting, wasting, and malnutrition Communication, The Akshaya
As a first step towards imple- among children. Towards this end, Patra Foundation said, “We under-
menting this program, a top-level the National government and the stand what it is like to fight socio-
delegation from Kenya visited The Nairobi City County Government economic challenges at a scale
Akshaya Patra Foundation’s kitchen have both captured the school meal with frugality and innovation. In a
in Ahmedabad at Gandhinagar, to program as part of their manifesto global world a challenge faced by
understand the operations and the taking cognizance of the fact that a one nation has ripple effects across
quality being maintained in pro- nutritious school meal has several continents. Which is why attain-
ducing over 1 lakh meals from this benefits both to the underprivi- ing the Sustainable Development
centralized mega-kitchen. leged children and their parents. Goals, like Zero Hunger, will need
The delegation included James Nairobi County Government is collective action. While multilateral
Njoroge Muchiri, Nairobi City keen to provide a hot meal for its organizations and governments are
County Government Deputy Early Childhood Development and doing their best, launching grass-
Governor, Ruth Owuor, Chief Officer Education (ECDE) and Primary roots Private-Public Partnerships
Education, Gender, and Social School going children in order to can go a long way in addressing this
Services, Nairobi, the Capital of mitigate the aforementioned issues, problem. This exchange of informa-
Kenya, Joyce Kinyanjui, Director, as well as increase the enrolment, tion and learning, not only helps the
Intergovernmental Relations, retention, transition and perfor- Kenyan government but also helps
Charles Gathara, Deputy Director mance in basic education. Hence, us to accelerate our fight against
of Water, Sanitation & Energy, the need to act is urgent and this classroom hunger. We are keen to
Hibrahim Otieno, Deputy Director, can’t be done alone. We need sup- assist more nations.”
Environment, Frankwel Wambugu, port from foundations like The The knowledge exchange between
Personal Assistant to His Excellency Akshaya Patra Foundation and the the foundation and key decision
and Ceverene Mureithi, Head Kenya-based Food for Education, makers from Kenya is a result of dis-
of People & Strategy at Food for which have proven expertise in cussions, led by Food for Education,
Education Foundation. executing large-scale sustainable Kenya’s renowned school-feeding
Speaking about his visit, Muchiri feeding programs. My visit here social enterprise, founded by Ms.
said, “Over 60% of the children in marks the first step towards this Wawira Njiru.

January 2023 CSR Today 17


CSR > NEWS

BPCL, HPCL and IOCL roll Motorcycles, Music &


out #DriveFresh - Clean and Madness! TVS MotoSoul
– The Ultimate Biking
Hygienic washrooms in Fuel Festival returns, to

Stations along tourist routes


supercharge motorcycle
enthusiasts
Oil Marketing Companies, Affairs, Shri Gangapuram Kishan
• The larger-than-life motorcy-
Reddy, Hon’ble Minister for Culture,
have announced the Tourism and Development of North
cling extravaganza will host
special attractions for biking
launch of #DriveFresh, Eastern Region and Shri Rameshwar
Teli, Hon’ble Minister of State and adventure aficionados
which is an initiative to for Petroleum and Natural Gas & • Mega gala nights with inter-
set up clean and hygienic Labour & Employment Govt of India
via a virtual conference.
national artists to celebrate
toilets at their Fuel Stations This project has been initiated
the love for motorcycles

along tourist routes -


R
under the Azadi Ka Amrit Mahotsav
campaign for the convenience of iding high on its premi-
National Parks. the tourists and travelers in order umisation journey, TVS
to provide enhanced customer Motor Company, a reputed

O
n the eve of World Toilet Day experience. manufacturer of two-wheelers and
(November 19), the inaugura- The Fuel Stations of the OMC’s three-wheelers in the world has
tion of #DriveFresh - clean IOCL, BPCL and HPCL are spread announced TVS MotoSoul – The
and hygienic washrooms at 191 throughout the country including Ultimate Biking Festival. The
retail outlets enroute to prominent Maharashtra, Gujarat, Rajasthan, second edition of TVS MotoSoul will
National Parks including Kanha, Karnataka and others. take place between March 3 & 4,
Clean, Hygienic and up- 2023 at Hilltop Vagator, Goa.
graded washrooms in 16 OMC This time around, the two-day mo-
retail outlets in Vrindavan torcycle music festival will be grander
and 12 retail outlets in Goa in every aspect and will present a
have been rolled out earlier perfect amalgamation of motorcycles,
in order to offer best in class music and rich racing legacy along
convenience benefitting tour- with narrators from all walks of life
ists. These gents and ladies coming together to make it a gather-
washrooms have prominent ing of a lifetime. The unmatched vibe
signages, well illuminated, of the ultimate biking fest is further
availability of water, proper set to be accentuated by top Indian
latching facility and are main- and international artists setting the
tained in a clean and hygienic vibe for the mega gala nights.
condition. TVS MotoSoul – the flagship
This #DriveFresh initiative initiative from the house of TVS Motor
has been taken up keeping Company brings a perfect blend of
in mind that National Parks culture and lifestyle from across
and Wildlife Sanctuaries in the globe. The idea extends beyond
Tadoba, Bandhavgarh, Pench, the country are very popular driving motorcycling as the event will unfold
Sunderbans, Manas, Ranthambore destinations and are frequented by a wide range of world-class lifestyle
and others by the three OMCs was both domestic and international products and there will be a lot more
formally launched in the pres- tourists travelling in personal ve- to explore for the aficionados who
ence of Shri Hardeep Singh Puri, hicles and in tourist buses, and are believe in celebrating not just motor-
Hon’ble Minister of Petroleum and important halting points for refuel- cycles, but life as a whole.
Natural Gas & Housing and Urban ing and for use of amenities.

18 CSR Today January 2023


news you can use
Aster announces 1000 discounted surgeries
in 7 countries as a part of Aster Volunteers’
‘Kindness is a Habit’ campaign
Launched on occasion
of Aster DM Healthcare’s
36th Foundation Day,
the year-long campaign
aims to instill Kindness
as a Habit among people
across the world

O
n occasion of its 36th
Foundation Day, Aster DM
Healthcare has unveiled Solar energy gener- show our gratitude
its year-long ‘Kindness is a Habit’ ated through the to over 28,000 Aster
campaign under its CSR arm - Aster panels would directly employees, we are
Volunteers. Under this campaign, be used to power the providing each one
the group will encourage people hospital. of them with a free
across the world to adopt kindness Speaking on the health checkup.
and compassion as an everyday occasion, Dr. Azad During the campaign
habit and encourage their friends, Moopen, Founder period, we will en-
families and society to do the same. Chairman and courage others to join
As a first step, the organisation Managing Director of the cause and share
has announced 1000 surgeries for Aster DM Healthcare their acts of kind-
underprivileged patients through said, “Since we started ness on social media
its 26 Aster hospitals in 7 countries our journey in Dubai Dr. Azad Moopen Founder Chair- using the hashtag
including India alongside multiple as a healthcare pro- man and MD Aster DM Healthcare #Kindnessisahabit to
environmental initiatives. Out of vider in 1987, giving create a movement."
these 25% or 250 surgeries will be back to the people in need has been While starting with Aster’s own
offered free of cost and the rest will ingrained in our DNA. As we ex- employees, the year-long campaign
be offered at 50%+ discount. panded into a major corporate orga- would encourage other Corporates,
As another Act of Kindness to- nization, through Aster Volunteers, Youngsters, Students, NGOs and
wards our planet and environment, we exponentially increased our People in general to join the cause. It
employees across hospitals of Aster compassionate activities, realizing can be through simple acts like help-
DM Healthcare in India planted and that an act of kindness can have a ing a blind person cross the road or
distributed more than 1000 sap- tremendous impact on society, mak- taking an old patient in need to the
lings alongside planting of saplings ing the world a better place for all. hospital, individuals or families or
at Naseera Botanical Garden at With this thought, we are launching groups of people or communities
Dr. Moopen’s Medical College in the "Kindness is a Habit" campaign can come together to adopt Kindness
Wayanad, Kerala. In GCC, employ- under Aster Volunteers.” as a Habit. Those who would like to
ees planted 500 Ghaf & Cedar trees He further added, "The year-long encourage others to join the cause
in the desert of UAE. In an effort to campaign will provide free and can share their Acts of Kindness on
make its facilities energy efficient, subsidized treatment to over 1,000 social media and use the hashtag
solar panels covering the entire needy patients. To be kind to Mother #Kindnessisahabit to create a move-
car park at Medcare Multispecialty Nature, we are planting thousands ment. They can also tag @astervol-
Hospital in Dubai was launched. of trees during the campaign. To unteers and @asterdmhealthcare.

January 2023 CSR Today 19


CSR INDIA Under the CSR initiative,

UNITED
Iopex technologies has
partnered with Bhumi
NGO to provide skill-based
education to students of
government school from
Ambattur, Chennai
Iopex technologies
I
n an effort to enhance the skills

to provide STEM of students from rural com-


munities, iOPEX Technologies

education to 1,500 girl


has partnered with Bhumi, one
of the largest independent youth

students
volunteer non-profit organiza-
tions, to provide STEM (Science,
Technology, Engineering and
Mathematics) education to more
than 1,500 students from Grade VII
to IX of Perunthalaiva Kamarajar
Government Girls Higher Secondary
School, Ambattur, Chennai.
The program is designed to
provide relevant education to the
underprivileged children and en-
gage them in subjects wherein they
discover their true potential with the
help of new learning methodologies
such as fun-filled, interactive, and
do-it-yourself activities.
Commenting on the launch of the
program, Shiv Kumar, Chairman and
Chief Mentor, iOPEX Technologies,
said, “The initiative is focused at em-
powering the youth and make them
future-ready by imparting mean-
ingful skills in Science, Technology,
Engineering, Mathematics and
Environmental Studies. These disci-
plines will help in creating visionar-
ies, innovative thinkers, dreamers,
and problem solvers for future
India,” adding, “Climate change is
one of the most urgent crises affect-
ing the earth today, and its conse-
quences are set to become irrevers-
ible by 2030. Our children aren’t
equipped with the right knowledge
or skill to fight this alarming present
and future. Climate action awareness
sessions aim to empower children
to lead change through contextual
hands-on experiments.”

20 CSR Today January 2023


CSR < india united

Bikano celebrates undying spirit of specially


abled artists at art exhibition in Delhi
Bikano distributes gifts
to specially abled artists
to encourage and support
them

I
n an endeavor to recognize and
support the art of specially-abled
people, India’s favorite snack
and packaged food manufactur-
ing company, Bikano was a part of
the "Beyond Limits" exhibition at
Arpana Art Gallery in New Delhi.
The event, which was organised by
Family of Disabled (FOD), an NGO
committed to improving the quality
of life of persons with disabilities
and their families, was held on the
occasion of International Day of
Persons with Disabilities.
The NGO is carrying over a week-
long event from December 2 to
December 10 as part of the celebra-
tions. Team from Bikano visited the
art gallery in the national capital and
distributed gifts to the members of
the NGO and all the artists who pre-
sented their paintings and craft work.
“On this International Day of
Persons with Disabilities, we decided
to visit the ‘Beyond Limits’ program
by FOD at Arpana art gallery. Our “We are happy to be a part of the FOD introduced “Beyond Limits”
initiative was to celebrate with exhibition that witnessed impressive in 2001 and has benefited numerous
them, recognize them and mor- art pieces by specially-abled people. specially abled artists in reaching
ally boost them. We felt privileged The visit was also aligned with out to people with their imagination
to be a part of the event that FOD our CSR initiative to contribute to and creativity. International Day of
has been hosting for the past two society’s betterment, upliftment, and Persons with Disabilities (IDPD) was
decades to support people with overall progress. Beyond numbers started by United Nations and is cel-
disabilities and make them inde- and growth, our vision is also to ebrated every year on 3 December.
pendent. We salute their undying give back to society, and supporting The day is about promoting the
spirit and the awesome creativity specially-abled people is our noble rights and well-being of persons
they exhibit at this event every year. gesture in the same direction. We with disabilities at every level of
The NGO is doing incredible work in look forward to more such events so society and development and raising
supporting and uplifting this part of that we can contribute to the society awareness of the situation of per-
society which has great potential,” and nation in whatever way we sons with disabilities in all aspects
said Manish Aggarwal, Director, can,” said Sanjeev Wadhwa, Head of of political, social, economic, and
Bikano, Bikanervala Foods Pvt Ltd. Sales, Bikano, Bikanervala Foods Pvt. cultural life.

January 2023 CSR Today 21


CSR > india united

Rushil plants 120 million agroforestry


trees, create thousands of jobs, and
rural uplift, to shape a Greener India

R
ushil Decor. a global leader nurseries, necessary subsidies, and organization, we at Rushil Decor are
in smarter living solutions, transportation support, training and committed to promoting agroforest-
transforming contemporary guidance at factory and district cen- ry to sequester carbon and broaden
residential and commercial spaces, ter, distribution of materials, price the social, economic, and envi-
today announced that it has planted updates for harvesting along with ronmental sustainability of rural
over 120 million agroforestry trees market support. development. The smart use of trees
in Karnataka and Andhra Pradesh, Rushil Decor’s modern facilities in agricultural land systems can
since last four years and pledging also help nurture local ancillary also make substantial contributions
to further strengthen its agrofor- industries like furniture, panel, to the conservation of biodiversity.
estry capacity initiatives in an transport, and local artisans leading Agroforestry can also help diversify
integrated manner with crops and to significant employment opportu- and sustain (food) production and
livestock to improve productivity, nities. The plants are strategically provide vital social, economic, and
employment, income and liveli- located close to raw material sourc- environmental benefits for land use
hoods of rural households, impact- ing agroforestry-plantations and at scale–shaping a greener planet
ing smallholder farmers and of- hence, create sustainable livelihood, and better future for all.”
fering 20,000 skilled and unskilled reduce transportation impact, and Rushil’s agroforestry-based
employment (farmers, agriculture lower emissions, driven by smart plants enhance marginal and small
labour and cutting labors). manufacturing and automated farmers with minimal land holding
This includes planting over 50 robotic production. Rushil Decor capacity of fewer than five acres.
million trees in the Chikmagalur, partners with the Indian Plywood This initiative has been directed to
Hassan, and Shimoga districts of Industries Research & Training generate economic momentum, sus-
Karnataka and 70 million trees in Institute (IPIRTI), Institute of Wood tainable livelihood, and job oppor-
the Visakhapatnam, East Godawari, Science and Technology (IWST) & tunities for thousands of skilled and
and Vizianagaram districts of Association of Indian Panelboard unskilled people in Andhra Pradesh
Andhra Pradesh. The fast-growing, Manufacturers (AIPM) to enhance and Karnataka. What strengthens
short rotational crops: Eucalyptus, its capabilities in agroforestry & this is Rushil’s association with lo-
Casuarina, Silver Oak & Acacia used strategic sourcing of raw materials cal bodies like Agriculture Market
as raw materials in the industry, from farmers, creating a mutually Committee and Karnataka Forest
offer direct income to farmers, agri- beneficial relationship. Development Corporation (KFDC)
culture labour, and women labor, Agroforestry is defined as a land by procuring locally grown agrofor-
around the plantation. Rushil’s use system that integrates trees estry wood by farmers.
modern, future boards (MDF) and shrubs on farmlands and rural With the rise in living standards,
plants in Karnataka and Andhra landscapes to enhance productiv- the need for wood is encouraging
Pradesh procures agroforestry ity, profitability, diversity, and agro farming which results “farm to
wood affecting the livelihood of ecosystem sustainability. It is a dy- furniture” vision of a successful lay-
millions of man-days annually and namic, ecologically based, natural out for the industry. Trees provide a
three rotation cycle in ten years of resource management system that, way forward for sustainable farming
renewable resources to keep rolling through the integration of woody and the world must embrace innova-
the rural economy. perennials on farms and in the tive options to maximize agrofor-
Assuring a consistent supply of agricultural landscape, diversifies estry productivity for mitigating
raw material, Rushil Decor’s team and sustains production and builds climate change leading to a sustain-
regularly engages with rural farm- social institutions. able ecosystem.
ers to extend advanced technical Rushil K Thakkar, Director, Rushil According to industry insights,
support for agroforestry, offer- Decor Ltd., India, says “Trees are empowering agroforestry at a na-
ing seeds and seedlings of differ- one of our best investments against tional level can offer significant ben-
ent agroforestry species through the climate crisis. As a responsible efits to the economy, and composite

22 CSR Today January 2023


CSR < india united

panel industries can create employ- carbon sequestration potential by material. Discerning consumers
ment opportunities for 2 to 2.5 mil- 2050. Growing consumer awareness and modern offices who look for
lion people approximately. The full and a range of applications are driv- responsible products that reduce
value chain from 110 - 115 million ing increased consumption of MDF carbon footprint, rapid urbanization,
CBM timber (timber to furniture) in India, as the industry is expected rebound in realty, and rising nuclear
can create value-added produce of to grow at a CAGR of 15% - 20% from families will boost MDF growth.
$150 billion. An important benefit is an estimated Rs. 3,000 crores in 2021 Unlike a 70 % market share in the
carbon sequestration: the increase in to Rs. 6,000 crores by 2026. India is a developed nations, MDF has just a
forest cover and that too of younger significant player in MDF, being used 30% market share in India reflecting
trees will have a 2 billion metric ton as a leading interior infrastructure the high potential for MDF.

Habitat for Humanity India launches ‘Green Habitats’


Campaign in collaboration with 30 schools pan India

H
abitat for Humanity India, a
leading non-profit housing
organization, has launched its
Green Habitats Campaign in collabora-
tion with 30 schools across India. This
campaign will encourage over 10,000
students to raise awareness about
climate change and the urgent need to
take climate action which will enable
Habitat India to build energy efficient
homes in support of low-income families
and provide them with access to solar Dr. Rajan Samuel, Managing Director, Habitat for Humanity India, launches the Green Habitats
energy. The campaign was launched at Campaign at the NEXT School, Mulund, Mumbai
The NEXT School, Mumbai, by Dr. Rajan
Samuel, Managing Director, Habitat for affordable housing can be constructed Habitat India has served nearly 25,000
Humanity India. sustainably and will contribute to people living in underprivileged condi-
The launch at the school was fol- the achievement of the Sustainable tions. This campaign aims to promote
lowed by a fireside chat with Dr. Samuel, Development Goals adopted by the awareness of the crucial role that hous-
a quiz on climate change and a session United Nations in 2015 as part of ing eco-system can play in minimizing
by students wherein they shared their the 2030 Agenda for Sustainable the effects of climate change.”
perspective on ways to protect our Development. This also aligns with our Mrs. Suprieya Kutty, CAS
environment. Topmost IB schools across honourable Prime Minister Narendra Coordinator, The NEXT School, Mumbai,
India such as Ascend International Modi's Mission Life Movement to said, “In India, climate change has far-
School, Mumbai; MIT Vishwashanti protect the environment. Our ‘Green reaching effects on individuals from all
Gurukul, Pune; JBCN International Habitats’ initiative will create young areas of life. Millions of families are vul-
School, Oshiwara; Jayshree Periwal leaders as well as equip, empower nerable to the effects of climate change,
International School, Jaipur and and engage them to become ‘Green which include more frequent and severe
Strawberry Fields High School, Champions’ for taking better care of our weather events such as cyclones, floods,
Chandigarh will take part in the Green environment, communities and planet.” and droughts. Through this campaign,
Habitats campaign. He further added, “Through environ- our students will gain an in-depth
Commenting on the impact of climate ment friendly interventions such as the understanding of the devastation that
change, Dr. Rajan Samuel, Managing construction of energy efficient homes, climate change can cause and the action
Director, Habitat for Humanity India setting up solar lighting systems in they can take at this young age to build a
said, “We believe that adequate and households, schools and communities, livable planet.”

January 2023 CSR Today 23


CSR > india united

Disney grants to benefit


communities and wildlife in
25 countries
India grants to protect the
Indian Rhinoceros, Snow
Leopard and Black Soft-
Shell Turtles

C
ontinuing its ongoing efforts to
support a healthier planet for
people and wildlife, The Walt
Disney Company has announced
the award of grants to 43 non-profit
organizations working with com-
munities across 25 countries to
protect more than 60 animal species
this year. In India, three non-profits
– International Rhino Foundation,
Panthera and Turtle Survival
Alliance – are beneficiaries of the
grants being extended.
The International Rhino
Foundation, which creates Rhino
habitats in India, will use its grant to
protect the Indian rhinoceros by ad-
dressing threats of habitat loss and
poaching by improving the range Turtle Conservation Programme, is our wildlife and nature is at the
and effectiveness of anti-poaching focused on ensuring efficient and heart of our various sustainability
patrols and increasing numbers effective captive breeding of criti- programmes and it’s heartening
through a conservation breeding cally endangered black soft-shell to see the dedication of our NGO
and translocation programme. turtles in temple bonds in Assam in partners who are so deeply devoted
Panthera’s snow leopard conser- north-east India, through breeding to making a happier and health-
vation programme will deploy its and expansion of the head-starting ier planet possible for all,” said
grant towards educating villagers, facility at Nagsankar Temple in George Cherian, Head - Corporate
children and religious figures about Tezpur. The programme also seeks Communications & Enterprise Social
snow leopards and the threats they to engage local fishermen in the Responsibility, Disney Star.
face in northern India. Building conservation programme apart Disney is committed to sav-
predator-proof corrals to protest from community education and ing wildlife and building a global
livestock, supporting community awareness efforts and establishing community inspired to protect the
income diversification and livestock a reintroduction protocol to aid in magic of nature together. Since
insurance programmes as well as the recovery of the remaining popu- 1995, Disney has directed more than
conducting ecological studies to lations of the turtle. USD120mn and the expertise of our
understand the impact of climate “As stewards of the environment, dedicated teams to support organi-
change on habitat use of snow we have an obligation to future zations working with communities
leopard prey species. The Turtle generations to pass on a cleaner and to save wildlife, inspire action and
Survival Alliance, through its Indian greener planet to them. Protecting protect the planet.

24 CSR Today January 2023


CSR < india united

Linde provides school bus for underprivileged


kids at Mahesh Foundation, lays foundation
stone of Skill Development Center

L
inde is a leading global indus-
trial gases and engineering
company which is constantly
striving to make our world more
productive by providing high-quality
solutions, technologies and services
and helping to sustain and protect
our planet.
Linde India Limited, a subsidiary
of Linde Plc has, as part of its CSR
initiative, donated a school bus to
Mahesh Foundation for safe trans- A team of volunteers from Linde of life for them. This is part of our
portation of 100+ unprivileged chil- visited Mahesh Foundation to objective to enhance lives and make
dren from the local community, who flag off the commencement of the a positive influence in the commu-
attend school at the foundation’s school bus service and laying of nity around us, which complement
Utkarsha Learning Center. the foundation stone of the Skill our mission of making our world
Linde has been sponsoring vari- Development Center. more productive.”
ous initiatives of Mahesh Foundation On this occasion Bibhabasu Mahesh Jadhav, Founder -
for the past 8 years and has been Sengupta, Director – Marketing and Mahesh Foundation added that “We
a key partner in the foundation’s Communications - South Asia, of at Mahesh Foundation are proud to
growth journey. Linde, said, “Our collaboration with be associated with Linde across the
Mahesh Foundation is also start- Mahesh Foundation has helped us years. The donation of the school
ing with an ambitious project of a effectively reach out to medically bus would aid safe transportation
new Skill Development Center at challenged and underprivileged of 100+ underprivileged from the
Kanabargi, Belagavi, Karnataka. This children from North Karnataka. local community who attend school
Skill Center will train underprivi- Together, Linde and Mahesh at Utkarsha Learning Centre. We
leged girls and women on basic com- Foundation have been able to pro- are always grateful to have received
puter usage, tailoring, art and craft, vide shelter, nutrition, healthcare, continued support from Linde and
and communication and soft skills to and education to several medically are looking forward to working
help them become self-sustained in challenged and underprivileged together for the betterment of more
their life. children, ensuring a better quality children in the coming days.”

January 2023 CSR Today 25


CSR > INTERVIEW

AN INTERACTION WITH
DIRECTOR GENERAL, AMITY
UNIVERSITY, GREATER NOIDA
An Interaction with What according to you is the Impact How Can CSR be presented in the
of CSR on Education? Education Field?
Prof. (Dr.) Ajay Rana Companies are increasingly aware Every year, millions of children
on the impact of of the importance of corporate social are enrolled in government schools

CSR on Education responsibility (CSR). We can see this


in the increasing number of compa-
around the world. But only a small
percentage of them complete their
and how Amity nies that implement sustainability education successfully. The reason?
University, Greater strategies, reduce their carbon The education provided in most
footprint, and divest from unethical government and government-aided
Noida Campus and business partners. These efforts schools is subpar. The primary
the entire Amity often include addressing environ- reason for girls dropping out of
mental, social, and governance school is that they are expected to
Education Group is (ESG) risks proactively through due work at home. Their families don’t
making its efforts to diligence processes, engaging stake- allow them to continue attending
holders in transparent dialogues, school because their productivity at
contribute to People, and implementing programs to home is higher. The other contrib-
Planet & Society. improve employee well-being. uting factors are Poverty, Unem-

26 CSR Today January 2023


CSR < INTERVIEW

ployment, and Discrimination based volunteering their time, and more. Is CSR applicable to educational in-
on Caste, Gender, Race, and other This platform will allow for a unique stitutions?
social barriers. opportunity for corporations to con- Yes. The CSR activities by higher
Companies can bring about a nect with schools and individuals educational institutions can not only
lot of value to society by playing a who benefit from quality products solve the purpose of the universi-
leading role in social innovation. and services, as well as the expertise ties reaching out to complete their
Social entrepreneurship initiatives that businesses have accumulated responsibility of educating the
require a lot of administrative and over the years. society, it also contributes towards
organizational knowledge, which socio-environmental goals of the
corporations have a firm grasp over. What are the pitfalls of lack of Cor- state & nation.
These companies know what it porate Social Responsibility in Edu-
takes to make a project work from cation Why do companies prefer CSR in
start to finish, and thus can inno- education?
vatively apply their management • Costs The importance of sustainable
expertise for the greater good. The The first way that costs impact an development is a pressing issue that
education system in underprivileged organization that incorporates needs to be considered by every
areas is consistently underfunded. CSR into its operations is that citizen. Businesses that consider
This leads to a wide range of those organizations frequently CSR as a key component of their
problems, from increased class need to incur special costs to business plan help communities
sizes and lowered standards too low implement those changes. For and the environment by sharing the
graduation rates and high failure example, if a company is usually benefits, both financial and socio-
rates. Financial support alone will unaccustomed to donating a por- logical, with society.
not alleviate these problems — tion of its profits to charity, it may
companies must work closely with need to hire additional employees How Amity Education Group is con-
educators and parents to ensure to manage those donations and tributing to Society?
that their investment truly benefits may need to take on additional Amity Humanity Foundation (AHF),
the local community. warehouse space to store the a registered NGO, was initiated
There’s a lot to consider in the additional inventory it donates. under the benevolent vision of Dr.
education sector. While it is impor- Those kinds of extra expenditures Ashok K. Chauhan, Founder of Amity
tant to provide students with an can negatively affect a business’s Education Group and President &
in-depth understanding of certain bottom line. Chancellor, Dr. Atul K Chauhan, to
principles and concepts, it is equally do something meaningful for society.
vital to ensure that your busi- • Clashing of business Since its inception has been on
ness meets all the right criteria in objectives the core areas of development like
delivering high-quality educational Businesses are driven by profits. education, health, governance and
products and services — especially Without them, there would be livelihood generation. Its mission is
in terms of technology maintenance no growth or improvements in to work for equitable social commit-
and service continuity. the business. And it’s possible to ments, by undertaking projects and
Volunteering can be an excel- grow your profits with targeted programmes focusing on Women,
lent way to engage employees and marketing that converts website Children, Adolescents and the
build relationships with others in visitors into leads and leads into deprived and marginalized sections
the community. Start by providing sales. of the Society.
your team with a list of local chari-
ties and non-profits that align with A company’s social responsi- What are the different projects un-
your organization’s values — you’ll bility endeavours are an oppor- dertaken by Amity Humanity Foun-
not only build stronger bonds within tunity to strengthen its brand. dation in the field of Corporate So-
your company but also help out By partnering with charitable cial Responsibility?
those in need. Philanthropy is a organizations and engaging in Over the years, the Amity Humanity
critical component of business that helpful community development, Foundation has conceived and
often goes overlooked. businesses can select projects implemented impact-driven initia-
While some companies choose that resonate with their mission tives across sensitive and important
to donate funds, others choose to and values. And consumers will issues such as Education of the
take an active role in philanthropy respond to such good deeds with Underprivileged Children, Empower-
by donating products and services, loyalty and support. ment of Women, Livelihood Genera-

January 2023 CSR Today 27


CSR > INTERVIEW

tion and Community Development, Tugalpur, and Asgarpur vil-


Research and Impact Evaluation lages of Greater Noida region by
Studies, etc. skilling them in the field of data
A) Atulasha was established in the entry operation.
year 2011 to educate boys from E) Over 2500 rural Self Help Group
the economically weaker sec- women of Haryana were trained
tions of the society. Presently, it under the Swayamsiddha Scheme
provides over 500 boys’ schooling, of Department of Women and
uniform, books and stationery, Child Development Haryana,
nutrition and transport, right 2004-05. It was a two-day training
from Nursery to Class VIII. The programme to train the women in
schools strive to provide quality the areas of group dynamics and
education to the students that confidence building.
come from the lower income
group, such as daily wage earners What are the different
and construction workers who programs undertaken at
are living in nearby. Amity University, Greater
B) Amity Humanity Foundation’s Noida Campus under your
Women Empowerment and Liveli-
hood Generation programme got
There’s a lot to leadership to contribute
towards People, Planet &
a huge impetus with the support consider in the Society?
it received under CSR initia- Some of the programs that we have
tives of Indraprastha Gas limited education sector. carried to bring focus in the field of
(IGL) since 2017. This program
is designed to empower rural
While it is important CSR are as under:
1) Extension activity on Interna-
women by skilling them and, to provide students tional Women’s Day 8th March,
in turn, enabling them to earn 2022 where participants were
livelihood through wage and self- with an in-depth encouraged to discuss issues on
employability. The trainees are
mobilised from various villages
understanding of women centric issues through
debate, essay writing, community
of Greater Noida such as Sura- certain principles and outreach and panel discussion.
jpur, Kasna, Haldona, Gujarpur, 2) Extension activity on Road Safety
Mubarikpur, Makoda, Tugalpur concepts, it is equally Awareness Campaign on 30th
and Chhalera, Sadarpur, Raipur
Asgharpur etc. near NOIDA.
vital to ensure that May 2022 in which Students were
made aware of various important
C) This is a three-year training your business meets road safety tips.
program started in the 2016 in 3) Celebration of International
collaboration with Engineers all the right criteria Yoga Day on 21st June, 2022 as a
India Limited at Bolangir District,
Odisha. Subsequent to completion
in delivering high- commitment towards society and
nation.
of its first year of the project on quality educational 4) MOU Signing Ceremony and Skill
goat rearing and poultry, second Training Workshop (Chocolate &
year of the functional literacy is products and services Candle Making) for Acid Attack
launched in May 2018 to provide
functional literacy on mushroom
— especially in Survivors on 23rd September,
2022 by Amity School of Fashion
cultivation and beekeeping to 120
tribal women.
terms of technology Technology, Amity University
Greater Noida as a great move in
D) This year-long training pro- maintenance and opening career opportunities for
gram was launched at the Amity
Greater Noida campus, in associa- service continuity. Acid attack survivors with a new
ray of hope for the victims.
tion with Indian Oil Corporation 5) Chhpaak Girls slaying in Designer
Limited (IOCL). The objective outfits at AURA 2022 Fashion
of the project is to empower Show Extravaganza on 14th
rural women of Surajpur, Kasna, December at the Four acid-attack

28 CSR Today January 2023


CSR < INTERVIEW

survivors walked the ramp as – with a vision of ‘Green Planet’, orated with THDC to implement
show-stoppers donning the the faculty, staff and students program in 5 selected villages of
6) outfits of budding Fashion at the university have taken an Khurja block in Uttar Pradesh
Designers/Labels at “Down The initiative to grow vegetables using for creation of gainful employ-
Runway”- in which Four acid- organic farming techniques and ment opportunities by imparting
attack survivors walked the ramp distribute the vegetables to the training and skills up-gradation of
as show-stoppers donning the out- needy in the society. the women and creating required
fits of budding Fashion Designers/ 8) Collaboration with Tehri Hydro support systems to ensure unem-
Labels at “Down The Runway” Development Corporation (THDC), ployed girls & women to take-up
7) Organic Farming at the Amity Khurja, UP Amity University, self-employment activities for
University, Greater Noida campus Greater Noida Campus has collab- their socioeconomic elevation.

Prof (Dr) Ajay Rana - Profile


P
rof. Dr. Ajay Rana, the most dynamic results-driven, • Independent Director of Rajasthan Venture Capital Fund,
proactive academician, currently serving at Amity Uni- (GOR)
versity, Greater Noida as the Director General. He had • Rajasthan Trustee Company Private Limited, (GOR)
also been amongst the youngest Vice-Chancellors, and holds • Sehaj Synergy Technologies Private Limited, India.
his M.Tech and Ph.D. in computer science and engineering
from top prestigious institutions around the globe. He is well- He has 72 plus patents under his name in the field of IT, Net-
regarded for his deep commitment, indestructible determi- works, and Sensors. He has published more than 279 Research
nation, humbleness, and passion for social upliftment. He is Papers in reputed Journals like ACM, Springer, Elsevier, Taylor
an educationalist, a teacher, an innovator, a strategist, and a and Francis, and others, and International and National Confer-
committed philanthropist awarded with nearly 243 awards & ences, Co-authored 09 Books, and co-edited 36 Conference
recognition for his extraordinary work in the field of Education Proceedings.
and Research and CSR. He has been conferred with honorary Prof. Dr. Ajay Rana has worked closely with the examina-
professorship from various universities and is associated with tion system and carries experience in carrying out various
the largest educational groups and possesses a wide under- rankings, accreditations, and affiliations such as UGC, NAAC,
standing of the acts, statutes, and ordinances of the university NIRF, QAA, QS, WASC, WSCUC, and IET and statutory Bodies
systems with good governance skills. Dr. Rana has Kindled the like AICTE, NCT, and BCI. He has undertaken 45 Sponsored
light in more than 1, 75,000 students by placing them in top- Research Projects and 18 major systems-based Management
shot MNCs across the globe. Consultancies in several reputed organizations both public and
These undeniably exceptional qualities of Dr. Rana lead him private, in India and abroad. 18 students have completed their
to be amongst the most recognized faces at Amity today. He Ph.D. under him. He has organized more than 504 conferences,
has held various positions in Amity Education Group for the workshops, faculty development programs, Seminars, and Talks
past 2 decades: sponsored by IEEE, Springer, CSI, and others.
• Director for Amity Institute of Information Technology Dr. Rana has excellent networking and social skills and a
• Group Director for Amity School of Engineering- JEE vision for enhancing professional connections with Top Aca-
• Director for Amity Technical Placement Centre demicians, Industrialists, and Bureaucrats at both national and
• Dean, Sr. Vice President & Advisor to the Amity Education international levels. Prof. Rana’s areas of interest include Soft-
Group for multiple roles. ware Engineering, Soft Computing, Information Technology,
Prof. Dr. Ajay Rana is the Founding Chairman of AUN Machine Learning, and Augmented Reality. With an intent
Research Labs, EC Member of the IEEE UP Section, Senior, and to provide a robust learning environment to students and to
Member of IEEE and Life Member of the CSI and ISTE. He is strengthen the Indian Education System.
well-read about the NEP and expert in curriculum development Prof. Dr. Ajay Rana has visited many top universities & col-
as per the NEP guidance editorial board and review, currently, leges which have a legacy of more than 1200 years of pro-
he is also a Member of: ducing leaders around the globe. He possesses deep organiza-
• Consultative Group NEP 2020 CBSE tional ethics, and equality, and believes in holding the hands of
• Ministry of Education every individual who wishes to succeed in life.

January 2023 CSR Today 29


CSR > COVER STORY

CHILDREN OF
INDIA’S BURNING
COALFIELDS
DREAM OF A
FIRE-FREE
FUTURE
Coal workers hope education can help
the next generation win cleaner, healthier
jobs in a region that has been wedded
to dirty, dangerous mining for over
a century.

At both the national and local levels, moving away from coal will mean
tackling how to replace jobs in coal-reliant regions like Jharia, where the first
literate generation has emerged and is seeking alternative work.
Image: Environmental Change and Security Program, CC BY-SA 3.0, via Flickr.
30 CSR Today January 2023
CSR < COVER STORY

ideo blogger Lalji Kurmi is waiting to go viral.


It’s an unusual dream for a resident of India’s oldest
coalfield, Jharia, where fires rage underground, bare
trees stand guard morosely around mines spewing dust
and fumes - and where coal has provided work for at
least four generations.

Kurmi, 32, was the first in his family whose YouTube channel has 4,000 “Sustainable Just Transition Task-
to get an education: a diploma in subscribers. “If one video goes viral, force” pointed to India’s commit-
mining. Now he and many other life will take off,” he added optimisti- ments, made on the global stage, to
young people in the region want to cally. Jharia is synonymous with the cut climate-heating emissions to net
leave their soot-blighted lives be- coking coal used in steel-making, a zero by 2070 and reach 500 giga-
hind, even as coal production soars. valuable commodity in India which watts of renewable energy capacity
But they face an uphill struggle imports more than 57 million tonnes by 2030.
in an area where there is no other of it annually, spending upwards of With 13 of Jharkhand’s 24 districts
thriving industry. 450 million rupees ($5.53 million), rich in coal reserves, preparation for
Kurmi travels to nearby towns government data shows. a future without the polluting fossil
and makes videos showcasing Daily coal production in Jharia - fuel must start now, said Ajay Kumar
visitor attractions such as markets, where technical issues mean only Rastogi, chair of the taskforce, which
temples and fairs, which he uploads about a third of its more than 100 he said was the first such body in
to his YouTube channel in the hope mines are functional - this year any Indian state.
of winning more views and sub- jumped to 100,000 tonnes, up from “Jharia is one of the oldest
scriptions to draw in advertising an average of 80,000 tonnes until coalfields and the entire economy
and generate revenue. 2021, local mining officials said. revolves around coal. Once there is
“My father operated wagons that India is boosting coal production withdrawal, there will be an impact.
carry coal. But I don’t like this work. nationwide to cut import costs and The production peaks will be fol-
You inhale fumes all day and live in meet rising energy demand. lowed by decline,” Rastogi predicted.
fear of fatal accidents,” said Kurmi, Despite the upward trend, the The taskforce wants to plan
sipping tea from a clay cup at a road- eastern state of Jharkhand, where for change across the entire “coal
side eatery. Jharia is located, launched an effort ecosystem” to ensure no one is left
“I tried getting a job in railways, in November to study the impacts out and even those who illegally
the army, but couldn’t qualify. I have of expected future coal-mine clo- scavenge coal - not just formal and
got some fame among locals from sures on the local economy and its informal workers - have livelihood
my videos and I like it,” said Kurmi, people. The announcement of a new opportunities after mining ends.

January 2023 CSR Today 31


CSR > COVER STORY

“It is the duty of the state govern- away from coal production in areas
ment to take care of its every citi- where mines have been shut, and
zen,” Rastogi said. the federal coal ministry refers to

JUST SOCIAL TRANSITION


Other coal towns have “just transition” in its action plan for
2022-23.
India is one of three new countries thermal power plants, Although the government has
rich nations are talking with about small industries and also announced an expansion of coal
forming a “Just Energy Transition open space. Here, there mines and new coal-fired power
Partnership”, something already plants to ensure energy security in
agreed for South Africa and Indone-
is no space between the next few years, it plans to reduce
sia. Any deal ought to involve identi- habitations and coalfields the share of coal in its overall energy
fying and helping all those who now and there is nothing else mix by the end of this decade.
depend on the coal industry, not just
its workers, experts said.
but coal. Coal accounts for nearly half of
installed power capacity in India,
“The funding that comes should D.D. RAMANANDAN, while renewable energy sources
not just be for renewable (energy) General Secretary, All India Coal including solar and wind provide
Workers Federation
projects but also in the form of about 30 per cent. The country aims
grants for people who will be most to meet 50 per cent of its energy
impacted,” said Deepthi Swamy, requirements from renewables
climate lead with think-tank WRI by 2030.
India. Such partnerships are “not GETTING AHEAD Santosh Patnaik, who manages
just about transitioning to clean en- At both the national and local levels, fair transition programmes at cam-
ergy but also about how we ensure moving away from coal will mean paign group Climate Action Network
these financing mechanisms address tackling how to replace jobs in coal- South Asia, said young people in
social safety nets”, she added. reliant regions like Jharia, where the coal communities want to break
Yet a future beyond coal ap- first literate generation has emerged out of the grinding cycle of poverty
pears a distant prospect in Jharia, and is seeking alternative work, their families were trapped in
where children walk to school analysts said. for decades. “This is a generation
through smouldering rocks and Parents who inhale toxic fumes, ready to move away from coal,
mothers scavenge coal to pay for gather coal in baskets and are forced which is encouraging. A just transi-
their tuition. Posters in smoke-filled to buy drinking water on a daily tion plan needn’t wait for mines to
neighbourhoods offer courses in basis do not want their children to close - it is needed now. Jharkhand
commerce and science, as dreams of inherit this kind of life. could set an example for other
a greener life begin to take root in They see coal not only as a pollut- states,” said Patnaik.
the burning coalfield. ing resource but one that stopped
Aarti Paswan, 21, a postgraduate yielding decent jobs and money EARTH ON FIRE
student at a university 25 kilome- years ago. For now, a layer of dust, smoke and
tres (15.53 miles) from home, hopes Sanjay Kumar Pandit, 35, who soot hangs over Jharia, its coalfield
to pass the exams to enter India’s picks coal illegally, said local people dotted by multiple fires - 595 of
Border Security Force, inspired by had tried to find jobs in mines but them, according to the official count.
a Bollywood film she saw as a child outsourcing companies were bring- In some places, huge flames leap
that showed soldiers braving bullets ing in labour from other states. out of coal pits, while smaller fires
to save their country. Pandit, whose father was an burn in other areas, like decorative
But, for now, she must figure out informal mine worker but earned torches in a seaside resort.
where to bathe after the canal she fixed weekly wages, said the future The fires, some of which have
used before was cut off by hillocks was even more bleak for the next burned for a century, were caused
of debris deposited from recent generation, as Jharia’s coal reserves by opencast mining, a method that
mine excavations. will not last forever. has largely replaced underground
“I pick coal as it funds my travel “All we will be left with is the mining in the past two decades, ex-
to the university,” she said, standing debris of mines,” he said. “Our lives posing large volumes of coal to
near stoves belching out smoke in are over, but the future of our chil- the air.
Jharia’s Golakdhi settlement. “I don’t dren must be protected.” The type of coal found here is
want to do this. I want a job to serve India this year announced its quicker to ignite, said researchers at
my country.” first plan for a socially fair shift the Indian Institute of Technology -

32 CSR Today January 2023


CSR < COVER STORY

India School of Mining (IIT-ISM) training for young people, as well as Past efforts to douse the flames
in Dhanbad district, where Jharia moving families out of high-risk fire have included sealing fire sites with
is located. areas, said Sandeep Singh, Dhanbad soil and pouring liquid nitrogen and
The fires have hollowed out parts district’s administrative head. water on them - but those methods
of the earth, causing concrete roads But quick and easy solutions are have proved either ineffective, costly
and homes to cave in over the past elusive because of a lack of any sig- or dangerous.
20 years and resulting in deaths. nificant industry other than coal. IIT-ISM professor Ram Madhab
The numbers vary, with one local In addition, Jharia falls inside Bhattacharjee said the fires not only
activist putting the death toll at 45 in the Dhanbad municipal limits and put nearby residents at risk but are
Jharia while officials estimate it at so is not designated as a rural area, causing India to lose precious cok-
fewer than 20. meaning residents are excluded ing coal.
Official surveys show that the fire from the state-run rural jobs scheme IIT-ISM researchers have pro-
area, which once spread over 8 sq that offers 100 days of paid labour posed producing liquid nitrogen
km or nearly 2,000 acres - the size every year. locally to save on the cost of ferrying
of about 1,000 Olympic-size soccer D.D. Ramanandan, general sec- it in by tanker.
fields - has shrunk to 1.8 sq km. retary of the All India Coal Work- But effectively eliminating the
Several fire areas have been ers Federation, said Jharia faced a fires would also require evacuating
excavated and the debris piled up complex problem in creating new residents from the affected area,
into hillocks, known as overburdens, sources of income. many of whom are reluctant to
where researchers say fires continue
to burn.
Some 55,000 families - or at least
200,000 people - have been impacted Some 55,000 families – or at least
by the fires, according to a 2004
estimate that is still considered to be
200,000 people – have been impacted
the official count of the number of by the fires, according to a 2004
people who need to be relocated. estimate that is still considered to be
Of these, only 4,000 families have
so far moved to a colony built two
the official count of the number of
decades ago, about 8 kilometres people who need to be relocated.
from the mining area.
Even though their neighbour-
hoods resemble a war zone, people
resist moving to the colony, citing “Other coal towns have thermal move. “Attempts to do so can cause
a lack of facilities such as drinking power plants, small industries and unrest. This is a big social chal-
water and proper drains. also open space. Here, there is no lenge,” said Bhattacharjee.
But their main concern is that space between habitations and coal-
relocating will disconnect them from fields and there is nothing else ... but SCAVENGING TO SURVIVE
the mining area that provides their coal,” he explained. Mining in Jharia began about a
only income. Fires and mines can be seen from century ago and the area was flush
Jharia’s roadsides, some less than a with coal jobs until the early 1990s,
NOTHING BUT COAL mile from busy markets, and narrow drawing workers from neighbouring
The district administration, respon- lanes lined with smoke-belching coal states to help operate and manage
sible for the upkeep of the existing stoves snake through homes leading its mines.
colony, plans to create a municipal to the burning pits. The workers’ neighbourhoods
body to manage its maintenance, Shiv Balak Paswan, vice president that sit next to the mines sprang up
officials said. of nonprofit group Jharia Coalfield four to five decades ago, around the
It has also engaged global consul- Bachao (Save Jharia Coalfield), said same time private mines were taken
tancy firm Ernst & Young to design opencast mining had helped locals, over by the government.
a skills development plan to help despite exacerbating fires, as it Families have stayed there even
Jharia locals find new jobs. opened up more reserves, making as jobs have dried up with the mech-
As part of this, their employment coal more accessible to those who anisation of mines and outsourc-
interests are being mapped, and the gather it illegally because they have ing to private labour agencies who
administration is working on skills no other option to earn a living. source workers from other states

January 2023 CSR Today 33


CSR > COVER STORY

to keep costs low. Local activists taskforce aims to study work oppor- and hopes to find a job at a beauty
estimate that nearly 100,000 people tunities in sectors like agriculture, parlour one day.
scavenge coal due to a lack of other forestry and renewable energy, as “I want to go beyond coal, develop
jobs, and even those who do tough well as financing models to help a personality,” she said.
work like loading coal onto rail wag- small and medium-sized businesses Suman Kumari, 21, one of an ear-
ons miss the earlier days and lament set up shop. lier batch of students, was placed
the dearth of alternative options as Taskforce head Rastogi said mine at a beauty parlour in Patna in
education levels have improved. closures would escalate hunger and neighbouring Bihar state, but did
“I wanted to join the police but fuel social unrest - but once coal not take up the post as it was too
there are no vacancies,” said Govind production is phased down, the land far from home and she would have
Bavri, 30, the son of a coal loader could be put to better use to gener- had to spend all her wages on rent
who studied up to 12th grade and ate jobs for young people. and food.
now works as an attendance clerk The taskforce will look at intro- She now picks coal but has
with a construction company for a ducing biofuel plants, solar energy formed a girls’ dance group, and
monthly salary of 8,000 rupees ($97). projects and mining tourism that films and uploads their performanc-
Jharkhand, one of India’s most could help restore the scarred es to YouTube.
impoverished states, has launched environment, while creating work She is also waiting to be noticed -
several plans to improve living con- for locals. “This generation is more like video blogger Kurmi - and hopes
ditions and job opportunities, but aware of what is happening across a television dance reality show will
they have not succeeded, locals said. the world. They have access to the discover her talent.
Their parents, meanwhile, are
seeking more concrete action from
the government to improve their
The taskforce will look at introducing coal-dependent lives, to train their
biofuel plants, solar energy projects and offspring and to build cleaner
industries that can create more job
mining tourism that could help restore the opportunities.
scarred environment, while creating work Anita Devi, a 32-year-old mother
for locals. This generation is more aware of of four, illegally gathers coal for
what is happening across the world. They nearly 12 hours a day near the
have access to the internet and realise the Gesadi mine, selling it in sacks for
100 rupees each. As she works amid
potential outside coal. The biggest challenge burning seams of coal, her nails,
would be to find alternatives for them. face and feet are black with ash
- but she sees the relentless work
as the only way to secure a better
future for her children.
Activist Balak has sought cash internet and realise the potential “I don’t want them to have my
compensation from the state and outside coal. The biggest challenge life. I will turn black like coal, but
federal governments of up to 2 mil- would be to find alternatives for I suffer every day so my children
lion rupees for each family relocated them,” said Rastogi. don’t,” she said. “I will do anything
from the fire area, to make up for Some young men have migrated to ensure they study.”
their lost livelihoods, but is still to cities to work on construction
awaiting a response. sites, but the high cost of rental ac- This story was published with permission
Meanwhile, the expanding mines commodation and food deters many from Thomson Reuters Foundation, the
are swallowing more homes, and from leaving. charitable arm of Thomson Reuters, that
their inhabitants are also being A few miles from the burning covers humanitarian news, climate change,
asked to move, swelling the number coalfields, at a busy junction in the resilience, women’s rights, trafficking and
of families that need to be relocated, town of Dhanbad, a state-run insti- property rights. Visit https://www.context.
Balak said. tute runs free courses on fashion news/.
design and beauty care. A few of
PARENTAL SACRIFICE those enrolled are from Jharia. (Source: https://www.eco-business.com/
In the next two years, the region’s Anu Kumari, 17, is learning to news/children-of-indias-burning-coalfields-
newly-launched just transition thread eyebrows and do facials, dream-of-a-fire-free-future/)

34 CSR Today January 2023


CSR < NEED

Fisherfolk are key supporters


for conservation of the endangered
Guitarfish in Goa
WWF-India, in partnership Goa’s coastline. The project focuses Guitarfish play important role in
on the interaction of the guitarfish maintaining a healthy ecosystem in
with Sony India, is working with artisanal fishing gear. This the intertidal zone, which are also
closely with the fisher includes traditional shore seine our fish nurseries. The long-term

community along Goa’s (Rampon) and gill nets deployed


by fishers using small vessels with
objective of the partnership is not
only to conserve guitarfish to bring
coastline to conserve the outboard motors. focus to the larger aspect of coastal

Guitarfish Speaking about the initiative, biodiversity conservation through

W
Sanjay Bhatnagar, Director, Cor- community participation.”
porate Human Resources and CSR The fishermen awareness ses-
WF-India in partner- at Sony India, said, “We are glad to sions have disseminated useful
ship with Sony India, have partnered with WWF India information about Guitarfish
conducted the third as this initiative has provided us conservation to the local small-
session of the Fish- with a chance to contribute towards scale fishers. Sony and WWF-India
ermen Awareness helping conserve endangered intend to continue to study different
Programme, to educate fishermen marine life, like the Guitarfish aspects of guitarfish ecology and
about protecting Guitarfish, a criti- and making our best effort to save its conservation. These efforts will
cally endangered species. Around them from going extinct. While contribute towards boosting our
30 artisanal/traditional fishers of we bring the best-in-technology to understanding of the guitarfish
the Siridao Traditional Fishermen the market, our aim is to make a population and our coastal environ-
Association, from the village located positive difference in the lives and ment. WWF India also aims to work
in North Goa attended the session. survival of these species and the closely with the local fishing com-
The objective of this programme was community at large.” munity towards the conservation of
to sensitise the fishing community The fishers were made aware endangered species. WWF-India and
about the importance of Guitarfish of the ecology and morphology of Sony India believe that meaningful
in the marine ecosystem and the guitarfish and how they can support conservation can only occur with
need to conserve it. improving the near-shore habitat of the support and involvement of the
Guitarfish, which are closely the guitarfish by managing dis- local communities.
related to sharks and rays, are carded nets and other fishing gear. The conservation initiative with
known to be found along the coast They also learnt about small efforts WWF is part of Sony India’s broader
of Goa but little is known about their which would make a large impact on CSR schemes. The programme kick-
distribution and ecology. Guitar- guitarfish conservation, like release started in April 2021, with three
fish are important components of of live individuals caught in their objectives - to map the habitat and
coastal socio-ecological systems. nets as bycatch. In the long term, distribution of guitarfish along the
Seven species have been believed to the plan is to inculcate the idea of coast of Goa, improve knowledge
be present in Goas’s coastal waters. community-based coastal habitat and raise awareness about their
There is also a concern that most of conservation with the involvement conservation amongst the fishermen
these species are either threatened of the fishing community. communities, thereby reducing the
due to habitat loss or are nearing While speaking to the fishermen, threats due to fisheries.
extinction due to unintentional catch Aditya Kakodkar, Senior Coordi-
or bycatch. nator, Marine Conservation WWF- (Source: https://www.wwfindia.org/news_
WWF-India and Sony India are India’s Goa office, said that “Fish facts/pres/?21262/Fisherfolk-are-key-sup-
working together to study and con- are a staple diet of Goa’s population porters-for-conservation-of-the-endangered-
serve the guitarfish population along and meso-predators such as the Guitarfish-in-Goa)

January 2023 CSR Today 35


CSR > opinion

The state is
taking back
energy
But many of the
policy measures
introduced over
the past year
are piecemeal
responses to the
fundamental
challenges of
energy insecurity
and climate change,
according to A lignite power plant in Germany. Carbon capture and storage is designed to strip out carbon
Nick Butler dioxide from the exhaust gases of industrial processes like gas and coal-fired electricity generating

A
plants. Image: r.classen, CC BY-NC-ND 2.0

lthough uncertainty The state’s newfound assertive- by 2023, together with Russia’s
prevails in today’s ness stems partly from huge price reduction of supplies to countries
global energy market, increases that threaten large-scale including Germany and Finland,
one thing has become energy poverty and the collapse of caused the European benchmark
clear: governments some energy-intensive businesses. price to increase fivefold over the
are reasserting their central role. After years of underinvestment 12 months to June of this year. On
The motive is pragmatic rather in the sector, the surge in energy one estimate, average consumer
than ideological, and the details vary demand in the wake of the Covid-19 energy bills in Britain – which
from one country to another, but the pandemic, especially in Asia, inevi- imports little Russian gas but relies
trend is unmistakable. Governments tably caused prices to jump. The cost on the global market for 50 per cent
of all political hues are taking back of natural gas to consumers in the of its daily needs – were predicted
control of a market that had largely European Union rose by 12 per cent to be four times their 2021 level by
been left to private firms with only in the second half of 2021. early next year.
limited regulation. In many Western But this was merely a prelude to A second powerful factor com-
economies, this arguably represents the current price spikes resulting pelling government intervention is
the largest shift in the balance of from Russia’s invasion of Ukraine. climate change. The surge in energy
public and private economic power The EU’s plan to cut its imports of demand over the past year has
since World War II. Russian natural gas by two-thirds been led by coal, which remains the

36 CSR Today January 2023


CSR < opinion

dominant source of power in Asia, the moment, government interven- the energy sector is well established.
causing greenhouse gas emissions to tion is focused on price controls and As the limitations of particular poli-
return to their pre-pandemic level. increased hydrocarbon production. cies are revealed, policymakers will
Despite strong growth in renewables Across the Atlantic, United States respond with more intervention,
such as wind and solar, the world’s president Joe Biden’s recently not less. The role of the state will
continued reliance on hydrocarbons enacted Inflation Reduction Act have to expand further, not least
means that, absent further govern- provides $27 billion to help low- and to address the investment gap that
ment intervention, emissions will middle-income American house- has emerged. Additional funds are
continue increasing for several years holds convert to cleaner energy, needed to meet future demand for
to come. as well as funding to maintain the all forms of energy and associated
None of these challenges can be country’s loss-making nuclear- infrastructure. Financing the transi-
addressed by market forces alone. power sector. In France, President tion to a low-carbon economy will
Without a carbon price or other reg- Emmanuel Macron is in the process require vast sums.
ulatory measures that only govern- of fully nationalising the power Governments are likely to be the
ments can put in place, people will utility EDF, a former flagship of main source of the necessary capital,
continue to use gasoline-fuelled cars. French industrial strength that has as well as supplying guarantees and
Market forces can do little to help suffered two decades of managerial subsidies to the private sector. But
families facing a sudden rise in the and technical failure. And energy- whether governments, many with
cost of an essential commodity. Nor price controls have been tightened finances already overstretched by
can markets redistribute the wind- there and across much of conti- Covid-19, will respond adequately is
fall gains made by companies such nental Europe. far from certain. In the UK, the oppo-
as Saudi Aramco, which reported a Unfortunately, these and many sition Labour Party, now well ahead
record profit of $48.4 billion in the other recent government initia- in the polls, has promised to create
second quarter of this year, to the tives are piecemeal responses to the a new publicly owned Great British
many smaller businesses for which fundamental challenges of energy Energy company to deliver a carbon-
energy is a crucial input. insecurity and climate change. Too free electricity sector by 2030.
State intervention in the energy many measures are insufficiently None of this is a recipe for an
market is taking many and varied thought through, provide poor value ideal outcome. The task of ensuring
forms. The German government has for money, and fail to address under- a continuous and affordable energy
announced plans for 2 per cent of lying obstacles to change. supply is too important to be left
the country’s land area to be used For example, a major shift to to the market and too complex to
for the production of wind power, electric vehicles makes sense only if be taken over by ministers and
and is devising emergency rationing both charging networks and secure bureaucrats. The involvement
schemes to manage anticipated supplies of the advanced materials of both is necessary, but neither,
winter energy shortages following on which EVs depend are available. alone, is sufficient.
Russia’s cutoff of gas supplies. Small universal cash handouts are Logic points to cooperative
All British households initially costly and do not address concen- arrangements whereby govern-
received a £400 ($450) handout, to trated long-term energy poverty. ments set energy objectives and
help them cope with rising energy Policies to increase wind power standards, and private-sector firms
bills, partly funded by a windfall generation are irrelevant unless the compete to play a part in meeting
tax on oil and gas producers. But infrastructure to cope with distrib- the overall goals. But achieving
that proved insufficient and upon uted electricity supplies is in place. such collaboration and balance
becoming Britain’s new prime Governments reach for short- currently seems no more than a
minister, Liz Truss capped house- term solutions that demonstrate that distant aspiration.
hold energy bills for two years they are acting. But the resulting
and offered short-term support for policies are not always the cheapest Nick Butler, a visiting professor at King’s
business users. To increase domestic or the most effective, and many College London, is Founding Chair of the
energy supplies, she granted new turn out to be no more than tempo- King’s Policy Institute and Chair of Promus
North Sea oil and gas licenses and rary fixes. In none of the countries Associates.
lifted the moratorium on fracking. mentioned above is there a settled Copyright: Project Syndicate, 2022.
The United Kingdom’s green agenda consensus on the shape of long-term www.project-syndicate.org
nominally remains in place with no energy policy.
new gasoline- or diesel-powered cars Nonetheless, the trend toward (Source: https://www.eco-business.com/
to be licensed from 2030, but, for greater government intervention in opinion/the-state-is-taking-back-energy/)

January 2023 CSR Today 37


CSR > HOPE

Indian farmers turn to


solar-powered fridges to
fight food waste
As climate change
brings more extreme
weather to India,
sustainable cold
storage units help off-
grid farms to deal with
the heat.

F
or Indian farmer Lal-
muankimi Bawitlung,
selling her annual orange
harvest is often a race
against time to beat the
heat. The 38-year-old, who owns a
small plot in her village in north-
eastern India, threw away about a
third of her 350 kg (772 pound) crop
last year because the fruit became Women harvesting lemongrass at the Chisapani community forest in India.
overripe or rotten, and could not Image: CIFOR, CC BY-SA 3.0, via Flickr.
be sold.
“I have always been in a hurry to The Mizoram Science, Technology expected to fetch. “After hours of
dispose of my oranges at whatever & Innovation Council (MISTIC) backbreaking toil ... I can now sit
price available, to prevent as much worked with cold chain company back and enjoy the fruits of both my
wastage as possible ... (with) the Inficold to set up the 2.2 million- farm and labour, as there is hardly
increasing heat making it worse,” rupee ($27,100) facility, which is any wastage that I have to worry
she said at her home in Kawnzar vil- open to about 235 farmers such as about,” Lalmuankimi said. Although
lage in the state of Mizoram. Lalmuankimi across several villages India has thousands of cold storage
But Lalmuankimi’s prospects in the area. facilities for produce - about 8,200
are brighter since the state govern- It meant Lalmuankimi could as of 2020, official data shows -
ment in January installed a 10-tonne store the rest of her last harvest in these units are connected to the
solar-powered cold storage unit for February, 7-8 kg of oranges, instead electricity grid rather than powered
farm produce in the nearby village of discarding them. by solar.
of Khawzawl. She took the fruit out of cold Farming advocates and NGOs say
The facility uses ice battery tech- storage in August when it was out the energy costs of the units are too
nology, or thermal energy storage, of season and managed to sell it high for many small-scale farmers,
to convert water into ice within six for 250 rupees per kilo - five times while common power outages mean
hours using solar. the price she would normally have those who can afford to use them

38 CSR Today January 2023


CSR < HOPE

must often rely on expensive and Scaling up papaya - cold storage affords them a
polluting diesel generators as back- The co-founder and CEO of Inficold, “back-up of four to five days” as the
up. To address this, more compa- Nitin Goel, said he hopes to cut the systems can keep running for that
nies and civil society groups - often price of the company’s cold storage period of time even where there is
backed by government funding - are units by half within the next five not much sunshine, Dantes said.
now working to set up sustainable years as more “get rolled out to the
cold storage units, powered by markets”. Its five-tonne units cost Climate ‘saviour’
solar, nationwide. about 1.4 million rupees. Meanwhile, in the southern state
Inficold currently has 116 facili- of Telangana, the Kattangur farmer
From waste to emissions ties across 19 Indian states that producers’ group bought two five-
In the past decade, the government provide storage for about 25,000 tonne solar cold-storage units from
has implemented policies and action farmers, and the firm plans to Inficold in May this year - with
plans, and provided subsidies to double the number of units next major financial help from Bharatiya
develop cold chain systems across year, Goel said. Vikas Trust, an NGO, and some of
the country as part of a drive to cut The entrepreneur acknowledged their own money.
food waste. there are challenges to scaling up The farmers said having the
About 40 per cent of food pro- such as transporting the large “con- “climate solution at our own local
duced in India is wasted at the cost tainerised” units across poor roads level” had more than doubled
of billions of dollars per year, the and rough terrain to remote parts their incomes, together with apps
United Nations has estimated. of India. But as long as they can cut showing market prices to determine
But it’s not just an economic issue. carbon emissions, “the pains are the best time to sell.
Food waste accounts for about 8 worth it to keep our environment This has enhanced their quality of
per cent of global greenhouse gas cleaner,” said Goel. life, said member N. Dharma Reddy,
emissions, according to a UN report The cold storage unit in Khawzawl highlighting how the group can now
launched at the COP27 climate means a tomato-grower cooperative afford better healthcare, education
summit in Egypt which said sustain- from Tualte village - which makes up and technology like mobile phones.
able cold chains can play a major most of the users - no longer has to “But most importantly, we are
role in tackling “the climate and harvest all of its produce at once but able to plough back the investments
food crises”. can pick the fruit about twice a week to our fields by buying more seeds,
India is enduring ever-more and sell at better prices. The farmers mini electric tractors, spraying and
extreme weather - from floods to pay one rupee a month for each kilo weeding tools and cattle,” he said.
droughts - and rising temperatures stored, with the money used to main- The group wants to install
due to climate change, with farmers tain and clean the facility. another dozen units to cover more
increasingly worried about their Krishi Vigyan Kendra (KVK) in villages. Its head, Nandyala Nar-
crops and wastage. Khawzawl, an agricultural science simha Reddy, said members were
Given that many farms are not centre funded by the federal govern- looking for loans or sponsorship to
connected to the grid and rely on ment, is helping the farmers and help them cover the cost. “For small
diesel for power, clean energy training them on how best to keep and marginalised farmers, such
experts say solar solutions such as their produce to prolong its shelf solar-run cold storage units act as
cold storage systems will not only life and ensure it stays as fresh as saviours against climate woes that
improve farmers’ incomes but help possible. “The technology is helping are getting more and more unpre-
the agriculture sector go greener. farmers to be resilient to climate dictable and common,” he said.
“Solar-powered cold storage impacts and empowering them in
hubs ... take care of both the envi- their fields and (at) market as well,” This story was published with permission
ronmental and socioeconomic said KVK project associate Isaac from Thomson Reuters Foundation, the
challenges without raising carbon Lalremruata. charitable arm of Thomson Reuters, that
footprints,” said Rekha Krishnan, MISTIC scientific officer Joel covers humanitarian news, climate change,
the chief executive of Clean Energy Dantes said the state was prone to resilience, women’s rights, trafficking and
Access Network, an industry associa- climate shocks such as heavy rains property rights. Visit https://www.context.
tion in India. and landslides that cause sudden news/.
Yet logistical issues and costs power cuts, making off-grid sustain-
may be a barrier to scaling up such able solutions vital. (Source: https://www.eco-business.com/
storage, industry representatives For the farmers in the area - who news/indian-farmers-turn-to-solar-powered-
and experts warn. also grow pineapple, kiwi and fridges-to-fight-food-waste/)

January 2023 CSR Today 39


CSR > positive

Solar power saves US$34


billion in fossil fuel costs for
Asian countries
The majority of these
savings were in China,
Japan, India, Vietnam and
South Korea. Countries
like the Philippines and
Thailand which lag in
solar capacity have
also avoided millions
in fossil fuel spending,
new research shows,
writes Hannah Alcoseba
Fernandez A biker cycles past a solar farm in Valenzuela City, Philippines.
Image: International Monetary Fund, CC BY-SA 3.0, via Flickr.

S
olar generation helped Shahram Edianto, electricity ana- billion in fuel and the need for an
seven Asian countries lyst, Ember Asia. “As the prices of additional 19.4 million tonnes of coal
avoid US$34 billion in fossil solar and storage plummet, and the that would have further stressed its
fuelspending in the first potential cost savings are starting to already strained domestic supply.
half of 2022, amid soaring materialise, solar dominance in Asia South Korea, which had a 5 per
gas prices, according to a new study. now looks set to come much sooner cent generation share in solar, saved
China, India, Japan, South Korea, than previously expected.” US$1.5 billion.
Vietnam, the Philippines and Thai- China, which has the greatest Vietnam, on the other hand, had
land saved fossil fuel costs equiva- solar capacity in the world, had close to zero terawatt hours (TWh)
lent to 9 per cent of total fossil fuel the biggest savings of about US$21 of solar generation in 2018, but it
costs in these countries between billion, as solar met 5 per cent of its has reached the point where solar
January and June, found a report total electricity demand. power accounted for 11 per cent
jointly published by London-based Japan saw the second largest of electricity demand, equivalent
think tank Ember, the Centre for contribution with US$5.6 bil- to 14TWh. This has allowed the
Research on Energy and Clean Air, lion in avoided fuel costs thanks country to avoid US$1.7 billion in
and the Institute for Energy Eco- to solar power generation alone, additional fossil fuel costs.
nomics and Financial Analysis. which reached record levels for the Even in Thailand and the Phil-
“Asian countries have shown that country in May. ippines, where growth in solar
rapid solar deployment is possible, In India, where the high price of has been slower, there have been
setting a remarkable example and coal is one of the main factors in its notable savings in expenses for
providing valuable lessons for their ongoing power crises, solar genera- dirty energy. While solar only
peers in the region,” said Dr Achmed tion helped avoid spending of US$4.2 accounted for 2 per cent of Thai-

40 CSR Today January 2023


CSR < positive

land’s electricity in the first six


months of 2022, its generation
meant that the nation was able to do
without spending US$209 million on
fossil fuel. Similarly, the Philippines
avoided spending US$78 million
in coal, oil and gas, despite solar
accounting for only 1.7 per cent of
total power generation.

Philippines and Thailand:


new solar ambitions
The report highlighted that the Phil-
ippines now has more favourable
policies towards solar energy, based
on its recently revised energy plan.
New rules now require utilities
to increase their renewable energy
mix, in line with the government’s
target to utilise 35 per cent clean
power by the end of the decade, and
50 per cent clean power by 2040.
The Philippines also has net
metering provisions in place where
corporate customers can use elec-
tricity from their renewable energy
generator on site, hence reducing
the amount of electricity they need
to purchase from their retailer.
Power purchase agreements can
now be done directly between large
consumers and solar generators.
Two of the country’s leading
renewable energy players Solar
Philippines and Ayala’s ACEN now
have substantial solar capacity that
has been permitted or is under to existing high voltage transmission tives to build on its strong founda-
construction. But challenges to lines. The floating hydro-solar farm tion for solar development in the last
access to financing for solar installa- in Sirindhorn is capable of reducing decade. Early leaders in the sector,
tions remain. the kingdom’s carbon emissions by such as B. Grimm and Thai Solar,
The country seems to be 47,000 tonnes every year, as part of have shifted their focus away from
striking a new tone, and efforts its ongoing commitment to reach the domestic market to seek regional
to expand solar capacity could be carbon neutrality by the year 2050. opportunities.
a gamechanger, said the study. But without a conducive policy The report is optimistic that Thai-
“But its energy policies have often environment, progress on installa- land’s solar capacity will continue to
proven fragile.” The study added tions has been slow in the kingdom. expand, but adds that there is a need
that limited rooftop space and Thailand once had among the for a “concerted decarbonisation
challenges to accessing finance are highest installed solar capacity in shift”, in order for the renewable
additional barriers. Asia, but while neighbours like energy to replace gas in the coun-
Thailand led Southeast Asia on Vietnam and China came up with try’s energy mix.
solar investments, especially with subsidies and feed-in-tariffs that
its recent installation of floating encouraged solar deployment, the (Source: https://www.eco-business.com/
solar power in the north of the country has lagged in implementing news/solar-power-saves-us34-billion-in-
country, which could easily connect focused policy or financial incen- fossil-fuel-costs-for-asian-countries/)

January 2023 CSR Today 41


CSR > initiative

Esha Nahar from Bangalore promotes the


use of eco-friendly products for Project
Swachh Sansaar, a group backed by 1M1B to
raise awareness about plastic consumption
reduction. Image: 1M1B

How an Indian start-up


is creating young
sustainability leaders
One Million for One Billion, or 1M1B, aims to train a used bedsheets into cloth bags and
distribute them in neighbourhood
million youths to drive sustainability for a billion-plus shops in exchange for their stocks
of plastic bags. The teenager’s
Indians, writes Biman Mukherji

W
initiative proved so popular that
he launched another – this time to
hen 14-year-old Maulik Shortly after, an organisation collect waste milk packets and send
Bansal came across called 1M1B (One Million for One them to a recycler.
giant plastic dumps Billion) conducted an orientation “Now, I aim to educate people in
near his home in the programme at his school to train rural areas about this huge problem
Indian capital city of students to launch sustainability and make entire villages plastic-free
Delhi, he was worried about the initiatives. Bansal enrolled himself and healthy,” he told Eco-Business.
city’s future. He wanted to make a during last year’s summer break. Like Bansal, thousands of young
difference to the environment, but The 40-hour programme inspired people have launched their own
did not know how. him to start a venture to convert initiatives in pockets across India

42 CSR Today January 2023


CSR < initiative

after undergoing training by 1M1B. enrol, but the company plans to soon he told Eco-Business. Discussions
The non-profit aims to build a open up training for young adults with the programme mentors con-
million-strong workforce to lead the aged up to 22 years. Simultaneously, vinced Rajesh to set up a treatment
billion-plus nation towards sustain- 1M1B fellows also look to enrol plant in his hometown, the remote
able development. The Sustainable entrepreneurs in villages who might town of Narsapur in Andhra Pradesh
Development Goals (SDGs) were be struggling to find their path. in southern India, which is now
adopted by the United Nations in “Students are encouraged to work providing clean water to 200 people
2015 as a universal call for action on projects based on their fields daily. “I took this decision as there
to end poverty, protect the planet of interest to create actual impact. was a clear need in the community.
and ensure that all people enjoy Their solutions address real-world Now, there is no turning back and I
peace and prosperity. The 17 SDGs issues such as poverty, [rural-urban] plan to go onwards and upwards,”
recognise that action in one area will wage gap, unemployment and cli- he said.
affect outcomes in all others. mate change,” Subodh said. Similarly, 14-year-old Esha Nahar,
The 1M1B programme, which is In a typical class, students are a trainee with the 1M1B Future
accredited by the United Nations, not only taught how to use the latest Leaders Programme in the southern
began as a private initiative by technology tools, but also encour- Indian city of Bangalore, wanted to
corporate executive Manav Subodh, aged to apply them to solve real- contribute towards reducing plastic
whose work in public policy at the world problems. During one such waste. She tied up with a company
international chipmaker and tech- virtual session recently, students called Bamboo India to widely dis-
nology company Intel often required discussed their ideas about how tribute bamboo products to replace
him to meet local communities in artificial intelligence can be used plastic objects such as toothbrushes.
the hinterlands worldwide. for projects to meet their preferred “I am addressing this problem
On his travels, people would sustainable development goals. [of plastic waste] by spreading
invariably ask him for a job. Or, “The SDG which I am focusing awareness and bringing about a
how his company could solve their on is Life on Land and particularly change in our society’s mindset,”
communities’ problems such as the poaching, which is a huge issue,” Nahar said, adding that she has
lack of clean water supply. It made said Amaya Durbha, a 14-year-old distributed close to 1,500 bamboo
Subodh wonder why people were student at the National Academy for products and ensured that people
so dependent on a company or the Learning, Bangalore, who is part living in her street no longer use
government instead of creating a of the Future Leaders programme. plastic toothbrushes.
sustainable future for themselves. “AI can be utilised in combination Many students who have under-
The thought inspired him to ditch with drones or cameras to identify gone the Future Leaders Training
his 17-year corporate career and poachers and trespassers in wildlife Programme choose conventional
launch 1M1B with a Future Leaders reserves. If paired with a database careers such as engineers, IT profes-
Training Programme. “If we democ- containing the faces of nearby resi- sionals or human resource man-
ratise and universalise entrepre- dents, it can assist in nabbing them,” agers. But the skills they imbibe
neurial education and skills, then she said, “AI can analyse patterns in always help them to contribute to
the new India can be so different,” the behaviour of poachers, predict sustainability, Subodh says, adding
Subodh told Eco-Business. what time they will come in and that India’s net zero-by-2070 goal has
what time they will be poaching. It created an urgent need for skilled
Young sustainability leaders will allow forest rangers to position professionals in the hinterlands
Over the last seven years, and time themselves correctly to where projects such as renewable
the non-profit that is largely intercept the poachers before they energygeneration will be based.
financed through corporate social cause harm to wildlife.” Hence, the company is aiming to
responsibility allocations from other ramp up its programme in villages,
companies, has trained more than From pockets to system-wide despite hurdles such as poor infra-
50,000 youths and brought on board change structure. “We are present in about
3,000 schools. Such ideas are now blossoming into 2,509 villages today, but India has
The training programme is real-life sustainability projects in close to 680,000 villages. Hopefully,
offered in villages, towns as well as pockets across the country. we will get there,” Subodh said.
cities across India and the content is Arava Rajesh, 28, was dejected
modified based on students’ needs, after two of his business ventures (Source: https://www.eco-business.com/
their education, background and tal- failed. His decision to enrol as an news/how-an-indian-start-up-is-creating-
ents. Students aged 14-17 years can 1M1B Fellow proved a turning point, young-sustainability-leaders/)

January 2023 CSR Today 43


CSR > initiative

PepsiCo Foundation launches a


special month-long ‘Purna Swachhta
Campaign’ in partnership with Recity
in Mathura -Vrindavan

P
epsiCo Foundation and
Recity Network Private
Limited launched a special
‘Purna Swachhta Cam-
paign’, an extension to
its ‘Purna – Unnati ki Sajhedaari’
initiative that was launched early
this year in Mathura-Vrindavan.
In partnership with Nagar Nigam
Mathura Vrindavan (MVNN), the
campaign will focus on engaging
and educating citizens on the need
for adopting responsible waste dis-
posal habits to ensure visible cleanli-
ness in public places in the city. The
month-long campaign aims to create
awareness around no littering,
waste segregation and respecting the Swachhta Campaign - Plastic collection Drive
waste workforce of the city. Cur-
rently running in three wards – 67, Series of on-ground events to transformation. The campaign will
69 and 70 of Mathura-Vrindavan as recognize the efforts undertaken by
a pilot, the initiative Purna aims to
be organized in partnership students, schools, citizen commu-
transform the waste workers into with the local administration nities and waste workers to bring
waste professionals by developing and city schools about a change by recognizing them
a circular, equitable and inclusive as “Purna Swachhta Champions”.
model of solid and plastic waste ‘Purna – Unnati ki Sajhedaari’
management across Indian cities. Campaign aims to achieve initiative was launched earlier this
Children across schools will be visible cleanliness at public year with the vision to transform
encouraged to make a conscious Mathura-Vrindavan into one of the
choice of not littering their com-
places by encouraging the cleanest cities in the country. The
munity, the city they live in and community to make the con- collaborative efforts by PepsiCo
practice waste segregation at home. scious choice of not littering Foundation, Mathura-Vrindavan
Throughout the month-long pro- and waste segregation Municipal Corporation and Recity
gram, PepsiCo Foundation and Network Pvt. Ltd. have successfully
Recity will focus on generating trained over 4,000 property units,
awareness among school kids Campaign will further sup- so far, on source segregation. Over
through various on-ground activi- 20,000 citizens were reached out
port in enhancing the lives
ties including painting competition, and 10 Lakh tourists were engaged
plastic donation drives, thank you of waste workers into waste on waste segregation and no lit-
letters to waste workers, clean-a- professionals tering awareness campaigns through
thons and garbage vulnerable point hoardings, banners, shop danglers,

44 CSR Today January 2023


CSR < initiative

clean up drives and various events financially through vocational skill from 5 schools in the city. With
and stakeholder partnerships. Owing building training program. Mathura-Vrindavan Municipal Cor-
to these efforts, over 300 MT of Commenting on the campaign, poration’s support we will scale our
municipal waste was diverted from Juhi Gupta, Head Sustainability, efforts to make Mathura-Vrindavan
landfills. In addition to this, over PepsiCo India said, “Aligned to the the cleanest city in India.”
100 waste workers were profes- Government of India’s flagship pro- Suraj Nandkumar, Co-founder &
sionalized. They were trained on gram, Swachh Bharat Mission, we CEO, Recity Network Pvt. Ltd. said,
health, hygiene, workplace safety, are delighted to extend our partner- “We are happy to extend our part-
technology and financial literacy. 5 ship with Recity and launch ‘Purna nership with PepsiCo Foundation
health camps were organized, and Swachhta Campaign’ in Mathura- through – ‘Purna Swachhata Cam-
waste workers were vaccinated Vrindavan. At PepsiCo India, we paign’ and ensure that Mathura-Vrin-
against Hepatitis B. Various welfare are consistently working towards davan becomes the cleanest tourist
schemes were also unlocked for building a more inclusive positive city of India. The success of the pilot
them such as Health ID, Aadhar card, value chain with sustainability at its of Initiative Purna is a testimony to
e-Shram and Life insurance schemes. core under our winning with pep+ our mission of ensuring economic
A Self-Help Group – Radha Rani philosophy. Since the inception of resilience of waste workers. We look
Swayam Seva Samuh – was formed our ‘Purna – Unnati ki Sajhedaari’ forward to maximizing circularity
with 10 women waste workers, who initiative, we have onboarded 100+ of plastic by retaining them in our
are being upskilled and empowered workers and engaged 700+ students economy and out of the environment
with inclusive and participatory
development of waste management
systems while creating opportuni-
ties for all stakeholders to rise in the
waste value chain.”
The ‘Purna Swachhta Campaign’
was kickstarted with a Plastic Dona-
tion Drive in 6 schools of Mathura-
Vrindavan with support from
Mathura-Vrindavan Nagar Nigam.
The plastic collected during the drive
will be used to build waste infra-
structure in the city, showcasing that
plastic need not be a waste, but a
resource when segregated, collected,
Purna Swachhta Campaign - Poster Making Campaign stored and processed responsibly.

January 2023 CSR Today 45


CSR > concern

Kashmir’s farmers
suffer floods and drought
as glaciers melt

 Scientists have long warned that warm-


Climate change is its usual level. His rice plants died
of thirst and the corn and beans he
ing temperatures linked to climate change
melting ice and snow in tried to plant instead also perished.
are eating into glaciers and ice sheets
around the world, driving rising sea levels.
the Himalayan mountains “All this land you see around you
was an upsetting sight in summer
Image: Kiril Rusev, CC BY-SA 3.0, via Flickr.

too quickly, too early, – farmland is of no worth if water

leaving crops either is not available,” Hassan said, as he


tied together a bale of grass gathered
world, driving rising sea levels,
floods and droughts.
drowned or parched. from around his farm in the village In Kashmir, where nearly 70 per

W
of Goripora, in the south of Indian- cent of the population directly or
administered Kashmir. indirectly makes an income through
hen spring flooding in Now the farmer is left with the farming, mountain communities
Kashmir’s Himalayan painful choice between feeding his rely on a pattern of seasonal snow-
mountains drowned family or his animals. melt to irrigate their crops, making
the mustard crops on “See my fate?” he asked. “I either them especially vulnerable when a
Ghulam Hassan’s farm, have to sell off my cow and two bulls heating climate brings unexpected
he knew at least he would have his (to buy rice) or buy the fodder for rainfall instead of snow and causes
summer rice harvest to provide food them for the winter.” glaciers to melt too fast and too early.
for his family and fodder for his Scientists have long warned A study published in February in the
cattle. But when summer came, the that warming temperatures linked journal Nature Geoscience said the
glacier-fed stream he uses to irrigate to climate change are eating into world’s glaciers now contain far less
his crops filled to only a fraction of glaciers and ice sheets around the ice than previously thought, having

46 CSR Today January 2023


CSR < concern

lost roughly 5.4 trillion tonnes of ice Drowned roads and


between 2000 and 2019. landslides
Farhat Shaheen, an agricul- In Chendargund, a tiny village in the
tural economist at Sher-e-Kashmir foothills of the Pir Panjal mountain
University of Agricultural Sciences All this land you see range, when villagers talk about
and Technology (SKUAST), said even
marginal shifts in the pattern of
around you was an the stream that engulfs their farms
every two or three years, they say it
snowmelt in the mountains will take upsetting sight in has “broken our back”.

summer–farmland is
a heavy toll as Kashmir’s farmers Saleema Begam, 55, described
scramble to adapt. how, during the latest floods, surging
“This will affect all sectors of the of no worth if water waters cut off her home from the
economy in general and farming in nearest road.
particular,” he said. is not available. When her husband fell ill, her
While there are no reliable Ghulam Hassan son had to carry his father on his
figures on how much Kashmir’s agri- farmer, Goripora back up to the main road, where
cultural industry has lost to extreme they used a relative’s car to take
climate events, Shaheen said he’s him to the hospital. He made a full
spoken to farmers in the region’s recovery.
south who have lost up to 70 per melting” becomes the norm, that A few months later, the stream
cent of their crops in a single season could threaten food, energy and has reduced to a trickle and is so full
due to dry spells and floods. water security in the entire region, of silt that the family can no longer
Romshoo warned in an interview. use it for drinking or cooking.
Disappearing glaciers Kashmir’s agriculture director, “We have no option but to use
Shakil Ahmad Romshoo, a glacier Choudhary Mohammad Iqbal, said this dirty water only for washing
expert who heads the University his department is trying to help dishes,” Begam said as she sat on the
of Kashmir’s department of earth farmers adapt by offering up-to-date veranda of her house.
sciences, has been monitoring seven information about climate swings While their home is far enough
glaciers in the regions of Jammu, and seeks to provide immediate help from the stream to escape the flood-
Kashmir and Ladakh for the past six when droughts or floods wipe out waters, she said her family worries
years. He said studies by his team crops. For example, he said, during that the hotter, wetter springs will
show that this year the glaciers a dry spell earlier this year, farmers one day trigger a landslide that
have shrunk by an average 5 metres in south Kashmir’s Dooru area could obliterate their house and
(16 feet) compared to the average were given five wells to help irri- crops, leaving them with nothing.
annual shrinkage of 1 metre per gate 1,000 kanals (125 acres) of rice Begam gestured to cracks in the
year since he started collecting data. crops, while farmers in other areas walls that she says are caused by the
Behind the accelerated melting were warned ahead of time to swap earth shifting underneath the house.
are the record heatwaves much of from growing rice to pulses, which Every time there are heavy rains,
the world has experienced over the require less water. her family worries their home could
past year, Romshoo said. The regional government is also collapse on top of them.
But even in years without excep- in the process of implementing a “Whenever it rains for several
tional heat spikes, he said, the national crop insurance scheme hours at a time in the spring, we
Himalayas are getting hotter earlier that compensates farmers for losses often stay awake during the night
in the spring, melting glaciers faster caused by extreme weather events, because of fear,” she said.
and sooner than usual and causing Iqbal said.
sudden intense flooding, which is Shaheen at SKUAST said the This story was published with permission from
exacerbated by increased rainfall. government should first focus Thomson Reuters Foundation, the charitable
Then, by the summer, when on collecting better data on what arm of Thomson Reuters, that covers humani-
farmers depend on melting snow kind of help Kashmir’s farmers tarian news, climate change, resilience,
and ice to fill the area’s streams need, then use those numbers to women’s rights, trafficking and property
and irrigate their crops, there is implement adaption strategies, rights. Visit https://www.context.news/.
not enough glacier melt available such as creating water harvesting
in the mountains, resulting in dry infrastructure, building up flood (Source: https://www.eco-business.com/
conditions. If temperatures keep resistance and strengthening early news/kashmirs-farmers-suffer-floods-and-
rising and “extraordinary glacier warning systems. drought-as-glaciers-melt/)

January 2023 CSR Today 47


CSR > concern

India’s women farm


workers suffer job losses
from climate shocks
Extreme weather—
from droughts
and floods to
heatwaves—are
hurting Indian
farmworkers,
with women the
hardest hit.

D
isabled mother-of-two
Devanabai Dhaigude
has in recent months
regularly gone to bed
on an empty stomach, While three-quarters of working women in rural India rely on agriculture to make a living, govern-
after heavy rains flooded the cotton ment data shows, very few are recognised as farmers themselves or own farmland. Image: UN Women
farm where she worked in western Asia and the Pacific, CC BY-SA 3.0, via Flickr.
India. She and several other women
lost their shifts in July at the farm in have to postpone,” added Devanabai, culture to make a living, government
Beed, in Maharashtra state - where who said she had been abandoned data shows, very few are recognised
they removed weeds for 150 rupees by her alcoholic husband earlier this as farmers themselves or own farm-
($1.80) a day - after above-average year. She said she now has no choice land, which means they struggle to
monsoon rains battered the state. but to wait for the harvest season secure credit or access government
Without any work, the 35-year- in November in the hope of finding subsidies and aid programmes.
old, who can use only one arm, work on other farms. Women played a big role in a
has resorted to borrowing from a “I will be at home until that time major protest by Indian farmers
local moneylender in the village of as no other kind of work is avail- against agricultural reforms last
Chopadyachiwadi, as she otherwise able,” Devanabai said. “I feel hope- year, calling for more recognition
cannot afford to buy food for her less and helpless.” for their role, as well as land rights,
children every day. She is far from alone. Women credit and subsidies.
“Many days, I sleep without working in agriculture across India As extreme weather events such
having dinner so that my two kids are being squeezed by a combina- as drought, floods and heatwaves
can have food. But how long can tion of worsening climate change increase, the country’s poorest farm
I provide food for them with my impacts that threaten crops and eco- families are under growing pres-
savings and borrowed money?” she nomic struggles due to the growing sure, with female farm workers
asked, standing outside of her small cost-of-living crisis and post-pan- often suffering the most, according
house built from aluminium sheets. demic slowdown. to academics and activists.
“I wanted to fix the roof ... as rain- While three-quarters of working While men who lose work on
water comes in. But with no work I women in rural India rely on agri- farms can move to cities to find new

48 CSR Today January 2023


CSR < concern

jobs to provide for their families, egory of unorganised labourers and


women are often restricted by that there is currently “no specific act
household responsibilities, said or scheme for female farm workers”.
Kedar Kulkarni, an assistant pro-
fessor of economics at Azim Premji
When female farm “All schemes applicable to unor-
ganised sector workers are appli-
University in Bengaluru. workers don’t get cable to them,” she said. But while
“Women are the most vulnerable income, their kids drop informal workers are entitled to
to climate change, economic reces- out from school, they insurance and pensions as part of
sion, or failure of government poli- recent labour reforms - the Code on
cies,” said Kulkarni, who has written
marry their daughters at Social Security was approved in 2020
on the impact of extreme weather young age, they suffer and came into force in July - there is
on agriculture. domestic violence. little awareness of this among them,
“Any adaptation policy to climate
change should focus on women, who
Basically, the freedom activists warn.
“There is no way that rural farm
are at the forefront.” of women gets snatched workers ... who do not know how
and patriarchy returns to operate a bank account ... get
Futures at stake slowly. to know about the scheme,” said
Farming accounts for nearly 15 per Deepak Paradkar of labour rights
cent of India’s almost $3 trillion Namdev Chopade charity Aajeevika Bureau, urging the
Supervisor, Saraswati Sevabhavi
economy and sustains half of its pop- Indian government to do more to
Sanstha
ulation. Yet as its rural agricultural promote the programme.
workforce becomes more female- For now, women such as Deva-
dominated due to male migration to nabai and Meera Babar, a 37-year-
urban areas, erratic weather often violence,” said its supervisor old widow from Golegaon in Beed
leaves women having to deal with Namdev Chopade. district, have nowhere to turn as
the fallout alone. “Basically, the freedom of women increasingly extreme weather denies
India was the seventh most gets snatched and patriarchy returns them farm work.
affected country by climate change slowly,” she added. Babar said she can still afford
in 2019, according to the latest to send her 13-year-old son to a
Global Climate Risk Index, an annual Falling through the cracks public school - thanks to savings and
ranking from research group Ger- As India - Asia’s third-largest money borrowed from lenders, rela-
manwatch. economy - wrestles with consistently tives and neighbours - but not her
Uneven monsoon rains and rising high unemployment and inflation, 15-year-old daughter, who she plans
temperatures are fuelling fears advocates and analysts are calling to marry off as soon as possible.
about food production and farming for more support for women in “I am experiencing low avail-
livelihoods nationwide. agriculture. ability of work at farms due to heavy
For example, Devanabai said she Kulkarni, the academic, said the rains or droughts,” said Babar,
used to pick up four or five days of government needed to create more explaining how she used to harvest
farm work a week before 2020, but awareness about climate change sugarcane and remove weeds for
that it had dropped to one or two risks among women and also 200 rupees per day.
days in recent years due to wors- provide financial support through Now, “I don’t know how I am
ening droughts and heavier rainfall access to banking and credit sys- going to survive with zero income,”
throughout the seasons, as well as tems. The federal government has she said.
hailstorms. in recent years launched various
Saraswati Sevabhavi Sanstha, a programmes for women farmers - This story was published with permission
local NGO that helps rural women, including the creation of self-help from Thomson Reuters Foundation, the
said that while farmers receive state groups to improve access to finance charitable arm of Thomson Reuters, that
compensation for their losses, the - in a bid to improve agricultural covers humanitarian news, climate change,
women like Devanabai who work productivity and create sustainable resilience, women’s rights, trafficking and
for them have no such support. work for rural women. property rights. Visit https://www.context.
“When female farm workers don’t Yet in Maharashtra, Sunita news/.
get income, their kids drop out from Mhaiskar, the deputy commissioner (Source: https://www.eco-business.com/
school, they marry their daughters of the state’s labour department, said news/indias-women-farm-workers-suffer-
at young age, they suffer domestic agriculture workers fell into the cat- job-losses-from-climate-shocks/)

January 2023 CSR Today 49


CSR > concern

Sea-level rise ‘may cross


two metres by 2100’
Most islands in the Pacific
are subsiding, presenting a
challenge to infrastructure
due to low adaptative
capacity to climate change.

T
he Asian Development
Bank (ADB) recommends
raising to two metres,
instead of the existing
one metre, the imaginary
waterline demarcation for projects
in the Asia Pacific region to improve A boy sits in front of his damaged home after a typhoon hit the municipality of San Pablo in the
the resilience of structures against province of Isabela, northern Philippines. Image: International Federation of Red Cross, CC BY-SA 3.0, via Flickr.
rising sea levels.
An ADB report presented during Pacific Island countries, published projects with an expected lifetime
the bank’s annual board meeting February by the Pacific Region beyond 2100, scenarios of greater
(26-30 September) warns that sea Infrastructure Facility, which said than two metres,” the study said.
levels in the Asia-Pacific could sea levels were expected to keep “The Sixth Assessment Report
exceed two metres by 2100 due to rising for several centuries, posing of the Intergovernmental Panel on
the double whammy of sinking land an ongoing challenge for the Pacific Climate Change and other work that
mainly due groundwater with- Island Countries. While some paleo- have emerged since AR5 [the pre-
drawal as well as the warming of the climate records suggest that sea- vious assessment] demonstrate that
oceans as a result of climate change. level rise of five metres in a century not only is sea level rise greater than
The report draws on hydrographic has occurred before, the consensus one metre (relative to the 1995–2014
records and geological evidence view is that such extreme rise would baseline) conceivable at some point
dating back several hundred years. happen over long periods (centuries in the 21st century but it is also plau-
“Based on observed data col- to millennia) and is unlikely to occur sible that sea level rise could exceed
lected since 2000, most islands in the before 2100, the study said. two metres by 2100,” the study said.
Pacific Island region are subsiding. According to the Sixth Assessment According to the Pacific Region
Therefore, the effect of sea-level rise Report of the Intergovernmental Infrastructure Facility, the Pacific
will be magnified where the land is Panel on Climate Change (AR6), the Island Countries have a low adapta-
falling,” said the study. “projected global mean sea level rise tive capacity to climate change, and
Anthony Kiem, author of the of 1.7 to 6.8 metres by 2300 is pos- a holistic approach to infrastruc-
study and professor of hydro-clima- sible”. Given evidence about changes ture management which considers
tology at the University of Newcastle, in sea levels projected by 2100 in the full range of plausible climate
Australia, says that sea-level rise in Asia-Pacific, ADB has suggested that change and natural hazard out-
the Asia Pacific region is expected governments make suitable adjust- comes is required.
to worsen climate change impacts ments to the infrastructure that they
and presents a challenge to new and plan to build. “For short- to medium- This article was originally published on
existing critical infrastructure. term projects (i.e., with a design life SciDev.Net. Read the original article.
Kiem was an external technical of 20–30 years), a scenario of 0.5 (Source: https://www.eco-business.com/
reviewer for a report on managing metre by 2050; for long-term, a sce- news/sea-level-rise-may-cross-two-metres-
sea level rise infrastructure risk in nario of two metres by 2100; and for by-2100/)

50 CSR Today January 2023


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