YUSUF FEROZE AKHTAR

Utah | (857) 309-6421 | akhtar.f.yusuf@gmail.com | linkedin.com/in/yusuf-akhtar-f

EDUCATION
NORTHEASTERN UNIVERSITY (SEP 2017 - AUG 2019)
Data Analytics Engineering, Master of Science, GPA: 3.96
Courses: Database Management, Data Visualization, Advanced Statistics, Marketing Analytics, Machine Learning, Deep Learning
ALIGARH MUSLIM UNIVERSITY (SEP 2012 - JUN 2016)
Bachelor of Technology, Graduated First Division
EXPERIENCE
BEN GROUP INC. (SEP 2019 - PRESENT)
Data Analyst -Senior (Python, Domo, PostgreSQL, Athena, S3)
Constructed standardized data flow pipelines using SQL and Python based ETL framework for downstream analyses
Oversaw improvements to AI & Analytics by building monitoring systems, enhanced data aggregation and augmentation
Marketing data analysis: analysis on retention and churn. Build predictive conversion model for optimizing marketing efforts.
Identified and interpreted patterns and trends; scope for improvement in campaign performance using Python and BI tools
Lead data democratization efforts by documentation, dashboards/reports standardization and training different teams and individuals
Built important company level tools and metrics like brand safety, influencer scorecard and automated vertical classification etc.
GMO LLC (JUN 2018 - DEC 2018)
Business Intelligence and Reporting Developer Intern (Qlik Sense, Qlikview, SQL Server)
Provided analysis, BI insights, created ETL processes, dashboards and reports for various investment and management teams
Developed a proprietary ESG dashboard to integrate value-based analysis for investment teams along with other dashboards
RNF TECHNOLOGIES (JUL 2016 - JUL 2017)
Project Manager (Google Analytics, AdWords, Facebook Analytics, Excel and Web analytics tools.)
Performed analysis, optimized paid, organic and other marketing campaigns, performed A/B tests and provided reports to clients
Established and expanded a paid marketing team of analysts, campaign managers with 50+ projects in digital marketing analysis
RELEVANT PROJECTS
Brand Influencer Safety Tool: Built upon Twitter API and Google Custom Search with keyword filtering and sentiment analysis in
Python to review an influencer’s online persona, discover problematic content and identify controversial tweets for review.
Data Pipeline and BI framework for Post-Hoc Analysis: Used Python, SQL, DOMO with a combination of standard and custom APIs
to build processes for data ingest and ETL which was used to construct post-hoc analysis dashboard for campaigns.
Database and AI Models Monitoring: Constructed systems for database quality monitoring of different entities, tracking performance
of various AI model inferences and understanding patterns from recorded logs and campaign processes.
Creating NoSQL custom database joining multiple sources using MongoDB and Python: Scraped information/reviews from website.
Designed data model, filtered data, used joins in MongoDB. Performed aggregations and NLP tasks using 2M+ records in Python.
PART TIME AND CONSULTATION EXPERIENCE
NORTHEASTERN UNIVERSITY (APR 2018 – JUL 2019)
Teaching Assistant, Data Analytics Engineering (R, Tableau, Python)
Research Assistant, Predicting Risk of Opioid Use Disorder (BigQuery, SQL, R, Python, Qlik Sense, Excel)
Statistics Tutor, D’Amore-Mc-Kim School of Business (Descriptive, Inferential Statistics, Minitab, Excel)
YESWARE (FEB 2018 – DEC 2018)
Consultant
NLP Analysis of customer reviews: Descriptive stats, hypothesis tests. Sentiment analysis model and topic modeling in Python
Analyzing the effect of weather on email productivity: Using email data and demographic information using R on 6M+ rows of data.
TECHNICAL SKILLS
Computer Science: Python, R, SQL Postgresql, BigQuery, SQL Server, MongoDB, Google Colab, Athena, S3, Google Cloud, Github
Data Analysis tools: DOMO, Qlik Sense, Tableau, Quicksight, Streamlit, Dash, Excel, Google Analytics, SPSS, Google AdWords