Introduction

Artificial intelligence (AI)

Artificial intelligence (AI) is intelligence demonstrated by

machines, as opposed to natural intelligence displayed by
animals including humans. Leading AI textbooks define the
field as the study of "intelligent agents": any system that
perceives its environment and takes actions that maximize its
chance of achieving its goals
 AI in Social media
Role of Artificial Intelligence in social
media
Considering the fact that there are 3.81 billion (continue to grow) active social
media population worldwide, it would no wrong to say that we live in an era of
social media. Different online studies reveal that every smartphone users uses at
least one social media application (Instagram, Facebook, Twitter, Tumblr,
LinkedIn, Snapchat, etc.).

But, social media is not just about connecting to your friends or family, rather, it
has become a perfect place for businesses to find new clients or nurture their
relationships with the existing ones. By sharing their thoughts, photos, or videos
on these platforms, both the businesses and individuals are adding an
unimaginable amount of data that is increasing exponentially with each passing
year.

And, if you are wondering how these platforms are managing the same, then the
answer is through AI and various other technologies. Yes, AI or artificial
intelligence is contributing massively to manage this sea of human data coming
to these platforms.

This branch of computer science makes machines to act, think, and behave like
human beings. AI and machine learning (a subset of AI) in social media are
helping the giant social networking companies to make sense of the user-
generated data to manage various activities. This article is all about the impact
of artificial intelligence on social media.
How is Artificial Intelligence
Used in social media?

Managing social media platforms (flooded with innumerable users) is not a

child’s play; it requires a lot of things to look upon. With artificial intelligence,
social networking companies are analysing voluminous data to find out what’s
trending, different hashtags, and patterns. This analysis helps in understanding
users’ behaviour.

With the help of various algorithms, artificial intelligence can keep an eye on
the unstructured user comments to offer a personalized experience and to
recognize crisis. The technology can also assist in providing content analysing
different activities as well as demographics.

Most of the top social networking companies have already adopted AI to scale
up their processes and take their business to the next level.

Facebook
Top social networking platform uses machine learning and AI for serving you
the content of your interest, recognizing your face in photos, recommending you
tag options, identifying visuals, and for various other tasks.

Twitter
The platform uses AI to detect a face, from a complete image, to create a
thumbnail. It utilizes neural networks to decipher- which section of an image
the user would like. Twitter also uses this technology to suggest replies while
commenting on a tweet or answering a comment.
LinkedIn
This social media platform relies on machine learning and artificial intelligence
to predict suitable candidates for a particular job role. Using AI, LinkedIn also
highlights the candidates who are actively looking out for a new opportunity or
are most likely to respond.

Pinterest
There are more than 200 billion users who Pinterest pins on this platform and
80% of them make a purchase the personalized content. The platform uses
neural networking to show its users the content of their interest. It means images
available on Pinterest are linked to a neural network based on a particular
theme.
Benefits of Using Artificial
Intelligence in Social Media

To Recognize Images
AI-powered image recognition software and tools help in recognizing various
images to understand the change in users’ behaviour or pattern. Through
complex algorithms, it can go through millions of images to bring out valuable
information.

AI-Powered Chatbots
Businesses running over social media can use AI-powered chatbots to answer
their customers’ queries in no time. AI-enabled chatbots can efficiently conduct
conversations with the consumers and provide them the required answers by
understanding the intent of a query. With this, businesses can improve customer
experience to a significant level.
Analysing Sentiments
Since AI can analyse the nature or intent of a query or comment or something
posted by a user, it can help brands to identify sentiments to know how you feel.
For this, AI uses another subset known as natural language processing. NLP
also helps in finding out positive and negative words in a post or comment.

Increased Security
AI can help social media platforms to protect the user data and increase the
privacy of their information. Through user authentication, pattern detection,
fraud prevention, and other features, this technology can help users to improve
the security of their social media accounts.

How AI Is Used in Social

Media Ads or Social Media
Marketing?
AI-powered tools help you to look into your brand’s social media profiles and
visitors. Using those tools, you can understand users’ behaviour and what they
say or post about your brand. This data can further help you to know your
global brand equity, recognize new trends, target new audiences based on their
interest, and identify new ways of social media promotion.

While social media platform gives individuals and businesses to connect to

people and targeted audience, it also allows brands to run paid advertisements
based on behavioural targeting and demographics. Having funds is not the only
criterion to run a brand advertisement successfully; you need to be creative to
make your ad get the desirable clicks.
AI in Autonomous vehicles
Artificial intelligence (AI) is intelligence demonstrated by machines, as opposed
to natural intelligence displayed by animals including humans. Leading AI
textbooks define the field as the study of "intelligent agents": any system that
perceives its environment and takes actions that maximize its chance of
achieving its goals

 10 million autonomous vehicles will hit the roads by 2020

 In 10 years fully autonomous vehicles will be the norm

 AVS will generate a $7 trillion annual revenue stream by 2050

 Widespread adoption of AVS could lead to a 90% reduction in

vehicle crashes
History of Autonomous
Vehicles
Basic Physical Ecosystem of
an Autonomous Vehicle

 Global Positioning
System (GPS)
 Detection and Ranging (LIDAR)
 Cameras (Video)
 Ultrasonic Sensors
 Central Computer
• Radar Sensors
 Dedicated Short-Range
Communications- Based Receiver
How Does AI Work in
Autonomous Vehicles?
AI has become a popular buzz word these days, but how does it actually work in
autonomous vehicles?
Let us first look at the human perspective of driving a car with the use of
sensory functions such as vision and sound to watch the road and the other cars
on the road. When we stop at a red light or wait for a pedestrian to cross the
road, we are using our memory to make these quick decisions. The years of
driving experience habituate us to look for the little things that we encounter
often on the roads — it could be a better route to the office or just a big bump in
the road.
We are building autonomous vehicles that drive themselves, but we want them
to drive like human drivers do. That means we need to provide these vehicles
with the sensory functions, cognitive functions (memory, logical thinking,
decision-making and learning) and executive capabilities that humans use to
drive vehicles. The automotive industry is continuously evolving to achieve
exactly this over the last few years.
According to Gartner, by 2020, 250 million cars will be connected with each
other and the infrastructure around them through various V2X (vehicle-to-
everything communication) systems. As the amount of information being fed
into IVI (in-vehicle infotainment) units or telematics systems grows, vehicles
will be able to capture and share not only internal system status and location
data but also the changes in its surroundings, all in real time. Autonomous
vehicles are being fitted with cameras, sensors and communication systems to
enable the vehicle to generate massive amounts of data which, when applied
with AI, enables the vehicle to see, hear, think and make decisions just like
human drivers do.
Companies Investing in
Autonomous Vehicles
 Autonomous Vehicles in
Public Transportation
Public transportation agencies are showing interest in incorporating autonomous
vehicles into their service, and looking at pilot programs using AVS

 Use of AVs for "micro-transit" or "last mile" service could reduce costs and
expand accessibility
 Reduction in costs-maintenance is less expensive and operators may be
unnecessary

 Safety benefits

 Driver/operator jobs will be impacted; operators will need to be retrained to

become "computer technicians

 ADA compliance requirements means on-bus presence of an operator

probably cannot be eliminated
 Infrastructure maintenance and interactivity with vehicles
 Traffic lights and vehicles must talk to each other and roads must be pothole
free
 AI in Business
Introduction
Artificial Intelligence (AI) is one of the fast growing fields which is getting
more attention in business world. Artificial Intelligence has already found
application over many fields such as commercial and daily life. The utilization
of AI in business can make the industry to rely on faster, inexpensive and more
precise modes of marketing. Making use of this AI in marketing practices, an
entrepreneur can benefit higher response from the audience and can achieve a
strong competitive besides other online brands. Apart from marketing, it also
has the ability to renovate business with innovative ideas. It also delivers
solution to complex tasks and thus helps in massive growth of business. Hence,
in this work we will discuss about the growth of business sector and
entrepreneur using AI topology and its role in various part of the business.

I’m going to explore some other examples of AI in business – examples that

you might not have come across before. In general, all of the following
examples fall into two main categories:

 Delighting customers with smart products and services

 Improving business operations
Examples of smarter business operations

Predictive maintenance is helping companies repair, replace or service parts

and machinery at the optimum time – before it breaks down. Siemens AG,
one of the biggest railway infrastructure providers in the world, is one
example of this in action. The company uses IOT and AI technology to
improve the reliability of trains, repair assets before they break down, and
provide rail operators with uptime guarantees.

KenSci’s risk prediction platform uses AI techniques to help identify

fraudulent healthcare claims, which make healthcare more expensive for
everyone. The system was able to identify more than $1 million in fraudulent
claims from just one dataset.

Dominos is trialling Star ship Technology’s automated delivery robots to

deliver pizzas in Germany. These little delivery vehicles, which have a top
speed of 10 mph, are proving more cost-effective and efficient for short-
distance deliveries around town compared to delivery trucks and cars. Just
Eat has begun using the same technology to deliver takeaways in London.

IBM’s Chef Watson tool uses AI to help chefs and restaurants develop
recipes and suggest innovative flavour combinations.

Burberry is using AI to combat counterfeit products and improve the

customer experience. For the latter, the company’s reward and loyalty
programmes capture customer data which is then analysed to provide a more
personalised shopping experience for each customer.
Artificial intelligence in business
management

Applications of AI in business management include:

 spam filters
 smart email categorisation
 voice to text features
 smart personal assistants, such as Siri, Cortana and Google Now
 automated responders and online customer support
 process automation
 sales and business forecasting
 security surveillance
 smart devices that adjust according to behaviour
 automated insights, especially for data-driven industries (e g. financial
services or e-commerce)
Artificial intelligence in e-commerce

AI in e-commerce can be evident in:

 smart searches and relevance features

 personalisation as a service
 product recommendations and purchase predictions
 fraud detection and prevention for online transactions
 dynamic price optimisation

Artificial intelligence in marketing

Examples of AI in marketing include:

 recommendations and content curation

 personalisation of news feeds
 pattern and image recognition
 language recognition - to digest unstructured data from customers and
sales prospects
 ad targeting and optimised, real-time bidding
 customer segmentation
 social semantics and sentiment analysis
 automated web design
 predictive customer service
Here are 8 of the best examples of how these
companies are using artificial intelligence in
practice.

 Alibaba... Chinese company Alibaba is the world's largest e-commerce

platform that sells more than Amazon and eBay combined. ...
 Alphabet – Google. Alphabet is Google's parent company. ...
 Amazon. ...
 Apple. ...
 Baidu. ...
 Facebook. ...
 IBM. ...
 JD.com.