A

PROJECT REPORT

ON

“A STUDY ON CONSUMER ATTITUDE TOWARDS AIR

PURIFIERS WITH SPECIAL REFERENCE TO AEROSOL
FILTERS PVT. LTD.”
Submitted to

P. A. H. SOLAPUR UNVERSITY, SOLAPUR

IN PARTIAL FULFILMENT OF REQUIREMENT FOR THE AWARD OF DEGREE IN

MASTER OF BUSINESS ADMINISTRATION

Submitted By

Mr. PATIL SHIVRAJ BANDOPANT

Under the guidance of

Miss. M. M. Bhore
B. Pharmacy, MBA (Marketing), M. Phil (Marketing)

College of Engineering, Pandharpur

MBA Department

2020-2021
 S.V.E.R.I’S
COLLEGE OF ENGINEERING, PANDHARPUR

CERTIFICATE

It is certified that the project work entitled “A STUDY ON CONSUMER ATTITUDE

TOWARDS AIR PURIFIERS WITH SPECIAL REFERENCE TO AEROSOL

FILTERS PVT. LTD.” has been completed successfully and submitted by Mr. Shivraj
Bandopant Patil of MBA-II class in the partial fulfillment for the award of master’s degree in
Master of Business Administration as per curriculum laid by the P. A. H. SOLAPUR
UNIVERSITY, SOLAPUR during the academic year 2019-2020.

(Prof. K. B. Patil) (Prof. M. M. Bhore)

HOD Guide

(Dr. B. P. Ronge)
Principal
 DECLARATION

I Shivraj Patil, a student of MBA Semester-III, College of Engineering, Pandharpur. hereby

declare that this project report on “A STUDY ON CONSUMER ATTITUDE

TOWARDS AIR PURIFIERS WITH SPECIAL REFERENCE TO

AEROSOL FILTERS PVT. LTD.” has been prepared by me as a part of the
requirement of the MBA program of SOLAPUR UNIVERSITY, SOLAPUR (Batch of
2020-2021), under the guidance of Miss. M. M Bhore. This project submitted in partial
fulfillment of the requirement for The Master of Business Administration course is my
original work and is the outcome of the practical knowledge and experience gained by me
during my summer internship.

Place: Pandharpur.

Date: (Mr. Shivraj Bandopant Patil)

 ACKNOWLEDGEMENT

I take this opportunity to express my gratitude to all the concerned people who have directly
or indirectly contributed towards the completion of this project. I extend my sincere gratitude
towards AEROSOL FILTERS PVT. LTD. for providing me the opportunity and resources
to work on this project. I am extremely grateful to Mr. Arvind Kumar, my mentor in
Aerosol Filters for his guidance and invaluable advice during the project. Also, to my guide,
Miss M. M. Bhore whose insight encouraged me to go beyond the scope of the project and
this broadened my learning on this project.
I would like to thank each person who helped me in completing the project.

Thank you,

Place: Pandharpur. (Mr. Shivraj Bandopant Patil)

 INDEX
CHAPTER TITLE PAGE NO.
NO.
Introduction of The Study
1.1 Introduction
I 1.2 Objectives of the study 1-9
1.3 Scope and Limitations of the study
1.4 Research Methodology
1.5 Significance of the study
Company Profile
2.1 Introduction to organization
2.1.1 Background and Inception of Organization
2.1.2 Ownership Pattern
2.1.3 Nature of the Business
II 2.1.4 Vision, Mission, and Quality Policy
2.1.5 Types of Products and Services 10-19
2.2 Market Scenario
2.2.1 Area of operation
2.2.2 Competitors Information
2.2.3 Achievement/Awards
2.3 Various departments in the organization
2.4 Organization Chart
Theoretical Background
3.1 Brief review of literature
III 20-24

3.2 Conceptual framework

IV 4.1 Data Analysis and Interpretation 25-49

V 5.1 Findings and Observations 50-51
VI 6.1 Suggestions or Conclusion 52
Annexure 53-55
Bibliography 56
1.1 INTRODUCTION

An air purifier or air cleaner is a device which removes contaminants from the air in a room
to improve indoor air quality. These devices are commonly marketed as being beneficial to
allergy sufferers and asthmatics, and at reducing or eliminating second-hand tobacco smoke.
The commercially graded air purifiers are manufactured as either small stand-alone units or
larger units that can be affixed to an air handler unit (AHU) or to an HVAC unit found in the
medical, industrial, and commercial industries. Air purifiers may also be used in industry to
remove impurities from air before processing. Pressure swing adsorbers or other adsorption
techniques are typically used for this.

HEPA technology is used in portable air purifiers as it removes common airborne allergens.
The US Department of Energy has requirements manufacturers must pass to meet HEPA
requirements. The HEPA specification requires removal of at least 99.97% of 0.3
micrometres airborne pollutants. Products that claim to be "HEPA-type", "HEPA-like", or
"99% HEPA" do not satisfy these requirements and may not have been tested in independent
laboratories.

Air purifiers may be rated on a variety of factors, including Clean Air Delivery Rate (which
determines how well air has been purified); efficient area coverage; air changes per hour;
energy usage; and the cost of the replacement filters. Two other important factors to consider
are the length that the filters are expected to last (measured in months or years) and the noise
produced (measured in decibels) by the various settings that the purifier runs on.

The Indian air purifier market is primarily driven by consumer’s increasing focus on health
& wellness and rising awareness related to hazardous effects of air pollution on health. As the
air quality keeps on deteriorating, chronic obstructive pulmonary disease becomes the second
cause of death in India consists of almost 12.5% of total deaths in 2017 and 0.48 million
death caused by only household pollution and 0.67 million deaths from ambient particulate
matter pollution. The rise in the adoption of air purifiers is expected to be witnessed
throughout the forecast period owing to the rising pollution levels due to increasing vehicles
on the road and rising industrial activities.

Manufacturers are focusing on developing low-cost air purifiers to increase the canopy to
cater and penetrate deeper into the middle-class segment to further drive the sales of air
purifiers in India. Increased spending by manufacturers on marketing and advertisement of

1
their brands is also creating awareness on the benefits of using air purifiers is also boosting
the demand for air purifiers in India.

High-Efficiency Particulate Air (HEPA) segment accounted for the largest revenue share in
2019 as it is designed to remove harmful airborne particles and traps 99.97% of the particles
even of the tiny size of 0.3 microns. Air purifiers equipped with HEPA filters can remove
most airborne particles that may make the allergy worse and are helpful for people suffering
from asthma and allergies.

The fumes & Smoke Collector segment dominated the revenue share in 2019 and is also
expected to grow at the highest CAGR during the forecast period owing to the rising number
of vehicles along with increasing industrial activities resulting in the release of fumes &
smoke deteriorating the air quality. These type of air purifiers eliminates fumes, smoke,
gases, dry & wet vapors and other contaminants from the air.

Wi-Fi connectivity segment is anticipated to grow at the highest compound annual growth

rate during the forecast period as Wi-fi purifiers are becoming increasingly popular among
consumers as it is more convenient to use and is control the various function of the device
from the smartphone. The rising use of smartphones coupled with the growing penetration of
the internet across the country is also driving the market growth for this segment. Several
advanced features offered by wi-fi air purifiers such as remote-control enhanced energy
efficiency, and real-time alerts among others, are increasing the demand for such air purifiers
in the market.

The online distribution channel is expected to grow at the fastest rate throughout the
forecast period owing to the offering of a diversified range of products which gives buyers
multiple options along with lower product prices compared to retail stores. The rapid
urbanization and a cheaper and more convenient way to shop will drive the sales of air
purifiers through this channel.

Less than 300 sq. ft coverage area accounted for the largest market share in 2019 and is
expected to grow at the highest CAGR during the forecast period due to the growing adoption
for portable air purifiers with a coverage area of not more than 300 sq. ft among the
residential and small businesses majorly in cabins.

2
The Commercial & Industrial end-user segment accounted for the largest market share in
2019 due to the significant adoption rate of the air purifiers among the commercial and
industries. The residential segment has low penetration, but it provides significant
opportunities during the forecast period.

The Indian air purifier market has been segmented based on technology, type, connectivity,
distribution channel, coverage area, and application. Based on the technology, the Indian air
purifier market has been segmented into High-Efficiency Particulate Air (HEPA), Ion &
Ozone, Activated Carbon, Baghouse Filter, Cartridge Filter, and Others. Based on type, the
market is segmented into Fumes & Smoke Collector, Dust Collector, Vehicle Exhaust, and
Others. Based on connectivity, the market is segmented into Manual, Bluetooth, and Wi-Fi.
Based on the distribution channel, the market has been segmented into Offline and Online.
Based on coverage area, the market is segmented into Less than 300 sq. ft, 300-500 sq. ft, and
More than 500 sq. ft. Based on End-user, the market is segmented into Commercial &
Industrial, Residential, and Automotive.

Air purifier market growth is predominantly driven by factors like rapid urbanization,
industrialization, environmental effects of air pollution, and increasing public awareness
regarding healthcare.

The global air purifier market size was valued at USD 9.55 billion in 2019 and is expected to
expand at a compound annual growth rate (CAGR) of 12.6% from 2020 to 2027. Rising air
pollution levels, increasing disposable income, and growing health awareness regarding the
harmful effects of air pollution on human health are expected to boost market growth over the
forecast period. Air is the most vital element of human life. Clean air is of the utmost
importance to avoid various health problems, including respiratory diseases such as asthma
and Chronic Obstructive Pulmonary Disease (COPD). However, rapid urbanization and
industrialization, coupled with an increase in the number of vehicles, have significantly
contributed to air pollution around the globe.

Several factors such as rising health concerns, deteriorating indoor air quality, changing
lifestyle preferences, and increasing awareness among consumers regarding the advantages
associated with air purifiers are expected to drive the market. Earlier, the demand for air
purifiers was primarily driven by consumers suffering from respiratory disorders. However,
there has been a rise in the demand for air purifiers on account of the growing number of

3
health-conscious consumers.

The demand for air purifiers in middle- and low-income countries is less compared to high-
income countries. This can be attributed to the fact that air purifier is considered to be a
luxury rather than a necessity. Moreover, the high cost of adoption and maintenance can limit
product adoption in such countries. However, increasing spending power and rising
disposable income are likely to increase the adoption of air purifiers over the coming years.

The lockdown measures undertaken by the governments of various countries to contain the
spread of COVID-19 have resulted in boosting the sales of home appliances, including air
purifiers. Besides, there is an increasing demand for air purifiers from health facilities as well
as buildings as consumers are exploring ways to avoid the spread of coronavirus, though it
predominantly spreads from person to person.

Technology Insights:

The High-efficiency Particulate Air (HEPA) technology segment led the market and
accounted for a 40.0% share of the global revenue in 2019. HEPA filters are a type of
extended surface mechanical filter, majorly manufactured using submicron glass fibers. The
large surface area of HEPA filters helps remove around 99.7% of the particles having a size
greater than or equal to 0.3 microns. It offers high efficiency in filtering both small and large
particles.

The high-quality and reliability of HEPA filters to remove airborne particles are anticipated
to boost product penetration in the global market. However, other contaminants in the air,
such as Volatile Organic Compounds (VOCs), viruses, bacteria, and mold, are not trapped in
HEPA filters. This, in turn, results in the adoption of HEPA filter, along with activated
carbon or ionic filters, for removing the aforementioned contaminants.

The ionic filters technology segment is anticipated to expand at a CAGR of 10.9% from 2020
to 2027. Ionic filters, also known as air ionizers or ion generators, use anions (negative ions)
to collect airborne particles. Ionic filters emit a cloud of anions with the help of electricity,
which, when charged, attracts airborne particles so that they fall on the mechanical air filter,
ceiling, nearest wall, or a charged collector plate.

4
Activated carbon or activated charcoal filters constitute small pieces of carbon in powdered
blocks or granular form, specially treated with oxygen, to open the pores of carbon atoms.
This aids in increasing the carbon surface area and making it porous, thereby augmenting its
ability to absorb airborne particles. These filters are used for absorbing gases and odors from
cooking, mold, chemicals, pets, and smoke.

Application Insights:

The commercial application segment led the market and accounted for a 54.3% share of the
global revenue in 2019. Commercial applications of air purifiers include offices, hospitals,
educational centers, hotels, conference centers, shopping malls, movie theatres, and other
recreational facilities. Moreover, air purifiers are installed in offices for maintaining indoor
air quality as poor indoor air quality may hamper the productivity of employees.

Air purifiers are used in educational institutes, research and development laboratories, and
pre-school and secondary educational facilities to remove airborne pathogens and maintain
indoor air quality. Similarly, air purifiers with HEPA and activated carbon are used in hotels
and restaurants to remove airborne particulates, smoke, and odor from the air, thereby
improving the air quality in the establishments.

The industrial application segment is expected to expand at a CAGR of 8.2% from 2020 to
2027. Air purifiers are used in numerous industries, including power plants, printing, food
and beverage, chemical, petrochemical, and manufacturing. Air purifiers aid in eliminating
weld smoke, tobacco smoke, construction dust, asbestos, and other particles that are harmful
to employees and can also harm the environment if untreated.

Residential applications include small-homes, large-homes, and residential properties.

Ambient air quality has been deteriorating over the past decades owing to the growing
population and urbanization. This, in turn, has affected the indoor air quality owing to gases,
dust, and other contaminants entering the indoor premises. The increasing demand for clean
air has resulted in augmenting the adoption of air purifiers.

Regional Insights:

The Asia Pacific dominated the market and accounted for a 41.1% share of the global

5
revenue in 2019. Rapid industrialization, urbanization, rising disposable income, and
increasing awareness regarding the harmful effects of air pollution are anticipated to increase
the adoption of air purifiers over the forecast period.

China is growing at an exponential rate in terms of manufacturing devices working on

renewable energies. However, it still accounts for approximately 50% of the world’s coal
consumption. As a result, clean indoor air is becoming extremely important in China. A large
number of building managers are providing air filters in offices and offering indoor air
quality assessments for top-tier companies. All these factors are anticipated to stimulate
market growth over the forecast period.

Air pollution is high in various parts of North America. However, it has improved slightly on
account of the progress in technologies and environmental regulations. Air quality policies
such as the U.S. Clean Air Act, the establishment of national ambient air quality standards by
the U.S. EPA, and comprehensive emission reduction strategies by Environment Canada are
expected to create new avenues for air purifier manufacturers over the forecast period.

The Saudi Arabia market is anticipated to expand at a CAGR of 11.4% from 2020 to 2027.
Current policies and programs such as introducing new limits for companies to manage their
emissions, incentives for clean production, installation of pollution prevention technologies,
along the construction of several public transport facilities, have created opportunities for air
purifier manufacturers in recent years.

Market Share Insights:

 The global air purifier market size was estimated at USD 9.55 billion in 2019 and is
expected to reach USD 10.67 billion in 2020.
 The global air purifier market is expected to grow at a compound annual growth rate of
12.6% from 2020 to 2027 to reach USD 24.62 billion by 2027.
 North America dominated the air purifier market with a share of 28.0% in 2019. This is
attributable to the introduction of stringent regulations by the Clean Air Act and
Environment Protection Agency.
 Key factors that are driving the air purifier market growth include an improved standard
of living, increasing disposable income, and growing health consciousness.

6
1.2 OBJECTIVES OF THE STUDY:

i. To study the consumer awareness level of air purification products.

ii. To analyze the factor which influences consumer decision making concerning air
purifier.
iii. To understand which the most preferable features while buying air purifiers.

1.3 SCOPE & LIMITATIONS OF STUDY:

SCOPE:
 The study will be useful to check the awareness of clients with regards to the air
purifier.
 The study will help in identifying the prospective clients for Aerosol Filters Pvt. Ltd.
 The study will help Aerosol Filters in understanding the client's opinion towards air
purifiers.
 The study will help future researchers as a guide in the field of Marketing and
especially the sales department.
LIMITATIONS:
 Primary data collection was collected through a online questionnaire owing to the
pandemic situation. As a result, personal interaction was not possible.
 The respondents for primary data were restricted to a specific area like Maharashtra and
Karnataka and considered to be representative of the entire population.

 Due to time constraints & the busy schedules of the people, it was difficult to interact
with them completely.

 The study was restricted to a limited number of respondents that is 125.

1.4 RESEARCH METHODOLOGY:

For this study primary data was used. The primary data is collected through a questionnaire.
The sampling method used is Non-probabilistic. The convenience Sampling technique is used
for the study. For data analysis, SPSS software was used. Statistical tools such as CHI-

7
SQUARE, CORRELATION, etc. Used for this study to adequately verify information
collected for this study.

RESEARCH DESIGN:

Research design is defined as a framework of methods and techniques chosen by a researcher

to combine various components of research in a reasonably logical manner so that the
research problem is efficiently handled. It provides insights about “how” to conduct research
using a particular methodology. Every researcher has a list of research questions that need to
be assessed – this can be done with research design. The sketch of how research should be
conducted can be prepared using research design. Hence, the market research study will be
carried out based on research design.

The design of a research topic is used to explain the type of research (experimental, survey,
correlation, semi-experimental, review) and also its sub-type (experimental design, research
problem, and descriptive case-study). There are three main sections of research design: Data
collection, measurement, and analysis. The type of research problem an organization is facing
will determine the research design and not vice-versa. Variables, designated tools to gather
information, how will the tools be used to collect and analyze data and other factors are
decided in research design based on a research technique is decided.

HYPOTHESIS:
H1 there is a significant relationship between education level and the awareness of the air
purifier.
H2: there is a significant relationship between monthly income and buying behaviour.
H3: there is a significant relationship between gender and the purchasing intention of the air
purifier.
Aim:
To analyze the consumer attitude of air purifier product influence consumer acceptance of air
purifier currently.
Type of Data:
The primary data & secondary data collection method is used for the collection of data.
Primary Data:
Primary data involves the collection of data that does not already exist. This can be through

8
numerous forms including questionnaires. In this study, the primary data is collected with the
help of a structured questionnaire.
Secondary data:
Secondary data involves the summary, collection &/or synthesis of existing research rather
than primary research, where data are collected from. For example - research subjects.
In this study, the secondary data is collected through the internet, company records, company
website & various integrated reports.

Primary Data Sources Secondary Data Sources

Questionnaire Company records, Website

Integrated Report

Internet

Data Collection Technique:

Data was collected through a survey method with the help of a structured questionnaire.
Primary data was collected with the help of social media like WhatsApp, E-mail, etc . due to
COVID-19 pandemic.
Sampling Technique:
Sr. No. Sampling Procedure Particulars
1 Sampling unit General Public
2 Sample design Descriptive Research Design
3 Sample size 125
4 Sampling Method Convenience Sampling

1.5 SIGNIFICANCE OF THE STUDY:

The result of this research would help the company to have a better understanding of the
client’s attitude towards the product. The study also enables the company to focus on the
client’s preferences and expectations regarding the product they offer.

9
2.1 INTRODUCTION TO THE ORGANIZATION:
Today Aerosol Filters features among the leaders in the Air Filtration Industry in the
development and production of air filters and clean air solutions. Aerosol Filters was started
in 1980 and added a new dimension to the concept of air filtration in the country, that of
commitment to quality and value for money.

Proudly an ISO 9001:2008 Company, we are surging forward in the air-filter industry with
the name AEROSOL FILTERS being synonymous with quality and commitment. Based in
Bangalore, Aerosol Filters has Its spacious manufacturing and testing facility. With the
complete manufacturing being done at our plant, we can bring you the most economical and
quality filters with our philosophy of 'maximum value for the customer'.

The company's business is to provide customers with sustainable best-in-class air filtrations
products and services. With 35 years of experience in air filtration products and solutions,
Aerosol Filters delivers value to customers all over India and abroad. Our solutions protect
people, processes, and the environment to benefit human health, increase performance and
reduce energy consumption. With high-quality products, we are contributing something
essential to everyone - clean air for health, well -being and performance.
2.1.1 BACKGROUND AND INCEPTION OF THE ORGANIZATION:
Aerosol Filters Private Limited was founded by C. THOMPSON on 21 August 1980. It is
classified as a Non-govt company and is registered at Registrar of Companies, Bangalore. Its
authorized share capital is Rs. 20,000,000 and its paid-up capital is Rs. 20,000,000. It is
involved in Human health activities.
2.1.2 OWNERSHIP PATTERN:
Aerosol Filters Private Limited is a Private incorporated on 21 August 1980. It is classified as
Non-govt. Company and is registered at Registrar of Companies, Bangalore.

Sr. no Particulars/Details Description

10
 1 Registration under the Registration Act, 1908 3914
2 Registration under partnership Act, 1932 N/A
3 Registration under the Companies Act, 1956 (CIN)
U85110KA1980PTC003914
4 Registration No. of Employee ESI Act 1948 11000255630001000

2.1.3 NATURE OF BUSINESS:

The nature of the business is Air Purifier service provider. It provides services to the
different types of companies, malls, etc. Aerosol Filters Private Limited is a Private
incorporated and Non-govt. Company. They provide services and facilities like Space
research, defense aerospace, hospital and pharma companies, power generation, gas
turbines, airports, surface coating industries, facility management, residential ventilation,
etc. The Private incorporated owned managed and controlled by the members.

2.1.4 VISION MISSION AND QUALITY POLICY:

Vision:
Making people’s lives better by unleashing the use of pure air of Aerosol Filters.
Mission:
 Motivating people to get aware of pure air benefits and act like responsible citizens
working together.
 Exceeding customer expectations by always being first to market with the most effective
products.
 Partnering with our customers to make sure that they succeed.
 Demanding that everything we do leads to a cleaner, healthier, safer environment.
 Creating wealth for all stakeholders.
QUALITY POLICY:
1. Integrity and Respect:
Our business activities and relationships are built on trust, honesty, and openness. We deliver
on the promises we make and treat our colleagues, customers, and those in our care with the
utmost respect.
2. Innovation and Teamwork:
We invest in technology and best practices to improve continually our service offering. We
challenge ourselves to find new ways of helping our customers. We work together as a team

11
to achieve the best results for our customers and our business. Everyone has a valid opinion
and their contribution is valued.

2.1.5 TYPES OF PRODUCTS AND SERVICES:

PRODUCTS:
The company has divided its products into 7 different segments, and they have different
products in that particular segment.
1. AIR INTAKE:
a. Polyester Pocket Filters
b. Deep Pleat Box Filters
c. Compact Filters
d. Single VGT
2. CARBON FILTERS:
a. Pleated Synthetic Carbon Filters
b. Carbon Pleated Compact Filters
3. MEDIA ROLLS:
a. Synthetic Filter Media Roll
b. Fiberglass Filter Media Roll
4. PAINT BOOTH MEDIA:
a. Paper Mesh Filters
b. Spray Pleat Filters
5. PRE-FILTERS:
a. Self-Supporting Panel Filters
b. Disposable Pleated Filters
c. Washable Panel Filters
d. Metallic Filters
6. FINE FILTERS:
a. Minipleat Panel Filter
b. HT Minipleat Filters
c. Minipleat Box Filters

12
d. Rigid Box Filters
e. Compact Filters
f. Synthetic Media Pocket Filters
g. Fiberglass Media Pocket Filters
h. Polyester Pocket Filters

7. HEPA FILTERS:
a. Deep Pleat HT Filters
b. Deep Pleat HEPA Filters
c. V Bank HEPA Filters
d. Minipleat HEPA Filters

SERVICES:
The company provides a service to various sectors like,
NUCLEAR FACILITIES, SPACE RESEARCH, DEFENCE AEROSPACE, HOSPITALS
AND PHARMA COMPANIES, POWER GENERATION, GAS TURBINES, AIRPORTS,
SURFACE COATING INDUSTRIES, FACILITY MANAGEMENTS, RESIDENTIAL
VENTILATION ETC.

13
2.2 MARKET SCENARIO:
Aerosol Filters features among the leaders in the Air Filtration Industry in the
development and production of air filters and clean air solutions. Aerosol Filters was
started in 1980 and added a new dimension to the concept of air filtration in the
country, that of commitment to quality and value for money. Based in Bangalore,
Aerosol Filters has its spacious manufacturing and testing facility with the complete
manufacturing being done at our plant, we can bring you the most economical and
quality filters with our philosophy of 'maximum value for the customer'. The
company has 35 years of experience in air filtration products and solutions, Aerosol
Filters delivers value to customers all over India and abroad.
The company's business is to provide customers with sustainable best-in-class air
filtration products and services. Our solutions protect people, processes, and the
environment to benefit human health, increase performance and reduce energy
consumption. With high-quality products, we are contributing something essential to
everyone's clean air for health, well -being and performance.

2.2.1 AREA OF OPERATION-GLOBAL/NATIONAL/REGIONAL:

The AEROSOL FILTERS PVT.LTD. has offices only in INDIA but they have
overseas clients and they provide their products that manufacture in India.
The organization is working at-
 National

2.2.2 COMPETITORS’ INFORMATION:

1. Dyson - Dyson Pure Cool Link Tower Wi-Fi enables air purifier. This air purifier uses
Air Multiplier technology to project and circulate purified air throughout the room. Dyson air
purifiers have a low face velocity along with a high-efficiency HEPA filter. This filtering
technology ensures that the harmful pollutants remain trapped in the screen and do not find

14
their way back into the room.

Monitoring the Dyson air purifier is easy because of the availability of the Dyson Link App.
This app enables you to see the live air quality metrics and monitor the quality of air
circulating inside the room.

The positive aspect of this Dyson Air purifier is the presence of a 3600 Vacuum-sealed Glass
HEPA filter with Tris-coated Activated Carbon to trap the smallest of contaminants.

2. Philips - Philips air purifier is an excellent product that removes 99.97% of airborne
particles, hence proving ideal for your children’s bedrooms. The Philips air purifier comes
with exciting features like Night Sense Auto Mode. Philips has VitaShield intelligent
purification. This advanced technology helps to monitor the quality of the air you breathe
while you sleep. Secondly, it also ensures to make the minimum of noise so that your family
sleeps better. It is possible to check and provide real-time air quality feedback using the 4-
step color code ranging from blue (good allergen and particle level) to red (unsafe levels).
The Philips air purifier is certified by ECARF and Aimed.

3. Mi - Mi Air Purifier comes with innovative features like an ultra-clear OLED display
with touch control. This air purifier ticks all the boxes with regards to quality, like detection
of clean air, energy efficiency, noise levels, etc. Controlling this air purifier is child’s play as
it is compatible with a unique mobile phone app. Besides, this air purifier also works
comfortably with Alexa and Google Assistant. The laser particle sensor ensures not to leave a
speck of dust in the air it filters for you to breathe. This air purifier is perfectly suited for
large rooms, as it can cover up to 484 square feet area.

4. Sharp - Sharp air purifiers come with the best of Japanese technology. Plasma Cluster
technology allows for clean indoor air, whereby families all over India trust Sharp to ensure
the good health of their children. One of the best aspects of this air purifier is that it makes
as little noise as possible. This appliance has three different modes, high, medium, and low.
You can set the best mode, depending on the room size. This air purifier comes with excellent
filters capable of capturing 99.97% of airborne impurities, like PM2.5 particles, cigarette
smoke, allergens, cooking odors, and pet dander.

5. Honeywell - Honeywell air purifier ensures optimum air circulation because it takes in
air from the sides and the bottom and releases it from the top at a comfortable angle. This
award-winning design is the hallmark of this air purifier. The aerodynamic fan design ensures

15
the lowest sound levels, thereby making it one of the best performers in town. This appliance
consumes as much power as three CFL bulbs. The child lock feature makes this air purifier
one of the safest appliances in your home. As it does not emit harmful gases, this air purifier
is one of the most eco-friendly devices.

6. Blue Star - Blue Star appliance should be the ideal one to have in your home. This air
purifier can handle three types of pollutants, physical, chemical, and microbiological
comfortably with the help of the 7-stage filtration mechanism. This air purifier is one of the
best in the business as it has a high coverage area of up to 800 square feet. Thus, it gives you
the advantage of a broader reach and high filtration accuracy. This appliance eliminates every
pollutant, thereby ensuring the delivery of pure air. The digital numeric indicator, along with
the 3-stage LED indicator, monitors real-time air purification and indoor odor. The Microbe
Sterilise technology absorbs and deactivates harmful microorganisms like viruses, bacteria,
dust mites, molds, and pollen. Thus, it permanently eliminates up to 99.97% of microbes
from your living spaces. This air purifier comes with an odor sensor to monitor lousy odor
and remove it. The Sens Air technology uses an advanced Auto Sensor to sense, detect, and
monitor the presence of harmful pollutants inside the closed environment. Sens Air
technology varies the speed and performance to purify the air automatically.

7. Coway - Coway is a globally renowned brand of air purifiers. This Korean product is
one of the best air purifiers available in India under Rs 15,000. This appliance comes with
some of the best features one can expect an air purifier to have. The Coway Air Purifier
features a sleek design that not only performs admirably but also looks pleasing to the eye.
This appliance uses HEPA purification to deliver high-quality pure air to your household.
Another highlight of this air purifier is the user-friendly control options. These options
include indicators for airspeed and filter replacements. The one-touch airspeed control and
the mood lamp on/off setting are incredibly useful control options. This air purifier works on
a unique dust sensing technology to control the airflow system.

16
2.3 VARIOUS DEPARTMENTS IN THE ORGANIZATION:

1. Sales Department:
The head of the sales department is known as the sales manager and must have the
following essential qualities:

(a) He must be a good judge of human nature, a good ‘mixer’, and have the know-how to
handle men.
(b) He must be able to understand the psychology of the customers.
(c) He must be a good organizer, otherwise, he will unable to tackle the hard work required to
utilize the full efforts of all representatives and agents, whom he must keep in the close
personal touch. They are the eyes and ears of the firm and their reports must be given
weightage.
(d) He must call meetings of all representatives at regular intervals and instruct them about the
latest sales position, policy and requirements.
(e) He must call meetings of all representatives at regular intervals and instruct them about the
latest sales position, policy and requirements.

2. Operation Department:

"Key areas and functions of operations management include value chain analysis, supply
chain management, inventory management, scheduling, quality control, and business
process analysis (Schermerhorn, 2011)."

Operations management focuses on how organizations produce goods and services

efficiently and effectively. It concerns the improvement of business operations and the
transformation process through which goods and services are created.

3. Human Resource Department:

Human resource management is the strategic approach to the effective management of
people in a company or organization such that they help their business gain a competitive
advantage. It is designed to maximize employee performance in service of an employer's
strategic objectives.

4. Finance Department:
The part of an organization that manages its money. The business functions of a finance

17
 department typically include planning, organizing, auditing, accounting for, and
controlling its company's finances. The finance department also usually produces the
company’s financial statements.

5. Procurement Department:

Procurement deals with the sourcing activities, negotiation, and strategic selection of

goods and services that are usually of importance to an organization. Purchasing is the
process of how goods and services are ordered.

6. Marketing Department:

A marketing department promotes your business and drives sales of its products or

services. It provides the necessary research to identify your target customers and other
audiences. Depending on the company's hierarchical organization, a marketing director,
manager or vice president of marketing might be at the helm.

18
2.4 ORGANIZATION CHART:

19
3.1 BRIEF REVIEW OF LITERATURE:
A literature review is an evaluative report of information found in the literature related to
your selected area of study. The review should describe, summarize, evaluates, and clarifies
this literature. It should give a theoretical base for the research and help you to determine the
nature of your research. Irrelevant works should be discarded and those which are peripheral
should be looked at critically.
A literature review is more than the search for information and goes beyond being a
descriptive annotated bibliography. All works included in the review must be read, evaluated,
and analyzed. Relationships between the pieces of literature must also be identified and
articulated, concerning your field of research.
Based on the review of literature, the following conclusions can be made regarding the

relative amount of published research;

 Solomon (2008):
An attitude in marketing terms is defined as a general evaluation of a product or
service formed over time. An attitude satisfies a personal motive—and at the same
time, affects the shopping and buying habits of consumers.
 Dr. Lars Perner (2010):
Consumer attitude simply a composite of a consumer’s beliefs, feelings, and
behavioural intentions toward some object within the context of marketing. A
consumer can hold negative or positive beliefs or feelings toward a product or service.
A behavioural intention is defined by the consumer’s belief or feeling concerning the
product or service.
 Davis, Bagozzi et al. (1989):
TAM (technology acceptance model) concentrates on two key perceptions which are
ease of use and usefulness. Perceived usefulness is the degree to which a potential
consumer believes the use of a specific instrument or tool will improve his/her
performance, and perceived ease of use is the perception that using a specific
technology will not require additional work and energy.
 Anand, Paul (1993):
Consumer decision-making theory in economics, psychology, philosophy,
mathematics, and statistics is concerned with identifying the values, uncertainties, and
other issues relevant to a given decision, its rationality, and the resulting optimal

20
 decision. It is closely related to the field of game theory as to interactions of agents
with at least partially conflicting interests whose decisions affect each other.
 Choi and Rifon (2012):
The perfect match-up between a product's characteristics and an endorser's image is a
critical decision in the endorsement process, an endorser and product congruence can
generate an indirect positive effect on consumers' attitude towards an advertisement.
 Solomon et al. (2010):
Marketing researchers have shown interest in consumers' attitude, which is an
important knowledge for developing a successful marketing operation.
 Ting and de Run (2015):
Attitude and purchase intention exhibit a parallel relationship in consumer studies.
 Chen (2007):
proposed that favourable attitude towards a specific product is a dominant predictor
that can lead to consumers' purchase intention. Similarly, a favourable attitude
towards product endorsed by social media influencers will impact on higher chance of
purchase intention.

3.2 CONCEPTUAL FRAMEWORK:

 Consumer Attitude
Introduction:
Marketers need to know what are consumers likes and dislike. In simple explanation,
these likes and dislikes or we can say favourable or unfavourable attitudes. Attitudes
can also be defined as “learned predispositions to respond to an object or class of
objects in a consistently favourable or unfavourable way”.
This means attitudes towards brands are consumers learned tendencies to evaluate
brands in a consistently favourable or unfavourable way. More formally, an overall
evaluation is done by consumers for choosing a particular product.
Attitudes help us understanding, why consumers do or do not buy a particular product
or shop from a certain store etc. They are used for judging the effectiveness of
marketing activities, for evaluating marketing actions ever before they are implemented
within the marketplace.
Consumer attitude may be defined as a feeling of favourableness or unfavourableness
that an individual has towards an object. As we, all know that an individual with a

21
positive attitude is more likely to buy a product and this results in the possibility of
liking or disliking a product.
Consumer attitude comprises of beliefs towards, feelings towards, and behavioural
intentions towards some objects.
Belief plays a vital role for consumers because it can be either positive or negative
towards an object. For example, some may say tea is good and relieves tension, others
may say too much tea is not good for health. Human beliefs are not accurate and can
change according to situations.
Consumers have certain specific feelings towards some products or brands. Sometimes
these feelings are based on certain beliefs and sometimes they are not. For example, an
individual feels uneasy when he thinks about cheese burst pizza, because of the
tremendous amount of cheese or fat it has.
Behavioural intentions show the plans of consumers concerning the products. This is
sometimes a logical result of beliefs or feelings, but not always. For example, an
individual personally might not like a restaurant, but may visit it because it is the
hangout place for his friends.

Functions of Attitudes:
The following are the functions of attitudes
 Adjustment Function − Attitudes helps people to adjust to different situations and
circumstances.
 Ego Defensive Function − Attitudes are formed to protect the ego. We all are
bothered about our self-esteem and image so the product boosting our ego is the
target of such a kind of attitude.
 Value Expression Function − Attitudes usually represent the values the individual
possesses. We gain values, through our upbringing and training. Our value system
encourages or discourages us to buy certain products. For example, our value
system allows or disallows us to purchase products such as cigarettes, alcohol,
drugs, etc.
 Knowledge Function − Individuals continuously seek knowledge and information.
When an individual gets information about a particular product, he creates and
modifies his attitude towards that product.

22
 Models of Attitude:
The following are the models of attitude
 Tri-component Model − According to the tri-component model, attitude consists of
the following three components.
 Cognitive Component − The first component is the cognitive component. It
consists of an individual’s knowledge or perception towards a few products or
services through personal experience or related information from various sources.
This knowledge usually results in beliefs, which a consumer has, and specific
behaviour.
 Affective Component − The second part is the affective component. This consists
of a person’s feelings, sentiments, and emotions for a particular brand or product.
They treat them as the primary criteria for evaluation. The state of mind also plays
a major role, like sadness, happiness, anger, or stress, which also affects the
attitude of a consumer.
 Conative Component − The last component is the conative component, which
consists of a person’s intention or likelihood towards a particular product. It
usually means the actual behaviour of the person or his intention.

The Purpose of Attitudes:

Human beings hold attitudes because they are useful. Particularly, our attitudes
enable us to determine, often very quickly and effortlessly, which behaviours to
engage in, which people to approach or avoid, and even which products to buy
(Duckworth, Bargh, Garcia, & Chaiken, 2002; Maio & Olson, 2000). You can
imagine that making quick decisions about what to avoid or approach has had
substantial value in our evolutionary experience.
For example:
Snake = bad → run away
Blueberries = good → eat
Attitudes are important because they frequently (but not always) predict behaviour.
If we know that a person has a more positive attitude toward Frosted Flakes than
toward Cheerios, then we will naturally predict that they will buy more of the
former when they get to the market. If we know that Amara is madly in love with

23
 Leila, then we will not be surprised when she proposes marriage. Because attitudes
often predict behaviour, people who wish to change behaviour frequently try to
change attitudes through the use of persuasive communications.

Components of Attitude:
Brand beliefs, evaluations and intentions to buy define the three components of attitudes.

These are linked to the main three components of attitudes. Brand beliefs are the
cognitive (thinking) component of attitudes, brand evaluations, the affective
component, and intention to buy, the conative component. This linkage gives the high
involvement hierarchy of effects, brand beliefs influence evaluation which influence
intention to buy. After this, all these components are linked to behaviour.
This means each component is associated with its own unique set of measures:
(i) Measures of a person’s beliefs about the attitude object. For example, whether a
product is perceived as possessing some attributes, represents a cognitive component.
(ii) Measures of the overall evaluation of attitude object.
(iii) Behavioural intention measures attempt to assess the perceived likelihood that
some behaviour involving the attitude object will occur. For example-Purchasing a
product.

24
4.1 Data Analysis and Interpretation:
Frequency Distribution Table:
Table No. 1:

29.60%

14.40%
18-25
26-35
36-50
8.00% Above 50

48.00%

Interpretation:
From the above table and graph no. 1, it is shown that there are 48% in the population who
are present in the age group of 18-25 and there are 30% of the people who fall in the 26-35
age category and there are very few people who fall in the group of 36-50 and above 50.
From this, we can say that almost 80% of the entire population is Young. There are very few
baby boomers are involved in the survey.

25
Table No. 2:

Interpretation:
From the above table & graph no. 2, it is shown that from the total population 58.40% are
males & 41.60 % are females. In the survey, there is a maximum of the male respondent and
very few are the female respondent.

26
Table No. 3:

Interpretation:
From the above table & graph no. 3, there are 43.20% who gave their responses are married
and the remaining 56.80% are single.

27
Table No. 4:

2.40% 6.40%
48.80%

10th
12th
Graduation
Post Graduation

42.40%

Interpretation:
From the above table & graph no.4, there are 49% people out of the total 125 respondents are
completed their post-graduation and subsequently the people who completed their graduation.
Apart from those, there are very few respondents who are studied till SSC or HSC. They are
very few in the number.

28
Table No. 5:

Interpretation:
From the above table & graph no. 5, it shows that 52% out of 125 respondents are self-
employed & apart from this remaining 48% of the respondents are salaried. In the survey,
there is the maximum number of respondents are self-employed.

Table No. 6:

29
 41.60
24.00 7.20%
%
%
10k-30k/month
30k-50k/month
50k-70k/month
70k & above/ month

27.20%

Interpretation:
From the above table & graph no. 6, it shows that 52 respondents (41.6%) out of 125
respondents are earning 10k-30k/ month, 34 respondents (27.2%) out of 125 respondents are
earning 30k-50k/month, 30 respondents (24%) & 9 respondents (7.2%) out of 125
respondents are earning 50k-70k & above 70k/month respectively.
So, we can say that max. no. of respondents is earning 10k-30k/month.

Table No. 7:

30
 12.8
0% 6.40
%

Maybe
No
Yes

80.
80
%

Interpretation:
From the above table & graph no. 7, shows that 101 respondents (80.8%) out of 125 are
agreed that now a day’s air quality has changed, 8 respondents (6.4%) out of 125 are not
agreed & 16 respondents (12.8%) out of 125 are not sure about the changed air quality. So,
the maximum no. of respondents feels that air quality has changed.

Table No. 8:

31
 15.2
0%
5.60
%

Maybe
No
Yes

79.
20
%

Interpretation:
From the above frequency table & graph no. 8, it shows that 79.20% public from the total
population of survey they agree that human body is starting to affect due to the change in air
quality. 5.60% of people are not agreeing with this opinion & 15.20% of people are not sure
to say that the human body is starting to affect due to the change in air quality. So, with this,
we can say the human body can affect due to change in air quality.

32
Table No. 9:

9.60%

No
Yes

90.
40
%

Interpretation:
From the above table & graph no. 9, there is 90.40% out of 125 customers of people are
aware of the air purifier equipment concept, and very few customers are there who are not
aware of the air purifier equipment concept. So, with this, we can say the majority of the
customers are aware of the air purifier equipment concept.

33
Table No. 10:

13.60%

6.40%
Aerosol

Blue Star

MI
12.80%
Philips

67.20%

Interpretation:
From the above table & graph no. 10, shows that 84 people (67.20%) out of 125 are heard
about Aerosol company’s air purifier, 16 people (12.80%) are heard about Philips &
remaining 8 people (6.4%) & 17 people (13.6%) are heard about MI & Blue Star
respectively.
So, we can say that majority of the people are aware of Aerosol company’s air purifier.

34
Table No. 11:

12.80
%

No Yes

87.2
0%

Interpretation:
From the above table & graph no. 11, shows that 109 people (87.2%) out of 125 people are
ready to buy an air purifier to improve the air quality. The remaining 16 people are not ready
to buy an air purifier.
So, we can say that the maximum number of people are ready to buy an air purifier.

35
Table No. 12:

16.80%

6.40%

Aerosol
Blue Star

8.80% MI
Philips
68.00%

Interpretation:
From the above table & graph no. 12, shows that 85 people (68%) out of 125 are comfortable
with Aerosol company’s air purifier, 21 people (16.8%) are comfortable with Philips &
remaining 8 people (6.4%) & 11 people (8.8%) are comfortable with MI & Blue Star
respectively.
So, we can say that majority of the people are preferring to buy Aerosol company’s air
purifier.

36
Table No. 13:

21.60%

7.20%
Home
Hospital
Office
School/ College/
University
27.20% 44.00%

Interpretation:
From the above table & graph no. 13, it shows that 55 people (44%) out of the total
population are willing to purchase the air purifier for their home. 34 people (27.20%) are
willing to purchase an air purifier for hospital use. And very few are willing to purchase the
air purifier for office and school/college/university use.

37
Table No. 14:

14.40%

26.40%
Infant Children
Old People
Pregnant Women
40.80%
Sick person

18.40%

Interpretation:
From the above table & graph no. 14, show that (40.8%) people think that the air purifier is
useful for Pregnant women, (26.4%) people think that the air purifier is useful for Infant
Children, (18.4%) people think that the air purifier is useful for Old People, (14.4%) people
think that the air purifier is useful for Sick Person.

38
Table No. 15:

4.80%
40.80%
Compact size
35.20%
Touch screen
display
Touch screen
display + Wi-Fi
Wi-Fi

19.20%

Interpretation:
From the above table & graph no. 15, shows that (35.20%) people prefer Compact Size air
purifier, (19.20%) people prefer the Touch Screen Display’s air purifier, (4.80%) people
prefer to buy WiFi variant air purifier and the majority of people (40.80%) prefer to buy
Touch Screen + WiFi variant air purifier.

39
Table No. 16:

19.20%
Price
Quality
Service
Shape & size
8.00%
62.40%
10.40%

Interpretation:
From the above table & graph no. 16, it shows that 78 people out of 125 people choose
Quality as an important factor while buying the air purifier, 13 people out of 125 people
choose Price as an important factor while buying the air purifier , 24 people out of 125 choose
service as an important factor while buying the air purifier, & 10 people out of 125 choose
Shape and size as an important factor while buying the air purifier. So, it means that
maximum people prefer to buy a quality product they are considering other factors while
buying the air purifier.

40
Table No. 17:

48.80%

No
Yes

51.20%

Interpretation:
From the above table & graph no. 17, it shows that the 61 people (48.80%) out of 125 people
consider price over heath & remaining 64 people (51.20%) out of 125 people do not consider
price over the heath. It means that majority of people are health-conscious.

41
Table No. 18:

56.80%
Exhibition
16.00%
Hoardings & Banner
Print Media
Social Media
Television
12.80%
2.40%
12.00%

Interpretation:
From the above table & graph no.18, it shows that 71 people out of 125 got their attention
from Social Media, 20 people out of 125 got their attention from Television, 16 people out of
125 got their attention from Exhibitions, 15 people out of 125 got their attention from Print
Media & only 3 people out of 125 got their attention from Hoardings & Banners. This means
that 56.80% of people from the total population are influenced by Social Media, so Social
Media is the best platform to reach up to people.

42
Table No. 19:

66.40%

Maybe
No
Yes

20.80%
12.80%

Interpretation:
From the above table & graph no. 19, shows that 66.4% people out of the total population are
ready to buy an Air Purifier as today’s COVID-19 situation taken into consideration, 12.8%
people out of the total population are not ready to buy an Air Purifier as today’s COVID-19
situation taken into consideration & 20.8% people out of the total population are not sure to
buy an Air Purifier as today’s COVID-19 situation taken into consideration. So it shows that
the people are taking seriously to this Air Purifier product as today’s COVID-19 situation is
taken into consideration.

43
Table No. 20:

84.00%

Luxury

Necessary of
today's life

16.00%

Interpretation:
From the above table & graph no. 20, shows that majority of people (84%) from the total
population feels that this product is necessary for today’s life & very few of them (16%) feels
that this product is only the sign of luxury lifestyle. It means that the people are aware of the
benefits & outcome of an Air Purifier product.

44
Table No. 21:

28.80%

Moveable

Roof Fitted

71.20%

Interpretation:
From the above table & graph no. 21, shows that 71.2% of people from the total population
prefer Movable Air Purifier so they can move that Air Purifier from one place to another
place & remaining 28.8% of people from the total population prefer Roof Fitted Air Purifier.

45
Table No. 22:

39.20%

24.80% Cash

Credit Purchase

Instalment
Purchase

36.00%

Interpretation:
From the above table & graph no. 22, it shows that 39.2% of people out of the total
population prefer installment purchase mode while buying an Air Purifier, 36% of people out
of the total population prefer cash purchase mode while buying an Air Purifier & 24.8% of
people out of the total population prefer credit purchase mode while buying an Air Purifier.
So, it shows that majority of people prefer installment purchase mode while buying an Air
Purifier.

46
TABLE NO. 1: TESTING OF THE 1ST HYPOTHESIS (H1):
H0: There is no significant difference between education level and the awareness of the air
purifier.
H1: There is a significant difference between education level and the awareness of the air
purifier

Chi-Square Tests
Asymptotic
Significance
Value df (2-sided)
Pearson Chi-Square 3.220a 3 .359
Likelihood Ratio 2.673 3 .445
Linear-by-Linear .047 1 .828
Association
N of Valid Cases 125
a. 3 cells (37.5%) have an expected count less than 5. The
minimum expected count is .29.

Interpretation:
In the above hypothesis testing, we have used the Chi-Square test and correlation to check
whether there is a Correlation between the variables, and in the above hypothesis, the p-value
is 0.359 which is greater than 0.05. So, we have to accept the null hypothesis[H 0] and
conclude that there is no significant difference between the educational background and the
awareness of the air purifier.
This shows that education is not the parameter to consider while assessing the awareness
about the air purifier.

TABLE NO. 2: TESTING OF THE 2ND HYPOTHESIS (H2):

H0: there is no significant relationship between monthly income and buying behaviour.

47
H1: there is a significant relationship between monthly income and buying behaviour.

Chi-Square Tests
Asymptotic
Significance
Value df (2-sided)
Pearson Chi-Square 23.040a 9 .006
Likelihood Ratio 21.092 9 .012
Linear-by-Linear 6.624 1 .010
Association
N of Valid Cases 125
a. 8 cells (50.0%) have an expected count less than 5. The
minimum expected count is .72.

Interpretation:
In the above hypothesis testing, we have used the Chi-Square test and correlation to check
whether there is a Correlation between the variables, and in the above hypothesis, the p-value
is 0.006 which is less than 0.05. From this, we conclude that we should reject the null
hypothesis [H0] and conclude that there is a significant difference between monthly income
and buying behaviour. From this, we state that customers consider the income factor before
buying the air purifier.

TABLE NO. 3: TESTING OF THE 3RD HYPOTHESIS (H3):

H0: there is no significant relationship between gender and the purchasing intention of the air

48
purifier.
H1: there is a significant relationship between gender and the purchasing intention of the air
purifier.

Chi-Square Tests
Asymptotic
Significance
Value df (2-sided)
Pearson Chi-Square 1.158a 3 .763
Likelihood Ratio 1.154 3 .764
Linear-by-Linear .200 1 .654
Association
N of Valid Cases 125
a. 0 cells (0.0%) have an expected count less than 5. The
minimum expected count is 7.49.

Interpretation:
In the above hypothesis testing, we have used the Chi-Square test and correlation to check
whether there is a Correlation between the variables, and in the above hypothesis, the p-value
is 0.763 which is greater than 0.05. From this, we conclude that we should accept the null
hypothesis [H0] and Conclude that there is no significant relationship between gender and the
purchasing intention of the air purifier.

5.1 Findings:

49
The objective of this study is to study the consumer awareness level of air purification
products currently & to analyze the factor which influences consumer decision making
concerning air purifier also to understand which is the most preferable feature while buying
an air purifier. After scientific analysis of the data that there is no significant difference
between the educational background and the awareness of the air purifier [Hypothesis H 1] &
there is a significant difference between monthly income and buying behavior. From this, we
state that customers consider the income factor before buying the air purifier [Hypothesis H2],
also that there is no significant relationship between gender and the purchasing intention of
the air purifier [Hypothesis H3].
The study shown that there are 48% in the population who are present in the age group of 18-
25 and there are 30% of the people who fall in the 26-35 age category and there are very few
people who fall in the group of 36-50 and above 50. From this, we can say that almost 80%
of the entire population is Young. There is a maximum of the male respondent (58.40%) and
remaining are the female respondent (41.60%). In the study 56.80% respondents are single &
remaining are married. There are 48.80% people out of the total 125 respondents are
completed their post-graduation and subsequently the people who completed their graduation.
Apart from those, there are very few respondents who are studied till SSC or HSC. They are
very few in the number. In the survey, 52% respondents are self-employed & 48%
respondents are salaried. In the survey 52 respondents (41.6%) out of 125 respondents are
earning 10k-30k/ month, 34 respondents (27.2%) out of 125 respondents are earning 30k-
50k/month, 30 respondents (24%) & 9 respondents (7.2%) out of 125 respondents are earning
50k-70k & above 70k/month respectively. The study shows that 101 respondents (80.8%) out
of 125 are agreed that now a day’s air quality has changed, 8 respondents (6.4%) out of 125
are not agreed & 16 respondents (12.8%) out of 125 are not sure about the changed air
quality. From the study 79.20% public from the total population of survey they agree that
human body is starting to affect due to the change in air quality. 5.60% of people are not
agreeing with this opinion & 15.20% of people are not sure to say that the human body is
starting to affect due to the change in air quality. 90% of people from study are aware about
air purifier. In the survey 84 people (67.20%) out of 125 are heard about Aerosol company’s
air purifier, 16 people (12.80%) are heard about Philips & remaining 8 people (6.4%) & 17
people (13.6%) are heard about MI & Blue Star respectively. The survey shows that 109
people (87.2%) out of 125 people are ready to buy an air purifier to improve the air quality.
The remaining 16 people are not ready to buy an air purifier. The study shows that 55 people
(44%) out of the total population are willing to purchase the air purifier for their home. 34
people (27.20%) are willing to purchase an air purifier for hospital use. And very few are
willing to purchase the air purifier for office and school/college/university use. From the
survey 40.8% people think that the air purifier is useful for Pregnant women, 26.4% people
think that the air purifier is useful for Infant Children, 18.4% people think that the air purifier
is useful for Old People, 14.4% people think that the air purifier is useful for Sick Person.
The study shows that (35.20%) people prefer Compact Size air purifier, (19.20%) people
prefer the Touch Screen Display’s air purifier, (4.80%) people prefer to buy WiFi variant air
purifier and the majority of people (40.80%) prefer to buy Touch Screen + WiFi variant air
purifier. 78 people out of 125 people choose Quality as an important factor while buying the
air purifier, 13 people out of 125 people choose Price as an important factor while buying the
air purifier, 24 people out of 125 choose service as an important factor while buying the air
purifier, & 10 people out of 125 choose Shape and size as an important factor while buying
the air purifier. So, it means that maximum people prefer to buy a quality product they are
considering other factors while buying the air purifier. The study shows that 71 people out of
125 got their attention from Social Media, 20 people out of 125 got their attention from

50
Television, 16 people out of 125 got their attention from Exhibitions, 15 people out of 125
got their attention from Print Media & only 3 people out of 125 got their attention from
Hoardings & Banners. This means that 56.80% of people from the total population are
influenced by Social Media, so Social Media is the best platform to reach up to people. From
the survey it shows that 66.4% people out of the total population are ready to buy an Air
Purifier as today’s COVID-19 situation taken into consideration, 12.8% people out of the
total population are not ready to buy an Air Purifier as today’s COVID-19 situation taken into
consideration & 20.8% people out of the total population are not sure to buy an Air Purifier
as today’s COVID-19 situation taken into consideration. Majority of people (84%) from the
total population feels that this product is necessary for today’s life & very few of them (16%)
feels that this product is only the sign of luxury lifestyle. 71.2% of people from the total
population prefer Movable Air Purifier so they can move that Air Purifier from one place to
another place & remaining 28.8% of people from the total population prefer Roof Fitted Air
Purifier. From the survey it shows that 39.2% of people out of the total population prefer
installment purchase mode while buying an Air Purifier, 36% of people out of the total
population prefer cash purchase mode while buying an Air Purifier & 24.8% of people out of
the total population prefer credit purchase mode while buying an Air Purifier. So, it shows
that majority of people prefer installment purchase mode while buying an Air Purifier.

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 6.1 SUGGESTIONS OR CONCLUSION:
 The company should choose effective media for advertising and that should be available
for many.
 The company should give multiple ways of payment method.

CONCLUSION:
 From the analysis, we conclude that there is no significant difference between the
educational background and the awareness of the air purifier (p-value = 0.359).
 And there is a significant difference between monthly income and buying behaviour.
From this, we state that customers consider the income factor before buying the air
purifier (p-value = .006).
 Also, there is no significant relationship between gender and the purchasing intention
of the air purifier (p-value = 0.763).

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 ANNEXURE
QUESTIONNAIRE:
Name: ……………………………………………………………………
• Age:
1. 18-25
2. 26-35
3. 36-50
4. Above 50
• Gender:
1. Male
2. Female
3. Other
• Marital Status:
1. Single
2. Married
• Education:
1. Post-Graduation
2. Graduation
3. HSC
4. SSC
• Occupation:
1. Salaried
2. Self Employed
• Monthly Income:
1. 10k-30k/month
2. 30k-50k/month
3. 50k-70k/month
4. 70k & above/ month
1) Do you think the air quality has changed?
1. Yes
2. No
3. Maybe

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2) If yes, do you think it has effects on the human body?
1. Yes
2. No
3) Have you heard about Air Purifier?
1. Yes
2. No
4) If yes, which brand have you heard?
1. Aerosol
2. Philips
3. MI
4. Blue Star
5) Would you like to use an Air Purifier to improve air quality?
1. Yes
2. NO
6) If yes, then which brand you will prefer to buy?
1. Aerosol
2. Philips
3. MI
4. Blur Star
7) If no, then what is a reason for not buy an Air Purifier?
1. Expensive
2. Satisfy with indoor air quality
3. Never thought about using an Air Purifier
8) Where would you consider using Air Purifier?
1. Home
2. Office
3. School/College/ University
4. Hospital
9) What do you think who needs more protection from bad air quality?
1. Pregnant Women
2. Infant Children
3. Old People
4. Sick person

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10) What are the features you expect in an Air Purifier?
1. Compact size
2. Touch screen display
3. Wi-Fi
4. Touch screen display + Wi-Fi
11) Which factor is most important while buying the Air Purifier?
1. Quality
2. Price
3. Service
4. Shape & size
12) Would you consider price over health?
1. Yes
2. No
13) Which media platform gets your attention more when you are buying an Air Purifier?
1. Print media
2. Social media
3. Television
4. Hoardings & banners
5. Exhibitions
14) In view of COVID-19 would you made a decision to purchase an Air Purifier?
1. Yes
2. No
3. Maybe
15) Do you think that Air Purifier is a sign of luxury or necessary for today’s life?
1. Necessary of today’s life
2. Luxury
16) Which type of Air Purifier do you prefer?
1. Movable
2. Roof fitted

17) Which payment mode you prefer at the time of buying an Air Purifier?
1. Cash
2. Credit purchase
3. Instalment purchase

55
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