Lê Công Tuyền - 220000684

The 1st bar chart shows the Percentage of Views Increase for articles containing
images based on surveys we just did. There are 7 types of content containing
images in articles: Business, Celebs, Entertainment, News, Politics, Sports,
Technology. Of these categories, News accounts for the highest percentage of
views, also because of people's habit of reading new news, this is quite
understandable. News accounts for 125%, the highest for all mentioned content.
With second place, it belongs to Politcis with the percentage of views reaching
100%. People are also sometimes very interested in their own country's politics, as
well as the politics of other countries. Business also has a pretty high viewing
percentage of approximately 90%. Business is also something that investors and
opportunity seekers see quite a lot and receive a lot of attention. Sports is also a
type that is interested by many young people as well as sports lovers. Sports has a
viewership percentage of about 70%. Along with that, Technology accounts for a
viewing percentage of about 60%, which is not particularly interested by people.
But Celebs have a lower percentage of viewing than technology, only 58%. less
than 2%, but I don't think that celebrities are not taken care of like that. And the
lowest is also the most popular type: Entertainment, which accounts for just over
50% of the views. It can be seen that News is what people care about the most.
About the 2rd bar chart, as we see right here, the bar chart about content that
brands and businesses used. The most used content brands and businesses use is
Videos, with 54%. Videos are the most used content due to the fact that videos are
way easier to watch than reading a paragraph of words. Up next we have
Emails/newsletters with 46%, Emails/newsletters are easy to distribute to users.
Followed by Social images with 41%, social videos are less than with only 34%.
Blog articles and Content in PDF form to download and read later are only 18%
and 17%. It's easy to see why Blog articles and Content in PDF form are the less
used content, mainly because it's too long and has so many words in it. Blog
articles have too many words and Content in PDF form is take too much time to
read.