Kenneth Patrick E.

Perez
MM3A

1. What is the role of the physical distribution to the marketing process? Why?

● Physical distribution is the one that brings the products to a business in order for
consumers to buy. Physical distribution is the delivery of finished goods from the end of
the production line to the consumer. It is also the activity of delivering raw
materials,parts, and semi-finished items and finished products to the designated place
and designated time. Physical Distribution could also be in the form of customer service.
shipping, warehousing, inventory control, packaging, and receiving material handling. All
of these processes help in order for the management to run smoothly.

2. Explain the three major challenges facing every distribution channel?

● Natural Disruptions and Human Disruptions are two different uncontrollable disruptions
that affect the distribution channel. For Natural Disruptions, this may be in a form such
as storms, typhoons and other weather-related disruption that affects the production of
raw materials; and for Human Disruptions, riots, protest, and public disturbance would be
the example for it.
● Transportation Disruptions- This is a problem when delivering the goods, products,
materials, or services to a specific location. This usually happens when there is a need
of repair, maintenance, and accidents, which causes delay to the delivery and is usually
seen in trucking.
● Product Disruption- this when the product, packaging and qualityt has issues which
needs to be recalled

3. Differentiate Wholesaler from Retailer. Why is there a difference in pricing between

wholesaling and retailing?

Wholesalers sells from Business-to-Business, while Retailers sells from Business-to-Consumer.

Retailers have products that are available to the consumers while the Wholesalers sells goods
to a business rather to a single customer. The reason why retailers and wholesalers have
different prices is because wholesalers sell bulk items to retailers for a lower cost, while for
retailers, they sell in small quantities that's why they sell their products at a higher cost.

4. Why is it necessary to identify the intensity of channel coverage and its usefulness to the
distribution process? Enumerate and give example for each
Channels of distribution are important to businesses because they allow better delivery of
products or services to consumers or clients. There are three different types of target market
coverage; Intensive Distribution, Exclusive Distribution, and Selective Distribution. An example
of Intensive distribution can be seen through e-commerce. Where an online business may sell
their products through its own business website, or they can also sell through other online
marketplaces. For Exclusive Distribution, and example would be Apple, where they pick retail
stores and will allow to sell their products. For Selective Distribution, appliances such as
whirlpool could be an example. since they sell their major appliances through dealer networks
and selected large retailers.