Rational Economic Behavior and Lobbying on Accounting Issues: Evidence
from the Oil and Gas Industry
Edward B. Deakin
The Accounting Review, Vol. 64, No. 1. (Jan., 1989), pp. 137-151.
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‘Sat Sep 2 08:55:02 2006Rational Economic Behavior and
Lobbying on Accounting Issues:
Evidence from the Oil
and Gas Industry
Edward B. Deakin
ABSTRACT: A substantial accounting research literature seeks to explain the existence of
‘alternative accounting methods and management's willingness to expend efforts lobbying to
‘defend alternate methods. This paper investigates the association between management
lobbying on accounting for oil and gas producing activities and the effect that the method
‘may have on firm cash flows and on accounting numbers that are restricted by the terms of
firm contracts. Full cost companies that lobbied at different stages of the deliberations on oil
‘and gas accounting are compared with those that did not. The models and their classificatory
‘success rates were statistically significant. Also, the models developed at each stage of the
rule-making process provided statistically significant predictions for the other stages. This
‘suggests that the contract and cash flow effects were stable predictors of lobbying by
managers.
HE question of why firms choose
certain accounting practices has
been of interest to accounting re-
searchers and practitioners for some
time (see Gordon [1964] for an early
study in this area). Recent work suggests
that accounting policy choices may be
viewed as economic decisions made by
managers coincident with investment and
production decisions [Zmijewski and
Hagerman, 1981]. One approach to in-
creasing our understanding of these ac-
counting policy decisions is the system-
atic study of the lobbying activities of
managers affected by an accounting
change (Watts and Zimmerman, 1978].
Watts and Zimmerman suggest that man-
agement compensation, information pro-
duction costs, regulation, taxes, and
137
political costs are factors that influence a
manager’s decision to lobby on account-
ing issues. The empirical part of their
study surveyed the lobbying positions
taken by company representatives who
made submissions to the FASB regard-
ing its February 1974 Exposure Draft,
Particular thanks ate due to Robert Freeman,
‘Mayper, Paul Newman, Jerry Salamon, and two anony
‘mous reviewers for their helpful comments on earlier
‘tats of this pape
Edward B. Deakin is Institute Chair
Professor of Accounting at University of
North Texas.
‘Manuscript received December 1985.
Revisions reclved August 1986, May 1987, February
1988, May 1988, and July 1988.
Accepted August 1988.138
“Reporting the Effects of General Price-
Level Changes in Financial Statements.””
They interpreted the results of their study
as being consistent with their theoretical
‘conjectures,
However, Christenson [1983] ques-
tioned Watts and Zimmerman’s interpre-
tation of their evidence and can perhaps
be interpreted as suggesting that more
controlled studies are necessary for fur-
thering our understanding of accounting
policy choices. Along these lines, McKee
et al. (1984) reevaluated Watts and Zim-
merman’s data on an extended sample
and found less support for the influence
of the posited factors on lobbying be-
havior than reported previously. In addi-
tion, the issue studied by Watts and Zim-
merman—the FASB’s price-level project
—was related to supplemental disclo-
sures rather than the primary financial
statements that form the reference point
for the accounting-based variables that
are included in firm contracts and which
can affect cash flows. Hence, the ques-
tion of what factors influence managers
when they (1) choose from alternative
accounting techniques, and (2) engage in
costly lobbying on accounting issues re-
mains open.
A logical avenue for further investiga-
tion of the theory would be to test it on
an issue that involves primary financial
statements and is simple enough that the
number of factors that have the potential
to influence this decision is small. An
issue that allows a focus on contracting
cost variables (defined as costs related to
debt, management compensation, and
regulation) alone avoids certain comp!
cations due to possible interactions with
tax effect and political consequence vari
ables. Also, an accounting issue that af-
fects the firms in only one industry tends
to limit the number of potential con-
founding effects that can influence the
decision to lobby compared to a broader
‘The Accounting Review, January 1989
issue which affects firms in several in-
dustries.
The lobbying activity by full cost oil
and gas companies over several attempts
to eliminate the full cost accounting
‘method is an issue that has these charac-
teristics. Since all full cost companies
that lobbied favored the full cost meth-
od, a test of firm lobbying positions
would not be meaningful since their then
current method would be a perfect pre-
dictor of lobbying position. Instead, the
issue investigated is why some firms
using the full cost method lobbied and
others did not. In essence, the study is a
measure of factors which correlate with
the intensity of management's perceived
importance of its accounting method.
This paper presents the results of de-
veloping explanatory models of lobbying
behavior of full cost firms at three differ-
ent stages associated with deliberations
on oil and gas accounting. The models
are used to predict lobbying on the same
events from which the model was devel-
oped as well as to cross-predict lobbying
on the other two events.
Tue On anp Gas AccounTiNG DEBATE
AND FACTORS AFFECTING MANAGEMENT
Action on SFAS No. 19
Under the Energy Policy and Conser-
vation Act of 1975, the FASB was dele-
gated the responsibility to develop a uni-
form accounting method in the oil and
gas industry. The FASB issued a Discus-
sion Memorandum (DM) in December
1975. In June 1977, the FASB issued an
Exposure Draft (ED) of its proposed
standard, In December 1977, the FASB
issued SFAS No. 19 which, among other
things, eliminated the full cost account
ig method that had been used by many
industry members [FASB, 1977]. The
FASB’s decision was appealed to the
SEC in March 1978. There were, there-
fore, three different events which gaveDeakin
tise to lobbying: (1) issuance of the DM;
(2) issuance of the ED; and (3) the SEC
appeal.
Fall cost companies lobbied at all
three stages in the rule-making process,
‘Twenty-seven full cost companies lob-
bied in favor of their method of account-
ing in response to the DM. Fifty-one
lobbied in response to the ED. In the
aftermath of the issuance of SFAS No.
19, 50 full cost companies participated in
the appeal to the SEC to overturn the
FASB standard.
The lobbying companies themselves
stated that, the factors that affected their
decision to lobby on this issue included:
(i) the expected impact on cost of capital
and access to capital markets, (2) the
potential of the proposed elimination of
the full cost method to affect account-
ing income-based management incentive
contracts, (3) the perceived effect on
future drilling activity, and (4) the effect
on rate-regulation [U.S. Securities and
Exchange Commission, 1978].
Previous discussions of management
lobbying behavior suggest that manage-
ment will lobby if the expected benefits
of lobbying exceed the costs of lobbying
[Kelly, 1983]. Lobbying is always costly
since, among other costs, it requires the
use of management time to appear be-
fore rule-making bodies or to prepare
statements for such rule-making bodies.
Consequently, lobbying will only occur
if management believes that it can affect
the probability that a rule will be enacted
or repealed." For the issue investigated
in this paper, the benefits from lobby-
ing arise in the form of the avoidance
of costs associated with the mandated
change in accounting method.
Following the earlier studies on ac-
counting method choice and lobbying
behavior, this study assumes that for
analytical purposes the cost of lobbying
is fixed, but that the benefits from lobby-
139
ing will vary across firms. Firms that
would incur high costs because of the
mandated accounting change are more
likely to lobby than firms that would in-
cur only small costs. The costs examined
here are those related to management in-
centive plans, debt contracts, regulation,
and the level of oil and gas exploration
‘expenditures by a company. For reasons
discussed below, the influences of taxes,
political costs, ‘and ownership control
that have been suggested as important in
other contexts do not seem important
here.
Historically, income taxes for oil and
gas exploration activity (as well as for
other natural resources) are computed
on a different basis than these funda-
mental financial accounting rules. Hence,
the proposed accounting change would
have no direct tax consequences. More-
over, full cost companies tend to be the
smaller producers and smaller companies
have traditionally received preferential
tax treatment.? Therefore, the affected
subset will tend not to experience adverse
tax consequences as a result of their use
of the full cost method.
* Alternatively, management may believeitcancausea
‘modification to the rule that wil reduce the adverse ef-
fects. Theanalysisof management's incentives under this
scenarios the same, Note that tis assumed hee tht the
fulleostissueis not one for which firms would perceiveit
totheiradvantage to misrepresent their ue feelings. The
income and equity effects from the elimination of full
‘cost were probably too lage for managers to consider
Tong run strategic issues, See Amershi etal 1982] for
tlaboration on stratepie considerations in the lobbying
+ For example, smaller companies re permitted 10 de-
uct inanatble driling costs as incurred [Internal Reve-
‘nue Code Section 291]. Larger companies mustcapitalize
these costs. Certain smaller companies may stil wsestat-
‘tory depletion, that snot available to larger companies
Ilnternat Revenue Code Sexton 613A]. Smaller compa
les were subject to preferential tax rates under the
‘Windfall Profit Tax Act of 198D [Internal Revenue Code
Section 4983). Smaller companies are ened to certain
‘exemptions under that Act that ae not avalabe larget
‘Companies [Code Section 4994). The royalty owner's ex-
tmption i also limited to smaller companies (Code Sec-
ton 643.140
‘The structure of the oil and gas indus-
try tends to shield full cost companies
from the types of political pressures
faced by the major companies. The in-
dustry is generally considered to consist
of 20 to 24 “major” companies [Deakin
and Porter, 1978] as well as a number of
smaller “independent”” companies. Major
companies are traditionally singled out
for legislative action.’
Only three of the majors employ the
full cost accounting method. Two of
these companies have most of their ex-
ploration activities located outside of the
U.S. and the remaining one is predom-
inantly an interstate pipeline company
whose exploration accounting is pre-
scribed by Federal Power Commission
Order 440-A requiring full cost account-
ing. Thus, the political cost factor is not
perceived relevant to the lobbying deci-
sions of firms for the accounting issue ex-
amined in this paper.
The level of management ownership
has been suggested as a variable that may
be associated with the lobbying positions
taken by firms [Kelly, 1983]. However,
Deakin [1980] showed that full cost com-
panies tend to have low levels of manage-
ment ownership. Thus, this variable’s
effect is minimized in thisindustry subset.
MEASUREMENT ISSUES AND VARIABLE
DEFINITIONS
In an empirical test on lobbying activ-
ity data cannot be obtained directly
about the expected benefits of lobbying
because the factors that are considered
in making these decisions are private.
Hence, it is necessary to find operational
measures of unobservable motivating
factors. As noted above, the four identi-
fied factors believed significant in this
accounting context are: (1) debt cove-
nant costs, (2) management incentive
compensation effects, (3) the size of
The Accounting Review, January 1989
operations subject to the accounting
change, and (4) regulation. A discussion
Of the operational measures of each fac-
tor follows.
Debt Covenant Costs
Earlier studies suggest that the impact
of an accounting change on capital costs
(including access to capital markets) is
related to the existence of loan agree-
ments that impose restrict
agement’s actions if certain variables
denominated in terms of accounting con-
structs breach specified limits. If the
Joan agreements for full cost companies
contain restrictions in terms of a net in-
come or equity number, then the pro-
posed accounting standard, because it
reduces net income or equity, could bring
the company closer to violation of its
contractual constraints (Leftwich, 1981].
Companies that have higher debt relative
to equity are assumed to be closer to the
limits imposed by such loan agreements,
Hence, the relative debt-equity position
of a company within its industry is as-
sumed correlated with the capital cost
factor.
It has been suggested [Dhaliwal, 1980;
Holthausen, 1981; and Leftwich, 1981]
that renegotiation of debt covenants is
more costly for public debt than for pri-
vately held debt. The change in contract
terms because of the change in account-
ing may be waived by a private lender.
2 The Energy Policy and Conservation Act of 1975
provided that an enerey data base be developed wins ac-
Courting information on the largest companies. At the
time, Congressional hearings were begun that souht 0
quire divestiure of integrated oil company operations.
‘Thisdivestture would only have affected the larger com-
panies. The Tax Act of 1984 that repealed certain bene
Ws ofthe foreign tex credit was almed at larger inte
ated ll producers. Recently, larger producers have
been subjot fo adverse tax effests related to foreigh in
tanatbledriling costs 1986 Tax Act]- As noted in foot
‘ote 2 above larger integrated producers have also been
Subject to diferemial tax treatmentDeakin
However, the trustee of a public debt
issue may be under greater pressure to
uphold the contract terms even though
they are based on an accounting rule that
was changed in a manner beyond the
control of or unforeseen by either the
debtor or creditor. At the time this ac-
counting rule was in process, interest
costs were rising dramatically. Lenders,
therefore, had an incentive to force rene-
gotiation when possible in order to ob-
tain higher interest rates as part of the
agreement to waive contract violations.
This fact would tend to increase the cost
of all debt subject to renegotiation. Pub-
licly held debt, however, would be more
likely to be subject to such renegotiation
because the trustees would be under
more pressure to force renegotiation to
obtain the higher rates.
The impact of debt covenant effects
on the cost of and access to capital may
be viewed as a function of (1) the exis-
tence of debt covenants based on equity
or income numbers,* (2) the closeness of
the company to its debt limits as reflected
by its relative debt/equity ratio, and (3)
whether the company’s debt is publicly
or privately held. Although a direct com-
putation of these costs for the affected
‘companies is not possible, it is reason-
able to assume that the capital costs
associated with an accounting method
change will rise with the presence of
these factors. The more of these factors
present, the more likely a company
would be to incur costs and, by exten-
sion, the greater would be the expected
value of such costs.
The capital cost effect is measured by
a variable which reflects the existence of
accounting-based debt limits, higher than
average debt ratios, and the existence of
public debt. A value of one was assigned
for each factor present, with a “capital
cost” score ranging from a possible value
of zero (no accounting-based_restric-
M41
ns, below average debt, no public
debt) to a value of three (all these ele-
ments present). Thus, we assume that the
capital cost factor will be positively cor-
related with the presence of each of these
items. The use of such a “scoring” rule
to construct a variable combines the fac-
tors believed to affect capital costs into a
single variable. Since the scoring rule is
ad hoc, several alternative approaches
were tried, including the use of each vari
able as independent predictors. The re-
sults were not sensitive to alternative for-
mulations.*
Management Incentive Compensation
The sensitivity of management to ac-
counting income numbers may be en-
hanced if management’s compensation
is, at least in part, based on an incen-
tive compensation plan that is based
on accounting income. Jensen and
Meckling [1976] suggest it may be in
management’s interest to increase ac-
counting income through bookkeeping
“Although it may be arpued that companies with no
accountng-based numbers in their debt contract would
not experience increased deb-related costs, thechange in
accountng method could alec even those companies by
‘making it more costly for them to raise capital in the
Tuture. This poine was addressed during the U.S. Secuk-
ties and Exchange Commission hearings in 1978.
* alternative models included one where each of the