A PROJECT REPORT

ON
”Study of Equity Market in Edelweiss”

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

FOR THE BACHELOR DEGREE IN BUSINESS ADMINISTRATION
OF

Hemvati Nandan Bahuguna Garhwal University

SUPERVISED BY:
Mr. Arpit Walia

Submitted by:

ABHISHEK RAINA

Roll No - 20203510006
 CERTIFICATE

It is to certify that ABHISHEK RAINA are bonafide student of

4th Semester of the Bachelors degree in Business
administration (Batch 2020-23), of Alpine Group of institute,
Dehradun.
They have completed business research work entitled ”Study of
Equity Market in Edelweiss” under my guidance.
I certify that this is there original efforts and this project has also
been submitted in any other institute/University for the purpose
of award of any degree under my guidance.
This project fulfils the requirement of the curriculum prescribed
by this institute for the said course. I recommend this project
work for evaluation and consideration for the award of Degree
to the student.

Signature:
Name of the Guide:
Designation:
Date:
 ACKNOWLEDGEMENT

On the very outset of this report, I like to Extend my sincere and

heartfelt obligation to all the persons who have helped me in this
endeavor. Without their active guidance, help, cooperation and
encouragement, I would not made headway in the project.

Firstly, I feel the sense of gratitude to the Mr. Arpit walia

who gave this commendable opportunity without which I cannot
start this project.

Secondly, we thankful to staff and librarian who helped me in

this project and guide me on the every headway of this project.

Name – ABHISHEK RAINA

Roll No –20203510006
Batch – 2020- 23
CONTENTS

CHAPTER CONTENTS
NO.

1 Introduction

2 Research Methodology

3 Review of Literature

4 Profile of the company / Organization / System

5 Analysis of sector/Equity Market

5 Analysis and Interpretation of Data

6 Summary of Finding, Conclusion and

Recommendations

7 Bibliography

8 Annexure
PREFACE

Without practical training, management education is meaningless so long with the

theory; practical training is provided to management students to expose them to the actual working
environment of any organization. Such training provides a framework of knowledge relating to the
concepts and practices of the assigned topics in the organization.

The summer training is an integral part of the course curriculum of Post Graduate
Diploma In Management. In this the student is in the position to analyze the integral working of an
organization with mature eyes and understand the dynamics in a much better manner.

This particular project has been conducted at Edelweiss Broking Limited. In the first
phase of the research project, there is an introduction of Share Trading, company profile and
products of Edelweiss are given. After that a market research is performed with a sample size of 100
customers. The research study was limited to Pune city only . Here, in my survey, I have contacted the
respondents through personal interviews with the help of questionnaires.

The main objective of the research is to know the awareness among the customers
related to equity market which is done by Edelweiss by selling Financial products of Edelweiss.
EXECUTIVE SUMMERY

Share trading, whether it is online or offline is becoming acceptable these days.

There are a handful of reasons for this. Reasons like getting profit or earning money by
just sitting in home or office in front of the system. The main feature of share trading is
analysis of current market growth through stock market. There are many companies
which will help customer to know and invest in stock market by opening DE mat
account; Edelweiss Financial Services Ltd. is one of them. It is a matter of fact that how
many people are really interested in share trading and their perception towards it.

Share trading means buying and selling of company’s shares which are listed in
NSE (National Stock Exchange) and BSE (Bombay Stock Exchange). This trading is done
through DE mat account which customer has already opened in any broking company.
This DE mat account is connected with customer’s bank saving account for fund or
money transfer and DE mat account is for holding of stocks.

The banking scenario in India is itself huge, covering the different facets of the
economy. By and large, investment banks in India are itself an institution which
generates funds in two different ways. The first manner in which it works is by drawing
public funds via the capital market by way of selling stock in their company. The other
way in which it operates is to seek for venture capital or private equity, as a substitute
for a stake in their company way in which it operates is to seek for venture capital or
private equity, as a substitute for a stake in their company.

At the macro level, investment banking is related with the primary function of
assisting the capital market in its function of capital intermediation, i.e., the movement
of financial resources from those who have them (the investors), to those who need to
make use of them for producing GDP (the issuers). Over the decades, investment banks
have always suited the needs of the finance community and thus become one of the
most vibrant and exciting segment of financial services.

The project emphasizes on financial aspects of an investment banking firm

through ratio analysis, and comparison has been done with other investment banking
firm, to see how this firms are growing with respect to its financials. The study will help
to understand the competency between different investments banking firm. It also
emphasises on which company is financially strong as compared to other firms.

Many people think that share trading is risky for them in terms of money loss.
Some people are not interested in share trading because they don’t have time to trade;
some of them fears of sudden market down, some people are not interested in
investment of their money in any of the things. So it is customer’s psychology or
thinking or perception towards share trading.

Edelweiss Financial Services Ltd. having many facilities to minimize these risks
and company has successfully done that. Company started in 1995 by Rashesh Shah
with investment banking and now it enters into broking market. Edelweiss has applied
strategies like Edelstar, Edeltracker and facilities like Quant Basket, free online cum
offline and weekly picks. So now company has grown a lot to provide different and
beneficial facilities to their customer. As investment in share market through Edelweiss
Financial Services Ltd. is handy for customer with the help of relationship manager
which they have to suggest where to invest, how much to invest and when to invest.

As Edelweiss group has major role in investment banking and its past data shows
that is growing a lot in broking sector also. It will help to change perception of people
towards share trading in different way.

Study mainly related with people’s thinking towards share trading. People are
not easily accepting share trading due to their mindset to lose money in share market.
To solve this problem, first company needs to find out solution on it so that they can
convince the customer and make them to trade. This can be achieve only by making
understand them about trading, it’s profit and by providing them facilities which suits
them.

Indian markets started 2008 on a positive note with the euphoria of December
continuing in full swing. In the first week of January, the Nifty traded well above the
previous resistance of 6000 mark and BSE mid and small cap indices continued to roar
louder. Major Indian indices— Nifty and Sensex— hit lower circuit levels twice during
January (21 and 22) on the back of cascading effect of global sell off and then with the
forced unwinding of long future positions that hit margin calls.
 According to Edelweiss report in 2008-2009 Indian market had impact of
Recession but it was not that much effective as it was in other countries.
 CHAPTER - INTRODUCTION

“Money is better than poverty, if only for financial reason” – Woody Allen

India is a developing economy. It‟s prospering in all spheres. Share Market

is a compelling determination of the economy and the financial situation of a country.
Share market is an area which fascinates each and every individual who is craving
for more money. Some common phrases are “If we want to earn just try with share
market. This is a good start to start education on investing – putting your money
where it can gain greater returns then just earning interest in a high-interest account.
Investments in shares or stock can be daunting as there is vast and various amounts
of information on investments and everyone is ready and willing to take your money.

Steps are to be taken for start Share trading:-

As beginners we should understand one thing. If we are planning to invest in

share market, first we have to categorize our self.

Are we a long term investor?

Are we a sort term investor? (Daily trading).

Long term investor:-

Its here we invest. We are most secured in this case because we don‟t consider
to be used for emergency. Any company will one day have a growth curve for more
we have more chances to lose more.

Short term investor (Risky):-

Remember it‟s here we play not invest.

 1. Make investment break ups: If we have “x” RS in our hand don‟t get carried
away to buy shares for all “x” RS. Always we should have fifty percent in our
hand.
2. Reinvest only when profits: Make the profit what we earn on the first trader
(if so happens) to buy extra share. Suppose if our stock didn‟t go up after
first investment wait till (may be months) till our holding goes up.

Since the liberalization, privatization and globalization, the foreign investment

in our country is booming. Share Market is a dear indicator of the developing trend
prevailing in our country. Statistics reveal that the trade volume has been increasing
continuously, coupled with the ups & downs which is a nature of share trading.

We are living in interlinked world. With growing volume of trade, it has become a
necessity that people are aware of the intricacies of the web world.

The Indian broking industry is one of the oldest trading industries that have
been around even before the establishment of the BSE in 1875. Despite passing
through a number of changes in the post Liberalization period, the industry has found
its way towards sustainable growth.

History of broking house in India:-

Stock markets refer to a market place where investors can buy and sell
stocks. The price at which each buying and selling transaction takes is determined
by the market forces (i.e. demand and supply for a particular stock).

In earlier times, buyers and sellers used to assemble at Stock Exchanges to

make a transaction but now with the dawn of IT, most of the operations are done
electronically and the stock markets have become almost paperless. Now,
investors do not have to gather at the Exchanges, and can trade freely from their
home or office over the phone or through Internet.

A broker is a person or firm that facilitates trades between customers. A

broker acts as a go between and, in doing so, does not assume any risk for the
trade.
 The broker does, however, charge a commission. A broking firm acts as an
intermediary between NSE and Client.

What is NSE & BSE?

1. NSE (National Stock Exchange):-

The National Stock Exchange (NSE) is a stock exchange located at Delhi,

India. It is the 9th largest stock exchange in the world by market capitalization and
largest in India by daily turnover and number of trades, for both equities and
derivative trading. NSE has a market capitalization of around US$1.59 trillion and
over 1,552 listings as of December 2010. Though a number of other exchanges
exist, NSE and the Bombay Stock Exchange are the two most significant stock
exchanges in India, and between them are responsible for the vast majority of share
transactions. The NSE's key index is the S&P CNX Nifty, known as the NSE NIFTY
(National Stock Exchange Fifty), an index of fifty major stocks weighted by market
capitalisation.

NSE is mutually-owned by a set of leading financial institutions, banks,

insurance companies and other financial intermediaries in India but its ownership
and management operate as separate entities. There are at least 2 foreign investors
NYSE Euronext and Goldman Sachs who have taken a stake in the NSE As of 2006,
the NSE VSAT terminals, 2799 in total, cover more than 1500 cities across India
NSE is the third largest Stock Exchange in the world in terms of the number of trades
in equities. It is the second fastest growing stock exchange in the world with a
recorded growth of 16.6%.

Markets:-

Currently, NSE has the following major segments of the capital market:

Equity

Futures and Options

Retail Debt Market

Wholesale Debt Market

Currency futures
Mutual Fund

Stock Lending & Borrowing

2. BSE (Bombay Stock Exchange):-

The Bombay Stock Exchange (BSE) is a stock exchange located on Dalal

Street, Mumbai and is the oldest stock exchange in Asia. The equity market
capitalization of the companies listed on the BSE was US$1.63 trillion as of
December 2010, making it the 4th largest stock exchange in Asia and the 8th largest
in the world. The BSE has the largest number of listed companies in the world.

As of December 2010, there are over 5,034 listed Indian companies and over 7700
scraps on the stock exchange, the Bombay Stock Exchange has a significant trading
volume. The BSE SENSEX, also called "BSE 30", is a widely used market index in
India and Asia. Though many other exchanges exist, BSE and the National Stock
Exchange of India account for the majority of the equity trading in India. While both
have similar total market capitalization (about USD 1.6 trillion), share volume in NSE
is typically five times that of BSE.

BSE Index Cell carries out the day-to-day maintenance of all indices and conducts
research on development of new indices. SENSEX is significantly correlated with the
stock indices of other emerging markets.

Demat Account:-

The term Demat, in India, refers to a dematerialized account for individual

Indian citizens to trade in listed stocks or debentures, required for investors by The
Securities Exchange Board of India (SEBI). In a demat account, shares and
securities are held electronically instead of the investor taking physical possession of
certificates. A Demat Account is opened by the investor while registering with an
investment broker (or sub broker). The Demat account number is quoted for all
transactions to enable electronic settlements of trades to take place.

Access to the Demat account requires an internet password and a

transaction password as well as initiating and confirming transfers or purchases of
securities. Purchases and sales of securities on the Demat account are automatically
made once transactions are executed and completed.
Objective of Demat System:-
India has adopted this system of electronic bookkeeping, eliminating the
need for paper when shares or securities are held in electronic form. Before the
introduction of the depository system by the Depository Act, 1996, the process of
sale, purchase and transfer of shares was difficult and there was a high risk of loss.

Basics of Stock Market:-

Investing in equity involves purchasing shares of a company listed on a stock

exchange. You can acquire these shares in two ways - either through the Primary
Market, i.e., when a company makes an offer to issue its equity for the first time (this
is called Initial Public Offering (IPO)) or through the secondary market, i.e. via a
stock exchange. When you trade in equity through a stock exchange, you have to
make use of the services of a brokerage firm, which acts as your agent whenever
you buy or sell.

Equity is considered a high risk-high return investment avenue. This is

because there is scope for considerable appreciation or loss of the capital that you
invest, depending on various factors such as the performance of the company that
you have invested in, general market conditions, the state of the economy, etc.
However, it forms an integral part of any well-balanced portfolio, since it is at one end
of the risk-return spectrum.

How should I decide whether equity investing is right for me?

Equity is a must for any well-balanced portfolio. So, irrespective of whether

you are a high net worth investor or a small retail investor and irrespective of whether
you have a large or timid appetite for risk, you must hold some portion of your assets
in equity. This is because it is the only instrument that has the ability to truly deliver a
high return, when held over a long period of time.

However, the amount of equity that you hold in your portfolio is a very
subjective decision and will depend upon various factors. These include your
investment objectives, time horizon and risk appetite. But as a general guideline,
there‟s a rule of thumb that states that to decide upon the proportion of your assets
that should go into equities, reduce your age from 100 and that‟s the proportion of
your money which should be put in equities. The remaining can be invested in fixed
income securities.

How should I study stocks before I make my selection?

Every investor must do some homework before investing money in equities…

While recommendations and tips received from your broker, a friend, etc. may
be the starting point of your selection, let it not be the only reason that makes
you purchase a particular stock, even if these tips have come from „market
experts‟. Short list the shares that you want to buy on the basis of your
investment objective, risk profile and the stock‟s fundamentals.
If you feel that the price of a stock is high, don‟t purchase it. Buy stocks that
you believe still have scope for appreciation.
Don‟t try to time your purchases. That could turn you into a speculator instead
of an investor.
Lastly, once you have purchased shares, if the business prospects of the
company change to its detriment, get rid of the stock. Don‟t hesitate to
liquidate your portfolio before your target time horizon if circumstances lead
you to believe that it‟s necessary.

How do I know whether I am paying the right price for the stock?

There are various factors that determine the value of a stock. Understanding
these will help you to pay a price that reflects the true value of a stock.

Demand and Supply:

In the short term, the basic economic theory of demand and supply determines
a stock‟s worth. So, when the demand for a stock exceeds its supply (that is, there
are more buyers than sellers), its price tends to rise. And, when supply overtakes
demand (that is, sellers exceed buyers), the stock loses value. However, these are
short-term market trends, which tend to get evened out over a period of time. In the
medium to long-term, a stock is driven by the company‟s fundamental strength i.e.
business potential, past performance, competence and credibility of its promoters
and management, etc.

Growth potential:

Investors are willing to pay a premium for stocks of companies that have the
potential to increase their revenues and net profits. The greater this growth potential,
the higher the premium given to the stock. If a company proves that it is capable of
sustaining growth, the market will continue to give it high valuations. And, that‟s likely
to be the major driver for stock valuations.

Fundamentals: A company‟s growth outlook is linked to its business

prospects and how well its management is capitalizing on the existing opportunities.
The quality of a company‟s management is crucial. So, pay attention to the
management practices of a company and its level of corporate governance.

When should I buy to minimize my costs and sell to maximize the profits?

Buy low and sell high is the ultimate guide to successful stock investing. It is
also the reverse of what many investors do, although they don‟t intend to. They tend
to buy high and sell low because they use price, and in particular, the price
movement, as their only signal to buy or sell.

Investors are tempted to buy stocks that have shot up and are basking in
the media spotlight just to get a part of the action. They jump at a stock that is
already trading at a premium that‟s how they buy high. Ironically, if a stock has had
a good run up it may be time to sell, not buy (sell high).

On the flip side, when a stock price is falling, most investors may want to
sell in a panic, although the company has not lost any intrinsic value and still remains
a sound investment that‟s how they sell low. In fact, when a stock‟s price has fallen,
it‟s a great time to buy (buy low), if your research on the company suggests that it is
a good long term buy.

Experienced traders can make money jumping in and out of a stock that‟s
caught the public‟s attention, but it‟s not a game for the inexperienced and it can
definitely not be called „investing‟, in the true sense of the word. There are risks
involved and tax consequences that apply to such trading, along with other issues,
which means that most investors should leave this tricky activity to short-term
traders.

What is Asset Allocation?

Asset allocation means diversifying your money among different types of

investment categories, such as stocks, bonds and cash. The goal is to help reduce
risk and enhance returns.

This strategy can work because different categories behave differently,

Stocks, for instance, offer potential for both growth and income, while bonds typically
offer stability and income. The benefits of different asset categories can be combined
into a portfolio with a level of risk you find acceptable.

Establishing a well-diversified portfolio may allow you to avoid the risks

associated with putting all your eggs in one basket.

Right allocation for an investor:-

Asset allocation decisions involve tradeoffs among 3 important variables:

Investors‟ time frame

Their risk tolerance
Their personal circumstances

Edelweiss is one of the leading financial services company in India. Its current
businesses include investment banking, securities and retail broking and investment
management. The core inspiring thought of ideas creating wealth and values
protecting it is translated into an approach that is led by entrepreneurship and
creativity and protected by intellectual rigor, research and analysis. At Edelweiss you
can build a personal relationship with our investment professionals. We see investing
from your perspective, and offer recommendations based on your needs and
preferences. To all the investors - From access to top research to investment
guidance and portfolio planning, we offer it all!

Chairman, CEO and Founder of Edelweiss. Mr. Rashesh Shah has

previously worked for ICICI (now ICICI Bank, India‟s largest private sector financial
conglomerate) where he handled a World Bank aided program for export- oriented
projects. He was subsequently with Prime Securities as Head of Research. Mr.
Shah‟s relentless focus is on organization building and human capital development.
He has been featured in a variety of publications, including The Far Eastern
Economic Review, Business India, Business World and The Economic Times. Mr.
Shah earned an MBA from the Indian Institute of Management, Ahmedabad and a
Bachelor‟s degree in Science from the University of Bombay.

Its Current Businesses Include:

Investment Banking,
Securities Broking, and
Investment Management.
Edelweiss also provides a wide range of services to:
Corporations,
Institutional Investors High Net-Worth Individuals

Services offered by the company:

Investment Banking.
Institutional investment.
Asset management.
Wealth management.
Private client brokerage.
Insurance brokerage.
Wholesale financing.

Various Products Offered by the Company:

Products: Stocks, Derivatives, IPO, MF, Strategies
Trading Accounts with different features: Trader, Investor
Brokerage Plans: To suit needs of every client
Model Portfolio based on comprehensive analysis of your investment
objectives
Advanced Data tools
Customized investment Strategies
Manage all asset classes under My Portfolio
Financial Research on your fingertips Objective of Study:-

1. To know the condition of equity market.

 2. To know Pros and Cons involve in share trading.

Chapter- Research Methodology

“Research Methodology is the science of methods for conducting research

work”

Research methodology is a systematic way, which consists of series of

action steps, necessary to effectively carry out research and the desired sequencing
to these steps.

Formulating the objective of the study

Designing the methods of data collection
Selecting the sample plan
Collecting the data
Processing and analyzing the data
Reporting the findings

Objective of Study

Research Design

Sample Design

Report of findingsData CollectionData Analysis

Hypothesis:-

For research study, I have consider customers on the basis of their income
level and also customer like fresher on job, middle age people and government
servant. So on the basis of these consideration I find that fresher and people with
high earning are more interested in share trading than other people who have
entered in their family life. And the case with government employees is that they are
happy with whatever they are earning and not interested in investing in stock market
due to the fear of losing their money. Companies are now concentrating more on
middle class families because India‟s most population is middle class and they are
more concentrating on saving their money, so its big opportunity for any broking firm
to grab the market.

Scope of study:-

This study will help to understand psychology of customer towards share

trading and there advantages. This will also help companies to understand what
facility exactly customer wants from them. So that it will help in improving company‟s
overall internal environment to increase customer. Consumer satisfaction and
facilities to them. This study will also help consumer to know which is the best option
they have through which they can invest their money and get very good return on it.

Data Collection:-

The study was conducted through the use of the primary and secondary
data. The various sources of the data collection are mentioned below:-

Primary data:-
 Through customer survey by means of a closed ended
questionnaire.

 Through the interviews with the company employees.

Secondary data:-
 Through the journal and magazines
 Through the internet sites and various search engines.

The first part of the questionnaire was given to the sample to fill it by him.

The second part of the questionnaire was hold by the interviewee and which
was filled by him after consulting the sample.

However some of the portion of the report required Secondary data. So it

was also collected from some other sources like internet, magazines, news paper.
Research Tool Applied:-

The study is conducted through following tools which help to get more
important and sufficient data to understand people‟s psychology and also help to
solve the research problems.

Research Design:-

A research design is the arrangement of conditions for collection and analysis

of the data in a manner that aims to combine relevance to the research purpose with
economy in procedure. The research design used for this study is of the descriptive
type. Descriptive research studies are those studies which are concerned with
describing the characteristics of a particular individual or a group Research design is
broadly classified into three types as

Exploratory Research Design

Descriptive Research Design
Causal Research Design
For the purpose of the present project the Descriptive type of research design
can be said to be most effective and most suitable, because in descriptive type of
study the main emphasis is laid down over the existing situations and not over the
causes which determine such effects. Thus for that purpose Descriptive type of study
has been selected as it seems to be most appropriate to fulfill the objective of the
project.

Sample Size:-
The sample size consisting of 100 respondents were selected for the study.
These are people who are in working in good companies, some of them are
government employees, some of them are fresher on job, some are student, and
some of them high earning salary. So on the basis of these different factors their
views are totally different.

Sample Design:-

In the present survey study the sample design contained the list of the
Stock dealers and Stock brokers. Later on in the project certain other persons were
contacted who were holding useful information regarding the concerned field of
study. Since it is difficult to contact the entire population, sampling technique was
adopted. The employees were interviewed using convenience sampling techniques.
Plan of Analysis:-

The activity of data analysis should move according to following sub heads:_

Editing: The first task in data processing is the editing. (Errors and
Omissions).
Coding: Coding is the process of classifying the information into meaningful
categories. (Tabulating and Analyzing data.)
Tabulation: Tabulation comprises sorting of the data into different categories
and counting the number of cases that belong to each category.
Analysis: Under this step various techniques and methods are applied for
finding out the desired meaning from the data that has been collected from the
survey.

Limitations of the study:-

The information regarding the investors is being collected through market

survey where there are some discrepancies on the part of the clients who do
not deliver the right information.
The questionnaire model sometimes does not suit all the clients.
There are changes happening in the industry every time and due to this some
of the information collected becomes obsolete or irrelevant for the study.
Some of the secondary data collected becomes outdated with the passage of
time but overall the information so collected is relevant for the study.
 Chapter – Review of Literature

The purpose of the literature review was to examine research in the following
areas like importance of the selection of client, questions characteristics, training to
me, demographic characteristics such as sex, race, and age of customer and the
relationship between company and them, suggestions and improvement of facilities.
Doing training was really an opportunity before me when I could convert my
theoretical knowledge into practical and of real world type. Fortunately, the company
I got is a true follower of the various principles of management and also one of the
leading companies in its segment of the industry. The working environment that I
was being provided was extraordinary and help me a lot in delivering my work
properly and with full potency of mine. Edelweiss Financial Services Ltd. is one of
the famous names in the broking and financial service sector of financial service
industry.
The graph of sales of product is best in industry as compared to their
competitors. I did my summer training project at Edelweiss Financial Services Ltd.
pune, where I found all the professionals are very much committed to their work as
well as they were all professional enough. This helped me a lot in getting a good
deal of exposure. As I had to consult the channel partner, I felt myself, in the
beginning, in a bit problem. But the cooperation of my superior at the work induced
confidence in me to deal with my problems whenever they came.
During my training program I saw how company works actually. My work was
to open new Demat Account for new customer and I was successful in that. During
my training there were some problems with customer satisfaction. They said that
brokerage is too high, they are having problem in trading, nobody there to solve
their problem, and sometimes no one gives respond to their queries. Problem
Formulation Stage:-

In this stage I found out the problem like where company is lacking behind,
Why customer are not satisfied with service, What are pros and cons of trading, what
is problems faced by customer during trading. So this stage is very important during
formulation of problem.
 1. Literature Research:-

During this stage, I found many data to know the problem of study like, past report,
past data, existing customer phone calls, people‟s view during questionnaire towards
trading and towards company, during whenever I went to field work. So there are
many things that help to do this study and I started my search on it.

2. Data Evaluation:-

In data evaluation literature review help me to understand organizational culture,

how to solve problems of customer because in today‟s world Customer is King.
Understanding what makes customer satisfied. I analyse all the activities in company
and their data so it helped me to understand problem and do research on it.

3. Analyze and Interpret findings:-

From above Literature I can conclude that, organization behavior, customer

satisfaction is most important to survive any organization. That helps company and
their employee to learn and grow along with organization. What are the importance
of customer satisfaction and pros and cons of study?
 Chapter – Profile of The Company

Introduction:-
Edelweiss Capital Limited (www.edelcap.com), incorporated on 21st
November 1995, today has emerged as one of India‟s leading diversified financial
services group. The Edelweiss Group offers one of the largest range of products and
services spanning varied asset classes and diversified consumer segments. The
Group‟s product offerings are broadly divided into Investment Banking, Brokerage
Services, Asset Management and Financing. The company‟s research driven
approach and consistent ability to capitalize on emerging market trends has enabled
it to foster strong relationships across corporate, institutional and HNI clients.
Edelweiss Group now employs around 2575 employees after Anagram acquisition,
leveraging a strong partnership culture and unique model of employee ownership. It
now operates through 327 offices, 33 franchise led offices and over 1300+ sub
brokers in all major cities in India after the recent acquisition of Anagram Capital.
The Edelweiss Group is a conglomerate of 48 entities including 43 Subsidiaries and
4 Associate companies (December ‟ 10), which are engaged in the business of
providing diverse financial services. It is a listed company since December 2007
under the symbols NSE: EDELWEISS, BSE: 532922 and Bloomberg: EDEL.IN.
Evolution of Edelweiss:-

Business Overview:-

Edelweiss‟ operations are broadly divided into Agency and Capital business
lines. The Agency business line includes Investment Banking, Broking - Institutional,
HNI and Retail, Asset Management and Investment advisory and distribution
services. The Capital business line includes Financing and Treasury Operations. The
strategies employed ensure that there is a balanced mix of revenues among the
three revenue streams viz., Agency fee & commission, Treasury operations income
and Interest income, thereby achieving the intended diversification in revenue
streams.
Investment Banking:-

Edelweiss has one of the most extensive product offerings in Investment

Banking in India, catering to different market and client segments. The verticals
within Investment Banking include Equity Capital Markets which include IPOs/FPOs,
QIPs, Rights and Open Offers, and Advisory services which offer Mergers &
Acquisitions Advisory, Private Equity Syndication, Structured Finance Advisory and
Infrastructure Advisory. Edelweiss also offers full bouquet of products in Debt Capital
Markets including Debt Syndication and broking.

HNI Broking:-
Edelweiss offers dedicated broking services to high net-worth individuals with a
strong emphasis on building long-term relationships with clients. Product offerings
include specialized trading execution for active trading clients and structured
products backed by high quality execution and reporting.

Retail Broking & Distribution:-

Retail Broking and Distribution are the new initiatives of the Group under its
Retail Business strategy. The organic Retail broking business is through the online
portal www.edelweiss.in and provides advisory and research based broking services
supported by high quality execution platform and best in class reporting. It currently
has over 90,000 clients under the online broking. Edelweiss has also completed the
acquisition of Anagram Capital Limited in July „10. This adds arounds 220,000
clients, over 1300 sub-brokers, 138 own offices and 33 franchise led offices to
Edelweiss group.

Wealth Advisory & Investment Services:-

The Primary focus is on understanding each client's profile including life style,
risk appetite, growth expectations, current financial position and income
requirements to create comprehensive and tailored investment strategies. The broad
range of offerings includes a truly multi-asset class allocation advisory to Structured
Products, Portfolio Management, Mutual Funds, Insurance, Derivatives Strategies,
Direct Equity, Private Equity, and Real Estate Funds etc.
Asset Management:-
Alternative Asset Management currently focuses largely on offshore
institutional investors offering advisory/management expertise for India focused
Multi-Strategy Fund, Real Estate Fund and a Special Opportunities Fund.
Treasury:-
The Treasury operations in Edelweiss are similar to that of a Treasury in a
Commercial Bank and focus on liquidity management and capital preservation. This
business adopts a multi–strategy/multi-book approach to diversify and grow its
portfolio while imparting liquidity in the balance sheet.

Growth Initiatives:-
Edelweiss has entered into an agreement with Tokio Marine Holdings, Inc.,
one of the world‟s leading insurance groups headquartered in Japan, to establish a
Life Insurance Joint Venture in India subject to regulatory approvals. It has also
completed the acquisition of Anagram Capital and it has also launched home loans
business recently. It also has received the RBI approval for setting up an asset
reconstruction company. These initiatives would lead to long term investment
opportunities for the Group in the financial services industry while enlarging its retail
footprint.

Corporate Structure:-

Edelweiss Capital Limited has 100% holding in its subsidiaries unless specifically
mentioned in parenthesis, as on 31st December 2010.
Shareholding Pattern:-

Board of Directors:-
The Edelweiss Board comprises of three independent directors and one
nonindependent non-executive director out of a total of six directors, each of whom
brings in his own expertise in diverse areas. The focus is on strong corporate
governance. The directors of the company are:
Financial Performance at a Glance:-
Edelweiss over the past years has delivered strong operating and financial
performance since its inception. It has consistently demonstrated a strong track
record of high growth and profitability. Its Revenues and PAT have grown at an
11year CAGR of 80% and 75% respectively till FY10. As at the end of 31st
December 2010 Edelweiss Group‟s Net worth excluding minority interest stood at
over `23.05 billion (`27.90 billion including minority interest), indicating a strong
balance sheet. Equity capital is the primary source of funding for the group besides
debt. The leverage as on 31st December 2010 is 1.93 times including the Minority
Interest indicating a healthy position whereby the balance sheet can be further
levered easily.
Product of edelweiss :-

1.Edelstar:- it is the most popular product of edelweiss. Its comes in every Friday of
week.

Every Friday one company is suggested by

edelweiss to buy.
3 month is a time
limit of every
edelstar.
Edel star is suggested on basis of fundamental as
wel as technical analysis..

Edelstar provides information like:-

Balance sheet of 10 years

Balance sheet of
5 competitor of 5
year
 Information about their product and services
Internal and external news .like swot analysis,
media news etc
Merger and acquisition.
Research and
strategy like current share price, target price ,stop
loss.

Edelstar has edelscore which is base on past performance.

Score- 1to 5- Average performance

6 t0 7-good performance 7 to 10-
excellent performance.

On an average one edelstar provide minimum 5 to 6% return.

Why edel star launch on Friday?

Edel star launch on Friday because Saturday and Sunday market are close so
investor will get more time to study market .

Technical weekly pics:- it is the popular product of edelweiss. Three company is

suggested by edelweiss to buy.
3 month is a time
limit of every Twp
Twp is suggested on basis of fundamental as wel as
technical analysis..

Twp provides information like:-

Balance sheet of 10 years

Balance sheet of
5 competitor of 5
year
Information about
their product and services
Internal and external news .like swot analysis,
media news etc
Merger and acquisition.
 Research and strategy like current share price,
target price ,stop loss.

Twp has edelscore which is based on past performance.

Score- 1to 5- Average performance

6 t0 7-good performance 7 to 10-
excellent performance.

On an average one Twp provide approx 8%.

Edel tracker :- edel tracker for those individual who are interested to trade in
delivery (long term)mode.

g
More than three company is suggested by
edelweiss to buy.
1 t0 6 month is a
time limit of every
edel tracker.
Edel tracker is suggested on basis of fundamental
as well as technical analysis..

Twp provides information like:-

Fundamental and technical analysis

Balance sheet of 10 years

Balance sheet of
5 competitor of 5
year
Information about
their product and services
Internal and external news .like swot analysis,
media news etc
Merger and acquisition.
Research and
strategy like current share price, target price, stop
loss.

Edel tracker has edelscore which is based on past performance.

 Score- 1to 5- Average performance
6 t0 7-good performance 7 to 10-
excellent performance.

On an average edel tracker share are those share which give less return in
comparison to edel star and Twp. It gives maximum 6% of return.

Quant basket:- quant basket is a product which provide group of company.

There are minimum 6 baskets in quant basket.

In quant basket profit is evaluate in monthly basis.

Two types of provide information:-

Quant basket is suggested on basis of fundamental as well as technical analysis..

Twp provides information like:-

Balance sheet of 10 years
Balance sheet of
5 competitor of 5
year
Information about
their product and services
Internal and external news .like swot analysis,
media news etc
Merger and acquisition.
Research and
strategy like current share price, target price ,stop
loss.

Twp has edelscore which is based on past performance.

Score- 1to 5- Average performance 6

t0 7-good performance
7 to 10-excellent performance.

On an average every company provide minimum 4% of return and total return

become 24%.
Analysis of equity market

Equity market is a public entity for the trading of company stock (shares) and
derivatives at an agreed price; these are securities listed on a stock exchange as
well as those only traded privately.

The total world derivatives market has been estimated at about $791 trillion face or
nominal value when the objective of the analysis is to determine what stock to buy
and at what price, there are two basic methodologies

1. Fundamental analysis maintains that markets may misprice a security in the

short run but that the "correct" price will eventually be reached. Profits can be
made by trading the mispriced security and then waiting for the market to
recognize its "mistake" and reprise the security.
2. Technical analysis maintains that all information is reflected already in the
stock price. Trends 'are your friend' and sentiment changes predate and
predict trend changes. Investors' emotional responses to price movements
lead to recognizable price chart patterns. Technical analysis does not care
what the 'value' of a stock is. Their price predictions are only extrapolations
from historical price patterns.

Fundamental analysis involves financial statements and health, its management and
competitive advantages, and its competitors and markets. It focuses on the overall
state of the economy, interest rates, production, earnings, and management.

Fundamental analysis is performed on historical and present data, but with the goal
of making financial forecasts. There are several possible objectives:

To conduct a company stock valuation and predict its probable price evolution,
To make a projection on its business performance,
To evaluate its management and make internal business decisions,
To calculate its credit risk.

Technical analysis term used to denote a security analysis discipline for forecasting
the direction of prices through the study of past market data, primarily price and
volume

Behavioral economics and quantitative analysis incorporate technical analysis.

.
 Chapter – Analysis and Interpretation of Data

Data analysis is the next step after the field survey is over. This portion of the
research requires a lot of attention and patience, as the project may be distracted
from its objectives very easily if the analysis has not been performed with due care
and diligence. In this process all the information received is transformed in to some
meaningful form of presentation such as tables or charts.

As I took sample size of 100 people. According to their gender, age, salary,
professionalism, interest of invest, which firm they would like to invest and further
questions asked according to need of research study.

As Sample size 100 out of which 90 are male and 10 are female:-

Male Female

90 10

10
%

male
female

90 %

Following graph shows the age of respondents and the target respondents
were only those individuals whose age is above 25 years:-
>25 yr 25-30 yr 30-40 yr 40-50 yr <50 yr 10% 20% 25%
30% 15%

< 50 years > 25 years

15% 10%
25-30 years
20%

40-50 years
30%
30-40 years
25%

Following graph shows the occupation of the Respondents: -

Self Employed Businessman Salaried Professionals

9% 20% 54% 17%

OCCUPATION
Self Employed
Businessman
9%
20%
Professionals
17%

Salaried
54%

Graph

below shows the annual income of the respondents. Only those respondents
are considered whose annual income is above 3 lakh rupees per annum. Even
the target customers for the company were only those individuals whose annual
income is above Rs. 300000
>300000Rs. 3-6 lac 6-10lac <10 lac
7% 56 % 35 % 3%

ANNUAL INCOME
< 1000000
Rs. 600000- Rs. > 300000 Rs.
100000 0 3% 7%
35%

Rs. 300000-
600000
56%

Graph below shows the preferred sectors for investment in equities. The most
preferred sector is financial sector as it is expected that this sector will grow
very fast. The second most preferred sector is Oil & Gas sector because in this
sector the major players are the Government owned industries and as the
economy will develop the consumption of oil and gas will increase. The third
most preferred sectors are FMCG and TELECOM sectors. FMCG sector stocks
are the defensive stocks and TELECOM sector is one of the fast growing
sectors.

IT Telecom FMCG Pharma Oil & Real Power Financial

 Gas Estate

8% 13% 12% 10% 12% 10% 10% 25%

Preferred Sector to invest in Equities

DIVERSIFIED
0%

TELECOM FMCG
IT 13% 12% PHARMA
8% 10%

FINANCIAL
25% REAL ESTATE
OIL & GAS
10%
12%

POWER
10%

Following graph shows the different preferred tools of investment by the

individuals. The most preferred tool is the Mutual Funds. After the financial
crisis and the collapse of stock market many investors had lost their money
and their confidence is shacked. Moreover mutual funds are more safer
investment instruments in comparison to others and also the rate of return on
them is high and even the risk is lower than equities and they are preferred
because investing in them exempted from taxation. Mutual funds are followed
by the bonds which are risk free and also the rate of return is good.

Derivatives Mutual Funds Bonds Insurance Equity 10% 3%

20% 15% 18%
 PREFERRED TOOL OF INVESTMENT IN
CAPITAL MARKET
Derivatives
10%
Equity Mutual Funds
18% 37%

Bonds
20%

Insurance
15%

Share Khan is the most preferred broking house followed by the India Bulls
and then MotilalOswal broking house. Edelweiss is least preferred because it
has just entered into retail segment in March 2008, and it will take some time
for it make its presence felt in the retail segment. Earlier it was catering only to
the HIGH NET WORTH INDIVIUALS (HNIs).

The following chart shows the reason for the collapse of Sensex. Most of the
respondents believed that subprime crisis was the main reason for the
downfall of Sensex as it forced the FIIs to withdraw their money from Indian
markets back to their parent countries. The second most believed reason is
the bankruptcy of the financial institutions.

NegativeREASON FOR THE DOWNFALL OF SENSEX FROM

Market
Sentiments
21k TO 8k Adverse Capital
Shock
9% 4%
Credit Crunch Constant
7% Depreciation of
Home Currency
14%

Bankruptcy of Big
Sub Prime Crisis Financial Institutions
44% 22%

EXPECTATAION OF MARKET RECOVERY

Within 1 month
0%
Above 24 months
5% 1-6 months
21%
12-24 months
29%

6-12 months
45%

Questionnaire through which I came to know Psychology of people towards

Share Trading.

Q. Through which of the channels do you usually buy a financial product?

Internet Broker Direct from Company
5% 75 % 20 %

Internet Broker Direct From Company

5%

20%

75%

When it comes to channels of buying a financial product most of the people prefer to
buy it from a broker as it is the most trusted source and they have a good market
and product knowledge. Many people like to inquire themselves directly from the
company while 5% of the people look for internet as a medium. This graph shows
that broking business is a profitable one as it attracts the large volume of potential
customers.

Q. How Do You Come Know About Edelweiss?

Internet Print & electronic Reference Group By Chance 13% 21%

27% 39%

45
40
35
30
25
20
15
10
5
0
Internet Print & Electronic Reference Group By Chance
The above responses shows that most of the people came to know about
Edelweiss by chance while many through reference group. This shows that the
company needs to work a lot towards creating Brand Awareness. Reference group
is a good source of information about the company.

Q. Are you aware of broking facilities given by Edelweiss Financial Services

Ltd.?
Yes No

40 60

60
50
40
30
20
10
0

Yes
No

60 % of people are not aware of the share market facilities given by the Edelweiss
Company and 40% of people are aware of it.
Q. Are you using Demat Account from Edelweiss?
Yes No

75% 25%
 80%
70%
60%
50%
40%
30%
20%
10%
0%

Yes
NO

People who knows Demat Account facilities of Edelweiss, out of which 75% people
are using these facility and 25% are not and moving towards other companies. Q.
Best company in Broking according to you?
ICICI Share Motilal India India Religare Edelweiss Direct Khan Info line Bulls

30 15 15 12 11 9 8

30%
25%
20%
15%
10%
5%
0%

According to survey carried by me through questionnaire ICICI direct is more

preferable for most of the people. When it comes to the option they slightly move
towards companies which are well known to them. Q. Factors affecting the choice
of company?
Through this question we can say that Brand image of any company that does
matters for customer. After that customer will go with low broking charges by any
company. And third and most important factor is Research & Development
department of company.
Analysis of questionnaire with existing clients:-
Same questions were asked to the existing clients of the company. And following is
their analysis.
Association with the company

6 Months 1 Year 2Year More than 2yr

8%
11%
43%

38%

Most of the customers are new to the company. It can be conclude that company has
done good job in case of sales.
Satisfaction Level of Customer
 50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Extreamly Satisfied Neutral Not satisfied
satisfied

49% of the customers are satisfied and 8% dissatisfied. The company needs to
work on these customers and minimize their dissatisfaction.

Expectation of Customer

Reduction of brokrage charge Improve Serviece Quality

Customer Frendly Norms Other Tips

13%
34%
22%

31%

Most of the customers want the brokerage to be reduced and services to be

improved.
 SWOT Analysis of Edelweiss Financial Services Ltd..

Strengths:-
Large Workforce
Diversity in Experience
Young and Energetic
Ownership of New Technology

Weakness:-
Limited Facilities
Poor coordination
Low Productivity
Lack of Competency and Skill
Unrealistic Contract Duration
Labor Problem

Opportunities:-
Utilization of Latest Construction Technology Method
Association with Large Projects Like Real Estate
Geographical Focus
Threats:-
Defects in Design
Changes in Specification
Slow Verification
Late Issue of Instruction
Delay of Work Approval
Proceeding Pending
Any Failure will affect company Loss of Key people

Pros:-

1. Sure money returns

People can benefit from better returns from an active stock trading that just
buying and holding the investment.

2. Popularity
Before choosing one or another trading stock, you must be popular with it. Try
to find as much information as you can in order to understand each of them.
Then, choose.

3. A variety of choices
There is a variety of stocks people may choose between but the most
important is how to make the best choice. Try to find stocks that have moving
prices.

Cons:-

1. Leverage
Leverage means a flaw of stock trading. The flaw for this trading is lower than
compared with future trading or with Forex.

2. The costs
While the price cannot be compared to other types of trading, the stock trading
virtually becomes impossible for those people who don‟t get some money
before they can start investing.
 3. Rule on short selling
The traders have to wait for a quite long time before the stock price ticks up
and they‟ll get a chance to short selling it. This way, the profits of a trader will
be limited. The Forex trading does not have such a policy.

But, remember that all of the trading systems like Forex, Stock or Future also have
their advantages and disadvantages.

Conclusion: So if you are a wise trader, then it‟s just up to you to think about
these aspects. It would be better if you can estimate it properly before choosing
any of those systems.

Online trading benefits:-

1) fees and commissions are much lower in comparison with traditional ways of
trading;
2) an opportunity to act on price movement immediately;
3) direct access to information on real time prices and charts;
4) absence of broker gives any trader an opportunity to take his/her own decisions
without hurry;
5) completing or denying a trade can be performed within a few seconds so it's
easier to manage your investments and shorten your losses.
 Chapter – Summary of Findings, Conclusions and Recommendations

Summary of Findings:-

The Management Efficiency ratios indicate that since Edelweiss moved into
retail in 2007, it has been doing well in terms of profit but after 2008 due to
recession profit of Edelweiss has reduced but still the company is in a better
position than some of its competitors.
Edelweiss hasn‟t been financially stable according to the financial stability
ratios. The assets of Edelweiss increased in the year 2008 and then
immediately decreased to a great extent in 2009.The funds borrowed have
reduced in 2009 in comparison to 2008 which shows a slight improvement for
Edelweiss.
According to the profitability ratios, Edelweiss displays a trend of reducing net
profit through the three years. This is due to increase in the shareholders
funds and also due to recession which affected the net profit of Edelweiss in
2009.
Taking into account all three years, Edelweiss has been efficient with respect
to certain ratios but hasn‟t been up to the standards. Till 2008, it has been
able to collect it debts efficiently but then due to recession this ability
suppressed. Also the market price per share of Edelweiss had a reducing
trend which lowered the earnings per share and the price earning ratio. But at
the same time Edelweiss increased the dividend and reduced the debts
making it efficient in certain areas.
Even though companies net profit has been decreased than also there is a
increase in Dividend Per Share over a period of time, which means company
is attracting its shareholders.
The debt equity ratio doesn‟t show much variation. This indicates that every
year the increase of decrease in the debt and equity has more or less been
proportionate.
Current ratio is on a brighter side though it has declined as compared to ‟08
in
‟09. This brings the company in a better position as far as the creditors are
concerned.
Debtor‟s ratio had increased in ‟08 but came down in ‟09, this is result of the
declined sales of the company.
A decline in interest coverage ratio is an indicator of the facts that the profit
before interest and tax of the company has reduced. Though it has improved
in „09 as compared to ‟08, the improvement is not substantial.
An obvious impact of decline in sales is on the profits ratios of the company.
Inspite of a 17.18% decline in sales in ‟09 as compared to ‟08, the company
has been able to maintain a positive and a reasonably good profit position.
Return on capital employed by the company is showing reducing trend. The
capital base of the company has increased in ‟08 and has remained constant
in ‟09. However, the ROE ratio has been reduced by 50%. This is not good
news for the owner‟s of the company, as profitability of their investment in the
company has been reduced dramatically. Similar analysis can be made for
net worth ratio as it has also declined drastically.
Despite of not so favorable result in ‟09 as compared to ‟07 and ‟08, the
company has declared a good divided for the shareholders. This shows that
the company is more interested in pleasing the shareholders than
accumulating funds for the future plans of the company. This policy is further
indicated by an improved dividend payout ratio of the company.
A decline in the earning per share is as a result of decline in the profits of the
company. Thus amount of profit available per share has gone down.
Increase in the debt collection ratio is not a good sign, as it means that the
company‟s collection department is taking more time to recover funds from
the debtors. This is even worse as the company‟s sales have reduces. Thus
the company has not been able to manage the debtors properly, despite of
reduction decline in sales.
Proprietary ratio is showing an improvement. This indicates that the company
has enough assets to cover the proprietary funds (owners‟ fund).
 Capital gearing ratio indicates the risk taking capacity of the company. Higher
ratio is risky, but profitable for the equity shareholders. On the other hand
lower ratio is safe, but not preferred by the equity shareholders. In the
present case a decline in this ratio indicates that the risk to the company has
reduced, but this might not go well with the shareholders.
Recommendation:-

Edelweiss has been doing well for quite some time now but lately due to
recession its net profit has been affected, so certain measures much be taken
by Edelweiss to cut down on its expenses.
Edelweiss has been repaying the debts borrowed efficiently, therefore it must
continue to do so even in tougher times when the funds borrowed are of
higher amount.
Through retail Edelweiss is doing average profit, hence Edelweiss can think
about going in for new ventures. They can introduce mutual funds and allow it
be handled online like their other features on the online trading portal.
Attracting customers is more of a concern for Edelweiss because of lot of
competition, so they need to come up with various schemes and plans which
will pool in more customers. These plans must be beneficial for the customers
which will make them give more references, thus increasing customers for
Edelweiss which in turn gives the company more revenue.
The company‟s customer service is very poor, as their main focus is attraction
of customers. The company prefers only target rather than welfare for
employees.
The company‟s stock price once reached to a peak height of Rs.1,500 per
share but at present it down to Rs.520 per share it shows the company has
doing well in past but because of recession the FII‟s (Foreign Institutional
Investors) pull out lot of money, still it was able to sustain its market image.
There are many facilities provided by Edelweiss to improve its market value
and it is more helpful for customer in satisfaction point of view.
As Edelweiss team is doing well to get the business and why this happening
because their more intention towards satisfaction of customer. Customer is a
person where ever he gets satisfaction he will go towards it and that what
Edelweiss is doing.
 If Edelweiss is continue with this performance, It will not take much time to be
a famous broking firm.

Conclusion:-

Edelweiss Capital Ltd. as a company has been successful since it moved into
retail in 2007 but post recession in 2008 the company suffered a setback as a
result of reduction in profit. On a positive note the company always focuses on
long term goals and more focus on customer satisfaction that helped
Edelweiss to grow in market.
In the last three years the earnings per share of Edelweiss Capital Ltd has
shown very good growth due to aggressive and passionate sales trading
team, they are able to seamlessly execute complex trades, across the entire
spectrum off trading strategies. Their more concentration towards customer
satisfaction and they are doing it brilliantly.
Edelweiss Capital Ltd. has been performing well when compared with some of
its competitors. Some of the products and services offered by Edelweiss are
quite unique which gives them an upper edge over other competitors. And this
is the reasoned why they are successful in broking market. They came to
know what customer wants and how can they satisfied them
There are many pros and cons and customer now understand importance of
share trading through which they can earn money by doing easy task whether
it is online or off line.
 References and bibliography

Resources and facilities which I would like to use these are listed below:

Concerned faculty‟s guidance

Internet like www.edelweiss.in, Wikipedia
Magazine
Newspaper like Economic Times
My knowledge about stock market and experience with customer in Edelweiss
Financial Services Ltd.

All the data which I have collected from company and customer perception,
thinking towards share trading.
 Annexure

QUESTIONNAIRE

Dear
Customer,

As a Management Trainee currently working with Edelweiss Financial Services

Ltd. I want to thank you for giving us the opportunity to serve you. Please help us
serve you better by taking a couple of minutes to tell us about the service
that you have received so far. We appreciate your business and want to make
sure we meet your expectations.
…………………………………………………………………………………………….
1. Annual Income?
a) > 3 lakh b) 3 lakh- 5lakh
c) 5 lakh- 7 lakh d) 7 lakh and above

2. What are the possible sources that you search for financial product
information before making any decision?
a) Television/Radio b) Internet/Website
b) Newspaper/Magazine d) friends
e) Word of Mouth f) others, please specify

3. Through which one of the channels do you usually buy a financial

product?

a) Internet b)Broker

c) Direct from the company d) others

4. What is your preferable tool of investment?

a) Bank deposits b) RealEstate

c) Derivative instruments d) Mutual funds

e) Gold and bullion f) Equity shares

5. How did you come to know about Edelweiss?

a) Internet b) Print and electronic media

c) Reference group d) By chance

6. Are you aware of Broking Facility offered by Edelweiss?

a) Yes b) No
7. Have you used any Edelweiss Financial products?

a) Yes b) no

8. Which Edelweiss Products are you using now?

a) Mutual Fund b) demat

c) Debentures d) others

9. How long have you been associated with Edelweiss?

a) Less than 1 month b) 1month-3month

c) 6-12 months d) more than 1 year

10. Evaluate the performance of following firms by ranking them on a scale

in ascending order?
ICICI direct.com
Share khan
Motilal oswal
HDFC securities
Edelweiss
India Infoline
Religare
India bulls
5paise.com

11. Please indicate the level of importance regarding your decision

factor in buying a financial product in the following scales:
1-not important 5 extremely important?

1 2 3 4 5
Reputation of the company
 Innovative products
Service of the firm
Proximity of firm with residence/office
Dealer support and guidance
Advanced research & development
department

12. Please Rate overall performance of Edelweiss?

a) Extremely satisfied b) Satisfied

c) Neutral d) less satisfied

e) Dissatisfied

13. Will you recommend Edelweiss broking to your friends/family?

a) Yes b) no

14. What is your opinion about selling strategy of Edelweiss?

a) Excellent b) Above average

c) Average d) below average

Personal Information

(i) Name: ………………………………………………………………………

(ii) Age: less than 25 25-30 30-40 40-50 more

than
50
(iii) Gender: male female

(iv) Marital status: Married single

(v) Educational Qualif: 10th p a ss 12t h pass gr aduate post

graduate

(vi) Occupation: service business professio n other,

please specify

Phone no: Email

id: Signature:
FOR DORMANT CLIENTS

QUESTIONNAIRE

1. Why you are not associated with Edelweiss?

a) Liquidity crisis b) lost faith in capital

market c) Alternate brokerage firm d) temporary breaks

2. If you are associated with other firm, what are the features that attract you?

a) Low brokerage b) Good system support

c) Proximity to residence d) Research input

e) Trained people in the desk

3. What according to you is the weakness of Edelweiss?

a) Low brand awareness b) brokerage

c) Services d) others, please specify

4. You prefer to return back with Edelweiss in

a) 6 months b) 1 year

c) 2 years and more d) never

5. Which sector‟s performance is best?

a) Equity b) mutual fund

c) Insurance d) portfolio

6. Do you support the transition of Edelweiss from niche to mass market?

a) Yes b) No

7. In which product did you faced the problem?

a) Equity and Derivatives b)Commodity

c) Portfolio d) E-broking

e) Any others, please specify……………………………………………………...........

8. Any suggestion that you would like to put forward by which Edelweiss can
improve on its services

…………………………………………………………………………………………………
…………………………………
……………………………………………………………….

9. Personal Information

(i)Name:

(ii) A g e: less than 25 2 5 -3 0 3 0 -4 0 4 0 -5 0 more

than50

(iii) Gender: male female

(iv) Marital status: Married single

(v) Educational Qualification 10th pass 12 th pass graduate post

graduate
(v) Occupation: service business profession other, please specify

(vi)Contact Details:

Phone no: Email

id: Signature:

EXISTING CLIENTS

QUESTIONNAIRE

1. Since how long you have been associated with Edelweiss?

a) 6 months b) 1 year

c) 2 years d) more than 2 years

2. What are the products that you have opted from Edelweiss?

a) Equity b) Dematerialization

c) Insurance c) Portfolio management

e) Any other. (Please specify)………………………………………………….

3. As a customer, mention your level of satisfaction derived from Edelweiss.

a) Excellent b) Very good
c) Good d) below
average e) Poor

4. In current global turmoil scenario, what are your expectations from

Edelweiss?

a) Reduction in brokerage b) Providing more tips

c) Improvement in service quality d) providing more lenient and

flexible

e)Customer friendly norms

5. You would recommend Edelweiss to your

a) Family b) friends

c) Anyone without hesitancy d) no one

6. Your recommendation to make Edelweiss better?

………………………………………………………………………………………………
.

7. Personal Information

(i)Name: ……………………………………………………………………………..

(ii) Age: less than 25 25-30 30-40 40-50 more

than50

(iii) Gender: male female

(iv) The marital status: Married single

th 12th graduate
(v) Educational Qua. 10 post graduate

(vi) Occupation: service business profession other, please

specify

(vii) Contact Details:

Phone no: Email id:

Signature: