● sole trader

● personal customer service is unique selling point

● competitor MD is public limited company. pros and cons
● liquidation due to no external sources of finance

● internal growth strategy as external growth not favourable (franchising failed . pros and
cons)
● multinational company. pros and cons. hyper market
● stores in france, worldwide expansion, globalisation, expanded range of goods and
entered new market (services), diversification with new hardware, home appliances,
electronics, furniture, automotive parts
● 30 and office supplies
● new markets in asia

● gets job at MD
● motivation theories and his depression, no management responsibility
● MD mission statement- lowest prices, high market share, market leadership- lean
production methods, (just in time, outsourcing. pros and cons)
● minimum wages, strictly controls employees
● economies of scale as it grows

HR
● autocratic, centralised, no empowerment, detailed instructions. motivation theories
● inflexible organisation structure
● economic recession so low turnover. external environment
● resentment between coworkers, daphne one of FEW employees to be promoted.
meaning people are not promoted
● managers don’t eat with subordinates, don’t eat together, don’t want them united, harsh
policies that resort to immediate dismissals
● workers have started protesting for rights, Thomas is paternalistic

● weak economic environment, lack of jobs, demographic trends hinder economic

recovering
● MD’s threats are increasing use of e-commerce by global competitors (technology in
globalisation and business), customised production
● biggest weakness- workforce is treated badly, CSR, ethical behaviour
● can’t critique business in public, not happy
● how business is affecting his personal life
● contracts and employment practices to change soon as MD plans to cut costs