Professional Documents
Culture Documents
Marketing, 2121 - Round 2 Case
Marketing, 2121 - Round 2 Case
Have you ever wondered what the marketing landscape is going to look like 100 years from now?
If yes, then Round 2 of ‘Marketing, 2121’ is the perfect platform for you to showcase your ideas and
vision of what the marketing world might transform into in the year 2121.
Here, in round 2, you have to give 3 detailed ideas about how real companies or brands from 2021
would market their products 100 years from today using futuristic marketing tactics to make their
brands standout from the crowd.
In the detailed plan for each idea, you have to mention the Who, Where, What and Why of the idea
you have envisioned for the company’s marketing campaign.
Example: Sony PlayStation X being marketed during FIFA World Cup finals using Aerial drone-based
billboards flying above the football pitch.
(This is just an example; you have to give a bit more detailed explanation of your idea.)
This is your opportunity to go as crazy as you want with your ideas as the submissions will be judged
on the basis of your creativity and soundness of the ideas.