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5th Cultural Dimension (Short-Term vs. Long-Term Orientation)
5th Cultural Dimension (Short-Term vs. Long-Term Orientation)
GROUP 5
This component links the relationship between the past and the
present-day actions and difficulties. A lesser degree of this
index (short-term) suggests that persistence is prized while
traditions are respected and upheld. Cultures that score highly
on this index (over the long term) see adaptation and realistic,
contextual problem-solving as essential. Short-term focused
poor nations typically have little to no economic growth, while
long-term focused nations continue to develop to a level of
prosperity.
W H Y I S T H E R E A5
T H
CULTURALDIM EN SIO
N?
The fifth dimension, which is based on
Confucianism, was added to highlight the
vary.
ways Long vs. Eastern
in which short term
and normative
Western
orientation
thought was identified as the fifth
cultural component from the findings of a
Chinese value survey that was sent to 23
nations.
EX AM PLE O
F SHO RT- TE
RM O RIEN T People in shot-term oriented
culture are more concern
ATIO N
with truth than virtue
They care about present virtue
and do not necessarily follow
traditions They are more to
spend on the present
good partnership are not
necessarily equivalent to
long- term relationships
EX AM PLE
O F LO N G- T
ERM the issue in virtue is
particularly important in Asia
O RIEN TATI
ON People in long-term oriented
culture tend to concern
about future virtues and
traditions they are willing to
save for the future
They value long-
term partnership
DIFFEREN
CE
SHORT-TERM ORIENTATION LONG-TERM ORIENTATION