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LECTURE PLAN

Institute/Department UNIVERSITY SCHOOL OF Program Master of Business

BUSINESS (USB) Administration-
(HR/Finance/Marketing/
International
Business/Entrepreneurship)
(MB301)
Master Subject Coordinator Kishore Kumar Master Subject Coordinator E- E13087
Name: Code:
Course Name Strategy, Business and Course Code 21BAT-631
Globalization

Lecture Tutorial Practical Self Study Credit Subject Type

3 0 0 0 3.0 T

Course Type Course Category Mode of Assessment Mode of Delivery

Program Core Graded (GR) Theory Examination (ET) Theory (TH)

Mission of the M1: Design a unique competency directed and industry relevant curriculum with outcome oriented teaching learning process
Department facilitated by world class infrastructure.
M2: Enhance students’ cognitive, research, analytical, ethical and behavioral competencies through programs that equip them to
meet global business challenges in the professional world.
M3: Facilitate student centric sound academic environment with co-curricular and extra-curricular activities to groom and develop
future ready business professionals.
M4:Design a transparent evaluation system for objective assessment of the program learning.
M5: Align meaningful interactions with the academia, industry and community to facilitate value driven holistic development of the
students.
M6:Develop ethical and socially responsible entrepreneurial attitude for harnessing the environmental opportunities through
creativity and innovation for a vibrant and sustainable society.

Vision of the To create excellence in business management for nurturing value driven business leaders with analytical and entrepreneurial
Department mindset to foster innovative ideas in order to transform the world and serve the society.

Program Educational Objectives(PEOs)

PEO1 Make significant impact as successful management professionals with a sound business and entrepreneurial acumen leading to a
promising career in the various management domains.
PEO2 Develop the professional competence for astute decision making, organization skills, planning and its efficient implementation,
research, data analysis and interpretation with a solution finding approach.
PEO3 Be known for their team player qualities to handle diversity and the leadership skills to make sound decisions while working with
peers in an inter-disciplinary environment with people of cross-cultural attributes
PEO4 Be adaptable to new technology, innovations and changes in world economy that positively impacts and contributes towards
industry, academia and the community at large.
PEO5 Be responsible citizens with high ethical conduct that will empower the business organizations with high integrity, moral values,
social effectiveness and legal business intelligence

Program OutComes(POs)
PO1 Apply knowledge of management theories and practices to solve business problems

PO2 Foster Analytical and critical thinking abilities for data-based decision making.

PO3 Ability to develop Value based Leadership ability among the students

PO4 Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.

PO5 Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

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PO6 Ability to develop innovative and entrepreneurial mindset among the students

Text Books
Sr No Title of the Book Author Name Volume/Edition Publish Hours Years
1 Business Policy and Strategic Lawrence R.Jauch., Glueck Fifth edition McGraw Hill, 1998
Management William F
2 Strategic Management formulation, John A Pearce II, Richard B Twelfth edition Tata McGraw Hill 2012
Implementation and Contro Robinson, Amita Mittal

Reference Books
Sr No Title of the Book Author Name Volume/Edition Publish Hours Years
1 Strategic Management R. Srinivasana Fifth edition Prentice Hall India 2014
Pvt Ltd
2 Strategic Management – Theory Haberberg & Rieple, Oxford Fifth edition Prentice Hall India 2008
and Application Pvt Ltd,

Course OutCome
SrNo OutCome
CO1 To understand different business strategy frameworks and their applications in business operations.
CO2 To design and apply the different strategies at different corporate-level strategic decisions
CO3 To analyze the strategic challenges faced by enterprises at various organizational levels.
CO4 To evaluate different business strategic decisions in the national, international, and global context.
CO5 To develop multiple strategies for the challenges and opportunities in terms of doing business in a
competitive environment.

Lecture Plan Preview-Theory

Mapped with
Pedagogical
Unit No LectureNo ChapterName Topic Text/ Reference Books CO Numer
Tool**
(s)
1 1 Chapter 1- Meaning, nature, scope ,T-Business Policy and Strategic ,T- Activity,Case CO1
Introduction Strategic Management formulati,R- Study,Flippe
and Nature and Strategic Management,R-Strategic d
Scope of Management – Theory Classes,Info
Strategic graphics,Inst
Management ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
1 2 Chapter 1- significance and risks. and difference ,T-Business Policy and Strategic ,T- Activity,Case CO1
Introduction between strategy and tactics Strategic Management formulati,R- Study,Flippe
and Nature and Strategic Management,R-Strategic d
Scope of Management – Theory Classes,Info
Strategic graphics,Inst
Management ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture

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LECTURE PLAN

1 3 Chapter 1- Mintzerbg’s 5Ps of strategy, Process of ,T-Business Policy and Strategic ,T- Activity,Case CO2
Introduction strategic management and levels at Strategic Management formulati,R- Study,Flippe
and Nature and which strategy operates. Strategic Management,R-Strategic d
Scope of Management – Theory Classes,Info
Strategic graphics,Inst
Management ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
1 4 Chapter 2- Vision, Mission, Goals and objectives ,T-Business Policy and Strategic ,T- Activity,Case CO1
Defining Strategic Management formulati,R- Study,Flippe
Strategic Intent Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
1 5 Chapter 2- Stakeholders in business and their ,T-Business Policy and Strategic ,T- Activity,Case CO1
Defining roles. Strategic Management formulati,R- Study,Flippe
Strategic Intent Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
1 6 Chapter 3- Organizational capabilities in various ,T-Business Policy and Strategic ,T- Activity,Case CO2
Internal functional areas, Strategic Management formulati,R- Study,Flippe
Analysis Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
1 7 Chapter 3- strategic advantage profile, value chain ,T-Business Policy and Strategic ,T- Activity,Case CO2
Internal analysis, industry standards and Strategic Management formulati,R- Study,Flippe
Analysis benchmarking, Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
2 8 Chapter 1- Concept of environment, components ,T-Business Policy and Strategic ,T- Activity,Case CO3
External of environment Strategic Management formulati,R- Study,Flippe
Environmental Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
2 9 Chapter 1- Concept of environment, components ,T-Business Policy and Strategic ,T- Activity,Case CO3
External of environment Strategic Management formulati,R- Study,Flippe
Environmental Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture

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2 10 Chapter 2- Corporate level Strategies: ,T-Business Policy and Strategic ,T- Activity,Case CO3
Grand Concentration, Integration, Strategic Management formulati,R- Study,Flippe
Strategies Diversification, Internationalization, Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
2 11 Chapter 2- Cooperation, Digitalization, Stability, ,T-Business Policy and Strategic ,T- Activity,Case CO4
Grand Retrenchment & Restructuring, Strategic Management formulati,R- Study,Flippe
Strategies Functional level, Business level, Strategic Management,R-Strategic d
Corporate level & Global Level, Management – Theory Classes,Info
expansion (diversification strategies, graphics,Inst
vertical integration ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
2 12 Chapter 2- mergers, acquisition and takeover ,T-Business Policy and Strategic ,T- Activity,Case CO4
Grand strategies, strategic alliances and Strategic Management formulati,R- Study,Flippe
Strategies collaborative partnerships), outsourcing Strategic Management,R-Strategic d
strategies. Corporate Governance and Management – Theory Classes,Info
Role of Board of Directors. graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
2 13 Chapter 3- Life Cycle analysis, emerging, growing, ,T-Business Policy and Strategic ,T- Activity,Case CO4
Tailoring mature and declining industries Strategic Management formulati,R- Study,Flippe
Strategy to Fit Strategic Management,R-Strategic d
Specific Management – Theory Classes,Info
Industry graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
2 25 Chapter 2- Digitalization ,T-Business Policy and Strategic ,T- Activity,Case CO2
Grand Strategic Management formulati,R- Study,Flippe
Strategies Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
2 26 Chapter 2- Stability ,T-Business Policy and Strategic ,T- Activity,Case CO2
Grand Strategic Management formulati,R- Study,Flippe
Strategies Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
2 27 Chapter 2- Retrenchment & Restructuring ,T-Business Policy and Strategic ,T- Activity,Case CO5
Grand Strategic Management formulati,R- Study,Flippe
Strategies Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture

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3 14 Chapter 1- Project implementation, ,T-Business Policy and Strategic ,T- Activity,Case CO2
Strategy Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 15 Chapter 1- Procedural implementation, Resource ,T-Business Policy and Strategic ,T- Activity,Case CO2
Strategy allocation Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 16 Chapter 1- Organization structure, Matching ,T-Business Policy and Strategic ,T- Activity,Case CO2
Strategy structure and strategy. Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 17 Chapter2- Strategic Leadership and corporate ,T-Business Policy and Strategic ,T- Activity,Case CO4
Behavioral culture Strategic Management formulati,R- Study,Flippe
Issues in Strategic Management,R-Strategic d
Implementation Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 18 Chapter2- Values, Ethics and CSR, Mc Kinsey’s ,T-Business Policy and Strategic ,T- Activity,Case CO4
Behavioral 7s framework. Strategic Management formulati,R- Study,Flippe
Issues in Strategic Management,R-Strategic d
Implementation Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 19 Chapter 3- Financial, marketing, operations, ,T-Business Policy and Strategic ,T- Activity,Case CO5
Functional personnel, Information management. Strategic Management formulati,R- Study,Flippe
Plans and Strategic Management,R-Strategic d
Policies Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 20 Chapter 4- Nature, Importance, Barriers and ,T-Business Policy and Strategic ,T- Activity,Case CO5
Strategic Techniques of Evaluation and Control. Strategic Management formulati,R- Study,Flippe
Evaluation and Strategic Management,R-Strategic d
Control Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture

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3 21 Chapter 4- Nature, ,T-Business Policy and Strategic ,T- Activity,Case CO5

Strategic Strategic Management formulati,R- Study,Flippe
Evaluation and Strategic Management,R-Strategic d
Control Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 22 Chapter 4- Importance, ,T-Business Policy and Strategic ,T- Activity,Case CO3
Strategic Strategic Management formulati,R- Study,Flippe
Evaluation and Strategic Management,R-Strategic d
Control Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 23 Chapter 4- , Barriers and Techniques ,T-Business Policy and Strategic ,T- Activity,Case CO5
Strategic Strategic Management formulati,R- Study,Flippe
Evaluation and Strategic Management,R-Strategic d
Control Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 24 Chapter 2- Evaluation and Control ,T-Business Policy and Strategic ,T- Activity,Case CO5
Defining Strategic Management formulati,R- Study,Flippe
Strategic Intent Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 28 Chapter 3- Financial, ,T-Business Policy and Strategic ,T- Activity,Case CO4
Functional Strategic Management formulati,R- Study,Flippe
Plans and Strategic Management,R-Strategic d
Policies Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 29 Chapter 3- marketing ,T-Business Policy and Strategic ,T- Activity,Case CO4
Functional Strategic Management formulati,R- Study,Flippe
Plans and Strategic Management,R-Strategic d
Policies Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 30 Chapter 3- operations ,T-Business Policy and Strategic ,T- Activity,Case CO4
Functional Strategic Management formulati,R- Study,Flippe
Plans and Strategic Management,R-Strategic d
Policies Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture

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3 31 Chapter 3- personnel, ,T-Business Policy and Strategic ,T- Activity,Case CO4

Functional Strategic Management formulati,R- Study,Flippe
Plans and Strategic Management,R-Strategic d
Policies Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 32 Chapter2- , Information management. ,T-Business Policy and Strategic ,T- Activity,Case CO4
Behavioral Strategic Management formulati,R- Study,Flippe
Issues in Strategic Management,R-Strategic d
Implementation Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 33 Chapter2- Strategic Leadership ,T-Business Policy and Strategic ,T- Activity,Case CO3
Behavioral Strategic Management formulati,R- Study,Flippe
Issues in Strategic Management,R-Strategic d
Implementation Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 34 Chapter2- corporate culture ,T-Business Policy and Strategic ,T- Activity,Case CO3
Behavioral Strategic Management formulati,R- Study,Flippe
Issues in Strategic Management,R-Strategic d
Implementation Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 35 Chapter2- Values, Ethics and CSR ,T-Business Policy and Strategic ,T- Activity,Case CO3
Behavioral Strategic Management formulati,R- Study,Flippe
Issues in Strategic Management,R-Strategic d
Implementation Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 36 Chapter2- Mc Kinsey’s 7s framework. ,T-Business Policy and Strategic ,T- Activity,Case CO3
Behavioral Strategic Management formulati,R- Study,Flippe
Issues in Strategic Management,R-Strategic d
Implementation Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 37 Chapter 1- Project implementation ,T-Business Policy and Strategic ,T- Activity,Case CO3
Strategy Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture

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3 38 Chapter 1- Procedural implementation ,T-Business Policy and Strategic ,T- Activity,Case CO3
Strategy Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 39 Chapter 1- Resource allocation ,T-Business Policy and Strategic ,T- Activity,Case CO4
Strategy Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 40 Chapter 1- Organization structure ,T-Business Policy and Strategic ,T- Activity,Case CO4
Strategy Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 41 Chapter 1- Matching structure and strategy. ,T-Business Policy and Strategic ,T- Activity,Case CO4
Strategy Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 42 Chapter 1- vertical integration ,T-Business Policy and Strategic ,T- Activity,Case CO3
Strategy Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 43 Chapter 1- strategic alliances and collaborative ,T-Business Policy and Strategic ,T- Activity,Case CO4
Strategy partnerships Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture
3 44 Chapter 1- outsourcing strategies ,T-Business Policy and Strategic ,T- Activity,Case CO4
Strategy Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture

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3 45 Chapter 1- Governance and Role of Board of ,T-Business Policy and Strategic ,T- Activity,Case CO4
Strategy Directors. Strategic Management formulati,R- Study,Flippe
Implementation Strategic Management,R-Strategic d
Management – Theory Classes,Info
graphics,Inst
ructor Lead
WorkShop,P
PT,Reports,
Simulation,V
ideo Lecture

Assessment Model
Sr No Assessment Name Exam Name Max Marks
1 20MP03 External Theory 60
2 20MP03 Assignment 12
3 20MP03 Business Quiz 4
4 20MP03 Attendance Marks 2
5 20MP03 Discussion Forum 4
6 20MP03 Mid-Semester Test-1 40
7 20MP03 Surprise Test 12
8 20MP03 Mid-Semester Test-2 40

CO vs PO/PSO PO1 PO2 PO3 PO4 PO5 PO6

CO1 1 1 1 NA NA NA

CO2 2 2 3 2 2 NA

CO3 2 2 NA 2 3 3

CO4 2 3 NA NA NA 1

CO5 1 NA NA NA NA NA

Target 1.6 2 2 2 2.5 2

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