Printed on 2/5/2023 6:26:32 PM

LECTURE PLAN

Institute/Department UNIVERSITY SCHOOL OF Program Master of Business

BUSINESS (USB) Administration-
(HR/Finance/Marketing/
International
Business/Entrepreneurship)
(MB301)
Master Subject Coordinator Amandeep Kaur Master Subject Coordinator E- E13565
Name: Code:
Course Name Consumer Psychology Course Code 22BAT-623

Lecture Tutorial Practical Self Study Credit Subject Type

3 0 0 0 3.0 T

Course Type Course Category Mode of Assessment Mode of Delivery

Program Core Graded (GR) Theory Examination (ET) Theory (TH)

Mission of the M1: Design a unique competency directed and industry relevant curriculum with outcome oriented teaching learning process
Department facilitated by world class infrastructure.
M2: Enhance students’ cognitive, research, analytical, ethical and behavioral competencies through programs that equip them to
meet global business challenges in the professional world.
M3: Facilitate student centric sound academic environment with co-curricular and extra-curricular activities to groom and develop
future ready business professionals.
M4:Design a transparent evaluation system for objective assessment of the program learning.
M5: Align meaningful interactions with the academia, industry and community to facilitate value driven holistic development of the
students.
M6:Develop ethical and socially responsible entrepreneurial attitude for harnessing the environmental opportunities through
creativity and innovation for a vibrant and sustainable society.

Vision of the To create excellence in business management for nurturing value driven business leaders with analytical and entrepreneurial
Department mindset to foster innovative ideas in order to transform the world and serve the society.

Program Educational Objectives(PEOs)

PEO1 Make significant impact as successful management professionals with a sound business and entrepreneurial acumen leading to a
promising career in the various management domains.
PEO2 Develop the professional competence for astute decision making, organization skills, planning and its efficient implementation,
research, data analysis and interpretation with a solution finding approach.
PEO3 Be known for their team player qualities to handle diversity and the leadership skills to make sound decisions while working with
peers in an inter-disciplinary environment with people of cross-cultural attributes
PEO4 Be adaptable to new technology, innovations and changes in world economy that positively impacts and contributes towards
industry, academia and the community at large.
PEO5 Be responsible citizens with high ethical conduct that will empower the business organizations with high integrity, moral values,
social effectiveness and legal business intelligence

Program OutComes(POs)
PO1 Apply knowledge of management theories and practices to solve business problems

PO2 Foster Analytical and critical thinking abilities for data-based decision making.

PO3 Ability to develop Value based Leadership ability among the students

PO4 Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.

PO5 Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

University Information System - By - ERP Division Page 1 of 7

 Printed on 2/5/2023 6:26:32 PM
LECTURE PLAN

PO6 Ability to develop innovative and entrepreneurial mindset among the students

Text Books
Sr No Title of the Book Author Name Volume/Edition Publish Hours Years
1 Consumer Behavior Schiffman, L., and Kanuk, L 13th Ed Pearson Education 2010

2 Consumer Behavior- Building Hawkins, D., Mothersbaugh, D. 11th Edition Tata McGraw Hill 2010.
Marketing

Reference Books
Sr No Title of the Book Author Name Volume/Edition Publish Hours Years
1 Consumer Behavior: Buying, Solomon, M. 2016. 12th Ed. PHI Learning Pvt. 2016
Having and Being, 12th Ed., PHI Ltd., India
Learning Pvt. Ltd., India, ISBN:
9780070
2 Consumer Behavior: Insights from Majumdar, R 12th Edition PHI Learning Pvt. 2010
the Indian Market ISBN: Ltd.
9788121339637

Course OutCome
SrNo OutCome
CO1 To understand consumer psychology in an informed and systematic way.
CO2 To apply behavioural theories to conceive strategic insight to create values for customer.
CO3 To analyze ever changing consumer behaviour trends and patterns to develop insight in order to
improve products and services.
CO4 To evaluate the relative effectiveness of marketing strategies aimed at influencing the behaviours of
customers
CO5 To develop marketing mix based on consumer insight and consumer preferences.

Lecture Plan Preview-Theory

Mapped with
Pedagogical
Unit No LectureNo ChapterName Topic Text/ Reference Books CO Numer
Tool**
(s)
1 1 consumer Introduction to consumer psychology ,T-Consumer Behavior ,R- PPT,Video CO1
Behaviour Consumer Behavior: Buying, Ha,R- Lecture
Basics Consumer Behavior: Insights fr
1 2 consumer Scope and relevance of consumer ,T-Consumer Behavior ,T- PPT CO1
Behaviour psychology Consumer Behavior- Building Ma,R-
Basics Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
1 3 consumer Behavior studies ,T-Consumer Behavior ,T- Video CO2
Behaviour Consumer Behavior- Building Ma,R- Lecture
Basics Consumer Behavior: Insights fr
1 4 consumer consumer behaviour models-1 ,T-Consumer Behavior ,T- Case CO3
Behaviour Consumer Behavior- Building Ma,R- Study,Instru
Basics Consumer Behavior: Buying, Ha,R- ctor Lead
Consumer Behavior: Insights fr WorkShop,P
PT
1 5 consumer consumer behaviour models-2 ,T-Consumer Behavior ,T- Case CO3
Behaviour Consumer Behavior- Building Ma,R- Study,PPT,V
Basics Consumer Behavior: Buying, Ha,R- ideo Lecture
Consumer Behavior: Insights fr

University Information System - By - ERP Division Page 2 of 7

 Printed on 2/5/2023 6:26:32 PM
LECTURE PLAN

1 6 consumer Buying decision process- problem ,T-Consumer Behavior ,T- Activity,PPT, CO1
buying process recognition Consumer Behavior- Building Ma,R- Video
and customer Consumer Behavior: Buying, Ha,R- Lecture
satisfaction Consumer Behavior: Insights fr
1 7 consumer Buying decision process- information ,T-Consumer Behavior ,T- Activity,PPT, CO3
buying process search Consumer Behavior- Building Ma,R- Video
and customer Consumer Behavior: Buying, Ha,R- Lecture
satisfaction Consumer Behavior: Insights fr
1 8 consumer Buying decision process- alternative ,T-Consumer Behavior ,T- Case CO3
buying process evaluation-decision rules- and selection Consumer Behavior- Building Ma,R- Study,PPT
and customer Consumer Behavior: Buying, Ha,R-
satisfaction Consumer Behavior: Insights fr
1 9 consumer consumer buying-outlet selection , ,T-Consumer Behavior ,T- Activity,Instr CO3
buying process purchase and post purchase Consumer Behavior- Building Ma,R- uctor Lead
and customer behaviour. Consumer Behavior: Buying, Ha,R- WorkShop,P
satisfaction Consumer Behavior: Insights fr PT
1 10 consumer Customer satisfaction and loyalty ,T-Consumer Behavior ,T- Activity,PPT, CO4
buying process programs Consumer Behavior- Building Ma,R- Reports,Sim
and customer Consumer Behavior: Buying, Ha,R- ulation
satisfaction Consumer Behavior: Insights fr
1 11 consumer loyalty programs ,T-Consumer Behavior ,T- Case CO4
buying process Consumer Behavior- Building Ma,R- Study,PPT
and customer Consumer Behavior: Buying, Ha,R-
satisfaction Consumer Behavior: Insights fr
1 12 consumer Types of buyer involvement ,T-Consumer Behavior ,T- Case CO3
buying process Consumer Behavior- Building Ma,R- Study,PPT
and customer Consumer Behavior: Buying, Ha,R-
satisfaction Consumer Behavior: Insights fr
1 13 consumer Types of buyer involvement ,T-Consumer Behavior ,T- Case CO3
buying process Consumer Behavior- Building Ma,R- Study,PPT
and customer Consumer Behavior: Buying, Ha,R-
satisfaction Consumer Behavior: Insights fr
1 14 Digital Consumer Behaviour in Dynamic and ,T-Consumer Behavior ,T- Activity,PPT CO4
consumer Digital World Consumer Behavior- Building Ma,R-
behaviour Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
1 15 Digital Consumer Behaviour in Dynamic and ,T-Consumer Behavior ,T- Activity,PPT CO4
consumer Digital World Consumer Behavior- Building Ma,R-
behaviour Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
2 16 Motivation and Motivation ,T-Consumer Behavior ,T- Activity,PPT, CO3
Consumer Consumer Behavior- Building Ma,R- Video
Imagery Consumer Behavior: Buying, Ha,R- Lecture
Consumer Behavior: Insights fr
2 17 Motivation and Attention ,T-Consumer Behavior ,T- Activity,Case CO3
Consumer Consumer Behavior- Building Ma,R- Study,PPT
Imagery Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
2 18 Motivation and Perception ,T-Consumer Behavior ,T- Activity,Case CO3
Consumer Consumer Behavior- Building Ma,R- Study,PPT
Imagery Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
2 19 Motivation and Motivation, attention, perception and ,T-Consumer Behavior ,T- Case CO4
Consumer consumer imagery Consumer Behavior- Building Ma,R- Study,Instru
Imagery Consumer Behavior: Buying, Ha,R- ctor Lead
Consumer Behavior: Insights fr WorkShop,P
PT
2 20 Consumer Consumer learning and memory ,T-Consumer Behavior ,T- Activity,PPT CO4
Learning Consumer Behavior- Building Ma,R-
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
2 21 Consumer Consumer learning process ,T-Consumer Behavior ,T- Case CO4
Learning Consumer Behavior- Building Ma,R- Study,PPT
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr

University Information System - By - ERP Division Page 3 of 7


2 22
2 23
2 24
2 25
2 26
2 27
2 28
2 29
3 30
3 31
3 32
3 33
3 34
3 35
3 36
3 37
3 38
University Information System - By - ERP Division
Printed on 2/5/2023 6:26:32 PM
LECTURE PLAN
Consumer Consumer learning process-2 ,T-Consumer Behavior ,T- Activity,PPT CO4
Learning Consumer Behavior- Building Ma,R-
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
consumer Personality ,T-Consumer Behavior ,T- Activity,Case CO4
personality and Consumer Behavior- Building Ma,R- Study,PPT
attitude Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
consumer Personality and self-concept T-Consumer Behavior ,T-Consumer Activity,Case CO4
personality and Behavior- Building Ma Study,PPT
attitude
consumer consumer attitudes ,T-Consumer Behavior ,T- Activity,PPT, CO3
personality and Consumer Behavior- Building Ma,R- Video
attitude Consumer Behavior: Buying, Ha,R- Lecture
Consumer Behavior: Insights fr
consumer consumer attitudes – formation -1 ,T-Consumer Behavior ,T- Activity,Case CO3
personality and Consumer Behavior- Building Ma,R- Study,PPT
attitude Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
consumer consumer attitudes – formation -2 ,T-Consumer Behavior ,T- Activity,PPT CO3
personality and Consumer Behavior- Building Ma,R-
attitude Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
consumer consumer attitude – change ,T-Consumer Behavior ,T- Activity,Case CO4
personality and Consumer Behavior- Building Ma,R- Study,PPT
attitude Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
consumer Consumer values and lifestyle ,T-Consumer Behavior ,T- PPT,Video CO4
personality and Consumer Behavior- Building Ma,R- Lecture
attitude Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
Culture and Influence of culture ,T-Consumer Behavior ,T- PPT,Video CO4
Subculture Consumer Behavior- Building Ma,R- Lecture
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
Culture and Influence of subculture T-Consumer Behavior ,T-Consumer Activity,PPT CO4
Subculture Behavior- Building Ma
Culture and Influence of culture and subculture on ,T-Consumer Behavior ,T- Case CO4
Subculture consumer decision making. Consumer Behavior- Building Ma,R- Study,PPT
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
Social Social class ,T-Consumer Behavior ,T- Activity,PPT CO3
influences Consumer Behavior- Building Ma,R-
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
Social reference groups ,T-Consumer Behavior ,T- Activity,PPT CO3
influences Consumer Behavior- Building Ma,R-
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
Social family influences ,T-Consumer Behavior ,T- PPT CO3
influences Consumer Behavior- Building Ma,R-
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
Diffusion of Innovations ,T-Consumer Behavior ,T- Case CO4
innovation Consumer Behavior- Building Ma,R- Study,PPT,V
Consumer Behavior: Buying, Ha,R- ideo Lecture
Consumer Behavior: Insights fr
Diffusion of Diffusion of innovation ,T-Consumer Behavior ,T- PPT,Video CO4
innovation Consumer Behavior- Building Ma,R- Lecture
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
Organizational Organizational buying Behaviour- ,T-Consumer Behavior ,T- Activity,PPT CO2
buying concept Consumer Behavior- Building Ma,R-
Behaviour Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
Page 4 of 7
 Printed on 2/5/2023 6:26:32 PM
LECTURE PLAN

3 39 Organizational Nature of Organizational Buying ,T-Consumer Behavior ,T- PPT,Video CO2

buying Consumer Behavior- Building Ma,R- Lecture
Behaviour Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
3 40 Organizational Influences on Organizational Buying ,T-Consumer Behavior ,T- Activity,PPT CO4
buying Consumer Behavior- Building Ma,R-
Behaviour Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
3 41 Organizational Organizational Buying Decision. ,T-Consumer Behavior ,T- PPT,Video CO4
buying Consumer Behavior- Building Ma,R- Lecture
Behaviour Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
3 42 Organizational Organizational Buying Decision-2 ,T-Consumer Behavior ,T- Case CO4
buying Consumer Behavior- Building Ma,R- Study,PPT,V
Behaviour Consumer Behavior: Buying, Ha,R- ideo Lecture
Consumer Behavior: Insights fr
3 43 Organizational case study ,T-Consumer Behavior ,T- Activity,Case CO4
buying Consumer Behavior- Building Ma,R- Study
Behaviour Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
3 44 Diffusion of case study ,T-Consumer Behavior ,T- Case Study CO4
innovation Consumer Behavior- Building Ma,R-
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr
3 45 Culture and case study ,T-Consumer Behavior ,T- Case Study CO4
Subculture Consumer Behavior- Building Ma,R-
Consumer Behavior: Buying, Ha,R-
Consumer Behavior: Insights fr

Assessment Model
Sr No Assessment Name Exam Name Max Marks
1 20MP03 External Theory 60
2 20MP03 Assignment 12
3 20MP03 Business Quiz 4
4 20MP03 Attendance Marks 2
5 20MP03 Discussion Forum 4
6 20MP03 Mid-Semester Test-1 40
7 20MP03 Surprise Test 12
8 20MP03 Mid-Semester Test-2 40

University Information System - By - ERP Division Page 5 of 7

 Printed on 2/5/2023 6:26:32 PM
LECTURE PLAN

CO vs PO/PSO PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 NA NA 2 NA NA

CO2 1 NA NA 3 NA NA

CO3 NA 3 NA 2 NA NA

CO4 NA 3 NA 3 NA NA

CO5 NA 2 NA NA NA NA

Target 2 2.67 NA 2.5 NA NA

University Information System - By - ERP Division Page 6 of 7

 Printed on 2/5/2023 6:26:32 PM
LECTURE PLAN

University Information System - By - ERP Division Page 7 of 7