D E S I G N

F O R
H U M A N S
DESIG N FO R H UM AN S

Designed by Myra Dolores

Presented
Createdby
Designed byRyan
IDEO•ORG
McClung
Design for Humans created by IDEO•ORG





 Opens the mind of
you and your team THEMI
Gain creative
con dence NDSET
Experiment: take action

Empathize with
your audience

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG
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 FINDING
BALANCE
Create Impact

Desirable

Feasible

Viable

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG



 THE PROCESS

INSPIRATION
01 Finding the right answers to the right problems

IDEATION
02 Downloading and brainstorming

IMPLEMENTATION
03 How do I make my concept real?

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG

 INSPIRATION
How to get started?

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG

 PLANNING THE PROJECT

timelines, budget, and staff

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG

 WHO IS THIS
REALLY FOR?
Immersion

Observation

Interview
‣ General Questions
‣ Deeper questions

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG

 IDEATION
Downloading and Brainstorming

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG

IDEATION
TOP 5 GUT CHECK
01 Sharing ideas and nding themes
05 What can we pursue? What can
we evolve? What can we discard?

INSIGHT STATEMENT PROTOTYPE

02 Phrasing your theme:
06 Concept, isolate and test,
“How might we…?” solicit feedback, and iterate

FRAMEWORKS BUSINESS MODEL CANVAS

03 Visualize your system and
07 Be cognizant of your business model,
make sense of data produce further documentation

OPPORTUNITY FOR DESIGN

04 What do you think it looks like?
Ask the audience—Co-create

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG
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 IMPLEMENTATION
How do I make my concept real?

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG

 PROTOTYPE
Stress test your concept

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG

 ROADMAP
Test your concept and create a
plan for implementing it.
Building a roadmap helps you
gather the key stakeholders
and collectively gure out
delivery timeline.

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG

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 ASSESS YOUR
RESOURCES
What’s it going to take to execute?
Expand your framework.

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG

 DEFINE SUCCESS
What does success look
like to you and your team?
Milestones keep you on course.

DESIG N FO R H UM AN S

Designed by Myra Dolores

Created by IDEO•ORG

 K E E P
I M P R OV I N G