Design

Management
 TOPIC 4. THE IDEATION PROCESS

Design Management Osiris De los Santos

 DEFINITION PHASE DONE
1. 4W QUESTIONS
2. PROBLEM FRAMING
3. PROBLEM STATEMENT

Design Management Osiris De los Santos

 LET’S START

BRAINSTORMING

Design Management Osiris De los Santos

 IDEATION IS THE SPACE IN DESIGN
THINKING WHERE INDIVIDUALS AND TEAMS
ELEVATE AND CELEBRATE THE POWER OF
POSSIBILITY.

Design Management Osiris De los Santos

 3
Ideation
Design Management Osiris De los Santos
 IT IS THE TRANSITION FROM IDENTIFYING
A PARTICULAR QUESTION OR PROBLEM TO
GENERATING A WIDE VARIETY OF
POTENTIAL ANSWERS AND SOLUTIONS.

Design Management Osiris De los Santos

 BE SPECIFIC!
DON’T WRITE “BOOK”
IT’S NOT SPECIFIC ENOUGH.

BE SPECIFIC WHEN CREATING IDEAS

Design Management Osiris De los Santos

 100 IDEAS
Ideation task #1

BRAINSTORM LOTS OF IDEAS TO SOLVE

THE USER’S PROBLEM

Design Management Osiris De los Santos

 WRITING WORDS
ALLOWS THOUGHTS TO FORM

AND GETS THE CREATIVE JUICES FLOWING

Design Management Osiris De los Santos
 Task 1 Brainstorm 100 Ideas 10’

1. In couples, look at the

statement of your problem.
2. Set a timer for 10 min
and propose as many ideas
as possible on how to solve
your client’s problem.
3. Come up with 100 Ideas
solution ideas. 1 idea per post-it

specific, just 4 or 5
words to explain

THINK THAT EVERYTHING IS POSSIBLE

Design Management Osiris De los Santos

 LOOK FOR THOSE IDEAS
THAT HAVE THE HIGHEST IMPACT

Design Management Osiris De los Santos

Develop Multimedia Collaborate with Provide Visual and Offer Flexible
Learning Materials Deaf Communities Written Supports Learning Paths

Include Multisensory Utilize Augmented Translate Existing Gamification and

Activities Reality (AR) and Educational Materials Playful Design
Virtual Reality (VR)

Human-Centered Illustrated Story- Gesture-Based Sign Language

Interaction Design books with Sign Interaction Design Animation
Language

Design Management Osiris De los Santos

 DEVELOPING ONE IDEA
TO BUILD THE CONCEPT
How to make an informed decision on
wich idea you want to continue working with

Design Management Osiris De los Santos

 DECISION MATRIX

MAKE
DO
A
NOW
PROJECT
IMPACT

MAKE FORGET
A FOR
TASK NOW

EFFORT
Design Management Osiris De los Santos
 DO NOW. The ideas have a high impact and a
low effort to execute. They’re the most interes-
ting ones for ur to pursue.

MAKE A PROJECT. This has a high impact but

also requires a lot of effort. You want to make a
project from this, but no now.

MAKE A TASK. You don’t need design thinking

for this.

FORGET FOR NOW. This has a high effort and a

low impact. These are the things you might not
want to pursue.

Design Management Osiris De los Santos

Analyze the impact and effort that each of your selected ideas
would have, and place them within the decision matrix.

Include Utilize augmented

multisensory reality (AR) and
activities virtual reality (VR)
IMPACT
DO NOW MAKE A PROJECT

Translate
Illustrated
existing
storybooks with
educational
Sign Language
materials

MAKE A TASK FORGET FOR NOW

EFFORT
Design Management Osiris De los Santos
 CRAZY 8’S
Ideation task #2

A NICE WAY TO QUICKLY GET INTO DRAWING

WITHOUT OVERTHINKING IT.

Design Management Osiris De los Santos

 LET’S GET STARTED WITH
SKETCHING AND DRAWING.

TAKE YOUR SHEET OF PAPER AND FOLD IT

3 TIMES TO GET 8 EQUAL SPACES
Design Management Osiris De los Santos
 Task 2 Crazy 8’s 8’

1. Fold a sheet of paper 3x

2. Now look back at your
idea you’d like to pursue
3. Draw it in 8 different ways
(1 drawing per minute)

Design Management Osiris De los Santos

 CHALLENGE 4. EXPLOSION OF IDEAS
REQUIREMENTS
Notebooks or sheets of paper, pens or pencils, and a timer.

INSTRUCTIONS
• Revisit the top three ideas from Challenge 3 and make the decision matrix
exercise.

• Take a letter-size sheet of paper and fold it three times to create eight
equal squares.

• Set a timer for a maximum of eight minutes.

• Start the timer and, in each square, draw a visual representation of how
you might implement your selected idea to solve the problem. Focus on
creating a variety of representations.

Design Management Osiris De los Santos

 CHALLENGE 4. EXPLOSION OF IDEAS

DELIVERABLES

A PDF document with the decision matrix and the photographs of the
eight squares.

DEADLINE
Saturday, Feb 17, 11:59 p.m.

Design Management Osiris De los Santos

OSIRIS DE LOS SANTOS
osiris@tecmilenio.mx
229 183 4445