Professional Documents
Culture Documents
METHODOLOGY OR DESIGN
THINKING PROCESS
HUMAN CENTERED DESIGN
is a creative approach to problem solving (a way to solve problems creatively; focusing on the customer’s
preferences)
It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor made
to suit their needs.
Human centered design is all about:
o Building a deep empathy with the people you’re designing for (putting your self on the shoes of others
when you design things)
o Generating tons of ideas
o Building a bunch of prototypes
o Sharing what you’ve made with the people you’re designing for; and
o Eventually putting your innovative new solution out in the world
To find the right solution for the problem you have identified.
DESIGN-THINKING PROCESS
is an innovation process that encompasses the full array of innovation activities with a human-centered focus.
(certain processes you have to follow)
Human-centered innovation - is powered by gaining a thorough understanding of what customers really want
and need in their lives.
o It tells us what they like or dislike about the way particular products are made, packaged, marketed, sold,
and supported (Brown, 2008)
INSPIRATION PHASE
Having the strong foundation, your basis in the first place on how your understanding would be
grounded
Why are you doing this?
Also about learning about people, finding problems that we need to solve to make their lives better
Observation, surveys, interviews
IDEATION PHASE
In depth analysis of the problem identified
Series of brainstorming sessions to come up ideas to address the problems
Evaluate the idea and select the most promising ideas.
Creation of creative solution
IMPEMENTATION PHASE
Test out the improvement
Process of turning your ideas into tangible solution
The key idea of prototyping is just to stimulate the interaction with the design and dissemination
helps evaluate the idea overall
“Design is not just what it looks like and feels like. Design is how it works.”
- Steve jobs, Co-founder Apple
Thomas Edison
Invented the lightbulb
o which undoubtedly was a significant innovation in itself from a pure engineering perspective
he understood that the lightbulb alone would be of no use to people
o so, he also created “a system of electric power generation and transmission to make it truly useful”
KEY ELEMENTS
PEOPLE-CENTERED
Empathy is key
HIGHLY CREATIVE
Integrative thinking is key
o Embrace wild ideas
o To think everything as an interconnected part.
HANDS-ON
Experiments with trial and error are the keys
o Understand the root causes and the underlying fundamental issues.
ITERATIVE
The road to success does not follow a straight line
o Diha nimo makita ang lapses sa imong program.
o You can pass it on another system, another business, and another set of people.
o Embrace iterative work.
o You can see if your proposal is perfect or not.
ANALYTICAL THINKING
On the technical perspective, making sure the product, service, or idea is 100% reliable, it functions correctly
and effectively
INTUITIVE THINKING
How valid is your solution based on the need of the users.
More of qualitative approach considering the feelings of your users.
DESIGN THINKING
Having both quantitative and qualitative thinking at the same time
ULTIMATE GOAL
EMPATHIZE
Create an empathy map.
To make empathy effective is through personal observation
DEFINE
Process and synthesize the findings in order to form a user point of view that you will address.
o USER: develop an understanding of the type of person you are designing for
o NEEDS: synthesize and select a limited set of needs that you think are important to fulfill
o INSIGHTS: express insights you developed and define principles
“Framing the right problem is the only way to create the right solution.”
Create a Point-of-View Statement, following this line
IDEATE
Focus on idea generation.
You translate problems into solutions.
Explore a wide variety and large quantity of ideas to go beyond the obvious solutions to a problem.
o CREATIVITY: combine the un/conscious with rational thoughts and imagination
o GROUP SYNERGY: leverage the group to reach out new ideas and build upon other’s ideas
o SEPARATE THE GENERATION AND EVALUATION OF IDEAS to give imagination a voice
o CHALLENGING ASSUMPTIONS - unload all assumptions about the user and the challenge
o SKETCHING EXERCISE
“It’s not about coming up with the ‘right’ idea, it’s about generating the broadest range
of possibilities.”
PROTOTYPE
are effective for communicating intent & feedback with everyone.
Build to think.
A simple, cheap and fast way to shape ideas so you can experience and interact with them.
o START BUILDING - Create an artefact in low resolution. This can be a physical object or a digital clickable
sketch. Do it quick and dirty.
o STORYBOARD - create a scenario you can role play in a physical environment and let people experience
your solution
“You cannot solve a problem with the same mind that created it”
- Albert Einstein