ACCOUNT MANAGEMENT

Table of Contents
ACCOUNT MANAGEMENT........................................................................................................................ 3
What is Account Management?............................................................................................................... 3
KNOW YOUR CUSTOMER........................................................................................................................ 3
What is Know Your Customer?................................................................................................................ 3
What are the requirements to “Know Your Customer”?...........................................................................3
Who needs to have a KYC process?....................................................................................................... 4
Why are KYC so important?.................................................................................................................... 4
KNOW YOUR INVESTMENT PRODUCTS................................................................................................. 4
What is an Investment Product?.............................................................................................................. 4
Standard Classification of Investment Products.......................................................................................5
Investment Products................................................................................................................................ 5
Risk of Investment Products.................................................................................................................... 6
WEALTH MANAGEMENT PROCESS........................................................................................................ 6
What is Wealth Management?................................................................................................................. 6
Why is wealth management important?................................................................................................... 7
Advantages of wealth management......................................................................................................... 7
Wealth Management Process................................................................................................................... 8
Gathering Data........................................................................................................................................ 8
Establishing Objectives............................................................................................................................ 9
Processing and Analyzing Information................................................................................................... 10
Recommending a Total Plan.................................................................................................................. 10
Implementing the Plan........................................................................................................................... 10
Monitoring the Plan................................................................................................................................ 11
REFERENCE............................................................................................................................................ 12
CURRICULUM VITAE............................................................................................................................... 13

1
ACCOUNT MANAGEMENT
What is Account Management?
Account management is the practice of nurturing
and mediating a company’s client relationships,
providing customers with service, support and
improvement opportunities to increase their
consumption of a product or service and
maximize retention, cross-sell and upsell
opportunities within the customer base.
Objective: Is to retain loyal clients and to grow
the company by connecting with new customers.
KNOW YOUR CUSTOMER
What is Know Your Customer?
Financial institutions are becoming more
exposed to unlawful criminal activity in an
increasingly global economy. KYC rules are
intended to protect financial institutions against
fraud, corruption, money laundering, and
terrorist financing. Its references are a set of
guidelines that financial institutions and
businesses follow to verify the identity,
suitability, and risks of a current or potential
customer. The companies including banks,
insurance companies, and creditors with
exposure to client risk must develop a KYC
strategy for engaging with customers.
What are the requirements to “Know Your
Customer”?
 Customer Identification Program- The
firms must pull four pieces of identifying
information about a client, including
name, date of birth, address, and
identification number.
 Customer Due Diligence (CDD) -
Customer due diligence is the process
of classifying all the information
collected during the Customer
Identification Program. The firms
examine the nature and beneficiaries of
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existing relationships to ensure all
activity is consistent with historical
customer
 Enhanced Due Diligence (EDD) - The
firms must demonstrate a deeper
understanding of the high-risk clients
identified by a standard customer due
diligence program. Some of the
information required to perform
enhanced due diligence includes a
source of wealth verification, detailed
management reports and relevant third-
party research.
 Continuous monitoring- Although
customers must be identified and
verified before they can open an
account or access a service for the first
time, they must also be monitored on an
ongoing basis. After all, a customer’s
risk profile could change dramatically
after the initial onboarding, and your
organization has an obligation to
respond.
Who needs to have a KYC process?
KYC is required for any financial institution that
deals with customers while opening and
maintaining financial accounts. When a business
onboards a new client, or when a current client
acquires a regulated product, standard KYC
procedures generally apply.
Financial institutions that need to comply with
KYC protocols include:
• Banks
• Credit unions
• Wealth management firms and
broker-dealers
• Finance tech applications (fintech
apps), depending on the activities in
which they engage
• Private lenders and lending
platforms
Why are KYC so important?
 It can protect your customers and
help you build trust - While identity
 verification can add some friction to your
onboarding process, customers may
appreciate that you’re taking steps to
secure their account, vet your
marketplace, protect them from account
takeovers and other types of identity
theft, and more.
 It can help reduce fraud and financial
crimes- KYC processes won’t eliminate
fraud completely, knowing who your
customers are can help you weed out
bad actors and ultimately limit crimes
that can spawn from fraud, such as
money laundering and terrorism funding.
 It’s often required - In some industries,
you need a KYC program to meet
compliance requirements. If you don’t
comply with KYC/AML laws, you could
be fined or even imprisoned.
Investment Products
KNOW YOUR INVESTMENT PRODUCTS
What is an Investment Product?
An investment product is a service provided to
investors that is based on a security or group of
securities that is bought with the hope of
receiving a profit. Investment products cover a
wide range of investment objectives and are
based on a variety of underlying securities.
Additionally, it serves as a catch-all phrase for all
stocks, bonds, options, derivatives, and other
financial instruments that investors invest money
in with the hope of making a profit. As an
investor, you have a lot of options for where to
put your money. It’s important to weigh the types
of investments carefully.
Standard Classification of Investment
Products
 Capital Appreciation - increases the
market value of an investment. The
price differential between an
investment's purchase and sale is
known as capital appreciation. Which
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also refers to the portion of an
investment where market price gains
outweigh the investment's original
purchase price or cost basis. In various
markets and asset classes, capital gains
can happen for a wide range of reasons.
Till an investment is sold and the gain is
realized, which happens to be when a
gain becomes a capital gain, capital
appreciation is not subject to tax.
Whether an investment was made for a
short-term or long-term holding will
affect the tax rates on capital gains.
 Income Distribution - is a term used in
exchange traded funds (ETFs) to
describe the process by which dividends
or other income are paid out to investors
in the form of a payment. A distribution
occurs when a mutual fund distributes to
its investors a portion of its net income,
net capital gains, or return of capital.
 Stocks - represent equity ownership in
a company that is traded publicly. In
order to raise money for operations,
companies raise capital by issuing
stock. Investments in stocks typically
undergo analysis based on factors like
price-to-earnings ratios and estimated
future earnings estimates. These factors
can have a significant impact on the
growth prospects of a stock. There are
numerous categories in which stocks
can be categorized, and some stocks
may also pay dividends, which adds an
income payout component to the
investment.
 Bonds - among the most popular fixed
income investment items. Governments
or businesses seeking to raise capital
may offer them. Bonds offer full principal
repayment at maturity and interest
payments in the form of coupon
payments to investors. Bond funds,
which contain a portfolio of bonds
managed by a portfolio manager for a
variety of goals, are another option for
 investors. A credit rating is typically used
to categorize bonds and bond funds and
provides information about their capital
structure and ability to make payments
on time.
 Derivative - Investment goods that are
made available based on changes in a
specific underlying asset. The most
popular derivative investment products
on the market include futures based on
the movement of commodity prices and
put or call options on stocks. Futures
and specialized investment products are
other options that let investors speculate
on price changes or transfer risk
between parties. Given that derivatives
are complicated investment products, a
certain level of market expertise is
necessary.
Risk of Investment Products
Every investment product has its own general
set of features, including risk level and
anticipated returns. Knowing what investment
products can help you decide which is suitable
for your investment.
 Risk and Return - Risk means how
safe your money will be and return is
how fast your money will grow.
Generally, as investment risks rise,
investors seek higher returns. Be
careful, you can lose all the money you
invest, including your principal.
 Fees - The impact of fees is twofold: An
investor pays an ever-increasing amount
in fees as account balances grow,
because the fees are based on a
percentage of assets. And fees also
strike a blow to the portfolio’s returns.
 Asset Allocation -   plays a key role in
the amount of risk you take with your
investments, as well as in the
investment returns received. When you
pick an asset allocation, you spread
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your investable dollars across
categories of investments, based upon
your goals, age and risk tolerance.
 Liquidity - is important because owning
liquid assets allows you to pay for basic
living expenses and handle
emergencies when they arise. But it’s
important to recognize that liquidity and
holding liquid assets comes at a cost.
 Fraud - Those that commit fraud
involving investments usually convince
others to invest based on false or
inaccurate information. In many of these
instances, these individuals take the
money and run. 
WEALTH MANAGEMENT PROCESS
What is Wealth Management?
refers to a wealth creation process where a team
of experts examine the financial needs of the
client and suggest the appropriate financial
products. The Wealth management process
includes the protection of wealth, Management
of risk, Assembling of wealth, Proper positioning
of your wealth, and later wealth distribution.The
scope of Wealth management is wider and has
long term wealth creation as its primary motive.
Wealth management helps in the creation of
income from the asset base.
Wealth Management encompasses all areas of
your financial life. It focuses on completing
financial situation and offer tools to help you
achieve financial independence. Wealth
Management employ a series of steps in helping
you reach your financial dreams, and the cycle
continues as we provide long term support for
your financial goals.
Why is wealth management important?
Wealth Management is playing a major role in
handling financial matters. Mostly, people put in
a large amount of money for their savings to
accumulate the capital with the motive that a
person can offer financial security to their loved
ones. Putting aside the savings will not serve the
motive. It is equally important to make proper
strategies to get a brief that where a person’s
saving can be utilized.
Wealth management services offer such
services where a person can get a layout of how
to invest his/her money. The advisory of wealth
management helps the person in creating a
financial plan through which you can utilize their
assets in such a way that almost all the financial
objectives are met. The advisory ensures that
the money invested keeps compounding either
through sound investment policy or effective tax
planning. Without wealth management and
proper financial strategies, it is extremely difficult
to meet actual goals. It is important to identify
and understand your financial strengths and
challenges before making financial strategies.
Proper Financial strategies help in building the
strengths and in identifying the obstacles. The
expert involved in wealth management help in
implementing the plan into action and also
monitor its progress periodically. The advisory
also helps in making the strategies that ensure
the financial security of the loved ones.
Advantages of Wealth Management
 Helps in providing systematic
financial plan - Through Wealth
management services, the wealth
advisor helps investors in creating the
financial plan. By providing proper
advisory it helps the client systematically
create their capital. The Wealth
managers full of expertise help their
client in understanding the requirement
and goals to be achieved. Wealth
management helps in formulating
financial strategies. The wealth advisory
puts in a lot of time and effort to
understand the needs of the client and
helps in meeting the financial goals as
asked for.
 Helps eliminate your financial stress -
Wealth advisors with their knowledge
5
and expertise helps their clients in
understanding the financial
uncertainties. The wealth expertise
helps in making critical financial
decisions whenever the need arises.
Wealth advisors help its client in
managing the finances during the
uneven market conditions, which can
often lead to stress. Wealth
management helps in reducing financial
stress and prioritize financial decisions
based on a timeframe. The wealth
management advisor takes all the
financial aspects into account while
creating the goals which ultimately helps
in organizing the funds from time to
time.
 Provides customized services -
Wealth managers provide personalized
services to individuals depending upon
their financials. i.e., when it comes to
wealth management there is no
universal formula that can be
implemented on all. The devoted wealth
management advisory provides
customized services to every individual
client. The wealth manager designs
financial strategies keeping in mind the
personal needs of the clients. The
wealth manager acts as a financial
counselor cum advisor. The client can
contact its wealth manager at any time
and can talk about any matter related to
its financial matters and the wealth
management advisory helps its client to
fulfill all their needs by creating various
strategies.
 Provides a flexible Investment
approach - The wealth manager
constantly thinks for the client’s
betterment and financial well-being,
which is why, whenever the need arises,
they provide a flexible investment
approach. The wealth management,
advisory takes into consideration both
the market categories and market
conditions. Through wealth
management, the advisors invest their
time to help the client to plot a route
 through troubled financial ups and down
which helps in making better investment
decisions. Wealth managers use this
flexible investment approach through
which the advisor can modify the
financial strategies by taking into
consideration the new ideas,
perceptions, and market conditions.
and what you will need in the future. We review
your expectations with you and discuss their
relationship with what we already know about
you. Once again, our knowledge of economic
trends helps us to develop tactics that are
realistic. We have listed the types of objectives
you may wish to take into consideration:
Investment Planning

 Determining
Investment
Temperament &
Risk Tolerance
 Setting
Investment Goals
 Selecting
Investment
Variables
 Monitoring
Investment
Wealth Management Portfolio
Process
Gathering Data Retirement Planning

Examine & Gather information:  Targeting Retirement Age

 Retirement Plan Selection and
 Assets (and their fair market value) Design
 Liabilities  Targeting Income Needs at
 Monthly Cash Expenditures Retirement
 Income Tax Situation  Distribution Alternatives & IRA Roll
 Wills and Trusts Over Options
 Insurance Contracts  Design of Deferred Compensation
 Retirement assets Plans

Cash Flow Analysis

Gathering facts about these and other aspects of
your current financial situation gives us and you
 Identifying Income Sources
a clear starting point on the road toward helping
 Projecting Living Expenses
you meet your financial objectives. A thorough
 Implementing Methods to Improve Cash
discussion will reveal any immediate actions that
Flow
may be necessary before proceeding with our
 Income Tax Planning
analysis
 Methods of Reducing Tax
Establishing Objectives  Tax Deferral Techniques
 Income Shifting Techniques
Once we have a clear understanding, together
we It determine what your financial goals and Insurance Planning
objectives are. We never assume your
objectives are the same as those of any other  Determining Life Insurance Needs
person. We want to hear about what you desire  Determining Disability Insurance Needs

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  Determining Long Term Care Insurance
Needs
 Selecting Insurance Products
Business Planning
 Selecting a Business Entity
 Techniques for Transferring Ownership
 Employee Benefit Plans
Educational Planning
Monitoring the Plan
The wealth management process does not end
with the implementation of the plan. We continue
to monitor the progress, and as your
circumstances and desires change, we update
and improve the initial plan. We invite your
questions and can assist with day-to-day
financial decisions.

 Targeting Cash Needs for Education

 Selecting Methods for Funding
Education

Processing and Analyzing Information

Once the objectives have been identified, we

begin the process of analyzing your financial
information to develop a strategy for your
individual financial plan. We pay particular
attention to those areas of your plan of utmost
importance to you.

Recommending a Total Plan

Upon completion of analysis, we can provide an

outline of an overall strategy. With our previous
experience and training, as well as the new
information we are constantly receiving, we will
be able to carefully design the right plan for your
needs and desires. All of the input you provide
us ensures your plan will be uniquely fitted to the
attainment of your particular goals. Once we
have laid out a strategy, we again consult you to
make sure we haven’t missed anything. This
ensures that you thoroughly understand every
aspect of the strategy. We take time to answer
all of your questions before we take another
step.

Implementing the Plan

The best plan is worthless without proper

implementation so in this critical step we walk
with you to put the plan in action. We will bring
the strategy to life with your help and strive to
make your financial objectives a reality.

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