CREATIVE

METHODS
Critical & Creative Thinking

BY : MADAM SARA ZULKIFLI

CREATIVE 1. Evolution

METHODS 2. Synthesis

3. Revolution

4. Reapplication

5. Changing Direction
1. EVOLUTION

∞ Every problem that has been solved can be

solved again in a better way.

∞ This is the method of rised improvement by

improving things gradually.

∞ New ideas stem from other ideas, new

solutions from previous ones, new ones
slightly improved over the old ones.
Example : History of the automobile or any product of technological progress. With each new model,
improvements are made. Each new model builds upon the collective creativity of previous models,
so that over time, improvements in economy, comfort, and durability take place. Here the creativity lies
in the refinement, the step-by-step improvement, rather than in something completely new.
2. SYNTHESIS
∞ Two or more existing ideas are combined into a third or new idea.

∞ Mixing different concepts together and “joining the dots”.

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3. REVOLUTION

∞ Completely different, new idea.

∞ A marked change from the

previous ones.
Hi! Have a 4. REAPPLICATION
sit please...
∞ Using or doing something in a new way.
Upcycle and transform objects into
something else.

∞ Go beyond labels.
Remove prejudices, expectations and
assumptions and discover how something
can be reapplied.

∞ The key is to see beyond the previous

or stated applications for some idea, solution,
or thing and to see what other application
is possible.
Example : A paperclip can be used to fix a zipper, clear a clogged spray bottle, hack a smartphone stand,
hang keys, used as a tiny screwdriver, keep food fresh, etc.
5. CHANGING
DIRECTION

∞ Many creative breakthroughs

occur when attention is shifted from
one angle of a problem to another.

∞ This is sometimes called creative

insight.

∞ The goal is to solve the problem,

not to implement a particular
solution.
Example : As the impact of the
<
COVID-19 pandemic continues to affect
everyone around the globe, businesses
small and large, are undoubtedly feeling
the strain.

Many businesses are pivoting

( *the action of turning around a point)
<
their revenue strategy and initiating
creative ways to connect with their
community during this time.
 CREATIVE METHODS

1. Evolution ∞ Rised improvement by improving things gradually.

2. Synthesis ∞ Two or more existing ideas are combined.

3. Revolution ∞ Completely different, new idea.

4. Reapplication ∞ Upcycle and transform objects into something else.

5. Changing ∞ Solve the problem, not to implement a particular

Direction solution.
Thank You!