Ang sinasabi dito is ung value proposition canvas daw is dapat naka focus sa needs ng

customer. Basically, this is a Tool to Understand Your Product’s Value from the Customer’s
Perspective
The Value Proposition Canvas can be used when there is need to refine an existing product or
service offering or where a new offering is being developed from scratch.\

Customer profile
- Sinasabi dito is ung customer profile is inaalam ung mga customer aspect such as age,
gender, and spending patterns.
-

Customer jobs
- Issue that your customer are trying to solve in their work or life, it could be tasks,
problems they are trying to solve or the needs they need to satisfy
- A customer's job can be the tasks they are trying to complete and perform or the wants
they attempt to satisfy.
- Ang sinasabi sa una is it talks about the jobs or tasks that your customer are trying to
solve, it could be problem being solved, a task being achieved, or any other need they
want to satisfy.
- Ang sinasabi lang dito is paano makakatulong ung product mo in solving tasks or
problems ng mga customer. For examples, ung mga facial wash. Diba palaging
problema ng mga tao ung maduming mukha so nakakatulong ung facial wash to solve
their problems
Functional jobs
- Eto ung mga tasks na maaring mong gawin ng madali or mabilisan.

Social jobs

- Social jobs are tasks where your customer wants to look good or gain power. Social jobs alter
how others perceive them.
- Gusto mong ipakita sa tao na maganda ka or mayaman ka or malakas ka
- when buying a car a social job would be to represent your social
status. 

Emotional Jobs

- For example, pinopoint out ito ung mga preferences ng customers, likes and dislikes nila and ung
insecurities nila
- Sinasabi din dito na need mo ma understand ung mga emotions ng client mo.
 - For example, ung mga nasa construction worker. Nararamdaman nila na baka di nila mabitbit
ung mga hollow blocks, ma fefeel nila na baka ma break nila ung ginagawa nila.

Customer pains

- Anything that annoys your customers before, during, and after getting a job done.
- It could be undesired cause or situations, negative emotions, or risks.
- Sa customer pains naman tinutukoy nito ung mga lahat ng bagay na nakakapigil sa isang
customer when doing a job.
- Pains also include negative outcomes that customers prefer to avoid

Examples ng questions para ma identify mo ung customer pains

- What makes him/her feel bad?

- What does your customer find too costly? (Something that requires a lot of time, costs too much
money, it takes a lot of efforts, etc.)
- What are the main challenges and problems your customer faces? (A lack of understanding of
how things work, the difficulties with implementation, etc.)
- What negative social consequences does the customer face or fear to face? (Loss of reputation,
credibility, trust, social status, and so on).
- And What risks does your customer fear? (financial, social, technical, etc.)

Productivity pains

- It refer to roadblocks that waste time and prolong processes.

- For examples, sa customer to ung tipong gusto lang nila makabili pero mas lalong napapatagal
dahil busy ung worker nasira ung teller machine.

Support pain

- Example lang nito is hindi natutulungan ung customer sa kung ano ba ung product or di
sinasagot ung questions nila

Financial pains

- Financial pain points occur when customers feel they are paying too much for a product/
service.
- Example nito is ung mga overpriced na damit na nireresell na hindi naman talaga ganun ung
price sa ibang store

Process pains

- Tinutukoy nito ung issues with internal processes and systems in place.
- Ito ung mga operational inefficiencies na nag cacause ng lost of productivity, disorganization,
- and di magandang workflow
 - For example, gusting bumili ng customer ng damit kaso sinabi mon a wala ng stock at nasira ung
makina na pampagawa ng damit.

Here are a few questions that can help you reveal if you are facing any process pain
points. 

 Do your customers find it difficult to contact customer support? 

 Is there a delay in notifying your customers about the status of their requests? 
 Do your customers find themselves repeating the same information to different agents
across different channels? 

Customer gains

- Ito ung mga results or benefits na they desire sa products mo.

- Basically customer gains help people save time, save money, finish their jobs to be done, feel
good, or otherwise receive the benefits they desire.

Required gains

- Eto ung pinakabasic na magagain mo when purchasing a product

- Ayun nga, syempre pag bumili ka ng smartphone expect mo na touchscreen ito and kaya
sumagot ng mga calls from other people

Expected gains

- Parang required gains din siya pero dito is parang optional ung gains na to like ung examples
- Magkaiba ung required gains sa expected gains. Ung required gains is ung ma gagain mo talaga
sa isang product like required talagang makuha mo ung benefit na yon tapos ung expected is
optional siyang mangyari

Desired gains

- Sa word palang, eto ung mga desired ng mga customers sa isang product that would lead to a
better satisfaction

Unexpected gains

- Eto ung mga na gains ng customer na hindi nila ineexpect na mangyari .

Value preposition

- Ito ung mga short statement that communicates why buyers should choose your products or
services.
- Basically hinihikayat mo ung mga customers na bilhin ung mga products kase mag bebenefit sila
dito

Gain creators

- Sinasabi dito kung paano mag crcreate ng benefit ang isang product and how it offers added
value to the customers
-

Pain relievers

- Eto ung mga descriptions sa isang product or sa isang service na maaaring mag solusyon sa mga
customer pains.
- Questions to ask
- The following list of trigger questions can help you think of different ways your products and services
may help your customers alleviate pains.

- Produce savings? E.g. in terms of time, money, or efforts.

- Make your customers feel better? E.g. by killing frustrations, annoyances, things that give customers a
headache.
- Make your customers feel better? E.g. by killing frustrations, annoyances, things that give customers a
headache.

Examples of pain relievers are reviews and videos to assure the quality of the
product or a guide for a device.
Diba kapag bibili ng cellphone gusto natin ung swak sa budget and maganda
quality. So ung mga reviews ng mga cellphones is nakakatulong satin sa pagpili
ng mga affordable and high quality cellphones

Products and Services

- Tinutukoy lang nito ung mga products and services.

Examples of intaginble

- Education
- Data
- Insurance
 - Culture
- Software

Examples of financial products

- Mortages
- Auto loans
- Personal loans
- Savings accounts

Lean canvas

- is a strategic document that helps managers to assemble hypotheses of a particular business

model for launching any start up.
- The Lean Canvas is an adaptation of the traditional business model canvas that is optimized to
consolidate a plan focused on maximizing user value
- It puts everyone on one page, helping you to set out the key information that you
need, without any of the unnecessary details.
Value preposition

- Sinasabi dito is you need to think what makes your product unique to others. Need mo isipin in
terms of brand, product or service kung ano ung pinakaunique sa inyo na maaaring wala sa iba

Unfair advantage

- Parang value proposition din to

- This is the last step in the process and is often the most difficult.
- Eto ung mga part ng business nyo na meron kayo na wala sa iba. Hindi nila to
makokopya or mabibili
- Be it unique ideas or unique operations within your company,
Channels

- Examples are emails, blogs, articles, radio, and tv.

-
Key metrics-

- Your key metrics are what you will use to monitor how your business is
performing
- you can identify some key activities that you want to watch closely to see how
people are interacting with and using your business and its products/services.
Revenue streams

- Examples of this are subscription fees, usage fee like in telephones, and advertising