1, These are the basic ways to structure a sales force:

- The territorial method: All of the sales representative is given with an exclusive territory
in order to represent the company's full line.

- Market Segment: Business organizes its sales force by depending on market

segments.

- Market Channel: Because the marketing intermediaries is extremely important, it has

made sales force structures to serve all kinds of unique channels.

- Customer Structured: A sales force is organized by market segments, such as

association market and the corporate market or by certain key customers

- Structured Combination: A big hotel might have banquet /catering sales, tour
wholesale sales, convention or meeting sales, national accounts sales, etc.

2, The benefits of direct marketing to buyers and sellers:

Customer experience with the product can be improved by a well-thought-out supervise marketing
campaign, it can also maximize the conversion rates. With this, it’s going to be profitable for both
parties. By advertising using this method, companies can personalize their products and offers for
certain audiences, which make customers feel respected and valued. By using direct marketing,
companies will be able to meet customer expectations and add a personal touch to their messages.

We can simplify the buying process. Direct marketing enables consumers to make faster purchases and
send them useful information on time. For example, the catalogues will be extremely useful to
customers because the customers can see and learn about your products on the catalogue.

Direct marketing will help the customers save time and money. Direct marketing has many profits to
buyers, it includes a lower price, better communication and product exclusively for buyers only. Here’s
an example, buyers might as well purchase the products they want for a lower price because the
negotiator isn’t there. Moreover, they will be able to structure a more original relationship with your
brand.

With all these helpful and beneficial direct marketing methods, companies can reduce extra costs and
high costs. Subsequently, they can change all the savings and pass it onto the consumers. Customers can
also save their time by buying straight from authentic brands instead of third-party or distributors
networks. In-app messaging and personalized push notifications can further help customers stay
informed and get the products they want at competitive prices.