MKTG E303-Entrepreneurial Management

Quiz Assignment #5-Entrepreneurial Marketing Mix

General directions: Answer the following essay questions.

1. Prepare a marketing mix strategy of 4 competing brands in Mobile phone industry. You
can use a table for your presentation. (60 points)

Template for Grading participation of Group members.

Subject: Entrepreneurial Management Topic: Business planning
Group Leader:  10/Score Participation
Members: (One name in each score only)
10
9
8
7
6
5
4
3
2
1
0 (No participation)
*The group leader is responsible for the score of his/her group members.
*We will follow 1-10 scaling. 10 will automatically given to the group leader, the next scores should be -
declining. E.g. 10,9,8,7,6,5 and so on…
*The leader can only give one (1) member who will get a score of 10 the next members will follow
declining score.
*On the participation column the leader will write the down the contribution of the member.  
e.g.  proposed vision statement of dell.