MICE are a notion in tourism industry that stands for Meetings, Incentives,

Conferences and Exhibitions. It's a catch-all phrase that refers to a specialized tourist

organization focused on handling the arrangements of corporate events. To further

discuss what is it all about, let us find out the function and meaning of each. To begin

with, meetings—these are often held in convention centers and last just one day. The

majority of professionals utilize this mode to develop new objectives or handle any

problems the firm may be having. The atmosphere is also distinct from typical

workplace settings, which may also allow individuals to add their own ideas. Secondly,

the incentives wherein employees gain a lot from this idea of incentives since it entails

rewarding them for their efforts at work. Hotels and resorts are among the benefits, and

the firm covers the majority of the costs. Next, the conferences: A lot of businesses

often participate in events where they may share expertise specific to their fields. It

includes speakers who are both invited guests and organization members who have

volunteered to speak. Finally the exhibitions: these occasions often include a range of

speaker sessions as well as a showcase of the items that each firm developed. The

general public is also involved in these activities and might pick up ideas and

information while purchasing items that can be valuable to them.

Furthermore, a skilled network that works on certain events makes up the MICE

sector making it have great potentials. The majority of industry professionals choose to

work with dependable travel and event planners to maintain a seamless procedure for

the business. The companies that make up the broader industry include cruise lines,

meeting and conference centers, tour operators, and logistics specialists. It makes

planning for businesses simpler by grouping them together into one big arena and it is
one of the major advantages of MICE. Additionally, MICE, or meetings, incentives,

conferences, and exhibitions, is a crucial area of the hotel sector as its sales are quite

advantageous and may contribute significantly to a hotel's income. It may have the

chance to increase both the profits and the reputation of the business by luring MICE

travelers. Moreover, Sales from meetings, incentives, conferences, and exhibitions are

very helpful to the hotel sector. Rooms at the host hotels and neighboring venues are

completely booked with attendees of major MICE events. MICE event participants may

also eventually return to a region they visited during a business event and offer more

leisure business. Travel that combines business and pleasure is becoming more

popular, and people who partake in it benefit from higher quality of life and a better

work-life balance. In these ways, it was undoubted that MICE is a beneficial sector in

tourism industry.

References

EHL Insights (n.d.) What is MICE? (Meetings, incentives, conferences & exhibitions)

https://hospitalityinsights.ehl.edu/what-is-mice

Satguru Traavel (2018) MICE and Its Growing Importance

https://satgurutravel.com/blog/mice-and-its-growing-importance/