Introduction to Meetings Incentives, Conferences and Events Management (MICE)
Vision Statement: This outlines the desired future
state of the company, its aspirations, and long-term
goals.
Mission Statement: This explains the company's
present purpose, what it does, and who it serves. It
focuses on the present.
In crafting a Vision Statement, you need to involve
key stakeholders such as founders, executives,
Board of Trustees, Dean, faculty, employees, and
students/customers in the process.
In crafting a Vision Statement, do not use high
faulting words, jargon and buzzwords to impress.
Regularly revisit and reassess the Mission and
Vision statements to ensure they remain relevant
and aligned with the company's or institution’s
evolution.
There is need to measure the Vision Statements, its
goals and objectives. The vision can be the same
even with the passing of time
Vision Statement goals must be S.M.A.R.T. -
specific, measurable, attainable, relevant, and time-
bound
While the vision statement itself may not be directly
measurable, it should provide a guiding principle
for the organization's measurable goals and
objectives such as strategic plans from the Head of
the Agency or the Institution.
What does PILOs in our Syllabus mean?
Program Intended Learning Outcome
What is the Vision of EARIST?
EARIST is envisioned to be a center of excellence
in trades, business, arts, science, and technology
education.
PRESENTATION ON MICE
MICE management is
⁃ included in the curriculum for tourism and
hospitality programs for students to become more
equipped with planning and organizing events and
other related activities.
⁃ According to experiencephilippines.org, Manila is
acknowledged as one of the "Convention Cities
"of the world. We hosted some of the biggest and
most significant international, as well as regional
MICE events.
⁃ Known venues for MICE:
1. Philippine International Convention Center
(PICC) / SMX Convention Centers / World
Trade Center
2. Manila / and Cebu International Convention
Center.
DESCRIPTION OF MICE AND ITS
INDUSTRY
- MICE stands for meetings, incentives,
conferences, and exhibitions. It involves
attendees with common interest and gather at a
particular place or venue.
MEETINGS
Meetings are normally held in locations where
participants are grouped to address something
related to the organization. In most cases,
corporate meetings are done for any of the
following purposes:
1. Strategic planning
2. Product and service planning
3. New initiative announcement
4. Brainstorming
5. Expectation setting
6. Corporate training
INCENTIVES
Incentive travels refer to those given to
employees as a reward for an excellent
performance. In today's generation, rewarding
employees for their good performance is already
a common thing.
Organizations implement incentivizing their
employees to be able to:
1. Motivate all employees to perform well;
2. Retain top performers;
3. Improve organizational working
culture/habits; and
4. Recognize good performers
CONVENTIONS
 Introduction to Meetings Incentives, Conferences and Events Management (MICE)
Conventions are normally done by and designed
for a large corporate group / organization to
share knowledge for more than one (1) day.
Organizations such as the AAHRMEI,
COHREP, and UFTE hold their national
Conventions annually in different convention
facilities
In the Philippines, the following are some of the
facilities where clients hold their conventions
and other big events:
1. Philippine International Convention Center
2. SMX Convention Centers
3. World Trade Center Manila
4. Cebu International Convention Center
5. Baguio Convention Center
6. Cebu Trade Hall
7. Megatrade Hall
EXHIBITIONS
Exhibitions is where an organization or a
corporation can display and promote its
products and services to the public.
This includes trade shows, fairs, expositions, and
other related shows in which commonly, the
purpose is more on displaying goods for sale to the
attending public.They can also generate sales right
there and then.
IMPORTANCE OF THE MICE INDUSTRY
According to the United Nations World Tourism
Organization(UNWTO), the MICE industry can be
a key driver of economic growth, regional
cooperation, and intellectual development.
The MICE industry:
1. contributes to employment and income;
2. helps a company build its client base;
3. increases foreign exchange earnings;
4. brings new ideas and knowledge; and
5. puts an end to the seasonality of a tourist
destination
KEY PLAYERS OF THE MICE INDUSTRY
The MICE industry will only become successful
with the help of its key players. And they are the
following:
CONVENTION AND VISITORS AGENCY
In the Philippines, the Philippine Tourism
Promotions Board (PTPB, formerly the Philippine
Convention and Visitors Corporation) is an attached
agency of the Department of Tourism (DOT) tasked
to market and promote the Philippines domestically
and internationally as a world-class tourism and
MICE destination.
ASSOCIATIONS AND ORGANIZATIONS
Most associations have their event done annually to
provide services to their members.
Examples of these are the:
- Association of Administrators in
Hospitality, Hotel, and Restaurant
Management Educational Institution
(AAHRMEI),
- Council of Hotel and Restaurant Educators
of the Philippines (COHREP),
- Union of Filipino Tourism Educators
(UFTE).
These associations hold a national convention and
membership meetings annually.
CORPORATIONS OR COMPANIES
These are other sources of potential MICE activity
and considered as one of the major key players.
EVENT PLANNERS
Professional event planners and organizers are the
ones doing everything for a client. Their expertise is
of much importance for an event to materialize.
They ensure that everything is planned and
executed accordingly
EXHIBITION ORGANIZERS
The service of professional exhibition organizers
come into play when a client needs a team who will
recruit exhibitors and attract participants. They
should market the event to the specific type of
market it is intended for.
EVENT LOCATIONS
With their capacity to hold a big or small event,
they are responsible for ensuring that all
participants are comfortable and attended to, based
on the agreement with the organizers.
ACCOMMODATION FACILITIES
Hotels and other accommodation facilities sure that
the MICE market has a clean and comfortable room
to stay in with excellent food or restaurant service
in case the participants would want to dine in or
have the food delivered to their room during their
stay.
SPECIALIZED SERVICE PROVIDERS
These include organizations that provide services
such as
⁃ on-site event logistics and staffing,
⁃ sponsorship management,
 Introduction to Meetings Incentives, Conferences and Events Management (MICE)

⁃ event photography, 6. HEAD, TECHNICAL MANAGEMENT

TEAM= responsible for audiovisual,
⁃ audio-visual or technical production, lighting, sounds and more
⁃ directional signages and 7. HEAD, CATERING AND FOOD
SERVICES TEAM= handle the food prep,
⁃ banners, as well as risk management. menu plan,serving
8. HEAD, HOSPITALITY AND GUEST
SERVICES TEAM= focuses on guest
experience
9. HEAD, VOLUNTEER COORDINATION
PRESENTATION ON EVENTS
SERVICES TEAM= responsible for
“Events are occurrences designed to communicate recruiting and managing volunteers
throughout the event
messages to target audiences.” - Philip Kotler
10. HEAD, SECURITY AND SAFETY TEAM
CATEGORIES OF EVENTS = ensures the safety and security of
attendess
1. FAMILY EVENTS = like birthdays, 11. HEAD, FINANCE AND BUDGETING
wedding, christening and family reunion TEAM=tracks expenses and handles all
2. FESTIVALS = an annual celebration financial transactions
ex.sinulog, Panagbenga 12. HEAD, MARKETING AND PROMOTION
3. ENTERTAINMENT=celebrity shows and TEAM= develop and implement marketing
concerts held in big location strategies to promote the event.
4. SPORTING EVENTS= Olympics, or a very 13. SUPPLIERS AND VENDORS
big sports events 14. SPONSORS AND DONORS
5. MARKETING AND PROMOTIONAL
EVENTS = product launching
6. FUNDRAISING EVENTS = fun run
( support particular org)
7. BUSINESS EVENTS= business dinner
CLASSIFICATION OF EVENTS
1. MEGA EVENTS = royal weddings,
FIFA world cup
2. MAJOR EVENTS = MTV awards,
OSCARS
3. MINOR EVENTS= conventions,
conferences
4. HALLMARK EVENTS = festivals
celebrated by diff. regions ( to maintain
high status in the tourism marketplace)
EVENTS MANAGEMENT TEAM COMPOSITION
An event can never be successful without the event
manager 's expertise and leadership. Likewise, no
matter how skillful an event manager is, he or she
can never be successful in executing all the details
of a particular happening without the help of the
whole team
1. EVENT MANAGER= oversees the entire
event planning
2. EVENT PLANNER= develop event concept
works closely to event manager
3. WRITER = crafts speeches, scripts
4. HEAD, CREATIVE TEAM= events visual
and create materials
5. HEAD, PRODUCTION TEAM= ensure
seamless execution of shows