Chapter 1

MICE?
▪ MICE events are events and
activities that involve
attendees who share a
common interest and
gather in a place.

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THE MICE BUSINESS

▪ The venue will provide space and facilities necessary to satisfy

the needs of those who attend the gathering.

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▪ We can further explain the
gatherings by their different
formats:

M = Meetings (Corporate)
I = Incentives
C = Conventions (Congress,
Conferences and Confexes)
E = Exhibitions/ Events

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MICE INDUSTRY

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Many cities would like to develop MICE because
of the benefits MICE brings to a city.
- Job
- Exposure
- Community Development

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Meetings bring people together in one
place for the purposes of sharing
information and discussing and solving
problems.

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Most of the time, meetings refer to corporate
meetings which are held by companies in the
following ways:

▪ Board meetings – Meetings of the board of the

directors of a corporation, usually held annually

▪ Management Meetings – The managers from different

regions of a corporation meet when necessary to make
decisions for the corporation
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Continuation….

▪ Shareholder Meetings – Investors who own a share in a

company meet quarterly

▪ Training Seminars – A company conducts these to train

employees when needed

▪ Meetings with partners, suppliers and clients – A gathering

to discuss business deals, usually held with little prior
notice.
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Continuation….

▪ Product launches – Usually a meeting with clients, the public,

and journalists and reporters when new products are
announced on the market

▪ Strategic planning – Managers meeting with employees to

discuss the future of the company

▪ Retreats – The entire company staff spends a day or two

together to participate in team-building activities, training
seminars and strategic planning sessions 13
RUNNING EFFECTIVE MEETING
Three things to achieve the meeting's objective:

1. They take up a minimum amount of time.

2. They leave participants feeling that a sensible process has
been followed.
3. If you structure your meeting planning, preparation,
execution, and follow-up around these three basic criteria,
the result will be an effective meeting.

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✓ USE TIME WISELY
To prepare an agenda, consider the
following factors:

Time is a precious resource, and no one ▪ Priorities

wants their time wasted. With the ▪ Results
amount of time we all spend in meetings, ▪ Participants
you owe it to yourself and your team to ▪ Sequence
streamline the meeting as much as
▪ Timing
possible.
▪ Date and time
▪ Place

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Etiquette covers behaviors such
as timekeeping; the use of What Is
laptops and cell phones; eating
and drinking during the Meeting
meeting; whether you can
Etiquette?
interrupt while someone is
speaking, or only ask questions
at the end; where you sit, and
so on.

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▪ Incentive travel is a management tool for
rewarding and motivating sales
representatives, dealers, distributors,
production workers, support staff, and in
some cases, customers.

▪ The company rewards sales representatives

who reach sales targets by sending them
on trips. Usually, the incentive trip comes
with hotel stays, tour packages and
planned activities such as dinners, parties
and games.
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 INTRINSIC AND EXTRINSIC
INCENTIVES
Intrinsic Incentives Extrinsic Incentives
A person with an intrinsic Involve providing a material
motivation wants to do something reward (like money) for
for its own sake, without an accomplishing a task, or
outside pressure or reward.
threatening some punishment
Intrinsic incentive is that feeling of
for failure to do so. By
personal fulfillment and
satisfaction that people get from definition, all economic
doing certain things, like learning incentives are extrinsic
a new skill just for the fun of it. motivations. 20
▪ An incentive is an object, item of value, or desired
action or event that spurs an employee to do
more of whatever was encouraged by the
employer through the chosen incentive.

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Attract and reward high
Increase productivity
achievers

Retain Employees Encourage Teamwork

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❑ They can encourage cheating, shortcuts &
unethical behavior

❑ They can become addictive

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Incentives can be generally classified as:

1. Financial (monetary) incentives

- Bonus
- Profit sharing
- Commission
2. Non-financial (non-monetary) incentives
- Employee recognition
- Job security
- Travels 24
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✓ are gatherings of
people with common
objectives, organized to
exchange ideas, views
and information of
common interest to the
group.

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Conventions…
• Is a large event often lasting for several days and involving a social programme
• Is organized by associations:
o COHREp
o ARMHEI

• Usually conducted once a year

• Generates income for the association

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Pasay City

The Philippine International Convention

Center (Filipino: Sentrong
Pangkumbensyong Pandaigdig ng
Pilipinas, or PICC) is a convention center
located in the Cultural Center Of The
Philippines complex in Pasay, Metro
Manila, Philippines. This state-of-the-art
facility has been the host of numerous
local and foreign conventions, meetings,
fairs, and social events.

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▪ The SMX Convention Center is a
convention center in Pasay City,
the Philippines. It is the largest private
venue in the Philippines for trade
events, industry conventions, corporate
functions, and international
exhibitions. The building is located
right beside the SM Mall of Asia, and is
considered as an important part of the
Mall of Asia Complex. The SMX is
owned by the SM Group of SM Prime
Holdings.

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 are activities organized to show new
products, services and information to
people who have an interest in them,
such as potential customers or buyers.
The company showing their new
products, the exhibitor, typically rents an
area from the organizer and sets up a
booth to meet with potential buyers. The
buyers or the public need an invitation or
a ticket to be allowed into the exhibition.

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Purpose:

❑Get sales leads

❑ New product introduction
❑ Build a network for influential contacts
❑ Gather latest information about the competitors
❑ Build the company’s image

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Events/ Exhibitions in the
Philippines

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1. MAFBEX
The Manila Foods and Beverages Expo is the
yummiest get together of the pillars and amateurs of the
food trade. All moved by the love of food, the show
highlights current demands of food service and
hospitality industry from over 500 booths and 300
companies.

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Held every month of June in a total
exhibit area of 25,000sqm
inclusive of more than 5 internet
zones, more than 50,, international
pavilions from Europe United
States of America, Taiwan,
Malaysia, Japan and Korea,
MAFBEX, sure is the leading foods
and beverage expo in the country.
000 visitors

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MAFBEX offers more than just a taste of the finest flavors in the
land and of its neighboring countries, it also coats big and small time
players of the food and beverage business with its recipe of good
trading opportunities from a plethora of buyers and traders present
in the show, the availability of WSI's business matching services and
free viable seminars from the industry's pros and experts makes
MAFBEX even sweeter.

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2. WORLDBEX
WORLDBEX ( World Building and
Construction Exposition) provides
a platform to level opportunities
within the world’s construction
sphere. Create new business
relationships, exchange knowledge,
or meet world-class interior
designers, architects, engineers,
and more to grow your
construction business.

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3. AFEX ▪ Asia Food Expo features the latest top of
the line packaging & food processing
technologies, food marking and labeling
services, material handling equipment,
food storage systems, baking accessories
and equipment, food services supplies &
equipment, coffee machinery,
confectionery machinery, process
control technology, quality control
technologies and solutions among
another.
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4. PHILMEAT
An international expo highlighting animal feed ingredients, additives,
supplements and premixes as well as focus on feed quality control,
manufacturing and processing equipment.

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Advantages of exhibiting at trade shows

The benefits of exhibiting include:

Raise awareness - exhibiting at industry events is a good way to raise

your profiles and generate brand awareness. As well as taking a stand at an
event, there are usually other advertising and sponsorship opportunities.

Meet in person - meeting face-to-face with potential customers is a great

way to start building relationships.

Networking - trade shows are a great way to meet potential new

customers, suppliers and to learn more about your competitors.

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Launch new product - trade shows are a good place to introduce a new
product or service. Being able to explain your offering in person and
answer questions is ideal if your product is innovative.

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Disadvantages of exhibiting at trade shows

Some of the downsides of taking a stand at an exhibition include:

Costs - costs include; stand space, stand design and build, travel and
accommodation for staff.

Competition - it is likely your competitors will also be exhibiting at the

event. You'll need to stand out to get the attention of potential customers.

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SIX TIPS FOR EXHIBITING AT
TRADE SHOWS

Exhibiting at a trade show can help you

generate new leads and build business
relationships. There can be substantial
costs involved, so it is important to get
things right.

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1. Do your research - it's
important to pick a trade
show that will attract your
target market. Find out
demographic information
about the delegates, for
example industry and job
title.

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2. Get your stand
design and
location right -
many other businesses
will also be exhibiting.
This includes your
competitors.

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3. Look out for marketing
opportunities - beyond
attending the event itself,
there can be a number of
other opportunities.
Use public relations
(PR) and social media to
raise awareness that you
will be attending.

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4. Build your database - be
sure to take business cards
or contact details of the
potential customers you
meet. Exhibitions are a great
way to source qualified
leads.

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5. Network -
introduce yourself and
speak to not just
potential customers,
but also suppliers and
competitors. This can
be a valuable source of
market research.

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6. Follow up and evaluate - a
personal follow-up phone call or
email to potential customers
you've met can help turn leads
into sales. Evaluate the success of
your attendance to decide
whether it is worth going back
next year. Weigh up the number
of leads and sales against the
costs of attending.

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THANK YOU!

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MICE
Activity
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Meeting Agenda

List of Employee Incentives

Proposal for Convention/Conference

event

Plans for Exhibits or events

management
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- Name of Convention
or Conference
- Date
- Participants
- Place
- Brief explanation
- Floor Plans
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- Name of Exhibits
- Date
- Type of Participants
- Place
- Brief explanation
- Floor Plans
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- Name of Event
- Date
- Participants
- Place
- Brief explanation
- Floor Plans

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