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DOI: 10.1002/csr.

1783

SPECIAL ISSUE ARTICLE

Understanding sustainable innovation: A systematic literature


review

Valentina Cillo1 | Antonio Messeni Petruzzelli2 | Lorenzo Ardito3 | Manlio Del Giudice1

1
Faculty of International Business
Administration, University of Rome “Link Abstract
Campus”, Rome, Italy In order to adhere to the concept of sustainable development, firms are increasingly
2
Department of Mechanics, Mathematics and
expected to develop innovations that reconcile economic, environmental, and social
Management, Polytechnic of Bari, Bari, Italy
3
Departmental Faculty of Engineering,
goals (i.e., sustainable innovations). However, achieving this goal is not straightfor-
Università Campus Bio‐Medico di Roma, ward, and although several studies have attempted to improve our understanding
Rome, Italy
of sustainable innovation, a systematization of extant findings is lacking. Therefore,
Correspondence this paper conducts a literature review with the objective of organizing previous
Valentina Cillo, Faculty of International
Business Administration, University of Rome
research regarding sustainable innovation. A systematic approach is adopted, identi-
“Link Campus,” Via del Casale San Pio V, 44, fying 69 relevant articles. These articles are organized according to three key per-
Rome 00165, Italy.
Email: v.cillo@unilink.it
spectives: internal managerial, external relational, and performance evaluation. The
results demonstrate that the first perspective, incorporating diverse managerial
aspects, is the most considered, whereas the second and third perspectives remain
underdeveloped. The paper concludes with suggestions for future research.

K E Y W OR D S

sustainable development, sustainable innovation, systematic literature review

1 | I N T RO D U CT I O N provide environmental benefits and produce social well‐being


(Carayannis, Grigoroudis, Del Giudice, Della Peruta, & Sindakis,
The scientific debate regarding “sustainability”—intertwining eco- 2017; Garcia & Calantone, 2002; Sharkie, 2003). As a result, several
nomic, environmental, and social goals—has grown in the last 15 years. studies have analyzed the relationship between business strategy
Accordingly, the managerial practice is increasingly expected to grow and sustainability, stating that when profit‐oriented initiatives are
on the sustainability concept and considers structural and macroscopic based on sustainable business models, firms can improve their com-
issues that are not merely economic, such as human rights, liberaliza- petitive advantage (Porter & Kramer, 2007).
tion models, and reduction of the environmental burden (Pastré & Given the growing importance of sustainability in innovation activ-
Vigier, 2003). This has been reinforced by developments in customer ities, researchers and practitioners are placing significant emphasis on
demands and a firm's stakeholders requirements, which apply growing understanding how sustainability issues and innovation practices can
pressure on businesses to implement sustainable initiatives and to be reconciled (e.g., Bates, Kundzewicz, Wu, & Palutikof, 2008). This
measure, monitor, and report sustainability performances. Indeed, cus- has resulted in a number of studies addressing this topic. In line with
tomers and stakeholders are increasingly demonstrating interest in the general model of innovation, several authors have recognized that
sustainable brands, with a product's ethical and sustainable certifica- the effectiveness of sustainable innovation can be ascribed to internal
tion today constituting a key element that consumers consider when factors, often related to the management of the development, com-
making purchasing decisions. mercialization, and dissemination phases of new products and services
In line with this reasoning, several studies have focused on sustain- (Chen, Chang, & Lin, 2014; Kemp, Schot, & Hoogma, 1998). Other
able innovation. According to this perspective, innovation should not studies, instead, have underlined the pivotal role of external factors,
only guarantee a competitive advantage for companies but also especially highlighting the relational aspects involving sustainable

Corp Soc Resp Env Ma. 2019;1–14. wileyonlinelibrary.com/journal/csr © 2019 John Wiley & Sons, Ltd and ERP Environment 1
2 CILLO ET AL.

innovation (Foxon & Pearson, 2008; Seuring & Gold, 2013). Related to services, as well as the new business and organizational models that
these themes, the issue of measuring sustainable innovation perfor- need to be adopted (Boons & Lüdeke‐Freund, 2013).
mance outcomes has emerged (e.g., Rauter, Globocnik, Perl‐Vorbach, Specifically, extant literature has argued that sustainable innova-
& Baumgartner, 2018). tion can be studied on the basis of three major perspectives: internal
However, given the heterogeneity of topics, perspectives (strate- managerial, external relational, and performance evaluation. At the
gic management, relational view, stakeholder engagement, etc.), managerial level, previous literature has empirically investigated the
and factors associated to and affecting sustainable innovation, a relationship between innovation and sustainability. As several authors
systematization of extant findings is required to improve our knowl- have stated, a direct relationship between sustainability and innova-
edge regarding how firms can improve financial performance while tion exists (McWilliams & Siegel, 2001). Although many researchers
developing a sustainable society (Campos‐Climent & Sanchis‐Palacio, have noted a positive association between sustainability, innovation,
2017; Carayannis et al., 2017; Del Del Giudice & Straub, 2011; and financial performance (Russo & Fouts, 1997; Soloman & Hansen,
Malone & Yohe, 2002; Porter & Kramer, 2007). Therefore, the main 1985; Surroca, Tribo, & Waddock, 2010), others have identified a neg-
aim of this study is to systematically identify and critically review ative association (Walley & Whitehead, 1994) or no relationship (Teoh,
the literature on sustainable innovation in order to synthesize and Welch, & Wazzan, 1999). This situation has stimulated McWilliams
classify recurrent challenges and prevalent practices and thereby and Siegel (2001) to highlight the general lack of theoretical and
reconcile economic, environmental, and social goals in innovation empirical studies on the measures of profitability. Among the factors
activities. Ultimately, the study aims to identify promising paths for that may influence the relationship between sustainability and firm
future research. performance, research has identified intangible resources (Surroca
To this end, we conduct a systematic literature review (Tranfield, et al., 2010). Innovation is moving from a focus on R&D towards an
Denyer, & Smart, 2003), yielding 69 relevant papers, which we analyze integrated process that requires the involvement of numerous units
according to three main perspectives: internal managerial, external both within a company and between companies. This is the reason
relational, and performance evaluation. why contemporary innovation is increasingly based on companies'
The remainder of this paper is organized as follows. Section 2 abilities to respond to the needs of their customers, analyzing in detail
describes the theoretical background, with particular attention to the role of lead users and seeking to anticipate future developments
define the framework used to systematize the selected articles. (Christensen & Raynor, 2003; Pettersen, Boks, & Tukker, 2013).
Section 3 describes the methodology adopted in the paper (i.e., the According to dynamic capabilities and resource‐based view theories,
systematic literature review) and descriptive statistics of the sample business capabilities may mediate the relationship between sustain-
articles identified as relevant according to the systematic literature ability and financial return, enabling companies to develop managerial
review approach. Section 5 systematizes and analyzes the main find- strategies (Barney, 1991; Teece, 1998; Wernerfelt, 1995). In line with
ings of the sample articles. Finally, Section 6 presents a discussion this perspective, several authors have analyzed how knowledge man-
and directions for future research. agement capabilities can help companies to respond to ongoing
changes in the business environment and to improve their competitive
advantage (Adams & Lamont, 2003; Del Giudice, Della Peruta, &
2 | A TH E O R E T I C A L F R A M E W O R K T O Carayannis, 2010; Del Giudice, Carayannis, & Maggioni, 2016; Vrontis,
S Y S T E M A T I Z E TH E L I T E R A T U R E Bresciani, & Giacosa, 2016).
Regarding the external‐relational perspective, some studies have
Sustainable innovation is generally defined as “the development of emphasized that company's ability to innovate is strongly influenced
new products, processes, services and technologies that contribute by its relational capital and the intangible value present in the relations
to the development and well‐being of human needs and institutions (Thomson & Heron, 2006). Relational capital, in turn, can be strength-
while respecting natural resources and regeneration capacities” (Tello ened by the social and environmental strategy (Sharma & Vredenburg,
& Yoon, 2008, p. 165). Likewise, Bos‐Brouwers (2010, p. 422) explains 1998). The starting point of these studies is that today innovation is
sustainable innovation by defining it as “innovations in which the highly dependent on the interplay between the external and internal
renewal or improvement of products, services, technological or organi- environment (Rauter et al., 2018). Accordingly, research focused on
zational processes not only delivers an improved economic perfor- the external‐relational perspective concurs with the assumption that
mance, but also an enhanced environmental and social performance, a company that solely focuses on the “value addition” cannot survive
both in the short and long term have the capacity to generate positive in the market in the long term. Indeed, as several empirical investiga-
social and environmental impacts”. In analyzing the managerial chal- tions in the leading managerial literature have illustrated (Forstater
lenges related to sustainable innovation, Boons and Lüdeke‐Freund et al., 2010), market stakeholders no longer perceive that profit
(2013) point out that “sustainability considerations (environmental, making is necessary to being legitimized. Likewise, stakeholders are
social, and financial)” should be “integrated into company systems demonstrating growing interest in sustainable performance. This
from idea generation through to research and development (R&D) means that a product/service certified as being ethical and socially
and commercialization” (p. 12). This means that a sustainable approach responsible and made from a sustainable chain might become more
to innovation should guide all business choices regarding products and attractive in the market. Thus, companies must consider stakeholders'
CILLO ET AL. 3

expectations and decisions. A growing number of scholars have stud- We decided to exclude conference papers, papers not written in
ied the involvement of stakeholders and their role in the strategic English, previous literature reviews, and special issue editorials. The
management of organizations. In accordance with stakeholder theory, other criteria used to include/exclude papers were as follows:
interactions with market and nonmarket players affect a company's
performance (Freeman, 1984). Indeed, as Werther and Chandler • Different perspectives to sustainable and innovation management
(2011) have indicated, stakeholder engagement influences the eco- were included, for example, firm‐based and managerial perspec-
nomic and social value of a firm in the medium and long term. tives (internal), relational/stakeholder perspective towards
With regard to performance evaluation, several authors have sustainable innovations (external), and performance evaluation of
highlighted how the key research challenge is to develop a better sustainable innovation.
understanding of how innovation can bring profit to a company as well • Studies reporting empirical research using methods such as
as positively affect society (Aguilera, Rupp, Williams, & Ganapathi, econometric techniques, case studies, surveys, experiments, and
2007; Castelo Branco & Rodrigues, 2006; McWilliams & Siegel, ethnographic studies were included.
2001; Porter & Kramer, 2007). Strategic management research is
• Studies based on the environmental impacts of sustainability were
increasingly exploring the role of sustainability and innovation in firms'
included only if they reported findings that were expected to
long‐term competitive advantage (Flammer, 2013; Waddock &
contribute to our research questions. If the studies were only from
Graves, 1998). Certainly, companies that undertake innovation, sus-
the environmental perspective (excluding the social aspect), they
tainability innovation, and nonfinancial disclosure are appreciated by
were excluded.
the market and in turn increase in value. Yet there have been few
studies on the relationship between sustainable innovation and per- • All duplicate studies from different sources were detected and
removed.
formance. Authors have attributed the inconclusiveness of empirical
studies to the limitations of existing innovation and performance mea-
sures. This has led several scholars to focus on social, organizational, Our initial search on Web of Science returned 575 results. We first
filtered the papers by reading the abstract, key words, and title. Papers
and financial measures to monitor and maintain the effectiveness of
for which the reading of such field did not lead to a conclusive deci-
sustainable innovation and hence achieve long‐term competitive
advantage (e.g., Kessler & Chakrabarti, 1996). This issue is exacerbated sion, the full text was content analyzed. As indicated above, to repre-
sent the diversity of subjects covered, we included papers embracing
by the fact that such performance measures may relate not only to the
several perspectives and methodologies and excluded those that failed
innovating firms but also to partners and the society. Indeed, sustain-
able innovation can concurrently affect firm, stakeholder, and societal to meet our criteria. Ultimately, 69 papers were selected by reading
the full text of the papers as coherent studies for this review. We
implications that need to be measured.
recorded the reasons why we included or excluded each paper,
enabling us to further discuss and assess whether a particular paper
should be included. Figure 1 schematizes the steps of the search pro-
3 | METHODOLOGY
cess and the number of selected studies in each step.
To synthesize the extracted data, following our theoretical frame-
Following Tranfield et al. (2003), we adopt the systematic literature
review as our research method. Due to uncertainty about determi- work (see Section 2), the selected articles were organized according
to three main perspectives, namely, internal managerial, external rela-
nants, perspectives, and implications of sustainable innovation, sys-
tional, and performance evaluation. In order to provide descriptive
tematic literature review may provide a well‐defined process to
identify, evaluate, and interpret all available evidence. results, our study first analyzes data items through quantitative tech-
niques, before conducting qualitative content analysis.
Having run a pilot study, we limited the search strings to the follow-
ing: [“Sustainable innovation*”], [“Innovation” and “triple bottom line”],
[“innovation” and “hybrid organization*”], [“innovation” and “benefit 3.1 | Descriptive statistics
organization*”], [“innovation” and “hybrid corporation*”], [“innovation”
and “benefit corporation*”], and [“sustainable innovation”], with the In terms of chronology, the descriptive analysis suggests that sustain-
use of an asterisk enabling us to select relevant documents. able innovation is a very recent and fragmented topic. Figure 2 repre-
Following previous studies, potentially relevant papers were sents the number of selected studies published per year within the
selected from the database Web of Science (e.g., Di Stefano, Peteraf, review period from 1990 to the present. The descriptive analysis sug-
& Verona, 2010; Tan, Zhan, Ji, Ye, & Chang, 2015), searching for gests that 40 studies (62.5%) were published during the last 7 years,
articles published from 1990 to 2018, given that innovation related demonstrating the most relevant growing trend in the last few years.
to sustainability represents a fairly new topic of research. Specifically, This means that the relationship between innovation and social, eco-
we limited the search strategy to articles indexed in the Social nomic, and environmental goals is increasingly receiving interest and
Sciences Citation Index as a scientific field, which includes attention from researchers. In recognizing the multidimensional nature
management‐related areas and enables us to retrieve high‐quality of sustainable innovation, we identify and classify the studies'
publications. perspectives.
4 CILLO ET AL.

FIGURE 1 Step of search process and number of selected studies in each step

FIGURE 2 Number of selected studies published per year

All in all, despite the emergence of the performance evaluation per- to diverse perspectives simultaneously, we assign certain articles to
spective, the internal‐managerial (50%) and external‐relational (40.6%) more than one perspective.
perspectives cover almost all of the selected studies (see Figure 3).
Moreover, as Figure 4 highlights, analysis of the journals in which
4.1 | Internal‐managerial perspective
the sample articles were published indicates how widespread this
topic is in the business and management literature. Of the journals
Companies are paying increased attention to the social and environ-
covered, the most representative are the Journal of Cleaner Production
mental impacts of their activities, as well as to the managerial chal-
(14 articles published), Sustainability (6), Strategic Management Journal
lenges of sustainable innovation (e.g., Geels, Hekkert, & Jacobsson,
(6), and Technological Forecasting and Social Change (6).
2008; Smith, Kern, Raven, & Verhees, 2014; Unruh et al., 2016). In
order to address these challenges, scholars have analyzed the role of
strategies and practices in managing social, environmental, and eco-
4 | LITERATURE FINDINGS nomic elements of businesses to innovate. For instance, Dibrell, Craig,
Kim, and Johnson (2015) reveal that organizational social conscious-
This section reports the results from the data analysis according to the ness moderates the relationship between the natural environmental
internal‐managerial, external‐relational, and performance evaluation competency and innovativeness of firms. Instead, Longoni and
dimensions. We employed the thematic analysis method to analyze Cagliano (2018) provide evidence that a firm's degree of sustainable
the data items. Given that some studies consider factors pertaining innovativeness is dependent upon longer planning horizon, higher
CILLO ET AL. 5

FIGURE 3 Share of articles per theoretical


perspective of analysis covered

FIGURE 4 Number of articles per journal

tolerance of uncertainty, and greater ability to learn from the past Moreover, several studies have explored the structures, resources,
since they allow managing the trade‐off between economic, environ- capabilities, and processes that can support environmental and social
mental, and social dimensions. Another focal element emerging from aims in innovation management (e.g., Branco & Rodrigues, 2006; Chen
the scientific debate is the role of business models to gain a competi- et al., 2014; Du, Pan, & Zuo, 2013; Farla, Markard, Raven, & Coenen,
tive advantage (e.g., Adams & Lamont, 2003; Bocken, Short, Rana, & 2012; Wernerfelt, 1995). In the following, we provide a subclassifica-
Evans, 2014; Boons & Lüdeke‐Freund, 2013; Boons, Quist, Montalvo, tion of the internal‐managerial perspective to better organize the liter-
& Wagner, 2013; Sharkie, 2003). The debate about sustainable ature findings.
innovation also includes new forms of management systems. This
may additionally comprise environmental management systems 4.1.1 | Radical/incremental innovations
(Poksinska, Dahlgaard, Jörgen, & Eklund, 2003) and holistic sustain-
ability management system standards and guidelines (Knott, 2003; Recent scientific literature has analyzed sustainability practices focus-
Maas & Reniers, 2013). ing on the sustainability of product innovations (Hallstedt, Bertoni, &
6 CILLO ET AL.

Isaksson, 2015). In this vein, several authors have highlighted how by the creation of technological niches through which companies can
companies can develop sustainable innovation through either incre- experience the coevolution of technology in line with social and envi-
mental or radical and disruptive changes (Carrillo‐Hermosilla, del Río, ronmental objectives. For these reasons, SNM is also deemed an
& Könnölä, 2010; Hall & Vredenburg, 2003; Inigo, Albareda, & Paavo, important element of policies to facilitate sustainable development
2017). The former involve regular and continuous changes, thereby (Hoogma, Kemp, Schot, & Truffer, 2002; Nill & Kemp, 2009).
preserving current production systems and continuously improving SNM additionally refers to the process of deliberately managing
capabilities. In contrast, the latter refer to discontinuous changes that niche formation processes through real‐life experiments. The core idea
replace existing components and require new capabilities. Because the is that through experiments with new technologies, alternative
innovation required for sustainable development often needs to dra- sociotechnical arrangement processes of coevolution can be stimulated
matically change processes and products, several authors have argued (Hoogma, 2002; Pel, 2014). Technologies such as electric vehicles and
that incremental innovation is not sufficient to achieve sustainability smart cars, as well as the contexts (user preferences, networks, regula-
goals (Carrillo‐Hermosilla, 2010; Hall & Vredenburg, 2003; Wagner, tions, complementary technologies and expectations) in which they
2010). The innovation required for sustainable development often develop, are worked upon simultaneously. In other words, SNM aims
needs to move beyond incremental adjustments creating new markets to align technical and social levels (Seyfang & Longhurst, 2016). Conse-
and values. Hence, disruptive innovation will be necessary (Nasiri, quently, new and more sustainable patterns may emerge, partly embod-
Tura, & Ojanen, 2017). ied in hardware (new technologies) and new practices based on new
experiences and ideas (Schot & Geels, 2008).
4.1.2 |Strategic niche management for the early
market introduction of radical sustainable innovations 4.1.3 | Information systems in sustainable business
processes and practices
With particular focus on the early market introduction of radical sus-
tainable innovations, several scholars have identified reasons for suc- Few studies examined sustainable practices in business environments
cess and failure. Kemp et al. (1998) argue that many sustainable and the role played by information systems (IS) in their development.
technologies fail due to technological, cultural and psychological, Watson, Boudreau, and Chen (2010), for example, argue that IS can
demand and production factors, which may negatively affect innova- contribute to sustainable business processes by reducing logistics
tion performance, customer satisfaction, and thus business competi- costs, facilitating virtual collaboration between distributed teams,
tiveness. Strategic niche management (SNM) scholars claim that improving cooperative knowledge management, and facilitating orga-
these factors exist because new technologies compete with well‐ nizational processes. Despite the relevance of IS, the subject lacks fun-
established technologies, which are ingrained in existing damental evidence regarding the factors that support sustainable
sociotechnical regimes. These represent the “rules” (such as cogni- innovation practices (e.g., Stahl, Eden, Jirotka, & Coeckelbergh, 2014).
tions, beliefs, organizational structures, and scientific methods) that
guide technological development within and between firms (Kemp 4.1.4 | Ambidextrous capabilities
et al., 1998; Meelen & Farla, 2013; Nill & Kemp, 2009). Regarding cul-
tural and psychological as well as demand factors, it has been shown Ambidexterity is the ability of a firm to simultaneously explore and
that sustainable innovations are sometimes neglected due to reasons exploit new knowledge, thereby enabling a firm to adapt over time.
beyond technical or functional aspects (Kivimaa & Kern, 2016). In sustainable and innovative firms, structural ambidextrous capability
Indeed, consumers may perceive that such innovations are too distant may reduce firm conflicts to improve efficiency (Andriopoulos &
from their current values or are unwilling to pay a premium for solu- Lewis, 2009). Contextual ambidextrous capability may reduce integra-
tions whose performance is similar to unsustainable alternatives tion costs (Gibson & Birkinshaw, 2004; Güttel, Konlechner, & Trede,
(Aaker & Keller, 1993). 2015), while coordinated ambidextrous capability is beneficial in
From here, several authors have analyzed the management strate- balancing differing business strategies and in reducing conflicts (Chen
gies and tools that effectively enable firms to manage sustainable et al., 2014; Du et al., 2013; Martinez‐Conesa, Soto‐Acosta, &
innovation. As a result, the concept of SNM emerged by the end of Carayannis, 2017; Soto‐Acosta, Popa, & Martinez‐Conesa, 2018).
the 1990s (Kemp et al., 1998). The concept has been presented as a Given that sustainable innovation implies “a collective commitment
research model and policy tool to manage technological innovation of care for the future through responsible stewardship of science
within so‐called niches. It is also intended as a technology manage- and innovation in the present” (Owen et al., 2013, p. 30) to achieve
ment strategy that contributes to the development of niches through sustainable innovations, companies must effectively balance corporate
organizing projects. In particular, it seeks to organize projects with objectives with environmental and social expectations (Zeng, Hu, &
potentially radical and sustainable technologies in their early develop- Ouyang, 2017). The challenge is how to recreate new managerial
ment phases. and organizational capabilities to innovate for sustainability. These
According to Mourik and Raven (2006), SNM may support the abilities, known as dynamic capabilities for innovation, help companies
societal introduction of radical sustainable innovations. Certainly, recognize and develop critical resources and competences (Dangelico,
according to this approach, sustainable innovation can be accelerated Pontrandolfo, & Pujari, 2013; Lopes, Scavarda, Hofmeister, Tavares
CILLO ET AL. 7

Thomé, & Roehe Vaccaro, 2017; Sharma & Vredenburg, 1998; Teece, 4.2.1 | Collaboration within sustainable innovation
Pisano, & Shuen, 1997). For example, according to Iles and Martin ecosystems
(2013), dynamic capabilities enable companies to bring new technolo-
gies and products for sustainability to the market. Thus, an important In order to facilitate a transition towards sustainable innovation, busi-
research area for focal firms is the development of ambidextrous and nesses are required to engage with the complexity and systemic inter-
dynamic capabilities. actions of innovation systems (Foxon & Pearson, 2008; Malone &
Yohe, 2002; van Geenhuizen & Ye, 2014). According to the sustain-
ability systems thinking framework (Williams, Philipp, Kennedy, &
4.1.5 | Business model for sustainable innovation
Whiteman, 2017), sustainable innovation is difficult to achieve within
and competitiveness
a single organization and thus requires collaboration with other rele-
vant organizations in order to continually create valuable products
The role of business model innovation in promoting sustainability has
and services for customers (Anttonen, Halme, Houtbeckers, & Nurkka,
received great attention in the scientific literature of the last 10 years,
2013; Cappa, Del Sette, Hayes, & Rosso, 2016; Desouza et al., 2008).
mainly due to the growing customer expectations, and the pressures
Sustainable enterprises are intrinsically open organizations, necessarily
of nonprofit organizations and institutions (Evans et al., 2017).
engaged in innovation processes (Spender, Corvello, & Rippa, 2017).
Because sustainable development requires radical and systemic inno-
Moreover, sustainable innovation is not a linear or mechanical process
vations (Boons & Lüdeke‐Freund, 2013; Boons et al., 2013), innova-
but an ecosystem formed by continuous interactions between the
tions can be implemented more effectively when based on the
economy, society, and other aspects (Hsieh, Lin, Lu, & Rong, 2017;
reformulation of business models (Bolton & Hannon, 2016). In this
Vollenbroek, 2002). In fact, most firms today adopt an open approach
perspective, companies can better evaluate and manage ecological,
to innovation because it can identify future customer needs and dis-
economic, and social value. Furthermore, the concept of a business
ruptions through foresight networks (Floricel, Dougherty, Miller, &
model allows a clear analysis of the relationship between the individ-
Ibanescu, 2008). Therefore, sustainable innovation is an ecosystem
ual company and the larger competitive and transactional environment
in which company internal divisions cooperate with external organiza-
in which it operates.
tions, particularly with suppliers, and institutions (Foxon & Pearson,
2008). Such an environment may be seen as an ecosystem in which
4.2 | External‐relational perspective collaboration assumes a strategic role (Smorodinskaya, Russell, &
Katukov, 2017).
According to Dodgson, Gann, and Phillips (2014), sustainable innova- The production of innovations and the related development pro-
tion management is deeply related to the way in which a firm manages cesses are more and more nonlinear and network based. In this vein,
its external relationships. Furthermore, these authors contend that the concept of innovation systems emerged (Malerba, 2004). This
analysis of sustainable innovation management must view firms as approach encourages collaboration, connectivity, and comparison
embedded in a network of relationships related to regulatory and social between various perspectives and disciplines. An example is repre-
governance, as well as value chains and sociotechnical regimes. They sented by the reliance on socially responsible suppliers, which are
also argue that sustainable innovation is linked to corporate strategy deemed to foster sustainable innovation (Wu, 2017). For this reason,
and that sustainable innovation systems should be seen as a coevolu- sustainable innovation ecosystems encourage productivity and organi-
tionary process involving not only innovative firms but also a broader zational efficiency (Smorodinskaya et al., 2017).
context of institutions, infrastructures, and consumer practices.
A key element especially emerging from these considerations is the 4.2.2 | Stakeholder engagement
inclusion of external stakeholders' expectations (Alkemade & Suurs,
2012; Seuring & Gold, 2013) as a prerequisite to understanding envi- Sustainable innovation refers to innovation towards more sustainable
ronmental and social actions for innovations (Rocha, Soares, & Medei- technologies and processes in which processes are systematic,
ros, 2011). For example, by including internal stakeholder dynamic, nonlinear, and involve significant uncertainties (Foxon &
expectations, companies can improve workplace health and safety, Pearson, 2008). It owes to the involvement of several stakeholders
employee motivation, and sustainability‐oriented organizational prac- with heterogeneous preferences, as well as competition that compli-
tices (Hutchins & Sutherland, 2008). cates engagement in sustainable innovation processes (Alkemade &
With this in mind, a key question pertaining to sustainable innova- Suurs, 2012).
tion management within business firms is: Given the new governance Therefore, one critical aspect in the scientific literature on sustain-
context of innovation, how should firms collaborate and engage with ability is the inclusion of stakeholders and the integration of their
stakeholders (internally and externally) in innovation management expectations (Seuring & Gold, 2013). This process could enhance com-
and seek to influence the context for innovation (discourses, policies, panies to understand their environmental and social impacts (Rocha
and behaviors)? To address this challenge of sustainable innovation, et al., 2011). The involvement of internal and, in particular, external
scholars have primarily focused on collaboration activities and stake- stakeholders could improve the orientation towards sustainable inno-
holder engagement. vation and enable the creation of innovative and sustainable ideas. As
8 CILLO ET AL.

Ayuso, Ángel Rodríguez, García‐Castro, and Ángel Ariño (2011) under- TABLE 1 Details of the search string ran on Web of Science
line, the effectiveness of this innovative process depends on the abil-
Search field Selected criteria
ity of the company to internally manage external knowledge
Data range Published from 1990
integrating the business functions of stakeholder engagement and
to 2018
innovation. Besides knowledge acquisition opportunities, relations
Language English
with stakeholders increase trust and social capital, thereby reducing
transaction costs (Del Giudice et al., 2017; Greenwood, 2007; Green- Run on Abstract, title, key words

wood, Díaz, Li, & Lorente, 2010; Smyth, Magnus, & Ganskau, 2010). In Scientific field Social science

this respect, a firm's ability to manage relationships with stakeholders Date of running search string June 24, 2018
for value creation (known as stakeholder‐related capabilities) gains Total hits retrieved in Web of 575
greater relevance in the stakeholder theory debate (Ferrero‐Ferrero, Science database
Fernández‐Izquierdo, Muñoz‐Torres, & Bellés‐Colomer, 2018; Duplicated 15
Freeman, 1984; Jones & Wicks, 1999; Walsh, 2005). Stakeholder Number of hits excluding duplicated 560
engagement might allow organizations to acquire information from
their stakeholders (Sharma & Henriques, 2005), supporting the devel- performance measurements in a long‐term perspective of competitive-
opment of individual and organizational knowledge (Katsoulakos & ness (e.g., Kaplan, 1984; Lyver & Lu, 2018; Otley, 1999; Schaltegger &
Katsoulacos, 2007; Nelson & Zadek, 2000; Riahi‐Belkaoui, 2003). Wagner, 2011; Surroca et al., 2010; Waddock & Graves, 1998).
Firms can in turn use this knowledge to improve their operations
and profitability.
5 | FUTURE RESEARCH DIRECTIONS AND
CONCLUSION
4.3 | Performance evaluation perspective
This paper has reviewed the existing literature regarding sustainable
The key issue here is: How is sustainability becoming integrated across innovation. A relevant aspect that has emerged from the analysis per-
the identity, activities, and performance of a business? tains to the multidisciplinarity of studies concerning sustainable inno-
Sustainable innovation is commonly defined as one that leads to vation. Indeed, researchers have analyzed numerous elements, such as
“socially desirable outcomes” (Stahl et al., 2014; Voegtlin & Scherer, sustainability as a market (Klewitz & Hansen, 2013; Wagner, 2010),
2017). Economic‐ and sustainability‐related outcomes represent sepa- social innovation (Hockerts, 2010), and the development of more
rate performance dimensions of a firm's innovation activities. Prior sustainable management systems (Maas & Reniers, 2013). Due to dif-
research investigating the relationship between economic and sustain- ficulties in defining the concept of sustainability, as well as the multi-
able performance is inconclusive. More specifically, some authors have disciplinary nature of sustainable innovation, different approaches to
highlighted the existence of a neutral or positive relationship between conceptualizing and operationalizing sustainable innovation constructs
social and economic performances (Vanclay, 2004). However, others exist. Therefore, we have analyzed various factors across multiple per-
claim that in order to achieve sustainability objectives, companies spectives, including internal managerial, external relational, and perfor-
must accept lower profits and margins (DiVito & Bohnsack, 2017; mance evaluation. We have identified the central issues and key
Kuckertz & Wagner, 2010). Furthermore, scholars have investigated contrasting results, enabling us to highlight important topics for future
this relationship at the level of the firm's operating business, but not research. Table 2 presents a summary of our findings, hence demon-
its innovation activities. strating the key theoretical perspectives, results, literature gaps, and
From an operationalization perspective, the study by Cohen, selected representative references for each of the levels considered.
Smith, and Mitchell (2008) represents one of the first attempts to go As Table 2 underlines, the literature on sustainable innovation is
beyond traditional financial performance measures when studying hampered by a lack of conceptual consensus. More specifically, a num-
the entrepreneurial phenomenon, hence proposing a multidimensional ber of arguments speak for the theoretical and practical relevance of
outcome variable considering economic, social, and environmental producing a review on sustainable innovation. The results are equivo-
aspects. Rauter et al. (2018) have recently developed a measurement cal in terms of the magnitude and sign of the relationships reported.
system for open and sustainable innovation. They argue that eco- At the internal‐managerial level, the sustainable innovation litera-
nomic and sustainability innovation goals can be accomplished with ture lacks evidence regarding the relationship between sustainable
similar open innovation practices and collaboration partners, hence a practices, firm value, and competitiveness. Yet when examined in
synergy between the two dimensions exists (Sarkar & Pansera, detail, numerous open topics emerge. First, sustainable innovation
2017). They claim that firms exhibiting optimal performance in sus- requires a strategic shift, sustained by dynamic capabilities (Del
tainable innovation also report the greatest reductions in environmen- Giudice et al., 2017). However, when and how this strategic shift
tal pollution, as well as increased resource efficiency (Table 1). occurs remains unclear. Relatedly, the formal (or informal) structures
Regarding financial measures of performance, several studies have that firms design to manage the transition towards sustainable innova-
highlighted the importance of the nonfinancial components of tion practices are critical, yet existing research has failed to sufficiently
CILLO ET AL. 9

TABLE 2 Summary of research findings and future research

Internal‐managerial perspective
Key lenses
Strategic management; innovation management; ambidexterity; business model innovation; information systems; knowledge management
Overall synopsis of research
Managerial, organizational, and planning affect sustainable innovation processes, which can be distinguished in radical (exploratory) and incremental
(exploitative) ones
SNM (Sustainable Niche Management) is often needed to manage sustainable innovations, especially radical ones
Information system and ambidextrous capabilities support sustainable innovation processes
Sustainable innovations often require novel business models
Representative references
Adams and Lamont (2003); Hall and Vredenburg (2003); Foxon and Pearson (2008); Schot and Geels (2008); Nill and Kemp (2009); Du et al. (2013);
Boons et al. (2013 a, b); Stahl et al. (2014); Dibrell et al. (2015); Longoni and Cagliano (2018)
Research gaps
Lack of the fundamental evidences about factors enabling sustainable practices
More understanding about technological niche external processes
Better comprehension of the tensions and paradoxes underlying sustainable innovation processes
Better comprehension of the ownership form(s) supporting sustainable innovation
Microfoundation approach to sustainable innovation (e.g., form of employees' engagement)
More understanding about the design and role of business model innovation for sustainable innovation
External‐relation perspective
Key lenses
Strategic alliances; stakeholder theory
Overall synopsis of research
Sustainable enterprises are intrinsically open organizations
Sustainable innovation is often the result of collaborative efforts
Especially external stakeholders' demands are relevant in shaping sustainable innovation practices
Stakeholder integration in sustainable innovation efforts helps to better define and target environmental and social goals
Representative references
Vollenbroek (2002); Katsoulakos and Katsoulacos (2007); Rocha et al. (2011); Ayuso et al. (2011); Seuring and Gold (2013)
Main research gaps
Lack of scientific evidence about how ecosystems and networks foster sustainable innovation
Better understanding of how to combine access and transformation of relevant stakeholder information
Lack of research on how to reduce the tensions when addressing different stakeholders' needs
Better understanding of how to internalize stakeholders' needs in sustainable innovation practices
To better define knowledge search and recombination strategies for sustainable innovation
To define criteria to identify the stakeholders that should be (primarily) involved when managing sustainable innovation processes
Performance evaluation perspective
Key lenses
Methodological approach
Overall synopsis of research
Composite indexes based on quantitative and qualitative data sourcing can be adopted to measure innovativeness from a sustainability point of
view
Main research gaps
Lack of fundamental evidences about cause‐and‐effect relationships between the various measures
To account for differences in innovation performance between organizations with diverse sustainability goals

(Continues)
10 CILLO ET AL.

TABLE 2 (Continued)

To distinguish between innovating firm, stakeholder, and society when assessing the impacts of sustainable innovations
To distinguish between short‐ and long‐term performance evaluation measures
Representative references
Vanclay (2004); Cohen et al. (2008); Kuckertz and Wagner (2010); Schaltegger and Wagner (2011); DiVito and Bohnsack (2017); Rauter et al. (2018)

examine this topic. Second, it has been highlighted that particular ten- Future studies may add to the debate into how scholars evaluate
sions and paradoxes emerge when firms are involved in sustainable the performance impacts of firms engaged in sustainable innovation
innovation processes, calling for ambidextrous capabilities (Martinez‐ processes. It may also be fruitful to explore firm‐level factors from
Conesa et al., 2017; Shrivastava & Hart, 1995; Soto‐Acosta et al., societal‐level effects when assessing the impacts of sustainable inno-
2018). However, how best to develop these capabilities in the specific vations. Finally, given that the sustainable innovation path is longer
context of sustainable innovation is yet to be revealed. Third, besides than the conventional innovation equivalent (i.e., sustainable innova-
the structures required to facilitate sustainable innovation processes, tions require niche transitions), a crucial issue pertains to how short‐
the creation of an internal culture to sustain this process is important, and long‐term returns shape decisions regarding sustainable innova-
necessitating further research into how to create such a culture within tion projects.
an organization. Fourth, analyses of ownership form (e.g., family vs.
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