CHAPTER-I

INTRODUTION
 CHAPTER-I

INTRODUCTION

The toothpaste history in India can be tracked back from 1975 with 1200tonnes of
toothpaste produced by the toothpaste industry. Prior to the
toothpastesOral Hygiene was the domain of local homemade powders and ayurvedh practit
ioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and
the importance of oral care. In recent years the Industry has shown impressive growth rate
of 18.6% (this growth is calculated in terms of value growth in Rs.).The growth in the
urban market has been largely by the Gel Segment. Presently, a large chunk of the Market
is still held by Colgate. The major players in the toothpaste Industry being Colgate
Palmolive and Hindustan Lever Limited and several minor players like Balsara hygiene,
Dabur etc. Presently Colgate Dental Cream holds 52% of market share. HLL’s Close up
lies far behind with 23% of the existing market share. The third player in the marketplace
in terms of market share is Colgate Gel with 10.5% of the market share. That leaves 14.5%
market share for other Brands like Close up, Close up G,Promise, Babool, Senso foam,
Forhans, Cibaca, Neem, Vicco etc. The toothpaste market is presently valued at Rs. 750
crores out of which the Gel segment has already bagged 1/3rd portion of it. The Gel
segment presently stands at Rs. 248crores and is growing at a rate much faster than Cream.
In India toothpaste usage as compared to other countries is very low which signifies about
the potential of the market. In Urban India the usage of toothpaste per person per year is
just 190gms.Where as it is 200gms of toothpaste per person per year in developing
countries asIndonesia and Thailand. In developed countries as USA and other European.

Dabur believes in the mission of being a leader in the natural foods &
beverages industry. Dabur aims in offering quality products and distributing
higher returns to stakeholder. “Real”
And “Real Active” are the two fruit juice brands of Dabur, which are packaged in
different flavors like – mixed fruit cucumber spinach juice and fruit beetroot carrot
juice.

Apart from food, Dabur Health care offers wide range of Ayurvedic and Health care
product. Dabur Consumer Health is a department that deals with the marketing of
Ayurvedic medicines worldwide. Dabur offers 350 Shastriya (Classical) ayurvedic
treatments and solutions.

After a lot of market research Dabur foods came up with a new brand name as
“Nature’s Best”, which was the initial brand of Dabur services network. The 1kg
Nature’s best Tomato Ketup was successfully launched after that.
SCOPE OF THE STUDY

 To focus on its customer and successfully meet their needs and requirements.
 To study the element that impact purchasers to purchase dabur paste.
 To find the impact of such line extension on the consumer mindset.
 To analyse the purchasing frequency of dabur paste.
Statement of the problem:
Consumer preference is based on advertisement, publicity or public relations, and
quality, quantity and price of the product. The consumer preference is to shift in time to
time. The one of the reason for changing the preference is announcing offers in the
market during festival and off seasons. However the specific impact of sales promotion
of competing brands on various dimensions is notable by insufficient research
attention. This study attempts to bridge this gap.
OBJECTIVES

 To know retailers and consumer perception about Dabur paste.

 To study the impact of consumer profile on the buying towards Dabur
paste.
 To study at the factors influencing buying towards a brand of debarred.
 To study the awareness of Dabur red paste to customer.
 To study the purchase of Dabur paste to around area.
LIMITATIONS OF THE STUDY :

 The sample have been take only from 100 respondent.

 This result was conducted only in particular area so this result connote suitable to other
places.
 CHAPTER-II

RESEARCH DESIGN AND METHODOLOGY

In view of considerable data from survey researches as well as secondary sources
are collected and presented in this research report.” Descriptive research” id considered as
most appropriate for the present study. Hence, the study has been descriptive and
analytical. The research problem and the interview schedule all have been formulated and
framed accordingly. The suggestions of a study on brand awareness towards dabur paste
with special reference to kadaladi.

Sources of data

The data required for this survey was collected from sources,

 Primary data
 Secondary data

Primary data

The primary data have been collected through a well –de & structured questionnaire for the
purpose of the study. The questionnaire has been designed keeping in view with the
objective of the study.

Secondary data

The secondary data required for the study was collected from various books, journals,
newspaper web pages, etc., by the researcher.

Sampling frame

As the study is to find out the attitudes of the consumers, the sampling unit for the study is
the consumers of user real me brand awareness in sayalkudi . The sampling size of 100 was
decided and the convenience of the researcher. So, the convenience sampling method was
used.

Sample Area

The required information was collection from 100 respondents who are located in
Sayalkudi .
Fieldwork and collection of data:

The research himself carried on the fieldwork for the present study personally.
Though the interview schedule for the sample unit was in English, it was administrated in
the vernacular. The option and suggestion of the respondents on the topic under discussion
were discussion were also elicited and recorded at the end of the schedule. Completed
schedule were checked immediately on the spot in order to avoid revisits

Period of the study:

 January 2023- march 2023

Tools:

 Percentages

No. of respondents
Percentages of respondents = * 100

Total respondents
 CHAPTER-III

INDUSTRY PROFILE

OVERVIEW OF A COMPANY

Dabur India limited is India's leading fast moving consumer good FMCG company with
interest in health care, personal care and foods. Dabur has a history of more than 100 years and
the company has carved niche for itself in the field of Ayurvedic medicine. The products of
Dabur are marketed in more than 50 countries worldwide.

Over its 120 years of existence, the Dabur has stood for goodness through a natural lifestyle.
An umbrella name for a variety of products, ranging from haircare to honey. Dabur has
consistently ranked among India’s top brands. Its brands are built on the foundation of trust
that a Dabur offering will never cause one harm.
The trust levels that this brand enjoys are phenomenally high. While ries and trout may ask “what
does Dabur stand for - shampoo or digestive tablets”? The answer is fairly simple, it stands for
India's fourth largest fast-moving consumer goods company that both consumer and trade respect and
trust unequivocally, and which has annual turnover of rupees 15 billion.

The company has kept an eye on new generations of customer with a range of products
that cater to a modern lifestyle, while managing not to alienate earlier generations of loyal customers.
Dabur is an investor friendly brand as its financial performance shows. There is an abundance of
information for its investors and prospective information including a daily update on a share price.
There’s a great sense of responsibility for investors fund on view. This is a direct extension of Dabur
philosophy of taking care of its constituents and it adds to the sense of trust for the brand over all.
Dabur today operates in key consumer products categorized like hair care, oral care, health care, skin
care, home care and foods. The company has a wide distribution network, covering over 6.7 million
retail outlets with a high penetration in both urban and rural markets. Dabur’s product also has a huge
presence in the overseas market and are today available in over 100 countries across the globe. Its
brands are highly popular in the Middle East, Africa, SAARC countries, US, Europe and Asia.
Dabur’s overseas revenues account for 28.2% of the total turnover.

CHAIRMAN VICE-CHAIRMAN

Mr. Amit Burman Mr. Mohit Burman

WHOLE TIME DIRECTORS

Mr. Mohit Malhotra Mr. P.D. Narang

AWARDS AND ACHIVEMENTS:

 Dabur ranked 182 in the ET-500 list of India Inc’s Heroes.

 Dabur ranked 7th most respected company in the Fast-Moving Consumer

Goods space in India.
 Dabur ranked among Top 10 Best companies to work for in the Goods
and Durables sectors.
 Dabur ranked 45 among most trusted brands in India, according to Brand
Trust Report, India Study, 2011.

 The Burman family, promoters of Dabur, ranked 20th in Forbes ‘The 100
richest Indians’ list.
 Dabur listed among the enterprises that are ‘Doing India Proud’ in Limca
Book of records 2010.
 Dabur ranked 200 in the Fortune India 500 list that ranks India’s 500 largest
corporations.
 Dabur India Limited ranked as India’s Most Customer Responsive FMCG
Company.
 Dabur Chyawanprash Immune India Campaign and Dabur Glucose-D ace
the pace bag International Promotion Marketing Award of Asia 2010.

Categories:

1. Health Care
2. Home Care
3. Personal Care
 4. Ayurvedic Specialties
5. Foods

HEALTH CARE PRODUCTS:

Health Supplements:

 Dabur Chyawanprash
 Dabur Glucose-D
 Dabur Chyawan Junior

Digestives:
 Hamjola
 Hajmola Candy
 Anardana
 Pudin hara G
 Dabur Hingoli

Natural cures:
 DaburBhringraj Ayurvedic Tail
Badam Tail
 Sat Isabgol
 Sarbyna Strong
 Balm

Baby care:
 Dabur Lal Tail
 Dabur Janma Ghunti
 Dabur baby olive oil

HOME CARE PRODUCTS:

 Odomos
  Odonil
 Sanifresh
 Dazz
 Odopic

PERSONAL CARE PRODUCTS:

Hair care oil:
 Amla hair oil
 Vatika hair oil
 Anmol sarson Amla
 Amla lite hair oil

Hair care shampoo:

 Vatika heena conditioning shampoo
 Vatika anti dandruff shampoo
 Anmol silky black shampoo

Skin care:
 Gulabari Rose Water
 Vatika Fairness Face Pack
 Vatika Saffron Glow Soap with Sandal

Oral care:
 Dabur Red Toothpaste
 Babool Toothpaste
 Meswak Toothpaste
 Dabur Lal Dant Manjan
 Dabur Binaca Toothbrush

FOODS:
  Real
 Real active
 Hommade
 Lemoneez
 Capsico

AYURVEDIC SPECIALITIES

 Ayurveda

COMPANY PROFILE
COMPANY PROFILE

Dabur is a leading Indian consumer goods company with interests in Hair care,
Oral care, Health care, Home care and foods. Dabur India Ltd has come a long way
today to become a leading consumer products manufacturer in India. For the past 125
years, we have been dedicated to providing nature-based solutions for a health and
holistic lifestyle. Through our comprehensive range of products, we touch the lives of
all consumers, in all age groups, across all social boundaries. And this legacy has
helped us develop a bond of trust with our consumers.
 The driving force behind Dabur products has evolved considerably in India as in
other parts of the world. Starting from purely health notions then moving on to fitness,
the current trend is towards well-being coupled with beauty. In an effort to adapt to
these changes, the industry is slowly moving from basic products such as personal
care, oral care, hair care and health care products. The sizable Indian population base
with rising disposable income offers the industry a promising middle class to market a
large variety of personal care consumer products. The Dabur products segment has
witnessed rapid growth over the last couple of decades.

In recent times the range of cosmetic and beauty products in India has widened
tremendously. Beauty products manufacturers in India mostly cater to the great
demand for cosmetics and toiletries that fall into the low or medium-price categories.
This is because the greatest demand in India has always been for these
economically p r i c e d . However, in recent years in the cosmetics market India
competitors have begun to manufacture products to cater to an International need.
 Dabur was founded in Kolkata by Dr. S. K. Burman in 1884. Burman's family had
migrated from Punjab to Kolkata and are Punjabi Khatris by origin.[8][9][10] In the mid-
1880s, as an Ayurvedic practitioner in Kolkata, he formulated Ayurvedic medicines for
diseases like cholera, constipation and malaria. As a qualified physician, he went on to sell
his medicines in Bengal on a bicycle. His patients started referring him and his medicines
as "Dabur", a portmanteau of the words daktar (doctor) and Burman.[12] He later went on
to mass-produce his Ayurvedic formulations.

C.L. Burman, set up Dabur's first R&D unit. Later, his grandson, G.C Burman was gherao-
ed by his own workers during a labor unrest in Kolkata. Due to the unpleasant situation,
G.C Burman decided to move the factory to Delhi, where his brothers later relocated. In
Delhi, the business thrived and the company soon became headquartered there. In the
words of business historian Sonu Bhasin "Calcutta's loss was Delhi's gain.

The current chairman, Dr. Anand Burman, and vice-chairman Amit Burman, are part of the
fifth generation of the family. They were among the first business families in India to
separate ownership from management, when they handed over the management of the
company to professionals in 1998.

In 1997, Dabur set up a wholly-owned consumer goods subsidiary called Dabur Foods
under which it launched its fruit juice brand called Real.

In 2022, Dabur acquired a 51% stake in the Indian spices company Badshah Masala
for ₹588 crore.

Pharma and healthcare

Dabur demerged its pharma business in 2003 and hived it off into a separate company,
Dabur Pharma Ltd. German company Fresenius SE bought a 73.27% equity share in Dabur
Pharma in June 2008 at ₹76.50 a share.

Dabur International, a fully owned subsidiary of Dabur India formerly held shares in the  -
based Weikfield International, which it sold in June 2012.

Philanthropy

Dabur's Sustainable Development Society (Sundesh) is a non-profit organisation started by

Burman that aims to carry out welfare activities in the spheres of health care, education and
other socio-economic activities. Dabur drives its corporate social responsibility (CSR)
initiatives through Sundesh.[19][20]
The 2015 Brand Trust Report puts Dabur at 19th place.

Controversy
Former executive director Pradip Burman was on the list of black money account holders
on 27 October 2014 when BJP government revealed the names. Dabur rejected the black
money charge.

In December 2020, a report by the Centre for Science and Environment showed that Dabur
Honey, along with other major brands' products, was adulterated with sugar syrup.

Hajmola or Hazmola (transl. Digestion, from hazma/hajma) is an ayurvedic digestive tablet

sold as a treatment for dyspepsia by Dabur under that name since the 1950s.
A counterfeit of the product was trademarked by "Hilal Foods (Pvt.) Limited" (estb. 1986),
[24] a Clifton, Karachi based company, in Pakistan which had been selling it since at least
the 1980s. When Dabur began operating in Pakistan, it filed an intellectual property
infringement suit against Hilal through its subsidiary which was ultimately settled by
the Sindh High Court allowing both Hilal and Dabur to use the Hajmola trademark.
 CHAPTER-IV
ANALYSIS AND INTERPRETATION
TABLE-1

GENDER WISE CLASSIFACTION

PARTICULARS NO.OF.REPONDENTS PERCENTAGE

MALE 52 52
FEMALE 48 48
TOTAL 100 100

INTERPRETATION:
From the above table it could be inferred that 52% of respondents are male, and 48% of
respondents are female.
 CHART 4.1
GENDER WISE CLASSIFICATION

53

52

51

50

49

48

47

46
MALE FEMALE
 TABLE 4.2
USE OF TOOTH PASTE

PARTICULARS NO. OF PERCENTAGE

RESPONDENTS
YES 100 100
NO 0 0
TOTAL 100 100

INTERPRETATION:
From the above table it could be inferred that 100% of respondents are using tooth paste.
 CHART 4.2
USE OF TOOTH PASTE

120

100

80

60

40

20

0
YES NO

TABLE 4.3
 HOW MUCH TIME CLEAN TEETH PER DAY

PARTICULARS NO. OF. PERCENTAGE

RSPONDENTS
ONE 66 66
TWO 34 34
TOTAL 100 100

INTERPRETATION:
From the above table it could be inferred that 66% of respondents are one Time clean teeth
per day, and 34% of respondents are two times clean teeth per day.

CHART 4.3
 HOW MUCH TIME CLEAN TEETH PER DAY

70

60

50

40

30

20

10

0
ONE TWO

TABLE 4.4
 HOW MUCH TIMES PURCHASE OF DABUR PASTE PER MONTH

PARTICULAR NO. OF PERCENTAGE

RESPONDENT
ONE 56 56
TWO 44 44
TOTAL 100 100

INTERPRETATION:
From the above table it could be inferred that 56% of respondents are monthly one time
purchase the paste,44% of respondents are monthly two times purchase the paste.

CHART.4.4
HOW MUCH TIMES PURCHASE OF DABUR PASTE PER MONTH

60

50

40

30

20

10

0
ONE TWO

CHART4.5
MOST PREFERRED BRAND
 PARTICULAR NO. OF PERCENTAGE
RESPONDENT
COLGATE 26 26
CLOSE UP 32 32
DABUR RED 34 34
OTHER 8 8
TOTAL 100 100

INTERPRETATION:
From the above table it could be inferred that 26% of respondents are preferred to Colgate
brand, 32% of respondents are preferred to close up brand, 34% of respondents are preferred
toDabur red brand, and 8% of respondents are other Brand to preferred.

CHART 4.5
MOST PREFERRED BRAND
 CHART 4.6
SIZES OF DABUR PASTE PURCHASED
 PARTICULAR NO. OF PERCENTAGE
RESPONDENT
50 gms 42 42
100 gms 58 58
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that 42% of respondent’s are 50 grms of paste
purchased, and 58% of respondent’s are 100 grms of paste purchased.

CHART 4.6
SIZES OF DABUR PASTE PURCHASED
 CHART 4.7
GIFTS PROVIDED TO ATTRACTIVE
 PARTICULAR NO. OF PERCENTAGE
RESPONDENTS

YES 56 56
NO 44 44
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that, 56% of the respondents are attractive to
gifts provide,44% of respondents are not attractive to gifts provided with the brand.

CHART 4.7
GIFTS PROVIDED TO ATTRACTIVE
 CHART 4.8
REASON OF PURCHASE THIS BRAND
 PARTICULAR NO. OF PERCENTAGE
RESPONDENT
PRICE 18 18
QUALITY 48 48
PACKAGING 18 18
BRAND NAME 16 16
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that ,18% of respondents are influence to low price ,
48% of respondents are influence to best quality , 18% of respondents are influence to
packing is good , and 16% of respondents are influence to brand name of Dabur red paste.

CHART 4.8
REASON OF PURCHASE THIS BRAND
 CHART 4.9
PURCHASE OF PASTE AFTER SEEING VARIOUS BRANDS
PARTICULAR NO. OF PERCENTAGE
RESPONDENT
YES 60 60
NO 40 40
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that , 60% of the respondents are purchase to
various brands in after purchase ,and 40% of the respondents are do not purchase in various
brand.

CHART 4.9
PURCHASE OF PASTE AFTER SEEING VARIOUS BRANDS
70

60

50

40

30

20

10

0
YES NO

CHART 4.10
MONTHLY PURCHASE OF PASTE
 PARTICULARS NO.OF PERCENTAGE
RESPONDENT
IN GMS 62 62
IN KGS 38 38
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that , 62% of respondents are monthly purchase in
gms, 38% of respondents are monthly purchase in kgms.

CHART 4.10
MONTHLY PURCHASE OF PASTE
 CHART 4.11
SATISFIED WITH MARGIN
 PARTICULARS NO.OF PERCENTAGE
RESPONDENT
YES 78 78
NO 22 22
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that 78% of respondents are satisfied with margin ,
22% of respondents are not satisfied with margin in Dabur paste.

CHART 4.11
SATISFIED WITH MARGIN
 90

80

70

60

50

40

30

20

10

0
YES NO

TABLE 4.12
PREFER TO MAKE PURCHASE

PARTICULARS NO.OF PERCENTAGE

 RESPONDENTS
DEPARTMENTAL 12 12
SUPER MARKET 52 52
CONVENIENT 32 32
ONLINE 4 4
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that, 12% of respondents are purchase in
departmental store, 52% of respondents are purchase in super market, 32% of respondents are
purchase in convenient store, and 4% of respondents are online purchase.

CHART 4.12
PREFER TO MAKE PURCHASE
 TABLE 4.13
REASON FOR PURCHASETO STORE
 PARTICULARS NO.OF PERCENTAGE
RESPONDENTS
DISCOUNT 10 10
VARIETIES 34 34
SERVICES 40 40
OTHER 16 16
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that, 10% of the respondents are purchase to store
in discount, 34% of respondents are purchase to stores in varieties, 40% of respondents are
purchase to stores in services, and 16% of respondents are purchase to stores in other
reason.

CHART 4.13
REASON FOR PURCHASE TO STORES
 TABLE 4.14
PROMOTIONAL SCHEME AFFECT YOUR CHOICE

PARTICULARS NO.OF PERCENTAGE

 RESPONDENT
YES 52 52
NO 48 48
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that, 52% of respondents are affect the promotional
scheme, and 48% of respondents are not affect the promotional scheme.

CHART 4.14
PROMOTIONAL SCHEME AFFECT YOUR CHOICE
 TABLE 4.15
INFLUENCED TO PARTICULAR BRAND

PARTICULARS NO.OF PERCENTAGE

 RESPONTENDS
ADVERTISEMENT 14 14
WORD OF MOUTH 28 28
FAMILY/FRIEND 54 54
/RELATIVES
OTHER 4 4
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that, 14% of respondents are influenced to
advertisement, 28% of respondents are influenced to word of mouth, 54% of respondents are
influenced to family/friend/relatives, and 4% of respondents influenced to others reasons.

CHART 4.15
INFLUENCED TO PARTICULAR BRAND
 CHART 4.16
WHICH IS ATTRACTED TO DABUR PASTE
 PARTICULARS NO.OF PERCENTAGE
RESPONDENT
COLOUR 22 22
FRESHNESS 54 54
PACKING 20 20
OTHER 4 4
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that, 22% of respondents are attracted to colour,
54% of respondents are attracted to freshness, 20% of respondents are attracted to packing,
and 4% of respondents are attracted to others.

CHART 4.16
WHICH IS ATTRACTED TO DABUR PASTE
 TABLE 4.17
SELLING GOODS IN ONLINE

PARTICULARS NO.OF PERCENTAGE

 RESPONDENTS
YES 52 52
NO 48 48
TOTAL 100 100

INTERPRETATION:
From the above table it could be inferred that 52% of respondents are selling goods in online,
and 48% of the respondents are not selling goods in online.

CHART 4.17
SELLING GOOD IN ONLINE
 TABLE 4.18
SIZE DO YOU WANT

PARTICULARS NO.OF PERCENTAGE

 RESPONDENTS
SMALL 2 2
MEDIUM 30 30
LARGE 52 52
MULTI LARGE 16 16
TOTAL 100 100

INTERPRETATION:
From the above table it could be inferred that, 2% of respondents are want to small size , 30%
of respondents are want to medium size , 52% of respondents are want to large size , and 16%
of respondents are want to multi large size.

CHART 4.18
SIZE DO YOU WANT
 TABLE 4.19
BRAND ARE SATISFY

PARTICULARS NO.OF PERCENTAGE

 RESPONDENTS
YES 86 86
NO 14 14
TOTAL 100 100

INTERPRETATION :
From the above table it could be inferred that 86% of respondents are satisfy to this brand,
and 14% of respondents are not satisfy to this brand.

CHART 4.19
BRAND ARE SATISFY
 TABLE 4.20
SATISFIED WITH THIS PRODUCT
 PARTICULARS NO.OF PERCENTAGE
RESPONTENDS
YES 74 74
NO 26 26
TOTAL 100 100

INTERPRETATION:
From the above table it could be inferred that , 74% of respondents are satisfied of this
product, 26% of respondents are not satisfied of this product.

CHART 4.20
SATISFIED WITH THIS PRODUCT
 TABLE 4.21
RELATIONSHIP WITH DISTRIBUTORS

PARTICULARS NO.OF PERCENTAGE

 RESPONDENTS
VERY GOOD 8 8
GOOD 54 54
SATISFY 26 26
ANY OTHER 12 12
TOTAL 100 100

INTERPRETATION:
From the above table it could be inferred that, 8% of respondents are very good relationship
to distributors , 54% of the respondents are good relationship to distributors, 26% of the
respondents are satisfy to distributors , and 26% of the respondents are any other relationship
to distributors.

CHART 4.21
RELATIONSHIP WITH DISTRIBUTORS
 CHAPTER-V

FINDING:
 All the respondents are use to tooth paste.
  Majority of the respondents are male.
 Majority of the respondents are one time clean teeth per day.
 Majority of the respondents are monthly one time purchase the paste.
 Majority of the respondents are preferred to Dabur red brand.
 Majority of the respondents are 100 gms paste purchased.
 Majority of the respondents are provide to attractive gifts.
 Majority of the respondents are influence to best quality.
 Majority of the respondents are purchase to various brands in after purchase.
 Majority of the respondents are monthly purchase in Grams.
 Majority of the respondents are satisfied with margin.
 Majority of the respondents are purchase in super market.
 Majority of the respondents are purchase to stores in services
 Majority of the respondents are affect the promotional scheme
 Majority of the respondents are influenced to family/friend/relatives.
 Majority of the respondents are attracted to freshness.
 Majority of the respondents are selling goods in online.
 Majority of the respondents are want to large size.
 Majority of the respondents are satisfy to this brand.
 Majority of the respondents are satisfied of this product.
 Majority of the respondents are good relationship to distributors

SUGGESTIONS:

[1] The samples should be distributed to the people.

[2] The product needs more promotional activities.
[3] The package of the product should be more attractive to increase the sales.
 [4] It should be easily available in retail stores.
[5] Offers and discounts should be announced frequently.
[6] Focus on growing core brands across categories.
[7] Reaching out to new geographies, within and outside India.
[8] Improve operational efficiencies by leveraging technology.
[9] Target consumers with safe, efficacious, natural solutions by
synthesizing the deep knowledge of Dabur products.
[10] Provide consumers with innovative products within easy reach.
[11] The demand was because the herbal products are mostly skin friendly
and non- allergic to human body and provide the benefits naturally. The
only problems with them is that they are little costly. Efforts should be
made to make them available at affordable prices.
[12] To take care of the safety and health of the consumers who uses the
personal care products. This can be done by having strict quality
measures while manufacturing the products.
[13] Products need to make balance between high results as well as not
being allergic for maximum number of consumers. Today the consumers
want to have more options and variety. They want to customize the
product as suited for them and interestingly.
[14] Companies are also understanding their demands and providing them
what they want. Speedy consumer complaints redressed is another thing
that consumers want. Promotion of the personal care brands is one of the
very important factors. To capture consumers mind and pocket it is very
essential.

CONCLUSION

It was really a very great experience to study this FMCG Company “Dabur India
Limited”. After going into all aspects i.e., marketing strategies, Policies, Pricing strategies,
etc. we can conclude that company is excellent on all the fronts. The company's different
project like Sundesh and its social initiatives in Nepal etc. indicates that the company is also
loyal toward the society, and all such social responsibilities are very necessary to build a
strong customer base and brand loyalty. Through its comprehensive range of products, it
touches the lives of all consumers in all age groups, across all social boundaries. And this
legacy has helped them develop a bond of trust with our customers. That guarantees us the
best in all product carrying the Dabur name.

BIBLIOGRAPHY:
 WWW.dubar.com
 WWW.