Alleviate Skinvestment Feasibility Study

HighBrew Face and Body Scrub
Alleviate Skinvestment Corporation
Feasibility Study
Quezon City University
San Bartolome Campus, Quezon City
2nd Semester, Academic Year: 2020-2021
In Partial Fulfillment of the Requirements for the Subject

Management Consultancy
By:
Capinpin, Jessa Mae
De Jesus, Tequila Mooze
Flores, Charise
Garcia, Joanna
Meneses, Dessery Hope
Olayvar, Kathleen
Visitacion, Joemalyn
Mr. Alfred Quinsay, CPA

Management Consultancy Professor
July 17, 2021

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i
ALLEVIATE SKINVESTMENT
APPROVAL / ACCEPTANCE LETTER
In partial fulfillment of the requirements for the subject Management Consultancy,
this feasibility study entitled “Alleviate Skinvestment” has been prepared and submitted by
Jessa Mae Capinpin, Tequila Mooze De Jesus, Charise Flores, Joanna Garcia, Dessery Hope
Meneses, Kathleen Olayvar, and Joemalyn Visitacion and this hereby recommended by an
Oral Defense.
Alfred Cesar C. Quinsay, CPA
Management Consultancy Professor
PANEL OF EXAMINEES
Ms. Adelaida Jamito, CPA
Mr. John Hoover Arrojdo, CPA
Mrs.Rosalie Rosales-Makil, CPA, LPT, MBA
Accepted and approved in partial fulfillment for the requirement of the subject
MANAGEMENT CONSULTANCY.
ii
ACKNOWLEDGEMENT
With all gratification and thanksgiving, the members of the group would like to pay
their regards to those people who warmly proved to serve as a part of their milestone and
contributed in accomplishing our goals in this Research Project. The members would like to
thank the following people in showing their full support from the creation until the
completion of the research paper:
First and foremost the Almighty God who gave us fulfilling grace that served as their
everyday provisions.
The Instructor Mr. Alfred C. Quinsay for his supervision.
The members’ Families for the parental and financial support given from the first
Chapter of the Feasibility Study until the Defense especially to De Jesus residence in warmly
welcoming us for us to finish the paper.
The members’ friends for the emotional support in times of challenges and for
the support whenever we have difficulties in constructing and assembling ideas. Also, for
their companionship and collaboration.
J.M.C
T.M.D
C.F
J.G
D.H.M
K.O
J.V
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DEDICATION
This Feasibility Study is fondly dedicated to all the people who willingly shared their
time and efforts in making this project. From the collaboration of ideas until the day of the
defense, the members proudly offer this project as a gift of hard work and passion in their
studies.
The members’ offer this to their ever-loving parents, who initiated the fire of
eagerness to reach out and encourage them to learn and explore new things that helped them
grow as a human being;
To the kindness and care of their relatives and friends who served as their asset,
inspiration and aspiration in fulfilling their visions and in accomplishing this feasibility study
successfully;
To our friends who have remained faithful in every moment;
And a very special devotion for our living and loving God, whose Almighty and
universal light, love and guidance was given for those who seek out for it, for every Divine
Grace He bestowed upon them, for the strength in fulfilling their dreams
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TABLE OF CONTENTS
TITLE PAGE ………………………………………………………………….. i
APPROVAL SHEET…………………………………………………………… ii
ACKNOWLEDGEMENT ……………………………………………………… iii
DEDICATION …………………………………………………………………. iv
TABLE OF CONTENTS ………………………………………………………. v
EXECUTIVE SUMMARY ……………………………………………………. vii
I. INTRODUCTION
A. History of Business………………………………………………. 1
B. Business Profile …………………………………………………. 1
Business Name .………………………………………… 1
Business Industry ……………………………………… 1
Business Objectives …………………………………….. 1
Mission …………………………………………………. 2
Vision …………………………………………………… 2
Core Values ……………………………………………… 2
Company Logo ……………………….…………………. 3
II. MARKETING ASPECT………………………………………………… 4

A. Product ………………………………………………………….. 4
Raw Materials ………………………………………….. 4
Benefits ………………………………………………… 5
B. Packing ………………………………………………………… 6
Packaging Prototype ……………………………………. 7
C. Pricing ………………………………………………………….. 10
D. Promotion ………………………………………………………. 10
Social Media Flat forms ………………………………… 12
E. Place ……………………………………………………………. 14
F. People …………………………………………………………… 14
Demographic …………………………………………... 14
Psychographics ………………………………………… 14
Geographic …………………………………………….. 15
G. Process …………………………………………………………. 16
H. SWOT Analysis ………………………………………………. 17
I. Porter’s five competitive forces ………………………………. 18
J. Methodology ………………………………………………….. 20
Data Collection ………………………………………… 20
Sampling Design ……………………………………… 20
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III. TECHNICAL ASPECTS …………………………………………….. 22

A. Plant size ……………………………………………………… 22
Layouts ……………………………………………….. 23
B. Tools and Equipments ……………………………………….. 27
C. Furnitures …………………………………………………….. 29
D. Competitors ………………………………………………….. 29
E. Process ……………………………………………………….. 31
F. Utilities ………………………………………………………. 32
G. Labor Requirements ………………………………………….. 32
IV. MANAGEMENT ASPECTS ………………………………………… 33

A. Forms of Ownership …………………………………………. 33
B. Organizational Structure ……………………………………… 33
C. Duties and Responsibilities ………………………………….. 34
D. Company Policies ……………………………………………. 35
E. Standard of Conduct …………………………………………. 44
F. Retirement and Training Program …………………………… 45
G. Legal Requirements ………………………………………….. 46
Cedula ……………………………………………….. 46
Barangay Business Clearance ……………………….. 47
DTI Certificate of Registration ………………………. 48
Mayor’s Permit ………………………………………. 49
BIR Certificate of Registration ………………………. 50
FDA: License to Operate …………………………….. 51
FDA: Notification of Cosmetic Products ……………. 52
Department of Labor and Employment (DOLE) …….. 54
Social Security System (SSS) ………………………... 55
PhilHealth Insurance Corporation ……………………. 55
PAG-IBIG ……………………………………………. 56
Sanitary Permit ………………………………………. 57
Fire Safety Permit ……………………………………. 58
V. FINANCIAL ASPECTS
A. Start-Up Capital ……………………………………………… 59
B. Projected Sales ……………………………………………….. 60
C. Production Schedule ………………………………………….. 60
D. Production Cost ………………………………………………. 62
E. Depreciation Schedule ……………………………………….. 62
F. Supplies ………………………………………………………. 64
G. Expenses ……………………………………………………… 65
H. Projected Financial Statements ………………………………. 66
I. Ratio Analysis ………………………………………………… 68
APPENDICES ………………………………………………………………… 70
Appendix A : Survey Questionnaire ………………………………….. 70
Appendix B : Survey Results …………………………………………. 78
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Executive Summary
Everyone, including the company's founders, loves coffee. They want to smell coffee
every day. Because of this, people discover new ways to wear scents by including them in
products. Coffee grinds and other natural ingredients make great face and body scrubs. Using
natural ingredients to help people have better skin and feel more confident in their first
product, and they think it is a solid start. So why not create and sell skincare products to assist
customers to protect their skin from environmental and internal harm, as well as to preserve
their attractiveness by appearing and feeling healthy?
Alleviate Skinvestment Co. wants to establish a company in Luzon City, NCR along
with Fairview and Commonwealth. Numerous schools and businesses, as well as high-
potential customers, exist in the area. Suitable for all ages, genders, religions, and cultures.
Alleviate Skinvestment was founded in July 2021 by Charise Flores, who first began
her curiosity in what ways to make skincare made of natural ingredients. Because of this, she
came up with the idea to formulate ingredients made of natural components, which along the
way became the HighBrew Coffee Body Scrub. Alleviate Skinvestment Co. Starts with six
(6) Staffs.
Alleviate Skinvestment Co. focuses on skin enhancement and improvement. Anyone
who wants to start using skincare products is a bath, face, and body scrub enthusiast. This is
because women are more acquainted with skincare products. Knowing your consumers
makes selling a two-in-one offering simpler. Customers are more likely to purchase a new
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product if they believe that utilizing an in-shower face and body scrub enhances their skin
complexion.
The strategy is to penetrate the target market. As per Alleviate Skinvestment, We are
committed to improving the customer experience in ways that they believe are unique in the
industry. Consequently, the Alleviate Skinvestment will allow customers to share their
thoughts and opinions through the brand's social media pages.
Alleviate Skinvestment intend to implement a more comprehensive promotional
strategy to increase brand recognition and awareness to foster deeper relationships with the
target customers who, they believe, will help spread the word about the brand.
The Pre-launch of HighBrew may start a week before the launch, this way you can
introduce the product little by little, and give people more details each day. It includes telling
them more about the product and how it helps.
On the day of the launching of HighBrew, this is where product promotion takes place
to boost HighBrew’s insights and possible consumers. And since HighBrew is a new product
to the market Alleviate Skinvestment came up with promotional deals such as; Giveaways,
Special Discounts, and Vouchers.
Alleviate Skinvestment sales projections for the first year are 1,000 units of
HighBrew Coffee Body Scrubs. We project a 39.5% growth rate over the past 5 years.
We have six full-time staff. The salary for each staff will be; Finance Head, HR Head,
Marketing Head, Supplies/Inventory Head, Store Manager and Product Manager.
viii
The projected cost of Alleviate Skinvestment is increasing because the company
increases the number of units that we produced in the 2nd year and 3rd year of operation to
gain more profit and meet the demand of the customer. For the income statement of the
company, as the year goes by, the net income and sales of HighBrew Coffee Body Scrub
increase because of the increasing number of products produced yearly by the Alleviate
Skinvestment inclusive investment.
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I. INTRODUCTION
A. History of Business
Everyone loves coffee, especially the owners of this business. They want the natural
aroma of coffee to smell everyday. So they find ways to wear the scent by making it the main
ingredient to develop a product. Coffee grounds are perfect to create face and body scrub also
with other natural ingredients. This scrub is the first product they created and they think it’s a
good start to build a business through natural ingredients where the goal is to help people to
have better skin and be more confident.
Creating and marketing skincare products would be a great business because these days
people feel incomplete without using it, it is now a part of our everyday routine so why not
produce for the consumers to help them protect their skin from environmental and internal
damage, and to maintain the beauty by looking and staying healthy.
B. Business Profile
Business Name: Alleviate Skinvestment Corp.
Business Industry: Manufacturing Business
Business Objectives
 To ensure that our products have no adverse effects on all skin types.
 To screen out harmful knockoffs.
 To prevent fake products and imitation.
 To have responsible retailers and online sellers.
1
Mission
To provide natural skincare products that help consumers to have better skin and be
more confident. To develop the highest quality products for all types of skin which will focus
on the safety of the consumers.
Vision
To become the number one consumer’s choice in selecting personal care products and
the most well-known skincare producers across the country.
Core Values
N-A-T-U-R-A-L-S
Alleviate Skinvestment Co. believes in the Naive beauty of all so we provide products
that will help everyone to maintain it. We offer high-quality products at Affordable prices for
all customers especially to our retailers and online sellers. We aim to be a Trusted company
in the cosmetics industry. We ensure Unity to our customers by producing personal care
products while increasing profit for us to continue our Responsibility as a producer. We are
held Accountable for doing more than just our tasks, but also for making society better with
our product while pursuing excellence and acting in ways that will advance our organization's
goals. Loyalty in all individuals and our services is one of our goals. We ensure everyone’s
Safety while making this business successful.
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Company Logo
“WE CARE ABOUT YOUR SELFCARE”
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II. MARKETING ASPECT
A. Product
A 2-in-1 scrub for the face and body. The face scrub is used on the face to promote
smooth skin. The skin on the face is more delicate than the skin on other parts of the body,
and because the face sees a lot of wear and tear, it requires special attention when it comes to
skincare and for the body, the scrub is a skincare product whose primary function is to
remove dead skin cells through exfoliation as well as cleanse the skin and increase the body's
blood circulation.
Raw Materials
Ingredients Supplier Quantity Price Physical Apperance
Coconut oil Cosmicshop.ph Per Liter 350.00
Coffee BARAKO Stout Coffee PH Per 500g 390.00
4
Almond milk Sunmart Per Liter 139.00
2,119.00
+
Phenonip Galleon Ph Per 8oz Shipping
fee
246.00
Sugar Puregold Per Kg 49.50
Benefits of HighBrew
5
B. Packaging
The packing consist of the following:
 Product Name: HighBrew
 Company logo
 Company Name - Alleviate Skinvestment
 Benefits
 How to use
Put a small amount of body scrub in your hand. Gently rub it on your skin in small
circular motions, using your hand or an exfoliating glove. Scrub your skin gently for no
longer than 30 seconds. Rinse your skin liberally with lukewarm water.
 Cautions
-For sensitive skin, it is recommended to conduct an allergy test on the ear or elbow
before using this product. Use it if no adverse effects occur.
-Avoid contact with eyes. If contact occurs, rinse eyes thoroughly with water.
-If discomfort, please immediately stop using and seek the assistance of a
dermatologist.
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 Ingredients of the Product
 Coffee Grounds (Dry used Grounds)
 Sucrose
 Coconut oil
 Phenonip
 Almond milk (It contains Vitamin B3, Humectant moisturizer, 13% Vitamin
D, and 100% vitamin E, Minerals.)
 Manufacturer: Alleviate Skinvestment Co.
 Storage: Keep it in a cool dry place, out of direct sunlight.
 Address: Quezon City, Metro Manila, Philippines
 Contact Number: #0977-2846-729
 Email address: alleviateskinvestment@gmail.com
Packaging Prototype
Front view
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Back view
Top view
8
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C. Pricing
The Alleviate Skinvestment Co. uses absorption costing to formulate total production
cost. All costs are absorbed into the determination of the final cost. To conclude total selling
price, output VAT and the set mark-up must be considered.
PRICING PER UNIT

Raw materials 392.55
Packaging 14.50
Fixed Cost 535.39
Depreciation 1.67
Utilities 62.60
Total production cost 1006.71
VAT (12%) 56.56
MARKUP (18.5%) 186.24
SELLING PRICE 1250
D. Promotion
The first promotional strategy is to penetrate the target market. As per Alleviate
Skinvestment, the company are committed to improving the customer experience in ways that
they believe are unique in the industry. Consequently, the Alleviate Skinvestment will allow
customers to share their thoughts and opinions through the brand's social media pages.
10
They intend to implement a more comprehensive promotional strategy to increase
brand recognition and awareness and foster deeper relationships with the target customers
who, they believe, will help spread the word about the brand. To reach the targeted customer
group, we will employ a variety of promotional strategies, including the use of paid
advertisements on various social media platforms to expand the brand’s name across multiple
platforms. Company anticipate that media impressions will continue to rise as HighBrew
Corp. strives to build deeper relationships with customers through participation in the brand’s
various social media platforms and with the use of “my days” and “stories.”
Since the Alleviate Skinvestment plans to penetrate the market through online
platforms we decided to make a Pre-launch of HighBrew, this way people or potential
consumers get excited beforehand. These Pre-Launch acts to be a teaser before the revealing
of the product.
The Pre-launch of HighBrew may start a week before the launch, this way you can
introduce the product little by little, and give people more details each day. It includes telling
them more about the product and how it helps.
On the day of the launching of HighBrew, this is where product promotion takes place
to boost HighBrew’s insights and possible consumers. And since HighBrew is a new product
to the market Alleviate Skinvestment came up with promotional deals such as; Giveaways,
Special Discounts, and Vouchers.
11
Customers can visit through social media platforms, via Instagram, Facebook, TikTok,
and Shopee, with the following links below:
Instagram link:
https://www.instagram.com/alleviateskinvestment/
Facebook link:
https://www.facebook.com/Alleviate-Skinvestment-
103505765325951/?ref=pages_you_manage
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TikTok link:
https://www.tiktok.com/@alleviateskinvestment?lang=en&is_copy_url=1&is_from_webapp
=v1
Shopee link:
https://shopee.ph/shop/477974065
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E. Place
Alleviate Skinvestment Co. uses E-commerce marketing to promote products and sell
goods. E-commerce is also known as online shopping, customers find it convenient to decide
purchasing products. Customers loved shopping online because of it requires much less
commitment than physical store. Facebook, Instagram and Shopee are social media flat forms
they used to facilitate online purchasing.
F. People
Demographic
Alleviate Skinvestment Co. plans to found an establishment in the section of city
areas of Luzon in the Region of NCR. This area includes Fairview, Commonwealth, Batasan
Hills, Nova proper, and Caloocan. There are many schools and company workers, businesses,
and higher potential customers in the area that is included in the high income earners as well
as those who can afford the product. HighBrew Face and Body Scrub are for all ages, groups,
religions, and ethnicities.
Psychographics
Alleviate Skinvestment Co. Concerned with enhancing and improving the skin of the
customers. Teen who wants to have skincare routines, avid users of bath, face, and body
scrubs, and beauty enthusiast. The product will be more heavily favored for women because
they’re more versed in beauty products. Having knowledgeable consumers makes it easier to
show the importance of a 2-in-1 product. When they see that using an in-shower face and
body scrub lotion lessens the need for moisturizers that should theoretically sway consumers
in buying into a brand new product.
14
Geographic
Figure 1 Satellite map of Fairview
(Source: Google Map Images)
Figure 2 Satellite map for the whole targeted area
(Source: Google Map Images)
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G. Process
How to order
The customers can visit our social media pages for prices, products, and promotions.
Customers can also message us through our social media platforms, via Instagram, Facebook,
TikTok, and Shopee.
Aside from our online platforms, store visits start at 8 in the morning to 9 in the
evening, from Monday to Saturday. On the other hand, delivery starts from 10:00 am to 5 pm.
Note: The delivery charge starts at P50.00. Charges may vary depending on the location
between the store and the location of the customer.
Order Form. (After the customers have decided what they like to order.)
Customers should fill up their information below for fast transaction of their orders.
Name:
Address:
Landmark:
Contact no:
Order: (The order should specify its equivalent quantity. (i.e. 2x HighBrew)
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Mode of payment: There are the available modes of payment for our customers to use to
send to us their payments, namely: Cash On Delivery, GCASH, PAYMAYA, BDO, BPI, and
MBTC.
For Cashless transactions, the screenshot of payment must be sent through the
mentioned social media platforms above immediately.
Customers can also order through Shopee, an online shopping app. Search for
Alleviate Skinvestment store which upon visiting, they can claim discount vouchers upon
following us. Customers can also have a discount if they reach a certain amount upon
checking out their orders.
H. SWOT Analysis
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I. Porter’s five competitive forces
The threat of new entrants
There are several entry barriers in this industry. The government policies of the
industry implement strict legal requirements, therefore, making the threat of new entrants a
weak force. Alleviate Skinvesment uses organic ingredients at a reasonable price which is
new to the market where standardized products exist in the industry.
The capital requirements within the industry are high, resulting in new entrants setting
up high expenditures that are needed to be incurred. Although access to distribution is easy
for new entrants, this makes the threat of new entrants a strong force.
Supplier Power
Since HighBrew is a natural-based product, we can develop relationships with local
coffee roasters where both parties involved can benefit. While tying up also with multiple
suppliers at a low cost to ensure efficiency within its supply chain. The number of suppliers
in this industry is quite large resulting in a low differentiation of cost on inputs and switching
cost.
Threat of Substitution
There is a high risk of substitution considering various products present in the
industry that match with the pricing of HighBrew and is convenient in terms of availability
thus, making the threat of substitution a strong force within the industry. (Pre-order and
Advertisements).
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Competitive Rivalry
Some existing players produce coffee scrubs. This will not be a hindrance for
Alleviate Skinvestment to not operate but to pursue more since there is a difference in terms
of price and ingredients.
Alleviate Skinvestment Co. will focus on marketing strategy on how it will be known
to the target consumers by establishing a sustainable distinction and a scale to compete better.
Buyers Power
Our Product High Brew doesn’t only focus on one gender but it is open to all. About
the population target, it includes people with the age range of 13-45 years old. We ensure that
this product will benefit them and will surely see the results afterward.
Buyers frequently have high expectations. This is a great opportunity for Alleviate
Skinvestment profitability in the long run.
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J. Methodology
Data Collection
The Descriptive research method was used in gathering data to obtain the consumers
perspective about the product. Self-administered questionnaires through google forms were
distributed to the respondents. The participants were given an open time in filling up the
questionnaire. The respondents of the study are from Brgy. Commonwealth and Brgy.
Greater Fairview covering all age-bracket.
Sampling Design
The sampling technique used in choosing the respondents of the study is Probability
Random Sampling because “the technique is accurate, appropriate for the representation of a
sample and easier method to extract a research sample from a larger population. The only
requirements are that randomness governs the selection process and that each member of the
larger population has an equal probability of selection.” (De Persio, G., 2018)
The sample size shall be then determined using the formula:
N
n=
1 + Ne2
Where:
n = desired sample size
N = population size
e = sampling error
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Using the formula above,

251,436
n = 1+(251,436)0.052
n = 400
Thus, the total of four hundred (400) self-administered questionnaire were distributed.
The sample survey questionnaire can be found in the Appendices.
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III. TECHNICAL ASPECT
A. Plant Size
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Layouts
Holding Area
23
Rest Room
Office Room
24
Meeting Room
Storage Room
25
Shop Floor
Inventory Room
26
B. Tools and Equipment
Tools & Equipment's Physical Apperance
Heater for packaging
Gloves
Dropper
Measuring cups
Measuring spoons
Spatula
Mixing bowls
27
Jar
Printer
Vinyl sticker paper/receipt paper/receipt

printer/receipt
Computer
Digital Scale
Electric Mixer
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C. Furniture's
Furnitures Quantity Amount
Chair (for staff) 6 6,000
Executive Chair 2 4,000
Secretarial Chair 2 4,000
Table 1 1,500
Conference Table 1 15,000
Production Table 2 6,000
Air-con 4 168,422
D. Competitors
Competitors
Brand Name Physical Product Price
Coffee Scrub Body Scrub

Exfoliators Cream Facial
Dead Sea Salt For ₱6,382.00
Whitening Moisturizing
Anti
29
Coffee Body Scrub

Moisturizing Body Scrub
Cream For Exfoliating ₱4,565.00
Whitening Reducing
Cellulite
Organicá Arabica Coffee

₱2,300.00
Body Scrub. 500ml/17oz
MEYISHOP Exfoliating
Dead Body Deep Body ₱1,700.00
Coffee Scrub Facial Scrub
Sweet Solutions Coffee

₱1,600.00
Coconut Body Scrub
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E. Process
Step by Step Procedure
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F. Utilities
Alleviate Skinvestment Co. run into utility costs that will incurs in monthly basis such
as Electricity Expense, Water Bill,and Internet with telephone subscription.
G. Labor Requirements
Position Number of workers
Preparation
1
Measurement
Mixing
1
Filling
Inspection 2
Packaging 2
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IV. MANAGEMENT ASPECT
A. Forms of Ownership
Alleviate Skinvestment was founded in July 2021 by Charise Flores, who first began
her curiosity in what ways to make a skincare made of natural ingredients. Because of this,
she came up with the idea to formulate an ingredient that is made of natural components,
which along the way became the HighBrew Coffee Body Scrub. The business is a sole
proprietorship, manufacturing business registered in the Department of Trade and Industry
(DTI).
B. Organizational Structure
Alleviate Skinvestment has a line type structure of organization. The organizational
structure is a diagram that shows the structure of an organization and the relationships and
relative ranks of its parts and positions/jobs. The organization chart below is a diagram
showing graphically the relation of one official to another, or others, of a company.
33
C. Duties and Responsibilities
Name Position Responsibilities Salaries

Developing and implementing the
organization's overarching strategy.
Soliciting counsel and assistance from a
Chief Executive
Charise Flores Board of Directors when applicable. 40,000.00
Officer
Developing, disseminating, and
implementing the organization's vision,
mission, and organizational success.
Provide leadership to boards finance and
accounting strategy to optimize the
Jessa Mae Capinpin Finance Head 20,000.00
company's financial performance and
strategic position.
Human resources has long played a role
Human Resources in regulatory compliance, particularly
Joemalyn Visitacion 20,000.00
Head the need to keep current on tax changes
that affect employee payroll.
Subject to preparing and managing
Dessery Hope monthly, quarterly and annual budgets
Marketing Head 20,000.00
Meneses for Marketing department. Setting,
monitoring and reporting on team goals.
Responsible for planning and
implementing sales, marketing and
Joanna Garcia Store Manager 20,000.00
product development program both short
and long range
Duty on number of responsibilities
which require daily monitoring and
evaluation. As detailed in the following
Tequila Mooze De Supplies/Inventory
job description, the obligations of an 15,000.00
Jesus Head
inventory manager range from specific
inventory duties to more managerial
tasks.
Planning and organizing production
schedules. Assessing project and
Kathleen Olayvar Product Manager resources requirements. Estimating, 15,000.00
negotiating and agreeing budgets and
times scales with client and managers.
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D. Company Policies
Work Schedules
The usual work schedule is 40 hours per week, Monday through Friday from 8:00
AM to 5:00 PM. Any sudden change in the designation of certain employees or where there
is a need to work outside the workplace will be informed immediately.
Attendance Policy
Regular attendance is maintained to ensure efficient operation at all times. It tracks
daily attendance, tardiness, absences to compensate for them accordingly. The following
policies should be observed:
 Employees are expected to come to work scheduled and on time.
 If there is an instance that the employee cannot report to work, employees must
immediately inform the HR manager before the start of the work schedule.
 If the absence continues for 3 days, there is a need to present a medical certificate and
must notify the HR manager immediately.
 Absences for three consecutive days without notification are considered a voluntary
termination.
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Leave of Absence
Employees may apply for an unpaid leave of absence if they are eligible considering
that the employee applying has been working for the company for 1 year. The leave request
shall be subject to review include the reason is valid, the attendance record, and if he/she has
previous leave requests. It is upon the decision of the HR manager to accept the leave request.
Compensation Schedule
Employees are paid on the 15th and 30th day of each month, in case that the date
implemented falls on Saturday or Sunday, the salaries will be given a day earlier. The
employee’s SSS and PhilHealth contribution shall be deducted from his/her salary.
Overtime Policy
If it requires an employee to work beyond the working hours, they are eligible if they
work more than 40 hours in a week. The overtime pay rate is 25% of the hourly rate for work
over 8 hours on ordinary days. If overtime falls on a rest day, special day, or regular holiday,
the overtime rate is 30% of the hourly rate above the 8 hours.
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Regular/Legal Holidays
The Company will observe the following regular holidays and special days:
Regular holidays includes:
DATE HOLIDAY
January 1 New Year’s Day
Movable Date Maundy Thursday
Movable Date Good Friday
April 9 Araw ng Kagitingan
May 1 Labor Day
June 12 Independence Day
Last Sunday of August National Heroes Day
November 30 Bonifacio Day
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December 25 Christmas Day
December 30 Rizal Day
 Employees who are permitted to work on a normal holiday for less than eight hours must
be paid at least 200 percent of their regular daily income. If the employee's scheduled
rest day falls on a holiday, he is entitled to an additional premium pay of at least 30% of
his standard holiday rate of 200 percent based on his regular salary rate.
 An employee shall be provided include compensation for overtime work equivalent to
his rate for the first eight hours on such holiday work plus at least 30% thereof for work
performed more than eight hours on a regular holiday.
 When an employee's usual holiday work exceeds eight hours on his or her planned rest
day, he or she is entitled to additional compensation for the overtime labor equal to his or
her regular holiday-rest day for eight hours plus 30%. An employee's regular holiday rest
day pay is equal to 200 percent of his regular daily compensation rate plus 30 percent.
National Special Days
There are two national special days: November 1st is All Saints Day, and 31st of
December the Last Day of the Year. The policy of "no work, no pay" is in effect these days.
Employees who work on special days are entitled to an additional payment of not less than
30% of their base wage, or a total of 130 percent. If the special day also happens to be the
person's rest day, he is entitled to at least 50% more compensation, for a total of 150 percent.
38
13th Month Pay
Rank and file employees who have worked for at least one (1) month, regardless of
employment status, are entitled to a 13th-month thief salary. The thirteenth month's payment
is due in the last week of November.
An employee who resigned or whose services were terminated before the 13th-month
pay payment deadline is entitled to 13th-month pay by the amount of time he worked during
the year.
Service Incentive Leave
Service Incentive Leave is available to all regular employees once a year. If the
Service Incentive Leave is not used after a year, it will be converted to its monetary
equivalent by the end of the year. The salary rate at the time of commutation shall be used as
the foundation for computation.
Sick Leave
Employees are given sick days when they become ill. All regular employees will be
entitled to a total of five sick days. To a maximum of 10 days, sick days may be accrued and
carried over from year to year. All remaining unused sick days are forfeited at the end of the
year.
39
Maternity Leave
A pregnant employee who has rendered service to the company for at least six (6)
months (or aggregate of) for the last twelve (12) months is entitled to a maternity leave of not
less than two (2) weeks before the expected date of delivery and an additional four (4) weeks
following normal delivery or abortion, for a total of sixty (60) days maternity leave. This
maternity benefit is with full pay and is based on her regular compensation.
In the case of cesarean section delivery, the allotted maternity leave becomes seventy-
eight (78) days, as opposed to sixty (60) days in case of normal delivery. The maternity leave
benefits are available to every pregnant woman in the private sector, whether married or
unmarried. Expecting women employees applying for the employee maternity benefits
procure, for the employer or the establishment to check, a medical certificate that indicates
the expecting women employee’s delivery that will take place, in likelihood, within two
weeks. The maternity leave may be extended on account of an illness that arose out of the
pregnancy operation, stemming from delivery, abortion, or miscarriage, which renders the
woman unfit for work. Provided that the woman applying for the benefits for maternity can
procure a medical certificate for the employer or the establishment to check that indicates the
said illness. The subsequent days of the extension will be without pay; however, unused leave
credits may be used. The employer or the establishment will cover the benefits for maternity
leave only only on the first four (4) deliveries by the availing women employee. These
employee maternity benefits are non-transferable.
40
Paternity Leave
All married male employees, regardless of employment status, are entitled to7 days
paternity leave with full pay for the first four deliveries of the employee’s lawful wife.
Retirement Pay
Employees who have reached the age of 60 years or more but not 65 years old are
entitled to retirement pay. Retirement pay is one-half (1/2) month salary for every year of
employee service. A fraction of at least (6) months is considered as one whole year. “One-
half month salary” includes:
 15 days salary based on the latest salary rate;
 Cash equivalent of 5 days of service incentive leave;
 One-twelfth (1/12) of the 13th-month pay
Termination
Employees who voluntarily resign from the company are asked to provide the least
two weeks’ advance notice of the registration. This notice should be in writing and should
briefly state the reason for leaving and the anticipated last day of work.
If a terminating employee is eligible for incentive compensation, bonus, and/or
awards, they must be actively employed on the date the compensation, bonus, or award are
presented or paid, to receive the compensation, bonus, or award.
41
Workplace Policy
Alleviate Skinvestment is dedicated to maintaining a productive yet safe workplace
where one can exhibit his/her full potential.
Safety Policy
The Company promotes safety and protects the well-being of their employees.
Alleviate Skinvestment will ensure that equipment and tools are in good condition to
guarantee that all are safe to use and are working properly. If unforeseeable events or
accidents happen while doing the job, prompt medical attention should be provided
immediately. All costs will be covered by the company.
Drug and Alcohol Policy
The company strictly prohibits the sale, possession, its and use of illegal drugs or
alcohol when an employee is on the job. If any employee is involved in such acts within the
Company premises, he/she will be subject to disciplinary action that may result in dismissal
and referral for prosecution depending upon the extent of the act.
42
Smoking Policy
The Company strictly prohibits smoking anywhere inside the workplace.
Dress Code Policy
The company maintains a professional working environment. All employees must
wear corporate attire in the office while proper working attire at the production must also be
observed.
Anti-Discrimination/Anti-Harassment policy
The company prohibits discrimination based on race, color, national origin, or gender
including sexual orientation, gender identity, or age as well. Prohibited Harassment may
include but not limited to:
a) Visual conduct, including displaying or derogatory objects, pictures, etc.;
b) Verbal conduct, including making derogatory comments, jokes, etc.
Sexual Harassment includes the following behaviors, but is not limited to:
c) Unwanted sexual advances;
d) Employment benefits in exchange for any sexual favors;
e) Visual and Verbal conduct, including making sexual gestures and making derogatory
comments, jokes, etc.
43
E. Standards of Conduct
Disciplinary Action
Disciplinary Action shall be administered to those employees with unacceptable
conduct while performing their job to correct these problems. This may include verbal
counseling, written warnings, suspension, or a combination of these. However, it is in the full
discretion of the company to terminate employment without prior notice.
Company Work Rules
The following, while not all inclusive, is a list of employee conduct, performance
problems, or actions considered violations of company work rules, which may result in
disciplinary action, up to and including termination of employment.
Minor Offenses
1st offense - Written Warnings
2nd offense - 3 days suspension
3rd offense - termination
1. Unexcused, habitual, skincare skin inclusive or excessive absence from work
2. Frequent, habitual, or excessive tardiness
3. Failure to promptly notify the Company of an intended absence
4. Violation of Smoking Policy
5. Violation of Dress Code Policy
44
Grave Offenses
1st Offense - Termination
2nd offense - Leaving work before your scheduled shift is completed, without management
authorization or visiting areas away from one’s workplace
3rd offense - Failure to immediately notify supervision of time delays, shortages, breakdowns,
or delivery problems
F. Recruitment and Training Program
Recruitment
Recruitment and selection is the major function of the human resource department.
The recruitment process is the first step towards creating the competitive strength and the
strategic advantage for the organizations. Alleviate Skinvestment Co. May be possible to
recruit at year 3 to cover mass production. On-call staff I.e. factory workers for a short period
and lower labor cost.
On-call workers will be qualified to point with the referral of regular employees.]
Training
Alleviate Skinvestment Co. Regular employees who appointed on-call staff to cover
high demand in production will be entrusted to orient them with the manufacturing process
and time target.
45
G. Legal Requirements
When starting a new business, it is a must to register and comply with present
regulations and obligations in order for the business to operate. Including Business
Insurances for the company itself and also for their employees. The following are legal
requirements registered to our company:
Cedula
46
Barangay Business Clearance
47
Department of Trade and Industry (DTI) Certificate of Registration
48
Mayor’s Permit
49
Bureau of Internal Revenue (BIR) Certificate of Registration
50
Food and Drug Administration (FDA): License to Operate
51
Food and Drug Administration (FDA): Notification of Cosmetic Product
52
53
Department of Labor and Employment (DOLE)
54
Social Security System (SSS)
PhilHealth Insurance Corporation
55
PAG-IBIG
56
Sanitary Permit
57
Fire Safety Permit
58
V. FINANCIAL ASPECT
Financial study quantifies and expresses in peso terms, the results of the other aspects
like marketing, technical, management and the other aspects. This study was done to
determine and evaluate the project capital requirements, possible sources of financing
including the terms and conditions, forecast of operating revenue, costs and expenses.
A. Start-Up Capital
59
B. Projected Sales
C. Production Schedule
60
61
D. Production Cost
E. Depreciation Schedule
62
63
F. Supplies
Factory Supplies
*note that every month, the company buys plastic and mop are being replaced every three months
Direct Materials
64
G. Expenses
Administrative Expense
Marketing Expense
65
H. Projected Financial Statements
Projected Income Statements
Projected Balance Sheet
66
Projected Cash Flow
67
I. Ratio Analysis
Liquidity Ratio
Solvency Ratio
Operating Ratio
68
Profitability Ratio
69
APPENDICES
APPENDIX A:
SURVEY QUESTIONNAIRE
HIGHBREW FACE AND BODY SCRUB
Good day! We are BS Accountancy students from Quezon City University. The
purpose of this survey is to better understand the opinions and perception of consumers
regarding face and body scrub. We ask you sincerely to be part of our journey in this study,
every responses will be used only for this purpose and all data's will remain strictly
confidential. This survey will only take 5-10 minutes. Thank you for your time and God bless!
In Accordance with Republic Act No. 10173 or the Data Privacy Act of 2012 and
other relevant laws and issuance's, the SUBMISSION OF THIS FORM signifies that you
hereby grant permission/consent for the Quezon City University-BS Accountancy students to
access, collect, and process your personal information for data gathering purposes. The
information gathered will be kept strictly confidential.
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APPENDIX B:
SURVEY RESULTS
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Alleviate Skinvestment Feasibility Study

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Alleviate Skinvestment Feasibility Study

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HighBrew Face and Body Scrub

Alleviate Skinvestment Corporation

In Partial Fulfillment of the Requirements for the Subject

Mr. Alfred Quinsay, CPA

July 17, 2021

APPROVAL / ACCEPTANCE LETTER

In partial fulfillment of the requirements for the subject Management Consultancy,

Alfred Cesar C. Quinsay, CPA

Management Consultancy Professor

Ms. Adelaida Jamito, CPA

Mr. John Hoover Arrojdo, CPA

Mrs.Rosalie Rosales-Makil, CPA, LPT, MBA

The Instructor Mr. Alfred C. Quinsay for his supervision.

grow as a human being;

To our friends who have remained faithful in every moment;

TITLE PAGE ………………………………………………………………….. i

ACKNOWLEDGEMENT ……………………………………………………… iii

TABLE OF CONTENTS ………………………………………………………. v

EXECUTIVE SUMMARY ……………………………………………………. vii

II. MARKETING ASPECT………………………………………………… 4

III. TECHNICAL ASPECTS …………………………………………….. 22

IV. MANAGEMENT ASPECTS ………………………………………… 33

their attractiveness by appearing and feeling healthy?

Alleviate Skinvestment Co. focuses on skin enhancement and improvement. Anyone

thoughts and opinions through the brand's social media pages.

Alleviate Skinvestment intend to implement a more comprehensive promotional

them more about the product and how it helps.

Special Discounts, and Vouchers.

Marketing Head, Supplies/Inventory Head, Store Manager and Product Manager.

The projected cost of Alleviate Skinvestment is increasing because the company

Skinvestment inclusive investment.

have better skin and be more confident.

damage, and to maintain the beauty by looking and staying healthy.

Business Name: Alleviate Skinvestment Corp.

Business Industry: Manufacturing Business

 To screen out harmful knockoffs.

 To prevent fake products and imitation.

 To have responsible retailers and online sellers.

on the safety of the consumers.

the most well-known skincare producers across the country.

Safety while making this business successful.

“WE CARE ABOUT YOUR SELFCARE”

II. MARKETING ASPECT

Ingredients Supplier Quantity Price Physical Apperance

Coconut oil Cosmicshop.ph Per Liter 350.00

Coffee BARAKO Stout Coffee PH Per 500g 390.00

Almond milk Sunmart Per Liter 139.00

Sugar Puregold Per Kg 49.50

The packing consist of the following:

 Product Name: HighBrew

 Company Name - Alleviate Skinvestment

before using this product. Use it if no adverse effects occur.

 Ingredients of the Product

 Coffee Grounds (Dry used Grounds)

D, and 100% vitamin E, Minerals.)

 Manufacturer: Alleviate Skinvestment Co.

 Storage: Keep it in a cool dry place, out of direct sunlight.

 Address: Quezon City, Metro Manila, Philippines

 Contact Number: #0977-2846-729

 Email address: alleviateskinvestment@gmail.com

price, output VAT and the set mark-up must be considered.

PRICING PER UNIT

SELLING PRICE 1250