Complete the content analysis using the Taxonomy and analyse further in the Summary tables

Summary of Goals   Summary of Sales/Marketing Messages

Goals How many Sales/Marketing Messages How many

times was   times was this
this Goal   Sales/Marketing
used?   Message used?
 
Brand Awareness/ Brand Building     Corporate Social Responsibility  

Sales Promotion     Special Offers  

Brand Awareness/ Brand Building and     Boasting Direct BD  

Acquisition of New Customers
Customer Retention CR     Boasting Indirect BI  

Product Reminder     Product Reminder/Product Highlight  

Product Highlight   Campaign/Promotion  

Research   Advice/Suggestions  

Other please specify (e.g. recruitment)   Campaign/Call to Action/  

Summary of post format Contest/Preference/Quiz

Video and text Brand Persona

Photo and text   Popular culture/commentary/calendar events  

Text only A Conversational message that asks Facebook fans to

comment or seek feedback
Link to other (post/newspaper etc) with
photo and text or just text.
           
Summary of Most’s Date Date Date

Which 3 posts received the most likes?      

Which 3 posts received the most comments?      

Which 3 posts received the most shares?      

Choose your 3 weeks (21 posts) Provided for Leeds Castle Kent

Date Message Number of Number of Number of Is the post What is the What is the
Likes Comments shares - this is Video and text, Goal? Sales/Marketin
shown on the photo and text g Message?
post - click the or Link to other
link right to (organisation,
view newspaper etc.)
31 Mar ?? ✨ Mother's Day Giveaway! ✨?? 70 72 YOU NEED TO YOU NEED TO YOU NEED TO YOU NEED TO
2022 WRITE THIS…. WRITE THIS…. WRITE THIS…. WRITE THIS….
Don't forget to enter our Mother's Day See Kwok and See Kwok and
competition. We are giving one lucky Click the link Yu (2016) Yu (2016)
winner the chance to treat loved ones from the
Fanpage and
to an experience to remember at our
you will see the
Leeds Castle Concert on 9th July
number of
2022! You'll receive: Shares OR look
on their
- 6 picnic tickets Facebook page
- Bottle of bubbly
- An event programme

To win follow these steps...

1. Like this post
2. Follow this page
3. Tag or comment who you would
bring with you
4. For an extra entry, share this post

Best of luck! Competition closes on

8th April 2022.

To keep up to date on all things Leeds

Castle Concert, visit: Leeds Castle
Concert.

T&Cs apply. Please note the prize is

 non-transferable and there is no cash
alternative.

IMPORTANT: Please be cautious of

spam accounts. You will be contacted
by Leeds Castle only - we will not ask
you to share any personal details. If
you have any concerns, please call
01622 765 400.
.
.
.
#leedscastle #giveaway #competition
#leedscastleconcert #kent #whatson
#kentevents #whatsonkent #concert
#leedscastleevents #win #winner
#mothersday
30 Mar Chirp, chirp, chirp... Leeds Castle's 42 2  
2022 Easter Nest Trail is calling ??

?? Gather the family and embark on

our Easter Nest Trail, as you crack the
clues to find our six giant bird nests
?? Count the number of eggs the birds
have laid
?? Explore 500 acres of glorious
Kentish parkland and seasonal
gardens
?? Meet our majestic birds of prey
?? Let imagination run wild as children
zip wire across the playgrounds

To find out more, visit:

https://zcu.io/B9Kj
.
 .
.
#easter #leedscastle #visitkent
#englishcountryside #kent #whatson
#whatsonkent #events #kentevents
#gloriousbritain #visitbritain
#visitengland #travel
30 Mar  
  81 2
2022
29 Mar Get ready for your next outdoor 46 55  
2022 cinema experience at Leeds Castle ??

We’re pleased to announce that The

Luna Cinema will be back at Leeds
Castle from Thursday 28th July –
Sunday 31st July 2022.

This year we’ll be bringing you all the

latest blockbusters, alongside classic
feel-good favourites on the big screen.
Join us for a night of cinema under the
stars as you watch:

??️West Side Story – 21:00

?? No Time to Die – 21:00

?? The Greatest Showman Sing-a-Long

– 21:00

?? Moulin Rouge! – 21:00

Tickets are now on sale, with Early Bird

tickets running until 1st April.
 Visit www.leeds-castle.com/Events
grab your tickets today!

#cinemas #leedscastle #visitkent

#englishcountryside #kent #whatson
#whatsonkent #events #kentevents
#gloriousbritain #visitbritain
#visitengland #travel #cinema
#outdoorcinema
Spring staycations at Leeds Castle ??  

Venture outdoors to enjoy idyllic

countryside walks adorned with
blossoming spring florals, before you
relax and unwind with an overnight
stay at our cosy Holiday Cottages,
charming Battel Hall, or historic
Maiden's Tower.

What will you choose? Book your

27 Mar
getaway today here: 45 0
2022
https://zcu.io/B0UX
.
.
.
#leedscastle #visitengland #kent
#visitkent #englishcountryside
#gloriousbritain #visitbritain
#lovesoutheastengland
#yourkentexperience #spring
#staycation #ukstaycation #explore
#getaway #travel
27 Mar Head to the great outdoors at Leeds 75 1  
2022 Castle this spring for the chance of
winning some great prizes ??
Spring has well and truly arrived with
its vibrant blue skies, blossoming trees
and fragrant flowers. This spring we
want to see your adventures... from
woodland walks spotting the native
birds, pictures in front of pools of
daffodils overlooking the Castle, and
picturesque views watching the
wildlife waddle by the Great Water ??

Submit your Leeds Castle spring

photographs to us by tagging us in
@LeedsCastleUK, using
#SpringAtLeedsCastle or even
emailing to us at PR@leeds-
castle.co.uk, for the chance to win a
family ticket to this year's Leeds Castle
Fireworks Spectacular. There's also
runner's up prizes up for grabs!

This competition will last until 20th

June. Winners will be announced on
the 21st June. Photographs need to be
submitted in jpg format, at least 1MB
in size to PR@leeds-castle.co.uk OR
tagged using #SpringAtLeedsCastle
and @LeedsCastleUK on social.

T&Cs apply. Please note the prize is

non-transferable and there is no cash
alternative.

IMPORTANT: Please be cautious of

spam accounts. You will be contacted
by Leeds Castle only - we will not ask
 you to share any personal details.

?? Andy Smith
.
.
.
#leedscastle #visitengland #kent
#visitkent #nature #castle #castles
#englishcountryside #gloriousbritain
#visitbritain #lovesoutheastengland
#yourkentexperience #spring #flowers
#competition #photography
#giveaway #sunday
Spend the day with your nearest and  
dearest this Mother's Day weekend at
Leeds Castle ??

Strolls admiring the season's beautiful

florals, time spent together
overlooking the picturesque moat, and
memories made as our majestic birds
of prey swoop overhead ?? ??

26 Mar ?? Thank you for sharing these

96 0
2022 beautiful photos @emmabudge93
.
.
.
#leedscastle #visitengland #kent
#visitkent #nature #castle #castles
#englishcountryside #gloriousbritain
#visitbritain #lovesoutheastengland
#yourkentexperience #spring #flowers
#weekendvibes #saturday #weekend
#mothersday
25 Mar ?? ✨ Mother's Day Giveaway! ✨?? 512 536  
2022
To celebrate Mother's Day this
weekend, we are giving one lucky
winner the chance to treat loved ones
to an experience to remember at our
Leeds Castle Concert on 9th July
2022! You'll receive:

- 6 picnic tickets
- Bottle of bubbly
- An event programme

To win, follow these steps...

1. Like this post

2. Follow this page
3. Tag or comment who you would
bring with you
4. For an extra entry, share this post

Best of luck! Competition closes on

8th April 2022.

To keep up to date on all things Leeds

Castle Concert, visit: Leeds Castle
Concert.

T&Cs apply. Please note the prize is

non-transferable and there is no cash
alternative.

IMPORTANT: Please be cautious of

spam accounts. You will be contacted
by Leeds Castle only - we will not ask
you to share any personal details.
 .
.
.
#leedscastle #giveaway #competition
#leedscastleconcert #kent #whatson
#kentevents #whatsonkent #concert
#leedscastleevents #win #winner
#mothersday
What a way to celebrate English  
Tourism Week than with this
esteemed accolade from Lonely
Planet... Leeds Castle has been placed
in their top 8 of England's most
beautiful castles ??

Discover the other castles in this

round up, including our friends over at
English Heritage, read the full article
here:
23 Mar
https://www.lonelyplanet.com/articles 65 4
2022
/england-beautiful-castles
.
.
.
#EnglishTourismWeek22
#visitengland #tourism #leedscastle
#kent #visitkent #nature #castle
#castles #englishcountryside
#gloriousbritain #visitbritain
#lovesoutheastengland
#yourkentexperience
22 Mar There's plenty for everyone this Easter 32 6  
2022 at Leeds Castle ??

?? Gather the family and embark on

 our Easter Nest Trail, as you crack the
clues to find our six giant bird nests
?? Count the number of eggs the birds
have laid
?? Explore 500 acres of glorious
Kentish parkland and seasonal
gardens
?? Meet our majestic birds of prey
?? Let imagination run wild as children
zip wire across the playgrounds

To find out more, visit:

https://zcu.io/3dYn
.
.
.
#easter #leedscastle #visitkent
#englishcountryside #kent #whatson
#whatsonkent #events #kentevents
#gloriousbritain #visitbritain
#visitengland #travel
Hello Spring ????  

?? Ian Taylor
.
.
20 Mar .
174 0
2022 #leedscastle #visitengland #kent
#visitkent #nature #castle #castles
#englishcountryside #gloriousbritain
#visitbritain #lovesoutheastengland
#yourkentexperience #spring #flowers
#sunday #sundayfunday
19 Mar This Easter, you are invited to our  
71 6
2022 Easter Nest Trail ??
 Set off on an adventure through the
great outdoors, where you and your
little ones CRACK the clues to find the
six giant bird nests.

All belonging to different birds, you

must use the clues to guess which
bird lives in each nest and count the
number of eggs they’ve laid. Once all
nests have been solved, you will claim
your delicious chocolate egg.

For more information and to pre-book

your visit, https://zurl.co/y9N5
.
.
.
#easter #leedscastle #visitkent
#englishcountryside #kent #whatson
#whatsonkent #events #kentevents
#gloriousbritain #visitbritain
#visitengland #travel
10 Mar We are busy working away getting 43 10  
2022 your glamping tents ready for the
season!

Have you booked your summer

staycation today at Leeds Castle yet?

Look forward to beautiful blue skies,

feeling the warmth of the sun, and
making memories at our Knights'
Glamping ☀️
 Enjoy...
?? Splendid striped pavilion tent with
red wool lining
??️Luxury 4-poster bed
?? Cast iron griddle over an open fire
pit (perfect to toast marshmallows)
✨ An unforgettable night under the
stars
?? Admission to the Castle and
attractions during your stay

Be sure to secure your dates today to

avoid disappointment!

Glamping season runs from April to

September. To book, please visit:
https://zcu.io/T1fc
.
.
.
#glamping #leedscastle #staycation
#glampinguk #leedscastleglamping
#staycation2022 #castle
#ukstaycation #historichouses
#attraction #holidays #visitkent
#tourist #englishcountryside
#gloriousbritain #visitbritain
#visitengland #kent #travel
09 Mar Who’s excited for spring to officially 194 4  
2022 arrive? ????

Fluttering and dancing in the breeze,

we can't wait to see fields of daffodils
nestled amongst the trees.
.
 .
.
#leedscastle #visitengland #kent
#visitkent #nature #castle #castles
#englishcountryside #gloriousbritain
#visitbritain #castlesoftheworld
#lovesoutheastengland
#yourkentexperience #spring #travel
This International Women's Day we are  
celebrating one of the most
sophisticated, yet enigmatic female
owners of Leeds Castle, Lady Olive
Baillie!

Lady Baillie spent decades

transforming the Castle into one of the
most desirable country houses of the
20th century. From April, you can glide
into one of Lady Baillie's 1930s house
parties, as her guests and staff
08 Mar
prepare for the weekend ahead, where 59 2
2022
music, dancing and dangerous liaisons
were the order of the day.

Discover the life of Lady Baillie here:

https://zcu.io/GnVP
.
.
.
#internationalwomensday
#internationalwomensday2022
#womensday #leedscastle #kent
#visitkent #kentbusiness #kentcharity
06 Mar Sunday Funday spent exploring the  
102 15
2022 Princess Alexandra Gardens ?? ??
 ?? Thank you to @sarashell for sharing
your recent family adventure at Leeds
Castle!
.
.
.
#leedscastle #weekend #visitengland
#kent #visitkent #nature
#sundayfunday #sunday
#englishcountryside #ukcastles
#castles
The green grass, blooming flowers,  
and singing birds, spring is officially on
its way ☀️??
.
05 Mar
. 353 6
2022
.
#leedscastle #sunrise #weekend
#visitengland #kent #visitkent #nature
#saturday
03 Mar World Wildlife Day is here ?? ?? ?? 106 0  
2022
To celebrate our beautiful and varied
forms of fauna and flora, we've spoken
to our Falconry & Wildlife Manager,
Mark Brattle, to get a glimpse into a
'day in the life' of the wildlife team, and
to learn of the exciting developments
coming to Leeds Castle.

"We are always looking at ways to

enhance our offering, in sustainable
ways, and encourage new wildlife to
visit Leeds Castle."
 Read the full story here:
https://www.leeds-castle.com/news/L
eeds+Castle+News/World+Wildlife+Da
y
.
.
.
#LeedsCastle #Kent #VisitKent
#VisitBritain #VisitEngland #outdoors
#naturelover #conservation
#adventure #animalphotography
#wildlifeplanet #travelphotography
#birdlovers #wildlifeonearth
#natgeowild #world
Hello March????  
.
.
.
01 Mar #LeedsCastle #March2022 #Kent
290 4
2022 #VisitKent #VisitBritain #VisitEngland
#PancakeDay #HelloMarch
#TuesdayVibe #March
#TuesdayMotivations #KentBusiness
#KentCharity
27 Feb Your payday weekend treat has 13 2  
2022 arrived!

The party of the season is coming to

Leeds Castle, and you are on the guest
list. On the 7th May 2022, gather with
friends and family as you are
transported to New York in the 1920s
for a themed night at our 'The
Beautiful & The Banned' murder
 mystery dining event...

?? Sip on a refreshing cocktail

?? Savour the taste of a delicious
three-course dinner
?? Immerse yourself in a themed
murder mystery night to remember
??️Stay overnight in a Castle guest
room

To find out more and to book, please

visit: https://zcu.io/hp4w
.
.
.
#leedscastle #kent #kentevents
#events #whatson #whatsonkent
#beautifulandbanned #dinnertheatre
#dinnerevents #murdermystery #event
#show #entertainment #visitkent
Good morning from Leeds Castle ☀️  

?? Stunning sunrise shot captured

yesterday by The Big Ladder
Photographer
26 Feb .
479 11
2022 .
.
#leedscastle #sunrise #weekend
#visitengland #kent #visitkent #nature
#castle #castles #englishcountryside
#gloriousbritain #visitbritain
25 Feb Our resident ducks setting the mood 170 2  
2022 for the weekend…
Who's ready for warming winter walks
in the great outdoors, overlooking
picturesque scenery and smelling the
fragrant seasonal flowers ?? ??️
.
.
.

#LeedsCastle #VisitKent #Kent

#Weekend #Nature #Castle #Castles
#VisitEngland #VisitBritain #Saturday