Complete the content analysis using the Taxonomy and analyse further in the Summary tables

Summary of Goals   Summary of Sales/Marketing Messages

Goals How many Sales/Marketing Messages How many

times was   times was this
this Goal   Sales/Marketing
used?   Message used?
 
Brand Awareness/ Brand Building     Corporate Social Responsibility  

Sales Promotion     Special Offers  

Brand Awareness/ Brand Building and     Boasting Direct BD  

Acquisition of New Customers
Customer Retention CR     Boasting Indirect BI  

Product Reminder     Product Reminder/Product Highlight  

Product Highlight   Campaign/Promotion  

Research   Advice/Suggestions  

Other please specify (e.g. recruitment)   Campaign/Call to Action/  

Summary of post format Contest/Preference/Quiz

Video and text Brand Persona

Photo and text   Popular culture/commentary/calendar events  

Text only A Conversational message that asks Facebook fans to

comment or seek feedback
Link to other (post/newspaper etc) with
photo and text or just text.
           
Summary of Most’s Date Date Date

Which 3 posts received the most likes?      

Which 3 posts received the most comments?      

Which 3 posts received the most shares?      

Choose your 3 weeks (21 posts) Provided for Leeds Castle Kent

Date Message Number of Number of Is the post What is the What is the
Likes Comments Video and text, Goal? Sales/Marketin
photo and text g Message?
or Link to other
(organisation,
newspaper etc.)
Throwing back to our beautiful and You need to You need to You need to
31 Mar complete this complete this complete this
delicate cherry blossoms perfectly 376 7
2022
framing the Castle ??
Spring sunshine, graceful willow trees
and picturesque views of Leeds Castle
29 Mar
??☀️?? 309 6
2022
?? themaidstonian
27 Mar Head to the great outdoors at Leeds 456 6
2022 Castle this spring for the chance of
winning some great prizes ??

Spring has well and truly arrived with

its vibrant blue skies, blossoming trees
and fragrant flowers. This spring we
want to see your adventures... from
woodland walks spotting the native
birds, pictures in front of pools of
daffodils overlooking the Castle, and
picturesque views watching the
wildlife waddle by the Great Water ??

Submit your Leeds Castle spring

photographs to us by tagging us in
LeedsCastleUK, using
#SpringAtLeedsCastle or even
emailing to us at PR@leeds-
castle.co.uk, for the chance to win a
 family ticket to this year's Leeds
Castle Fireworks Spectacular. There's
also runner's up prizes up for grabs!

This competition will last until 20th

June. Winners will be announced on
the 21st June. Photographs need to be
submitted in jpg format, at least 1MB
in size to PR@leeds-castle.co.uk OR
tagged using #SpringAtLeedsCastle
and LeedsCastleUK on social.

T&Cs apply. Please note the prize is

non-transferable and there is no cash
alternative.

IMPORTANT: Please be cautious of

spam accounts. You will be contacted
by Leeds Castle only - we will not ask
you to share any personal details.

?? Andy Smith
What a way to celebrate English
Tourism Week than with this
esteemed accolade from
lonelyplanet... Leeds Castle has been
placed in their top 8 of England's most
26 Mar
beautiful castles ?? 388 2
2022
Discover the other castles in this
round up, including our friends over
englishheritage, read the full article in
our bio.
25 Mar Spring staycations at Leeds
380 5
2022 Castle ?? ??
 Venture outdoors to enjoy idyllic
countryside walks adorned with
blossoming spring florals, before you
relax and unwind with an overnight
stay at our cosy Holiday Cottages,
charming Battel Hall, or historic
Maiden's Tower.

What will you choose? Book your

getaway today via the link in our bio.
Days spent basking in the spring
sunshine, enjoying the fragrant florals,
24 Mar and exploring our beautiful grounds ??
365 2
2022 ☀️

?? talexanderphotography
On this day two years ago… ????
23 Mar
335 3
2022
?? stevenjohnbrooks
Hello Spring ????
20 Mar
538 6
2022
?? ibt2020
Spring is in the air ??
19 Mar
715 13
2022 ?? Thank you for sharing these
beautiful photos emmabudge93
Dazzling daffodil walks admiring the
breezy (almost officially) spring air,
15 Mar clear blue skies and our glamorous
525 7
2022 Castle ??

?? sarahmedwayphotography
12 Mar Slow down and enjoy the view ????
1847 33
2022
 ?? photo___wave
Vibrant blue skies, birds chirping in the
breeze, and seasonal flowers starting
10 Mar to bloom ??
492 4
2022
?? Throwing back this Thursday to
the_lois_edit’s visit last year!
Who’s excited for the seasonal spring
blooms? ????

?? talexanderphotography
.
.
.
#leedscastle #visitengland #kent
08 Mar
#visitkent #nature #castle #castles 408 2
2022
#englishcountryside #gloriousbritain
#visitbritain #instacastle #instacastles
#castlesoftheworld
#castlesofinstagram #explore_britain
#instagarden #gardensofinstagram
#lovesoutheastengland
#yourkentexperience #spring #flowers
#tuesdayvibes
Sunday Funday spent exploring the
Princess Alexandra Gardens ?? ??
06 Mar
214 2
2022 ?? Thank you to sarashell for sharing
your recent family adventure at Leeds
Castle!
The green grass, blooming flowers,
05 Mar
and singing birds, spring is officially on 568 8
2022
its way ☀️??
03 Mar World Wildlife Day is here ?? ?? ??
301 3
2022
 To celebrate our beautiful and varied
forms of fauna and flora, we've spoken
to our Falconry & Wildlife Manager,
Mark Brattle, to get a glimpse into a
'day in the life' of the wildlife team, and
to learn of the exciting developments
coming to Leeds Castle.

"We are always looking at ways to

enhance our offering, in sustainable
ways, and encourage new wildlife to
visit Leeds Castle."

Click the link in our bio to read the full

story!
Hello March ????
01 Mar
325 4
2022
?? sarahmedwayphotography
26 Feb Good morning from Leeds Castle ☀️ 639 2
2022
?? Stunning sunrise shot captured
yesterday by bigladderphotographer
.
.
.
#leedscastle #sunrise #weekend
#visitengland #kent #visitkent #nature
#castle #castles #englishcountryside
#gloriousbritain #visitbritain
#instacastle #instacastles
#castlesoftheworld
#castlesofinstagram #explore_britain
#instagarden #gardensofinstagram
#lovesoutheastengland
#yourkentexperience
 #dronephotography #dronestagram
#saturday
Stepping, flying and eating our way
into the weekend ??
25 Feb
338 6
2022
?? Beautiful photos of our wildlife
captured by elizacopping
Picturesque winter walks admiring
every angle of the Castle ❄️
23 Feb
448 4
2022
?? Thank you for sharing
clo_on_the_daily
?? WELCOME BACK ??

On Tuesday 22nd February 2022,

Leeds Castle will reopen!
21 Feb
Thank you for your patience whilst we 521 4
2022
assessed and secured the estate.

We can't wait to see you!

?? sarahmedwayphotography
20 Feb On gloomy days like today, we love to 252 2
2022 explore the Leeds Castle Library and
these peaceful reading nooks ??

Did you know that if you read one book

from the Library each day, it would
take you over 8 years to read every
single book in the collection?
.
.
.
#leedscastle #librariesofinstagram
#kent
#books #bookstagram #book
#booklover #reading #bookworm
#bookstagrammer #read #bookaddict
#booksofinstagram #bookshelf
#booksbooksbooks
#readersofinstagram
#bookphotography #reader #booklove
#castle #leedscastle #libary
#readingnook