COLLEGE OF COMMERCE

BUSINESS ADMINISTRATION AND ENTREPRENEURSHIP PROGRAMS

MODULE 2 : eCommerce vis-a-vis eMarketing

Buying and selling are the essence of commerce. As new innovations come
along the way, changes in technology treat commerce with as added attribute or touch
of “convenience” in a globally competitive setting. With the present situation in which
most companies are striving to overcome the challenges of the times to survive and
continue to provide an efficient delivery of goods and services, electronic commerce or
e-commerce may prove to be one of the most cost effective tools for generating new
business while becoming globally competitive. Innovation does not stop here as
companies continue to come up with creative ideas to further enhance efficiency and
effectiveness in the delivery of goods and services and make convenience in the eyes
of the clients. (Garcia, 2010)

LEARNING OBJECTIVES HERE ( LO )

1. Understand how to create an electronic enterprise development plan and

differentiate clearly what is ecommerce and discuss the infinite loop of integrated
marketing in terms of target market, promotions, advertising, pricing, with
customers and distribution;
2. Describe the nature and distinct characteristics of famous and effective websites
discuss Branding in the Web, trends of e-commerce and e-marketing in the Asian
context;
3. Understand the redefined “right while integrating values of patience, teamwork
and perseverance among students

1. READINGS AND MEDIA

1. How to develop strong brands online?

Redefinition of “ Right Customers”
2. Visit and understand the story behind each Logo of products around the
globe. ( choose any 2 of the website below that features global brands or any
websites you prefer.)
www.nike.com, www.facebook.com, www.google.com, www.starbucks.com

2021-2022 Module Packet for MM326- eCommerce and Interent Marketing – College of Commerce,
University of San Agustin, Iloilo City, 5000, Philippines
 COLLEGE OF COMMERCE
BUSINESS ADMINISTRATION AND ENTREPRENEURSHIP PROGRAMS
www.dunkin.com, www.waltdisney.com, www.jolibee.com, to name a few.

3. Webinar (Optional depending on the availability of Speaker)

RUBRIC for STUDENTS’ Participation/Insights

NOTE : This rubric may be applicable with other requirements in this course.

2. INTERACTIVE DISCUSSION /DISCUSSION FORUM

1. Please Participate in the interactive discussion to synthesize the readings and media on
__________, ____________, 2022 at __________am/pm

3. QUIZ

4. WRITTEN INSIGHTS

5. ONLINE ACTIVITY 2

ONLINE ACTIVITY 2 : ONLINE BRANDING

Please accomplish Online Activity # 2:

“ Create an original message/Copy for any event significant for the summer month.

After creating an original copy for famous Delicacy shared by your family, you are
now provided an opportunity to create a unique and original Content for one (1)
beautiful summer escapade you got! Introduce the spot you visited – famous for
summer get away.

1. Develop a content to promote that beautiful summer spot using your copywriting
skills. Include in the message the Headline, Sub Head, Body Copy, Tagline
and Captions. The copy should emphasize the essence of “Summer Fun”
introducing the place you visited lately. You may choose an existing
picture in your gallery. “Summer Fun” will depict a place you consider
significant such as a “ summer splash-in a swimming pool, a beach
gathering of your family, and others.

2021-2022 Module Packet for MM326- eCommerce and Interent Marketing – College of Commerce,
University of San Agustin, Iloilo City, 5000, Philippines
 COLLEGE OF COMMERCE
BUSINESS ADMINISTRATION AND ENTREPRENEURSHIP PROGRAMS

GRAB YOUR CAMERA/PHONE and take a shot of that spot.

2. The theme “Summer Fun” will be your guide. You can always change the
theme as long as the message of your “copy” focuses on how you depict
the summer spot.
3. Post the content in your FB account and spread the message to everyone.
4. The picture should be original. Include watermark to show your name or the
name of the owner of the pix you borrowed. (Please utilize pictures in your phone
gallery, ask permission from a friend to use his/her pictures or family members)
5. Pictures borrowed from other websites are not allowed.
6. ENGLISH should be the language of the “copy”. For the Tagline, again, Ilonggo
DIALECT can be used.
7. Post content in your personal FB account after posting it to neolms during the
scheduled deadline.
8. REMINDER: always develop a CLEAR MESSAGE using flawless and
authentic visuals and text.
9. REMEMBER your “copy” is promoting an event at home.

RUBRIC for Content Writing

Criteria Exceeds Expectation ( 4 ) Meets Expectation Needs Improvement ( 2 Does Not Meet Points
) Expectation ( 1)
( 3)

Message Writing maintains an engaging Writing is somewhat Writing needs Writing is off topic
and entertaining Tone engaging and enhancement to create an and does not have an
( Headline, Lead entertaining engaging and engaging and entertain
in and Body entertaining tone ing tone.
Copy)

Tagline Tagline possesses characteristics Tagline is sticky and Tagline is not easy to Tagline does not have
of stickiness, memorability and easy to recall recall and does not characteristics of at
easy to recall possess memorability. least being sticky.

Captions Captions concisely and Captions concisely Captions are present and Captions are irrelevant
entertainingly identify the identify the subject of address subject/location. or missing.
subject of photo including photo including proper
proper names and location. names and location.

Originality Written content is distinguished All written content is Originality is present in No written content is
by compelling creativity and unique and relevant to some elements but is identifiable as unique
skill of the student. ( Pictures the subject matter. missing in others. and original.
and written messages)

Timeliness Out put is submitted on or one Output is submitted a Output is submitted 2 Output is submitted 3
day before the set deadline. day after deadline. days after the deadline. or more days after the
deadline.

TOTAL ( 20 )

2021-2022 Module Packet for MM326- eCommerce and Interent Marketing – College of Commerce,
University of San Agustin, Iloilo City, 5000, Philippines
 COLLEGE OF COMMERCE
BUSINESS ADMINISTRATION AND ENTREPRENEURSHIP PROGRAMS

6. ONLINE ACTIVITY 3

ONLINE ACTIVITY 3 : FB Likes, Shares and Comments

One of the most effective and efficient Social Media Marketing strategies is FB
Likes. In relation to Online Activity 2, content about your favorite places, events, people
etc. in Iloilo City which was posted on your personal account , you should be engaging
audience by earning Likes, Shares and Comments.

1. The post should earn at least 100 FB Likes, Heart and any reactions will be
counted.
2. The post should be shared to at least 20 people only.
3. And earn at least 25 valuable comments related to the subject of your post.
Take a screen shot of the post with the 100 or more likes, 50 tags and 20
valuable comments submitted as FILE to Neolms together on
______________.

RUBRIC for Earned Media

CRITERIA 1 2 3 4 Mark
Needs Improvement Acceptable Very Good Exemplary
FB Likes Link post reached 100 or Link post reached Link post reached Link post reached
less likes. less than 150 likes. 200 Likes. 200 or more likes.

FB Shares Link post reached 10 or Link post reached Link post reached Link post reached 20
less shares. less than 15 shares. 20 shares . or more shares.

FB Comments Link post reached 12 or Link post reached Link post reached Link post reached 25
less relevant comments. less than 20 relevant 25 relevant or more relevant
comments. comments. comments

Message for The message for link The message for link The message for The message for link
Link Post post is not interesting post is somewhat link post is post is interesting and

2021-2022 Module Packet for MM326- eCommerce and Interent Marketing – College of Commerce,
University of San Agustin, Iloilo City, 5000, Philippines
 COLLEGE OF COMMERCE
BUSINESS ADMINISTRATION AND ENTREPRENEURSHIP PROGRAMS

and enticing. interesting. interesting. enticing.

Total 16

CRITERIA SATISFACTORY ( 5) NEEDS DEVELOPMENT. ( 3 ) UNSATISFACTORY ( 1 )

QUALIY of Comments/Inputs are relevant Comments/Input sometimes are Comments/Inputs reflect little
CONTRIBUTION/IDEAS and reflects the students’ irrelevant which indicates lack of understanding of the
understanding of the assigned attention/time to understand the readings/media.
readings/media. readings and media.

CONTENT The student have The student sometimes clearly The students exhibits limited
written/explained his/her written/explained her thoughts and thoughts and ideas in
thoughts and ideas clearly . ideas . writing/explaining.

LISTENING Actively listens to fellow learners Sometimes displays lack of interest Lacks interests to listen to
and teacher. to listen to fellow learnings and fellow learners and teacher.
teacher

IMPACT ON CLASS Comments frequently help the Comments sometimes help the Comments have limited
class understand better the class understand the readings and contribution to the class’
readings and media. media. understanding of the readings
and media.

FREQUENCY OF Actively participates and submits Sometimes participates and Seldom participates and
PARTICIPATION the insights at appropriate time submits the insights at appropriate submits the insights at
schedule. time schedule. appropriate time schedule.

TOTAL ( 25 )
RUBRIC FOR STUDENT PARTICIPATION

2021-2022 Module Packet for MM326- eCommerce and Interent Marketing – College of Commerce,
University of San Agustin, Iloilo City, 5000, Philippines