The Benefits of Trades and Contractors

Insurance for Small Business Owners in

Ontario.
Article

March 24, 2023

STREAMLYN SEMISOFT PVT LTD
No.34 AVS Compound, 80FT Road, 4th Block, Koramangala, Bangalore 560034, Karnataka, India
  Subject: The Benefits of Trades and Contractors Insurance for Small Business Owners in
Ontario

 Date: 23th Mar 2023

 Briefed by (name and job title/responsibility): Rajasekhar C, Senior Account Manager

Question Description Input

Collateral What do you require? Blog article on the above Subject
:
Purpose: Why is this wanted? Five Star Insurance Brokers based out of Ontario, Canada. This is
wanted for content marketing purpose with details and usage of
Business insurance while pitching for buying Trade and
Contractor Insurance from Five Star insurance brokers.

What do you want to Our immediate goal is to educate people about importance of
achieve in the short Business insurance and are looking for Trades and Contractors
term, in the long insurance in Ontario. This is will also serve as a CTA for the
term? buying of Trades and Contractors insurance from Five Star
Brokers.
Target Who do you want to Designations: People looking for Trades and Contractors
Audience reach? Designations, Insurance.
: role, geography, Geography: Ontario
reading (media Reading habits: Civil Construction blogs, Legal Resources,
consumption) habits, Business and Financial Management
demography. Demographics:
Age – 18 to 65
Electricians, Carpenters, Landscaping/Gardening Service,
Renovation Contractors, Drywallers.
Interests: Homeowners, Property Managers, Real estate agents,
Builders and Developers, Business owners, Construction
Companies, Architects and Designers, Government Agencies,
Non-profit organizations.
Positioni Your current and, if Five Star is currently positioned as a business insurance brokers.
ng: relevant, the required We want to project as the best way to buy our Trades and
positioning in the Contractor insurance in Ontario.
marketplace, both
actual and perceived.
Why should the
audience believe what
you claim?
Benefits: What is the most Target audience will receive the best insurance quotes.
critical benefit that
will appeal to your
target audience?
This will result in best insurance rates and coverage. No human
Why is this important interaction, directly buy insurance online.
to your customer?
 What are the Currently, target audience search multiple places to get the best
secondary benefits? rates but this all will be done by Five Star. They search 15
companies and gives you the best quote at best rate.
Propositi What is the key Five Star Insurance Brokers will help you find cost effective,
on: statement that quality Trades and Contractor insurance in Ontario. With so
summarises the main many coverage options, finding cost effective but quality
benefit of your coverage for your Business and their workers and properties can
product or service? be difficult. Our brokers make it easy by vetting and carefully
selecting the best insurer for you.
Tone of What sort of language Language:
voice: should be used: The language used in the blog should be informative, engaging,
casual, formal, and easy to understand. As the blog content is related to auto
authoritative, friendly, insurance and is targeted towards normal audience.
humorous, serious,
etc.? Tone:
Use an informative tone and avoid using jargon or technical
It may be helpful to language that may be difficult for readers to understand. Use
provide examples of active voice and concise, clear language.
existing material, as
well as style No such existing material.
guidelines, if they
exist.
Context: How does this relate Using this we want to Portray Five Star as a trustworthy broker
to your broader with best rate and quotes.
business strategy?

What is the Competitors:

competition? Are you  kaseinsurance.com
aware of any similar  zensurance.com
activity?  trushieldinsurance.ca
 thinkinsure.ca
Is there anything else
you have done, or are We may use these articles as social posts and newsletters.
planning to do, that is
relevant? Where
appropriate supply
examples.

How does your target No research on this.

audience feel about
your product or
service in relation to
alternatives available
to them?
Content: Share your ideas or 1. Introduction (Importance of having Trades and Contractor
outlines to describe insurance in Ontario and different types of coverage
 what you want to say. available)
Indicate key phrases/ 2. Why is Trades and Contractors Insurance so Important? and
terms relevant to the their benefits.
write-up. 3. What does Trades and Contractors Insurance Cover?
(Explain about 1. Electricians 2. Carpenters 3.
Landscaping/Gardening Service 4. Renovation Contractors 5.
Drywallers)
4. Who needs Trades and Contractors Insurance?
5. What’s covered and what’s not covered in Trades and
Contractors Insurance?
6. Why Choose Five Star Insurance Brokers?
Attachme Supply the product/  https://kaseinsurance.com/trades-construction-insurance/
nts: service-related  https://www.tdinsurance.com/products-services/auto-car-
information you wish insurance/coverage/ontario#:~:text=In%20Ontario%2C
to be communicated. %20Mandatory%20Car%20Insurance,you%20and%20your
List and supply all %20loved%20ones.
relevant features and  https://www.summitcover.ca/post/contractor-insurance
benefit this piece  https://www.selective.com/about-selective/blog/unique-
need to highlight. perspectives/articles/insurance-for-trade-contractors

Word What is the word 1000 words
Length/ count you are
Minutes expecting for this
write-up? Share an
upper and lower
range.

Search For web related Trades insurance Ontario, Contractor insurance Ontario, Liability
Keywords pieces, share specific insurance for contractors Ontario, Commercial insurance for
search keywords and tradespeople Ontario, Small business insurance Ontario,
SEO General liability insurance for contractors Ontario, Builders risk
recommendations for insurance Ontario, Professional liability insurance for
this write-up. Try to contractors Ontario, Workers compensation insurance for
prioritize. contractors Ontario, Business interruption insurance for
tradespeople Ontario.

Response What sort of response To increase general awareness and get more people to learn
: are you seeking? To about the Trades and Contractor we are writing about. If they
increase general would like to buy, then can get a quote.
awareness? To change
attitudes? To buy?
Yes, they should be asked to get a quote and buy online using
Is there an immediate “Buy Online” form.
action required: to
email, telephone, or
respond in some other
way?