First impressions Se i Working with words | Talking about first impressions Se ‘1. When you want to know more about other companies or about colleagues and eed clients before you meet them, ehere do you normally stat looking? paeeserlsreer ed r 2 Read this text about online impressions. Which paragraph (1-3) is about ..? ar 4 how companies need to make sure thee website maintains vistor's en aor interes perenne how people ge thei frst impression of you or your bane by gong nine fest «hws people ooking for work ned t check their gal history before applying or ajob VIRTUAL IMPRESSIONS “These days ereating a good impression fs more than just shaking hands and presenting a well-lesigned business card when you Mist moet somenne. That's Decatse before you even attended a meeting with a prospective ellent or 8 potental employer, sou ean guaranton that they've already searched your namo, chscked to se if your company has a good reputation vie online review ses and ‘evo soarched your personal online histor. ‘To manage your online prof, start with your company’s webste. According 10 researchers atthe Missouri Univers of Setonce and Technology, takes under three seconds for an online vsior to start to form an opinion of your brand from the website. Tho rescarchers alo tracked eye movements and discovered that ‘visitors tend to geln tele frst impressions om the logo, photographs, menus ‘and, in particular, the opportunity to make contact va social media. In other ‘wards, projecting the right kin of online frag snot just about looking ood, ‘but companies should also make sure thelr etstomers ean interact wilh them and start bullding a relationship, Individuals such as freelancers and job-seokers sls need to think careill aout thee sori media image before posting pals nd comments online. A ‘recent survey of 450 employers showed thet more than 40% had taken a dist 1 & potential employon 48 s00n as they'd ehocked tho person's Facebook page ‘One typical reason for rejection was finding wut thatthe information on the CY didn't match the applicants online profile. I's a good idea for anyone who fs elt ‘employed o looking fora jb to think about how they come across to people and tw make sure their online profile promotes a positive and truthful imag 3 Unrtne the answers to questions -3in the text. 1 What rete diferent ways we can ind out mare about coypanis/people? 2 Which pars ofa wetnite are especialy important fo foc on? 3 What might potential employes find out about you online? What an you do sont his?Unit 1 First impressions 4. Complete questions 1-8 with the correct verbs from the list. Check your answers by finding the words in bold inthe article Iii come crete form — have manage project take 11 What kind of impression would your company lke to, omits website? 2 What sor of reputation do you or your company 2 3 How does your company. ‘he eight kind of image through its advertising? 4 How importantis itto your own online profile? 5 When you meet someone forthe firs time face-to-face, how do you an opinion of them? 6 How do you think you across to people you meet fr the first time? 7 In yourline of work, how importants it for you to. ‘close relationship with customers or clients? 8 Do you ever an instant dislike to someone when you meet them for the first ime? What ae the reasons? o ‘Work with a partner. Choose five ofthe questions in 4 to askand answer 6 1.1 Listen to ZhifuLi,a website designer in Hong Kong, talking about adapting websites to local needs. Answer questions 1-2. 2 what way i website localization ike other forms of advertising? 2 What differences between Western and Asian websites does Zhifu mention? 7. Match each ofthese adjectives from audio script 11 toan adjective with a similar mesning from 1-12. expensive inefftice —aragant—tstuortny — snpcious complex functional molest ostentatious sucessful evry fievurable 2 reliable 7 practical 2 unsuccessh 8 complicated 3 showy 9 simple 4 positive 10 effective 5 costly over-confident 6 mistrusthal 12 cautious 8 Work witha partner. 11 Which ofthe adjectives in 7 are positive and which are negative? Explain your choices 2. Using as many of the adjectives as possible, discuss what makes an effective website in your culture, 3 What aspects ofa website would give a negative first pression? > For more exercises, go to Practice file 1 on page 106. 9 Work witha partner. Look at these things which can create a good or bad ist impression ofa company. * uniform + dress code + office / business premises + website + telephone answering system + advertisements in the mest + reception area + brochures / printed materials + meeting / conference rooms * price + quality of product / service + speaking customer's language + worm greeting + reputation Which four are the most important and why? 2. Choose wo ofthe factors that create a good impression of your company Explain how. 3 Choose two ofthe factors that are less successful at creating a good impression of your company. How could they be improved?Unit 1 First impressions Business communication | Arranging a meeting Tip | actually and currently Don’ confse ata with carenty Use scaly an Stermatie ton fact Oras mato ct. Yi aetually gong to bein Prague tea. Use curenty io express Sometng you are doing atthe moment Were cumrently updating our corporat meee. 1 What percentage of your times speatin meetings? What kinds of meetings dio you attend? How do normally arange them fe by emallorby phone)? 2 Read this email from Ivan Formanek, owner ofa translation agency in Prague. 1 Howe defn ut about Senn Mc Fee? 2 Why ise contacting him? 3. What oes he ask Sean todo? To: seanmclee@sfdesign.com From: ivanformanek@sspeakingcz Subject: Cesigner for new website needed Dear Mr MeFee My name's ivan Formanek and | have my own translation agency ~ ‘Simoly Speaking. | was given your detai's by one of your former colleagues, Ursula Viadikava, She recommended you to me as we are planning to renew our website, It you are interested in discussing this further, could you either call us ‘or send an email in reply and we wil arrange a meeting with you? Best regards han Formanek 3 F-1.2 Sean sends an emia reply to van and then cals him. Listen tothe conversation and answer questions 1-3 1 What is the purpose ofthe cal? 2 Whats the oteome? 3 Why is thee a delay before the meeting can ake place? 4 1.2 Listen again and put sentences a-jin the correct oner (1-10). a Yes | remember. — bb Vncalling about the mall Lsent you. 2 «Thanks for responding so quick «4 We can meet when I gethack. —_ ¢€ Lets say, provisionally, Tuesday the 13th at eleven oock £ See you in acouple of weeks. —_ «wondered if you'd had time to look through the portolio I sent. 1 Isuggest we meot to discus things further —_ 4 When would you ike to meet? {Fine whatever's best fr you. —Key expressions Introducing self email) My name's. and | (have / work or /epresent) | was given your deals by. (he) recommended you to Making a follow-up call Holl. The i Im caling about the emai sent you regarding. wondered if you'd hac time ton? | wantet to see if you are sti interested in Responding to follow-up call Yes, remember. “Thanks for responding so quekiy. ‘Thank | wanted to speak to you about ‘Arranging to meat | suagest we meet to discuss tangs further. ‘When would you Ihe to mest? ‘We can meet Fine, whatever's best for you. Lot's say, provisionally, Tuesday the 13th 3t 11.00, get my assistant to call you later tocay to confirm. ‘See you (ina couple of waeks). Discussing travel arrangements Yeu be traveling in from, won't yeu? {Gan you tell me how | get Ist best by ta or public rancor Lot me know where you's staying and i email you ‘3 map and directions from your hotel ‘There's a tran that laves at. Wil vere oct that Irony takes. to get to. Let me know ifyou need a tax ‘andl book one for you. ie mma 5} 1.3 Listen to acall Sean receives and answer questions 1-3, 1 Who iscalling Sean and why? 2. How will ean know how to find Simply Speaking? 35 What transport is he going to use to get to the meeting? 6 > 1.3 Listen again. 1 What phrase does Sean use to .? {enquire about transport 1b rofer to the time of the tain discuss the possibilty of catching the train 2 What phrase does Catherine ase to offer help with . a diwetions| Data >) For more exercises, go to Practice file 1 on page 106. 7 Write a short introuctory emailto your partner following steps 13. 1 Inteduce yourself and your compan. 2 Explain that your pancreas recommend 0 ys 3 Suggest a meeting to discus some future busines. 8 Work with partner Exchange your email from 7 and take turns to make a follow-up call. Remember to + introduce yourself and explain why you are calling, + arrange to mest + discus the travel arrangements Practically speaking | Exchanging contact details 11 Are you good at remembering people’s names and contact details? Do you hhave any special techniques for helping you remember names when you meet people forthe irs ime’ In what situations do you have to exchange names and contact details? 2. 1.AListen tothroe conversations and anster questions 1-2for each one 1 How does each spenke sve tei cantact details? 2 Why dothey want to keep in contact with each ster? 3 P14 Listen again and match these phrases to each callin 2. 1 Letme take your name and number. — Call 2 have an email address for you, but I'm not sure if t's current. 3 Tsend you her contact details by text. 44 Can Lhave Suzy’s number and email addeess? 5 It’s probably easiest if [email you when I get back tothe office. 6 Hers my card. 4 Match phrases 1-6 in 3 to categories 3-« a asking for details b giving details © promising details 5 Stand up and walk around the clas taking to each person. Ask exch person for their contact details Either give your details straightaway or promise to givethem.10 Language at work | Present simple and continuous ‘1 Work wth a partner Read sentences ai and discuss why each sentence uses either the present simple or present continuous tense in bold. 2 'm calling about the email [sent you Yes, remember We're curreatly updating our corporate image. 1 g0 to Bertin once a month Wonly takes 20 minutes to ge tothe station. {rm leaving the day ater tomorow ‘There's. train that leawes a2. We can moot when get back {'m covering fora colleague who's on maternity leave 2 Answer the questions in the Language point LANGUAGE POINT In which sentence in 1is the present simple used to refer to ..? 1 aroutine —_ 2 something always or permanently true __ 3 athought / feeling / reaction rather than an action —_ 4 anitemona timetable —_ 5 the futureaftera time word Inwhich sentence in 2is the present continuous used to refer to .2 6 an action in progress at the momento speaking — 7 cree unfinished) project — 8 anarrangoment in the Future — 9 a temporary situation 9 For more information, go to Grammar reference on page 107. 3. You want to find out this information from someone you meet forthe fist time. What questions would you ask? who they work for the department or area they workin thee responsibilities at work ‘current project they are involved in thie daily routine how regularly they need English at work how their English studies are going what their schesale is next woek 4. Work with a partner. Askand answer the questions in 3. 5 Which ofthese phrases would you normally use withthe present simple and which withthe present continuous? Jor the mont a8 he monet generally spony or te me eng fv iheatulefomornnoaforcon once a eek mot of the tne cory winter rh now once ale asa rule cently 6 Work with a partner. Use the phrases in 5 to make true statements about your activites in of out of work. » For more exereses, go to Practice file 1 on page 107. 7 Givea shor presentation about your company using these pots 1 Theindustry asa whole + how import its and whether it employs lo of people «- amont changes taking plo ore ute developments 2 Your company. «wheres based, what it does and who its customers are « carent projec and fate plansTALKING POINT The life overlap ‘These two Venn diagrams compare how the overlap between our working fe and personal, life can affect us. The first diagram highlights how frustrated we can become when we try to separate our personal life from our working life; there is very lite overlap in the diagram nd s0 this person is leading two separate lives which often leads to frustration, In contrast, the second Venn diagram shows a much larger overlap. This kind of person tends to be reconciled tothe fact that their work is also part oftheir personal lf; they don’t change ‘their character at work and in general they work on things that interest them and so aren't | frustrated by thei PERSONAL LIFE WORK LIFE ite over ‘Are you able to stop working when you leave your place of work or do ‘you often continue dealing with work from home (or on your phone}? How easy do you think it isto separate your work and non-work life? How much do you agree with the solution of allowing your personal and business life to overlap? Draw twoVenn diagram circles to represent your personal life and your working, life. Include the amount of averlap between the two citcles which represents the relationship between these lives. Then show your partner and explain why you drew the circles in this way. Wat you rave in| PARTIER. Work with a partner and draw two new circles torepresent You’ and your‘Partner” With your a paciner, talk about your life at work and outside / work, and find out what you both have in common. Make notesin theVenn diagram circles about You" [yoy and your’Partner’ while you speak, When you find something in common, note it in the overlap ‘comm between the two circles; eg. you both workin the ‘same area of business or you both play tennis. “Try to find as many things in common as possible. —1 | Practice file Working with words 1 Match 1-8toa-h. 1 They be ensy to work with they certainly hve 2 2 She's quite shy but sometimes she comes —_ 3 Asa financial adviser Thavetoboild 4 thought he was arrogant stk — 5 Toattact younger customers, youl have to project — It your oie clean and tidy itceates —_ Yourcompany needs to manage — 1 mafraidthat these fie might mean ove comers sito fomabad a acros as being abit unfriendly. '-ereputatin for good communication with cents € animpression a ficiency and professionalism. 4 aninatant dste thin f amore modern image. {good relationship with clients so they trust me & opirion os. 1 vont profile more careful 2 Complete 1-8 with te adjectives from the ist ronnie tistovrthy single nectise Finctinal sory sutcoal most 1 Our prxiat go good pres and fur reviews 2 Wecan speak fely - my assistant is very 43 The advertising campaign was sales actually Fell slightly. - 4 The designs simple and. 0 the product is very easy tose, 5 Fortunately our bid was s0 we now have funds to develop the new department 6 Iisnatural tobe ‘ofa company that has ‘a poor reputation for customer service. 7 Don't be too. about your achievements ‘atthe interview. You need to et them know hoo rch you've done, 8 Remember the golden rule when presenting: keep itshort and Business communication 1. Complete the fotlow-up call from Pierre to Samir swith these phrases. ‘world you Tike tymaet_— wondered if you'd letssay can you tell me how onal yo a map let me know wherein frm France, won't you sce yo Tsuggest swe meet Tm enlng about responding so quickly whuteor’s best Pierre Good! morning. Thisis ere Jouet * theemail Tent you last week in response to your enquiry. Samir Oh yes, Thanks for Pierre * atthe brochure Tsent you Samir Yos it looks very interesting. ‘ discuss things Further, Pierre That would be ine, When ‘had time to look Samir ® next Wednesday at 10.00, Pierre Fine.” for you Samir You be travelling Pierre Thats right. 'm planning to drive and stay ‘overnight in Bilbao." get to your office? Sami Are you familar with Bilbao? Pieere Not rily. Samir et {rom yourhote Pierre Thanks. OK. next Wednesday at 1000, Samie ook forward to meeting you Bye you're staying Sind directions 2 Putthe words in 1-5 in the correct order, 1 and / work / name's / UB / for / my / James Sims /1 2 given /fillSander / your /by /1/ details / was. 3 1/ interested / offer / in JF / our / see J are {you / sil / wanted 4 is / tax / public / transport /by / best /or /it? 5 you / later /TI/ my / confirm / call / assistant / 1o/ today / get / toGRAMMAR REFERENCE Present simple Use the present simple 1 to alkabout routines usually arrive at work at about 8.30, 2 totalkabout things we think of as permanent work jor IBM. 3 totalk about states Pris les on te River Seine, 4 (with future reference) to talk about timetabled events ‘The nest train leaves a 1.15. 5 to alk about future time introduced by he, soon 1, afer, fet, When I see Margaret tomorrow, I'l gice yous rng. ‘Common phrases used withthe present simple are:as ‘rule, generally (peaking), onthe whole, once (a wexk/in aie), every (winter), most of te time Present continuous Use the present continuous 1 totalk about an action happening at the moment of speaking (Mr Takashi is waiting for you in Reception. 2 toialkabout a project that is ongoing and ‘unfinished am writing 2 report on the takeover, and I should finish ina foo days. 3 to alk about things we think of as temporary Tam staying wit my brother while my house i being redecorated, 4 totalkabout a gradual change or development Becnuseof gabe arming, sou keels are rising slowly, 5 (with future reference) to talk about an appointment fr arrangement Tam seeing Mrs Langer next Tuesday Common phrases se with the present continous are:currealy for the moment, at Su moment, er the time being, tomorrow afternoon), right now Stative verbs Verbs that describe state rather than actions are ‘normally only used in the simple form, ie. verbs of thinking (eg, bnew agree), verbs of appearance (eg. look, om), feeling (eg. prefer, want, possession (c.g. ‘own, belong), the senses (eg. ate, sound), Some stative verbs can sometimes be used in the continous form, but witha change in meaning. simple: Ise the Eifel Tour om my sn to work continuous: ’'m seeing Bob on Moria. (= Lam meeting Bob) Language at work 1. Complete 1-8 with the present simple or present continuous frm of the verbs in brackets 1 Astockbrober is someone who (Guy) and (ca shares, 2 Thema (go) from London to Birmingham 3 What ime (the last fight to New York /Teave)? 4 Because of oadwworks it (Cake) me much longer to get to werk 5 ['mafraid Leon is outat the moment. He (haw) hanch with Sent 6 can give Anne your letter. (Gee) her tomorow afiemoon, 7 Tell Heinrich 1 get in touch when 1 (get back) next week 8 We (develop) anow antzmalaria drag, and ope to stat trials in a couple of years 2. Wiite an appropriate question fr these answers, tsing the statve verbs hom thelist More than one correct questions poss, eiong taste look own —pofer sound 1. Q Des the cor sound OK to you? A think so—Iean’t hear anything wrong with 2Q A: He's about 2 tall, with dark hair and bie 3Q A Tea ~ [don’t ike coffee at all, 40 A: Is delicous, 5Q A:lsmine 6a A: No, Trent 3 Choose the correct words ia italis. 1 Asa tule, Lotch / ‘me cntching the 8 a.m. tain. 2 Right now Idesign /‘n designing a new company website 3. Isy /‘m staying with Clare forthe time being. 4 On the whee [comple / "wn completing most tasks guite quick: 5 I generally check /am checking my em day ls twice »