BASIC PRINCIPLES OF GRAPICS AND LAYOUT

Creating a web page is like creating work of art. There are certain things that you need
to consider in order to get your message across.

The term “ infographic “ is short term for information graphic, which refers to an image
that combines information, storytelling, and perceptions that help the cause of an
individual or an institution to communicate a message to viewers.

Using infographic brings about numerous advantages by creating a catchy and

attractive infographic , one can affectively communicate a message to viewers.

The basic elements of layout and design in creating an effective infographic are:
LINES – the most basic of all elements. It can form shapes that can catch the
attention of a viewer. They can be sharp, be made up of broken lines and fine or thick
lines, and can create different impressions to viewers. A group of lines can also create
patterns or shapes.
COLOR – one of the powerful and influential elements in aqn infographic. Using the right
combination of colors can catch the attention of a passerby or even glancing viewers.
Example: red, orange, and yellow are strong or warm colors that can easily attract
attention. On the other hand blue, green, violet, and indigo are cool or soft colors.
Combining colors and having a good command on color mixtures and combinations can
catch the attention of the viewers. It can stand alone, as a background, or be applied to
other elements, like, shapes, textures or typography.
SHAPES – these are defined by the closure created by a combination of multiple lines.
Shapes are universal symbols that do not require language, but they can give a specific
meaning regardless of the background and ethnicity of the viewer. And shapes express
different psychological influences on the audience specially when combined with
different colors. And shapes are defined by boundaries, such as a lines or color, and
they are often used to emphasize a portion of the page.

INFOGRAPHIC – are graphic visual represented of information, data or knowledge

intended to present information quickly and clearly. They can improve cognition by
utilizing graphics to enhance the human visual system’s ability to see patterns and
trends.
PRINCIPLES OF INFOGRAPHICS
1. Be unique
2. Keep it simple
3. Be creative and bold
4. Less is more the fortune is in the forwarding