 BASIC PRINCIPLES OF GRAPHICS AND

LAYOUT
 CREATING INFOGRAPHICS
 ONLINE FILE FORMATS FOR IMAGES
 PRINCIPLES AND BASIC TECHNIQUES
OF IMAGE MANIPULATION
 UPLOADING, SHARING AND IMAGE
HOSTING
 YOU WILL LEARNED SOME TIPS ON
HOW TO CREATE AN EFFECTIVE
POWERPOINT PRESENTATION.
SOME OF THOSE TIPSCAN HELP
YOU IN GRAPHICS AND DESIGN
LAYOUT.
 BALANCE
- It is the visual
weigh of objects,
texture , colors
and space evenly
distributed on the
screen.
 EMPHASIS

- An area in the
design that may
appear different in
size, texture, shape
or color to distract
the viewer’s
attention.
 MOVEMENT

- How the eyes moves

through the
composition leading
the attention of the
viewer from one
aspect to another.
 PATTERN, REPETITION,
AND RHYTHM

- These are the

repeating visual
element on an image or
layout to create unity
in the layout or image.
Rhythm is achieved when
visual elements create
a sense of organized
movement.
 PROPORTION

- Visual elements
create a sense of
unity where they
relate well with one
another.
INFOGRAPHICS
- visual presentations of information that
use the elements of design to display
content.
- express complex messages to viewers in a
way that enhances their comprehension
- basically using pictures, objects, and
images in a way for the way for the
viewers to easily understand the message
of a topic.
 to communicate a message
 to present in a way that is compact and easy to
comprehend
 to analyse data in order to discover cause-and-effect
relationship.
 to periodically monitor the route of certain
parameters.
1. VISUAL ELEMENTS - Includes color
coding, graphic, and references icons.
2. CONTENT ELEMENTS – includes time
frames, statistics and references.
3. KNOWLEDGE ELEMENTS – consist of
facts.
1. CAUSE AND EFFECT INFOGRAPHICS - infographics that
show the cause and effects of certain topics.
2. CHRONOLOGICAL INFOGRAPHICS - used to show a
topic in a chronological or a step-by-step
sequence.
3. QUANTITIVE INFOGRAPHICS – used to shows
statistics like charts, bar graphics and etc.
4. DIRECTIONAL INFOGRAPHICS – use arrows to direct
the viewers attention to another aspect of the
infographics.
5. PRODUCT INFOGRAPHICS – used to promote products
and services.
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1. Simplicity Rocks. Keep the infographic simple so it
wont ba an eyesore to the viewers
2. Nothing takes effect without cause. This just means
that you need to show the viewers the cause of the
topic before discussing the effect of said topic.
3. Draw your Boundaries. Just don’t overdo the pictures
or images or it will look like a collage that looks like
vomit.
4. Think in Color. Match the colors in your infographic
like making the text in white in a dark background
and vice versa.
4. Layout is not just Typography.

5.Make it Appealing. Of course make it look good so it

would attract and keep the viewer’s attention.
6.Be Verifiable. And finally, the facts in the infographic
should be varied and confirmed that the they are indeed
true.