Professional Documents
Culture Documents
and Media
PART 1
Visual Storytelling
Source:
http://graphicnovel-
hybrid4.peugeot.com/start.html
Activity
Writethe story of the
graphic novel in a sheet of
paper. (5 mins.)
Question
What is the story in this graphic
novel?
Who is the main character in the
story? How did you know?
What do you know about the main
character? How did you know it?
Visual Media and Information
Gain attention
Create meaning
Facilitate retention
PURPOSE OF
VISUAL INFORMATION
THE POWER OF VISUAL CONTENT
Visual Design Elements
- the building blocks or basic units in
the construction of a visual image
Visual Design Elements
a. LINE
- Describes a shape or outline.
- Create texture and can be thick or
thin.
- May be actual, implied, vertical,
horizontal, diagonal, or contour
lines
Visual Design Elements
b. SHAPE
-A geometric or organic area that
stands out from the space next to
or around it, or because of
difference in value, color, or
texture
Visual Design Elements
c. VALUE
- The degree of light and dark in a
design
- Contrast between black and white
and all the tones in between
Visual Design Elements
d. TEXTURE
- Way a surface feels or is perceived
to feel
- Illusion of the surfaces peaks and
valleys, resulting in a feeling of
smoothness or roughness in objects
Visual Design Elements
e. COLOR
- Determined by its hue (name of
color), intensity (purity of the hue),
and value (lightness or darkness of
hue)
- Used for emphasis, or may elicit
emotions from viewers
Visual Design Elements
f. FORM
-A figure having volume and
thickness
- An illusion of a 3-dimensional
object can be implied with the use
of light and shading
- Can be viewed from many angles
FORMATIVE ASSESSMENT
FORMAL OR INFORMAL?
FORMATIVE ASSESSMENT
FORMAL OR INFORMAL?
FORMATIVE ASSESSMENT
FORMAL OR INFORMAL?
FORMATIVE ASSESSMENT
Identify what types of visual media is being
shown
FORMATIVE ASSESSMENT
Identify what types of visual media is being
shown
FORMATIVE ASSESSMENT
Identify what types of visual media is being
shown
FORMATIVE ASSESSMENT
Identify what types of visual media is being
shown
FORMATIVE ASSESSMENT
Identify what types of visual media is being
shown
FORMATIVE ASSESSMENT
Identify what visual element is being shown
FORMATIVE ASSESSMENT
Identify what visual element is being shown
FORMATIVE ASSESSMENT
Identify what visual element is being shown