W H AT IS G R A P H I C S A N D L AY O U T ?

• Process of planning

• Have a balanced
• Alignment of elements.
 BALANCE

 The visual weight of objects, texture, colors, and space is evenly

distributed on the screen.

Ecample:
 EMPHASIS

 An area in the design that may appear different in size, texture,
shape or color to attract the viewer's attention.

Ecample:
 MOVEMENT

Visual elements guide the viewer's eyes around the screen.

Example:
 PAT T E R N , R E P E T I T I O N , A N D R H Y T H M .
These are the repeating visual element on an image or
layout to create unity in the layout or image. Rhythm is
achieved when visual elements create a sense of organized

movement.

Example:
   PROPORTION

Visual elements create a sense  of unity where they relate well
with one another.
Example:
 VARIETY.

This uses several design elements to draw viewer's attention.

Example:
 INFOGRAPHICS

Visual presentations of information that ise the element of design

to display content.
Express complex messages to viewers in a way that enhances
their comprehension.
Basically using pictures, objects, and images in a way for the
viewers to easily understand the message of a topic.
REASONS TO USE INFOGRAPHICS

To communicate a message

To present in a way that is compact and easy to comprehend.

To analyze data in order to discover cause-and-effect

relationships.
To periodically monitor the route of certain parameters.
3 ELEMENTS OF INFOGRAPHICS

Visual Elements which includes color coding, graphics, and

reference icons.
Content Elements which includes time frames, statistics and
references; and
Knowledge Elements which consist of facts.
 TYPES OF
INFOGRAPHICS

Cause and Effect Infographics – infograpics that show the cause and effects
of certain topics.
Chronological  Infographics – usually used to show a topic in a
chronological or a step-by-step sequence.
Quantitive  Infographics – used to show statistics like charts, bar graphs, etc.
Directional  Infographics – similar to chronological infographics where you
use arrows to direct the viewers attention to another aspect of the infographic.
Product  Infographics – used to promote products and services.