Lesson 8: Infographics

Infographics
 Visual presentations of information that rise the element of design to display
content.
 Express complex messages to viewers in a way that enhances their
comprehension.
 Basically using pictures, objects, and images in a way for the viewers to easily
understand the message of a topic.
REASONS TO USE INFOGAPHICS
 To communicate a message

 To present in a way that is compact and easy to comprehend.

 To analyze data in order to discover cause-and-effect relationships.

 To periodically monitor the route of certain parameters.

3 ELEMENTS OF INFOGRAPHICS

Visual Elements which includes color coding, graphics, and reference icons.

Content Elements which includes time frames, statistics and references; and

Knowledge Elements which consist of facts.

TYPES OF INFOGRAPHICS

Cause and Effect Infographics – infographics that show the cause and effects of
certain topics.

Chronological Infographics – usually used to show a topic in a chronological or a step-

by-step sequence.
Quantitative Infographics– used to show statistics like charts, bar graphs, etc.
Directional Infographics– similar to chronological infographics where you use arrows to
direct the viewer’s attention to another aspect of the infographic.

Product Infographics-used to promote products and services.

SOME TIPS IN CREATING INFOGRAPHICS:

 Simplicity Rocks. Keep the infographic simple so it wont be an eyesore to the

viewers

 Nothing takes effect without a cause. This just means that you need to show
the viewers the cause of the topic before discussing the effect of said topic.

 Draw your Boundaries. Just don’t overdo the pictures or images or it will look
like a collage that looks like vomit.

 Think in Color. Match the colors in your infographic like making the text in white
in a dark background and vice versa.

 Layout is not just Typography.

 Make it Appealing. Of course make it look good so it would attract and keep the
viewer’s attention.

 Be Verifiable. And finally, the facts in the infographic should be verified and

confirmed that they are indeed true.