PRACTICE EXAM

DLMBPM01 496

On multiple choice questions there is exact one right answer. Please check the right answer. You are permitted to check only one answer. If you
check more than one correct answer you will get 0 points. If you check the right answer you will get maximal points. Exam note cross must be set
correctly.

QUESTION 1 OF 9

ng
Marked out of 3.00

ni
The A-1 AG achieved a net income of 23.5 million EUR and has a total shareholder equity of

ar
127.6 million EUR. The average total assets have a value of 345.4 million EUR. How high was
the return on equity?

Le
Select one:

e
nc
9.35%

18.42%

12.47%
ta
is
6.80%
D
BH
IU
am
Ex
e
tic
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QUESTION 2 OF 9
Marked out of 3.00

ng
ni
What are the three interrelated elements a performance measurement system usually consists

ar
of?

Le
Select one:

e
nc
Combined measures
Supporting measures
IT
ta
is
D

Individual measures
BH

Balanced measures
IT
IU
am

Individual measures
Combined measures
A supporting infrastructure
Ex
e

Strategy
tic

Vision
ac

Supporting infrastructure
Pr

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QUESTION 3 OF 9
Marked out of 3.00

ng
ni
Which of the following aspects is not a key element in the theory of rational management?

ar
Select one:

Le
Rationalization

e
Specialization

nc
Improvement of work conditions

Standardization ta
is
D

QUESTION 4 OF 9
BH

Marked out of 3.00

IU

The performance metric "manufacturing excellence" measuring cycle time and unit cost would
am

be included in which of the Balanced Scorecard perspectives?

Select one:
Ex

Innovation and learning perspective

e

Financial perspective
tic

Internal perspective
ac

Customer perspective
Pr

3/16 (c) IUBH

DLMBPM01 496

QUESTION 5 OF 9
Marked out of 3.00

ng
ni
Which of the following is characteristic of intangbible assets?

ar
Select one:

Le
They have a finite application.

e
They are best leveraged through alignment.

nc
They produce known returns.
They are best leveraged through control. ta
is
D

QUESTION 6 OF 9
BH

Marked out of 3.00

IU

Which of the following statements regarding key performance indicators and performance
am

management is correct?

Select one:
Ex

Communication of key performance indicators throughout the organization and how they
e

relate to performance goals is vital.

tic

When evaluating key performance indicators, it is not necessary to analyze how the
performance compares to that of competitors.
ac

When communicating key performance indicators, it is sufficient for the senior executive
staff to understand how they relate to performance goals.
Pr

It is sufficient to define key performance indicators and track them over time in order to
achieve long-term performance goals.

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QUESTION 7 OF 9
Marked out of 3.00

ng
ni
Which of the following researchers suggested quantitative measures to determine the best

ar
options for boosting performance in scientific management?

Le
Select one:

e
nc
F. Taylor
G. Gantt
H. Ford
ta
is
D

F. Taylor
BH

G. Gantt
F. Gilbert
IU
am

F. Taylor
M. Weber
F. Gilbert
Ex
e

H. Fayol
tic

G. Gantt
ac

H. Ford
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QUESTION 8 OF 9
Marked out of 6.00

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ni
a. In the context of customer lifetime analysis, explain the terms:

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autonomous revenue
up-selling revenue

Le
cross-selling revenue
b. Give examples for each of the terms.

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(c) IUBH
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QUESTION 9 OF 9
Marked out of 18.00

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ni
Your company plans to conduct a customer lifetime value analysis.

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a. Explain the main idea and goals of this concept.
b. Describe in detail the different steps to calculate the customer lifetime value.

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