PUBLIC PROGRAMMES PRACTICE 8

FOREIGN TRADE

FOR EXPORTING AND

COUNTRY BRAND OF
POLAND

BOROWSKI KAJETAN, DĄBROWSKA NATALIA, GAMBUŚ KATARZYNNA, DALY SERGIO

Basic information about PARP
Main objective: implement economic development
programmes supporting innovation and research in
SMEs
Involved in the implementation of national and
international programmes for entrepreneurs
Financed from the EU structural funds, state
budget and multiannual programmes of the
European Commission

The Polish Agency for

Enterprise Development

Programme:
Internationalization
of SMEs

Financial support up to:

900 000 PLN ~ 191 490 €

Required own contribution:

minimum 15% of the total project cost

For who:
Micro, small or medium-sized
enterprises operating in the
voivodships of Eastern Poland
 OBJECTIVE OF
THE PROGRAMME
 HOW TO OBTAIN FUNDING?
WARMIAN-MASURIAN

3 MAIN FACTORS
PODLASKIE

ONLY MICRO, SMALL OR MEDIUM-SIZED

BUSINESSES

LUBLIN
DIRECTLY RELATED TO THE START OF
SALES ON THE INDICATED NEW FOREIGN
MARKETS

ONLY FOR BUSINESSES OPERATING IN

EASTERN POLAND
SUBCARPATHIAN

ŚWIĘTOKRZYSKIE
 SPECIFIC FACTORS

The applicant's revenues from foreign The project has to concern the
The applicant must offers at least one
sales in the last financial year have to preparation for the implementation
product or service that has sales
be lower than 30% of the sum of net of a new business model related to
potential on a new foreign market
revenues from the sale of goods and internationalisation
services.

Project result indicators have to

Project expenses have to be The project has to start after the
be objectively verifiable,
eligible, rational and justified application for funding is
adequate to the project
submitted
assumptions.

DURATION OF THE PROGRAMME

1 APRIL 5 MAY 29 JUNE

2022 2022 2022

ANNOUNCEMENT OF START OF APPLICATION END OF APPLICATION

THE CONTEST PROCEDURE PROCEDURE

*THE PROJECT MUST BE STARTED 6 MONTH AFTER INITIAL APPLICATION

AND COMPLETED BEFORE 31 DECEMBER 2023*
ADVISORY SERVICES ASSOCIATED SERVICES DIRECTLY RELATED TO
WITH THE DEVELOPMENT AND THE IMPLEMENTATION OF THE
PREPARATION FOR IMPLEMENTATION NEW BUSINESS MODEL,
OF A NEW BUSINESS MODEL

PARTICIPATION IN ACQUISITION OF FIXED ASSETS

INTERNATIONAL FAIRS, EXCLUDING REAL ESTATE OR
EXHIBITIONS OR BUSINESS INTANGIBLE ASSETS
MISSIONS

POSSIBLE ALLOCATION OF THE FUNDING

 COST OF PUBLIC
PRIVATE
15%

FUNDING

OWN CONTRIBUTION

FUNDS CONTRIBUTED BY THE BENEFICIARY

TO BE USED TO COVER ELIGIBLE
EXPENDITURE WHICH WILL NOT BE
PUBLIC TRANSFERREDTO THE BENEFICIARY IN THE
85% FORM OF A GRANT

MINIMUM LEVEL - 15%

2. POLAND COUNTRY BRAND
POLAND IS RANKED AS THE 22ND COUNTRY BRAND IN THE WORLD

VERY RICH COUNTRY IN NATURE TERMS POLISH PEOPLE TRADITIONAL AND

RELIGIOUS (CATHOLIC) VALUES
POLISH PEOPLE ARE SEEN AS NICE,
LACK OF PROGRESS AND
FRIENDLY, HOSPITABLE, WELCOMING,
MODERNITY
HARD-WORKING AND FAMILIAR

HISTORICAL FIGURES WERE BORN IN NEGATIVE RECENT HISTORY

POLAND (POPE JOHN PAUL II)
POLISH ARE ASSOCIATED WITH
GLOBAL EVENTS HOSTED VODKA DRINKING
SUCCESSFULLY BY THE COUNTRY IN
THE LAST 10 YEARS (FOOTBALL’S CURRENT POLISH POLITICS ARE
EURO 2012 AND THE WORLD YOUTH VERY TURBULENT
DAY IN KRAKOW 2016).

REGARDED AS A CHEAP COUNTRY

PROJECTS TO PROMOTE IT

SET OF HOMOGENEOUS NORMS: POLSKA

COMMUNICATION RULES (2013)
They set the standards for the creative processes around the
actual country brand, named Polska

COUNTRY BRAND LOGO:

Representation of the three main

natural attractions of the country: the
Baltic Sea, the Sudety mountains and
the Białowieża Forest
 2 EXAMPLES OF PROJECTS

“POLSKA. SPRING INTO IT” “MADE IN POLAND”

Targeted mainly to the EU Seeked to encourage foreign

markets investors from nearby nations
to establish their businesses in
It wanted to transmit energy Poland and to shape
and joy from the country with partnerships with Polish
the use of a slogan containing companies
the word "spring"
They expanded this campaign
The photo used in the poster to other Asian nations such as
and the grammar of the slogan China or India, but they still
were not understood by had little knowledge about the
general public country after its release

https://youtu.be/VkK-RKLIubs
THANKS FOR
YOUR
ATTENTION!
Hope you liked it :)