1

CHAPTER I

THE PROBLEM AND ITS SCOPE

RATIONALE OF THE STUDY

The economy is the very heart of the society. Economic growth and development

is the very aim and objectives of each municipality. Every sectors and local household

have their very vision of a progressive and secure economic condition. This, they believe

can be achieve if the business and tourism industry of one locality can be nurtured and

taken care of. Construction of business and tourism development centre could bring out

this incremental economic development which would increase the functionality of local

trade and industry and livelihood of rural dwellers. Business and Tourism Development

Centre is one of the biggest contribution in the economy of a certain municipality. It is a

great help in achieving a more progressive economic growth and prosperity. This centre

would cover all activities and relationships of business, industry and trade. Definitely,

this would embrace a great support from different business, government and local sectors.

Moreover, this centre is capable of spreading its benefits to large number of

people not only in the locality but also to various tourists and visitors. This Business and

Tourism Development Centre would enhance its attractiveness as a convention

destination of both foreign and local tourist.

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It is in this juncture that the researcher, finds much effort in making such

developmental proposal to one of the second class municipalities in the Province of Cebu

particularly in Compostela Cebu. With the aim of improving Compostela’s economic

status and systematizing its trade, industry and tourism, the researcher believe that this

business and tourism development centre could be of great help to alleviate the means of

living of its local residents. Compostela has been known and recognized because of its

native delicacies and cottage industry, adds to it is its beaches and recreational

establishments as well as its colourful traditions.

With the initiative of the researchers to do this project proposal, this perspective

centre aims to make a twist in the normal flow of Compostela’s economy. This “ all in

one centre” would definitely create a big impact in the town’s economic status.

Furthermore, part of the researcher’s endeavour is also to investigate all other

factors that would emerge in this project. Included likewise is the feasibility of the

perspective place, the projective development plan, facilities and equipment needed.

In order to realize this centre, there is also a need to conduct a broader proposal.

This development proposal must pass the building code of the Philippine standard and

other development standard both local and national.Conducting this study would give a
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clearer view or perspective on the various angles that needs to be worked out for the

realization of this project plan.

The researcher has further hope that the actualization of such would create

significance in Compostela’s business and tourism opportunity, a significant impact that

would bring about a dynamic change in the livelihood of every local resident.

THEORETICAL BACKGROUND OF THE STUDY

One of the goals of the Department of Tourism is to provide an investment to any

district of the country that promotes additional income and revenue. Tourism

development has been one of the major generating assets of our country. Thus,

development does not normally happen by mere accident. Rather, it is the product of

careful planning, systematic implementation schemes, strong determination to succeed or

political will, and a great hard work. As exemplified by the more successful local

government units in the country today, they have demonstrated that economic prosperity

does not come from idle way attitude of some of our leaders or no intervention concept of

self-governance.

Nowadays tourism and commercial is one of the tools for a town's vigorous march

towards progress and likewise generates assets to our country.

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Subsequently, with this thought, the proponent came to the idea to propose a

Business and Tourism Development Centre to be situated at Barangay Poblacion,

Compostela, Cebu.

Looking to the future through the lens of the present economic equation of

Compostela, it is then improving in recent years through its commercial, industrial,

agriculture and tourism.

This situation shows that there is a demand to provide facility to accommodate

both local and tourist. A facility that is in compliance with the law and a facility that can

provide their need as they show the hospitality of the area, so the proponents come up

with the idea to propose a Business and Tourism Development Centre.

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PROPOSAL &
RECOMMENDATION

GOVERNMENT MANDATES

DEMAND OF BUSINESS &

TOURISM DEVELOPMENT
CENTRE

POPULATION TOURISM
GROWTH INDUSTRY

PROVENCIAL
ECONOMIC
GROWTH

FIGURE 1 : SCHEME DIAGRAM OF THE STUDY

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STATEMENT OF THE PROBLEM

The main objective of the study is to propose a Business and Tourism

Development Centre in Barangay Poblacion, Municipality of Compostela,Cebu.

Furthermore, it seeks to answer the following sub-problems:

1. What is the demand of a Business and Tourism Development Centre in the

Municipality of Compostela?

2. How acceptable is the proposed site at Barangay Poblacion, Compostela Cebu to

the local residents and tourist?

3. How accessible is the Business and Tourism Development Centre to the possible

beneficiaries?

4. What facilities should be included in the proposed development?

5. What are the most preferable sub-centre or business and training areas that should

be included into it?

6. What should be its development plan?

7. Is the proposed development plan in compliance with the local and other referral

codes?
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SIGNIFICANCE OF THE STUDY

Definitely, this study would realistically benefits the town of Compostela

considering that the propose Business and Tourism Development Centre will be

constructed and situated in its locality.

The said proposal is beneficial not only in the aspect of tourism and business but

also for the local government unit of Compostela, as it can help to increase the revenue of

the Municipality.

In addition, the study may not be benefiting the town alone but also the

constituent as well, since in a way this development is carried out to serve them better.

This study would also benefit the various government agencies concern as this would

give an additional attraction to the community and to our country.

In the future, other researcher could also avail the findings of the study as it was

governed by the set of implementing rules and guidelines within the locality. The

National Building Code of the Philippines, theories and principles of development that

the researcher will use could also be of help as a framework in formulating other

researchers’ plans. This could also be of guide in simulating their own questionnaires to

obtain data.
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SCOPE AND LIMITATION OF THE STUDY

The study focuses on the development plan for a Business and Tourism Centre,

thereby providing various facilities needed to cater the needs of its intended beneficiaries.

This study will cover 100 respondents. This thesis proposal will be conducted

on the first semester of school year 2014-2015.

Since the development study requires hours of research, analysis and

investigation this could not be possibly finish in just 10 months including thesis writing

and presentation of the proposed project. It is also limited to the data gathered from

different government agencies, NGO’s, as well as to the standards and guidelines set

upon by law ordinance.

Among the limitation are time and financial restraint as well other unforeseen

challenges that would hinder in the accomplishment of the said project. Likewise, the

researcher will not comprise the other related aspects in this development like the

structural computation and electrical concern.

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DEFINITION OF TERMS

Business Tourism development – a small scale development for commercial and tourist

Business - it is the organization engaged in commercial, industrial or professional

activities.

Tourism - it is the occupation of providing information, accommodations,

transportation, and other services for people who are travelling.

Economy - it is the production, distribution or trade and consumption of limited goods

and services by different agents in a given geographical location.

Revenue - it is the income that will be receive from its normal business activities, usually

from the sale of goods and services to customers.

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ORGANIZATION OF THE STUDY

This study is composed of five (5) chapters. The researcher will organize the

topic in logical manner in order for the reader to easily understand the different areas of

the study.

Chapter One (1) contains the general idea of what the study is all about and

how the researcher came up with the problem. It consists of Introduction, Rationale,

Theoretical Framework, Statement of the Problem, Significance of the Study, Scope and

Limitation of the Study, Definition of Terms and The Overview of Organization of the

Study.

Chapter Two (2) covers the Related Literature of the proposed project. These

are the statements and excerpts that are taken from books, journals, magazine and online

resources that will support in solving the problem and guide the researcher throughout the

extent of the study.

Chapter Three (3) consists of Method of Research, Research Environment,

Research Respondents, Research Procedure, Research Instrument and Statistical

Treatment.

Chapter Four (4) contains the presentation, analysis and interpretation of data.
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Chapter Five (5) includes the summary, findings, conclusion, recommendation

and contribution of the Study.

The remaining portion of the study comprises the Bibliography, Appendices,

Curriculum Vitae and Documents or Attached Data.

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CHAPTER II

REVIEW OF RELATED LITERATURE AND STUDIES

BRIEF HISTORY OF COMPOSTELA:

In the year 1844, a Spanish captain by the name of Manuel Aniceto del Rosario

was commissioned by the higher Spanish authorities to establish local government units

in the northern part of Cebu starting from the present town of Compostela until the town

of Borbon. Compostela was among the early barrios of the municipality of Danao

Established by Captain del Rosario. The newly established barrio was named Compostela

upon the suggestion of Father Jose Alonzo, a Roman Catholic friar who, by some

historical account, reportedly came from the town of Compostela In Spain and brought

along with him the image of the town's patron saint, Senor Santiago de Apostle.

At the turn of the 20th century, the Americans gained control over the Philippines

when they defeated the Spaniards in the Battle of Manila Bay. As a consequence, the

Treaty of Paris facilitated the reorganization and reclassification of all local government

units in the country in accordance with their population and income. The actual

reorganization which took place in 1903 resulted in the secession of Compostela to the

Municipality of Lilo-an. In the year 1918, Compostela was finally considered to be

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converted into a municipality.A year later, on that fateful 17th day of January 1919)

Compostela officially became a municipality.

The post-war agony and pain seemed endless. Everything was in Shambles. But

this did not dampen the morale of the people. Slowly the economy was grinding back to

its old form. In the early 1960's Compostela became a mining town. Rich coal deposits in

the upper barangay of Dapdap ushered in new economic opportunities for the town. As a

result, basic infrastructures began to surface and some people found employment in the

mining industry. As the mining industry started to slacken its hold as a top performer in

the local economy, other investors however have started to see Compostela as a poten-tial

investment area. Today, big firms such as Virginia Farms, Virginia Foods, Rural Bank of

Northern Cebu, Cebu Seacraft, Norkis Group of Companies, Daewo Cars of South Korea

have found their way to Compostela and, in the process; they have become a factor

partner in shaping the economic future of the town. More investors are reportedly

planning to locate their investments.

COMMERCIAL CENTERS REDEFINED

Multi-functional facilities, as previously noted are undoubtedly among the most

modern form of retail. However, various facilities arereferred to as shopping centre

differentiated as regards both their size and the varietyof services provided. In the
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literature of the subject we encounter various definitions of a shopping centre. The most

often cited definition, that by R. J. McKeever, states that a shopping centre is a group of

shops planned, constructed, and managed as a single object, connected by their

localization, size (total retail space) and the type of shops with the area of influence of the

entire facility; with a car parking separated from the street and located on the same land

lot (Wilk 2003). A very similar definition is that provided by the International Council of

Shopping Centre’s (ICSC) which is more often used by researchers. This definition has

been created on the basis of research conducted by ICSC in 2005 in several European

countries. The creation of the definition had as objective to facilitate research involving

comparison of these facilities on international .scale. According to ICSC, a European

shopping centre is a retail property that is planned, built and managed as a single entity,

comprising units and “communal” areas which a minimum gross leasable area (GLA) of

5,000 m2 (ICSC 2005) Various classifications of shopping centre’s can also be

encountered in the literature, but most of them are based on the same criteria, that is: size

(total area, retail area), number of shops, range of influence of the complex. In this paper

the classification created by ICSC, based on analysis of shopping centres in Europe is

used. Ten international types of shopping centre have been proposed, grouped into two

categories: traditional and specialized shopping centres. The main difference between the

focused and the traditional shopping centre consists in specific tenant mix. While a
 15

traditional shopping centre, regardless of its size, usually features a supermarket or

hypermarket and a gallery of shops representing various industries, a retail park is mainly

a collection of mid- and large specialized shops, a factory outlet centre is a collection.

FROM SHOPPING MALLS TO COMMUNITY CENTERS

Our commercial centre and shopping malls are slowly turning into small cities

with integrated mixed-use and multi-use developments, offering shopping, dining,

working, entertainment, cultural, religious and park-like settings etc. Indeed, the

“malling” culture has never been as visible as it is in the Philippines today.

Big malls proliferate in North America and in the Asian region, but are normally

located in the suburbs to service far-flung developments. In the Philippines, malls are

located at growth centers and have become anchor developments for many of these

growing counter magnets. These shopping malls with entertainment and leisure centers

have replaced the plazas of the town center where people used to have paseos (leisure

walks) and social meetings. The multi-dimensional experience of “malling” in an area

primarily designed for public interaction has become a regular activity for most people

living in the urban areas in the Philippines. Due to the hot and humid climate, people

would opt to stay inside these malls to cool off and spend their day shopping, visiting the

themed entertainment areas, dining with their families, and watching the latest movies.
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The traditional shopping centers have now evolved into a more entertainment-based

activity center rather than just purely retail.

Shopping malls have even expanded to include hotels, offices, residential spaces,

and bridges to transportation. Given the urban problems of our metropolis, some may say

that providing for nature in the metropolis is low on the list of priorities. However, it is

precisely because of the urgency of the urban problems of congestion, blight, and slums

that the provision for open space, or breathing space within the metropolis becomes

critical. Pockets of greenery and clusters of shrubs placed from the periphery of the

metropolis towards its center serve as air sheds to disperse pollution, bringing in cleaner

and cooler air. Green spaces also provide the city’s children with places for play, and

their families respite from the concrete jungle which surrounds them.

According to the 2013 released book International Council of Shopping Centers,

the shopping center industry is “one of the largest industries in the world with over

150,000 centers in existence. It has permeated virtually every corner of the globe. What is

becoming more important is the role that design plays in determining where consumers

want to go. People love busy, active, energetic places in their heroic pursuit of everyday

life, and now there is multitude of reasons to visit these new secular cathedrals.”
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MULTI-USE SHOPPING CENTER

Architects and Designers understood the needs of the consumer and the

commercial aspects of the retail and entertainment business and translated it to the

physical environment to make shopping and amusement pleasant and affordable to the

consumer and at the same time, for the retailer an opportunity to advertise, display, and

sell. The direct and simple design approach in the architectural plan and elevation of the

firm’s shopping center projects further emphasized that the architectural design should

not dominate but rather, serve as a background to emphasize and enhance merchandise

and provide the consumer the ability to spend his time in the most direct and convenient

manner.

Architects have redefined the paradigms for the design and construction of

commercial structures engaged in retail trade by introducing an out-of-the-usual-box mall

design, as seen in numerous shopping mall projects in the country and abroad.

Recently opened malls have included themed entertainment to stimulate a variety

of activities housed underone roof. Shoemart, or SM, a leader in the retail and

entertainment industry, has been particularly successful catering to mixed-income group.

The controlled environment of the mall’s open space has become a source of comfort for

the urban dweller in a setting where there are a few public spaces and parks. SM malls
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have also been setting a trend in themed entertainment; to name a few, indoor theme

park, ice-skating, multiplex cinemas, bowling center and even exhibition and trade halls.

The shopping centers which were developed for Robinsons Malls offer wide

opportunities for regional and community shopping. Robinsons Malls continue to reach

places near and far and turn them into viable business districts. The designed malls, like

Robinsons Star mills in Pampanga, are given a distinctively festive look through an inter

play of colors and shapes imitated from natural elements.

The development’s architectural character is derived from turn-of-the-century

Spanish-Iloilo-Philippine architectural design: Long arcaded hallways adorn the façade,

which gives people the freedom to walk and promenade. This flood-free development is

elevated almost two meters from the street level, allowing a multitude of activities for

shopping, dining, working, and entertaining. The presence of BPO units within the

development assures 24/7 security and operations which ensure the constant flow of

revenue. The verticality of the structures connects various building elements visually and

provides an interesting skyline.

Located in Urdaneta City, Pangasinan, CB Mall is a project with a Mediterranean-

inspired theme. Its imagery reflects the rich traditions of the historic city of Urdaneta,

such as the watchtower reminiscent of the bell tower used by the Katipuneros as an
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observation point during the Spanish-American-Filipino War. CB Mall has an

approximate lot area of 4,400 square meters and provides ample space for alfresco

dining, department store, supermarket, boutiques and a food court.

An appropriate homage to the client’s first and major business venture, Fisher

Mall was opened to the public early this year as a mixed-use activity center built over a

former bus terminal in Quezon City. Composed of seven levels with two levels intended

for the parking area, Fisher Mall features a holistic and sustainable design by encouraging

social activities. It also serves as a new mixed-use hub and landmark in the biggest city in

Metro Manila.

Another development being developed in Davao City that aims to be a catalyst for

urban development and mold the future skyline is Felcris Centrale, a mixed-use large-

scale development. It will be the site of a new mall, offices for BPO companies, and an

activity area to create a robust network of people, information, and resource to meet the

need for speed and innovation. Felcris Centrale’s façade is sculpted to represent the

traditional vinta’s and Philippine Eagle, both of which are unique to Mindanao. This is

evident in the upward sloping of the development’s roofs to mimic the Philippine eagle in

flight and use of parallel lines on the pedestrian walkways, reminiscent of the vinta’s sail
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pattern. The façade is carefully designed to respond appropriately to the Davao climate

and provide comfort all year round for the occupants.

Shopping centers feed our hunger for human contact and community interaction,

and the challenge for shopping centers is to differentiate in-person shopping from any

other retail mode and continue to offer a variety of options and experiences worth going

out for.

THE BIRTH OF BUSINESS AND TOURISM CENTRE

A Business and Tourism Development Center is a part of city or town which

services include business counselling, training, business-related activities to local

entrepreneurs and technical assistance with a specific attraction of interest, such as

landmark, national park, national forest, or state park, providing information such as trail

maps, and about camp sites, staff contact, restrooms, and in-depth educational exhibits

and artefact displays. Often a film or other media display is used. If the site has permit

requirements or guided tours, the visitor center is often the place where these are

coordinated.

Business and Tourism Development Center is based on the best traditions of

business and office’s experience. It operates in the sphere of tourism, culture, mass media

and publishing activities. The main goal of the Business and Tourism Development
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Center is assignment realization of local government authorities of municipal unit for

data support implementation of tourist resource promotion, the objects of which are on

domestic and worldwide tourist markets, aimed at assistance in increasing the number of

tourists and excursionists and the duration of their stay in such municipality and

promotion of such on domestic and worldwide tourist markets; formation of common

information tourist space; assistance in development of tourism sphere; creation of

conditions for advanced training of personnel in tourism branch.

IMPACT OF TOURISM ON BUSINESS PERFORMANCE

Tourism is the most attractive and the fastest growing industry in the world.

According to the World Travel and Tourism council (WTTC), tourism in 2005 turned out

to be the second largest industry accounted for 3.8 percent of global Gross Domestic

Product- GDP (Rosli & Azhar, 2007). Its development has been promoted by government

in both developed and developing countries. In a broader perspective, tourism has a direct

impact not only on economic development as argued by Hall (1995), but also on social,

environmental and ethical development of a destination country (Mbaiwa, 2003). Its

impact on small business development draws much attention in the literature, too.

With tourism development, the local people have golden opportunities to offer

services or sell products (Dickman, 1992; Rogerson, 2004) to local and foreign tourists.
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Mathieson and Wall (1982) suggested that tourism makes its most valuable economic

impacts in the early phase of development in a Third World country, and will diminish in

significance with the coming of industrialization. Hence, they also warned against over-

reliance on tourism and urged that profits from it be channelled to other sectors of the

economy. They also stressed that although such comments are accurate for some

countries, there is no doubt that many more will see little economic development of this

kind and will have to rely on tourism for as long as they can.

Elliott and Mann (2005) stressed that tourism’s role in development has evolved

significantly, providing not just foreign exchange, economic growth and employment, but

also opportunity for host community participation in biodiversity conservation, urban

growth, infrastructure overhaul and planning, rural development, environmental

restoration, coastal protection and cultural heritage preservation

ECONOMIC IMPACT OF TOURISM

Tourism generates a significant amount of spending in small cities and town. It

often provides the revenue needed for local businesses to remain financially viable. They

also help generate jobs, income, and tax revenues within the community for a variety of

reasons. People travel more today than ever before. Along with an increase in the number

of people moving from one place to another which increased opportunities to serve the
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unique needs of the traveler. This provides an opportunity for communities to serve

these needs.

Developing the local tourism industry makes sense for many small communities

that are experiencing drastic economic changes. With proper planning, tourism can be a

part of a solution to the economic problems in small communities.

For many rural communities, Tourism brings customers with comparatively high

disposal incomes. These visitors are more likely to buy retail goods that can yield high

profits. Although some of the revenues will be needed to maintain the community

infrastructures utilize by visitor and residents will benefit from capital improvements as

well as any surpluses. In general tourism enhances the infrastructure, viability, and

visibility of the community increasing its attractiveness as a place to visit.

CONSTRUCTIONS OF BUSINESS AND TOURISM CENTER AND ITS EFFECT

FOR TO THE ECONOMY

Construction of a new shopping center, in conjunction with the operational

employment at the center, stimulates positive growth in the regional economy. The

former outlet malls have experienced a major resurgence over the last 10 years.
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The concept has evolved from being a place for overstocked and damaged goods

to a much more upscale shopping experience, where 86% of merchandise is specially

produced for outlet stores.

While development on most full-priced malls has come to a halt, BUSINESS

CENTERS are now the bright spot in the industry. In fact, establishment of business

centers quadrupled to 8 in 2012, compared with an average open rate of 2 per year in

2009, 2010 and 2011. But why the seemingly sudden renaissance of outlet malls? The

answer lies in the fact that even through the recession, business centers experienced

strong financial performance as consumers exhibited an increase in value seeking

behaviour .Business centers are no longer relegated to far-flung suburban areas. They are

edging closer to urban centers, near full-priced malls. Business centers have been

incredibly successful because of their value proposition. Following the trend of lifestyle,

business centers are being redesigned to offer visually appealing, upscale experiences

consumers and tourists want. As a result, they are moving closer to urban centers and

attracting retailers who previously avoided “discount” focused centers.

While premium business centers are a major draw for international visitors,

tourists’ dollars can only go so far. So, whether it’s an entire business center or an outlet

store savvy economic developers are seeking to capitalize on this growing market
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segment by working with developers who specialize in retail outlets. Business centers

result in numerous benefits to the local economy – more visitors to the area means more

money spent at local businesses/restaurants and ultimately more money to local

governments, due to significant boosts in sales tax revenue. So, whether it’s a small, local

development in a rural part of the country, or a large regional development in a

metropolitan area, economic developers would be wise to consider business centers as

strategic component of their long-term economic growth plans.

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CHAPTER III

RESEARCH METHODOLOGY

The methodology of the study is fully explained in this chapter. Details are used

in the explanation of the context of the study, the participants, the instruments, the

methods used in gathering the data and the statistical treatment used.

RESEARCH METHOD:

This study utilized the descriptive method. According to Manuel and Medel

(1996), “descriptive research involves the description, recording, analysis and

interpretation of the present nature, composition or process of phenomena.” Aquino

(1944) also defined descriptive research as a fact finding method with adequate

interpretation. Descriptive method describes the nature of a situation as it exists at the

time of the study and to explore the causes of particular phenomena. Its purpose is to

observe, describe and document aspects of the situation as it naturally occurs and

sometimes to serve as a starting point for hypothesis generation or theory development.

From this definition it emphasizes that descriptive method is applicable to this study
 27

wherein it sought to describe the need of the locale residents, tourist, businessmen and

local government of a Business and Tourism Centre in the said Municipality.

RESEARCH ENVIRONMENT

The research took place in the Municipality of Compostela, Province of Cebu. It

is the exit point of the north coast road. It has an area of 4,473 hectares and one of the

municipalities that belongs to a fifth congressional district of Cebu.

This Municipality serves 17 barangays with approximately 42,574 populations

according to 2010 population census. It is seated about 18km east-north-east of province

capital Cebu City and about 564km south-east of the Philippine main capital Manila. The

geographic coordinates Of Compostela are 10ᴼ 26´59″N, 124ᴼ 0´0″ E.

With Compostela’s famous beach resorts, cottage industries, companies like

Virgina Foods Inc., Norkis and as well as its few scenic spots, This proposed Business

and Tourism Centre would be a great help both in Compostela and its neighboring

municipalities like Lilo-an and Consolation in the South, Danao, Carmen and in the

North.

WEATHER AND CLIMATE CONDITION

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The Municipality of Compostela is classified under type III of climate season

which are categories by wet or dry season. The dry season is generally occur in the month

of December and runs through in the month of May. However this period have the

consistent to trade winds that are generally dry. The summer heat generally comes in the

month of March and reaches its peak in the month of April and May. There is heavier

rainfall during the month of September due to southwest monsoon. Cebu is known to

remain wet and humid throughout the year due to the rainfall and the humidity is almost

at 78% of the year. January is the coldest month of Cebu and from January temperature

increase until the month of May where it is warmest month. It has a mean temperature of

24.89ᴼc – 29ᴼc and a minimum temperature range of 22.69ᴼc while the maximum

temperature range is 33.19ᴼc. (See Figure 2)

The temperatures of Cebu can reach a high of 36 °C (97 °F) from March to May,

and as low as 18 °C (64 °F) in the mountains during the wet season. The average

temperature is around 24 to 34 °C (75 to 93 °F), and does not fluctuate much except

during the month of May, which is the hottest month. (See Figure 2.1 )

The amount of water vapor in the air, expressed as a percentage of the maximum

amount that the air could hold at a given temperature. The moisture or water vapor

content of the air is referred to as humidity. The Municipality has an relative average
 29

humidity of 89% Rainfall in Cebu can occur during any time of the year, but it is most

likely during the wet season from May until October. During this time the

Municipality is also under the threat of typhoons, although the likelihood of getting

hit by one is smaller than if you would stay in Luzon.

For the Last two Decades the municipality of Compostela has been established

an annual perception average rainfall of 1,352.10 millimeters or a monthly average of

112.7 millimeters. Compostela belongs to dry agro climatic zone. (See Figure 2.2)

The town of Compostela is partly sheltered from the northeast monsoon and trade

winds during the months of October to May but open to the southwest monsoon or to

frequent storms during the months of June to September. It has an average wind speed of

about 10km/hr. The table below shows the wind direction and wind speed. (see figure

2.4)

SLOPE

The slope map gives us an idea of indicating the topography of an area along with

analysis of topographic features as they may continue to influence of land development in

the Municipality. It also serves as an important input in the preparation of an ecological

profile to determine the susceptibility or potentiality of a given area relative to erosion,

flooding, land capability, and other environmental factors.

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The Municipality is interpreted as motley land forms. The slope along the

shoreline is relatively flat having a total area of 672.00 hectare that covered the area of

barangay Poblacion, Canamucan and Magay. As it extends westward these flat lands

develop into rolling hills undulating in different direction and develop into very steeply

mountain. (See figure 2.4)

The levels of lands in the municipality with less than 18% slopes were composing

of 27.54% of the total land area. Areas with slopes ranging from 18-30% cover 23.22 %

of the total land area and approximately 49.24% of the total land area range over 30%

slope that rise at an elevation about 300 meters from the mean sea level. (See Table 2)

SLOPE COVERAGE
DESCRIPTION PERCETAGE
CATEGORIES (Hectares)
TO TOTAL
Broad area of level to nearly
0-3 % 672.00 15.02
flat land
Gently sloping areas with
3-8 % land sloping in one general 35.00 0.78
direction
8 -15 % Gently undulating land 525.00 11.74
Moderately undulating and
15 - 25 % rolling land sloping in many 1,039.00 23.22
direction
25 % & Above Very steeply sloping land: 2,202.00 49.24
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hilly and mountainous

TOTAL 4,473 has. 100.00 %

TABLE 1: SLOPE CLASSIFICATION of COMPOSTELA, CEBU

POTENTIAL FLOOD-PRONE AREAS

The high risk areas for flooding in the municipality are the lowland that has an

area of 672 hectares or 15.02% of the total land area of the municipality. It is along

Canamucan River Basin and Cot-cot river basin and in the tidal flat land of Barangay

Etaca, Poblacion, Canamucan and Magay. It has a portion of 0.78 % 35 hectares of the

total are that are moderately flooding and 72.46 % or 3241 hectares are no apparent

flooding while Slightly flooding area has 11.74 % or 525 hectares of the total land area.

Table 3 in collaboration with figure 2.5 shows the extent and degree of susceptibility to

flooding in the Municipality.

 32

AREA COVERED PERCENT

CATEGORY DESCRIPTION
(Hectares) to TOTAL
1 No apparent flooding 3,241 72.46

2 Slightly flooding hazard 525 11.74

3 Moderately flooding hazard 35 0.78

4 Severe flooding hazard 672 15.02

5 Very severe flooding hazard 0 0.00

TOTAL 4,473 hectares 100.00 %

TABLE 2: COMPOSTELA FLOODING HAZARD CLASSIFICATION

EROSION POTENTIAL

The susceptibility of a given area to erosion is dependent to a large extent on the

cohesive properties of the soil, land slope, rainfall or precipitation, proximity to bodies of

water, vegetative cover and wind velocity. The susceptibility of the Municipality to

erosion is hypothetically determined through the synthesis of slope and soil map,

classifying it into 4 erosion categories ranked according to its degree of severity. (See

Table 4)
 33

EROSION
Percent to
CATEGORY DESCRIPTION AREA COVER
TOTAL
1 No apparent erosion 684 15.29
Slightly susceptible to
2 548 12.25
erosion
Moderately susceptible to
3 1,039 23.23
erosion
4 Highly susceptible to erosion 2,202 49.23
TOTAL 4,473 hectares 100.00%

TABLE 3: EROSION CLASSIFICATION

SOIL TYPE

The Municipality has four soil types namely: Faraon clay, Bolinao Clay, Bolinao

clayloam and Mandaue Clay Loam. Found in well-drained areas or calcareous and non-

calcareous hilly and mountainous lands are Fraon Clay, Bolinao and Baguio Clay loam

soil types. Mandaue Clay Loam is found in moderately drained areas or non-calcareous

flat lowlands.

Fraon clay are developed from limestone and has soil surface of black with good

coarse; rich in organic matter and highly calcareous that cover the Barangay Bagalnga,

Buluang, Magay, Canamucan, Tubigan, Panangban and a portion of Cambayog.

 34

Bolinao clay loan is the type of soil that is moderately friable when dry. The main

characteristic of this soil is its red color that covers the Barangay Cambayog,

Cabadiangan, Cogon, Tamiao, Staca and Poblacion.

Baguio soil’s features are upland type which came from rocks of quartz and

diorites and metavolcanic rocks of some sort that mapped in the upper Barangays of Tag-

ube, Dapdap, Lupa, Mulao and Basak.

Mandaue soils physically recent depositions of alluvial materials or sediments

which eroded downhill and downstream is found only in the flatlands; The soil surface is

finely textured and free from any salts that can be found in Barangay Cabadiangan. This

soil type is ideal of rice and vegetable production. (See figure 2.6)

MINERAL RESOURCES

The municipality has large quantities of feldspar that are found in Barangay

Mulao, Limestone for construction purposes are in the area barangay of Cabadiangan,

sand and gravel in the river beds of barangay Cabadiangan, Sasak, Mulao and Panangban.

Andesite and basalt deposit area also found in the barangay Cabadiangan. Coal used to be

the chief mineral resources of Barangay Dap-dap while dolomite is abundant in northern

frontier of Barangay Magay and Buluang. There is a gold prospect in Barangay Mulao
 35

along the Consolacion border. Figure 2.7 illustrates the mineral resources map of the

municipality of compostela.

GEOLOGY

Geologic is an illustration of a topographic surface in the area, different types of

rocks that outcrop in the terrestrial area and including the kind of rocks. The Municipality

have classified into 5 different types of geologic formation namely; alluvium, Carcar

limestone, Bulcao Andesite, Cebu arbitoid limestone and basement complex.

Alluvium formation is typically producing fertile soil or clay,silt and gravel that

left by the flowing streams in a river valley or delta. It covers the barangay Poblacion,

Estaca, Lupa and Dap-dap. In the area of cambayog , canamucan, buluang are Bulacao

Andesite of late miocence age that composed of porphyritic andsite. Carcar limestone

formation also occurs in barangay Magay, Cogon, Cabadiangan, cambayog Panangban,

Basak , Bagalnga and Argao Group formation in Tang-Ube which is dominantly a

coralline limestone, poorly bedded to massive and partly dolomite. The Cretaceous Rocks

also occur in Barangay Tamiao and Mulao which consist of limestone, classic

sedimentary rocks, sandstone and lava. A portion in barangay buluang is covered by

Maingit Formation which is composed of cobble conglomerate with inter bedded shale,
 36

sandstone, limestone and conglomeratic limestone. Figure 2.8 describes shows the hydro

geologic classes found in the municipality of compostela.

LAND CAPABILITY

Land Capability classification is the suitability of an area for agricultural

purposes. Topography, slope, sanitary flooding and erosion constrains are considered in

land capability classification.

The Land Capability of Compostela Shows agricultural, potential lowlands where

manadaue and baguio soil series are found. Environmentally Critical in uplands but a

portion in flatlands may give way to non-agricultural purposes because of the demand for

urban lands of continuous increasing human population and rapid urbanization of Metro

Cebu. Figure 2.9 describes the land capability classes found in the municipality of

compostela.

DEMOGRAPHIC INFORMATION

Demography deals with statistics of human population including size,

distribution, births and deaths. Population changes due to migration and a process called

natural increase. Natural increase is the difference between births and deaths. Most areas

have more births than deaths, and so their population increases, unless a net loss results

from migration. Knowledge of the demographic characteristics is very important in

 37

developmental planning for they serve as basic data in the analysis of sectored

needs/requirements. Table 5 shows the population census of Compostela, Cebu as of year

2010.

The Proposed project is located in Barangay poblacion that has 9536 population

according to latest survey of 2010 census and 1531 households together with 1735

families wherein 773 of them are in the market and seaside that has 135 households and

153 families.

RESEARCH RESPONDENTS

The respondents of the study were the prospected clients, business enthusiasts,

White-collared workers, Stake-holder, local vendor and as well as residents of the area.

Government officials were also included into the survey, not only to adopt as a reference

source of various programs towards local businesses, but to analyze and identify the

inconsistency between the private and public sectors perceptions. A target population of

100 respondents was requested to retort questions. These respondents were purposively

selected among the enumerated types of participants. Table 6 represents the research

respondents.
 38

N = 100

PARTICIPANTS TOTAL

Business Enthusiasts 15

Government Officials / Stakeholder 25

White-collared Workers 15

Residents 30

Local vendor 15

TABLE 4: THE RESEARCH RESPONDENTS

RESEARCH INSTRUMENTS

The instrument used in this study for collecting data was a self constructed survey

questionnaire of the researcher. The said instrument was premeditated to seize the

paramount collaboration of the respondent’s in order to get hold of the information

needed for the study.

Interviews were also conducted to collect factual statement from the Local

Government Unit of Compostela. In addition of collecting information is through the

internet, magazine, reference books and document analysis that the respondents could not

provide.
 39

Mechanical tool such as camera was utilized as an intermediate source of getting

the actual image of the site as well as a proof of evidence of site existence.

RESEARCH PROCEDURE

The researcher asked permission from the Local Government Unit (LGU) of

Compostela, Province of Cebu to conduct research towards the local residents,

businessmen and vendors as well as the tourists within the vicinity, particularly at

Barangay Poblacion.

After approval from the Local Government Unit of Compostela, the researcher

started to investigate and ask permission to disseminate copies of survey questionnaire

and inquire data about the facilities needed to assist the study.

The researcher visited the area where the study was being conducted. The

researcher interviewed different individuals to share their own personal experience that

they encounter in the said area. The survey questionnaires were reclaimed after they

answered it.

Upon gathering the results and with the data gathered from the dissemination of

survey forms, the researcher found out that several of those individuals have encountered

similar problems in the area. The researcher also gathered some important data and
 40

information that must be considered in the development of the project. These information

are the physical and environmental aspects of the area, consideration of these aspects is a

huge help in making the designed process. This would yield a more productive output

and thus would greatly help in improving the area

A. GATHERING OF DATA

1. THE INTERNET

Through using the internet many useful information are present and also by the use

of internet it also helps in gathering a lot of data that can be used in the project. Some

important outlines and researches are available in the internet, like Some Articles and

commentaries, Recommendations, Technical information and maps information about the

area.

2. THE LIBRARY

The library is also a fine resource material because the library has a broad

collections of different data namely: ( Books, Journals, some thesis outputs), and also the

library is well organized and placed into different sections so that it can easily be located

by the researchers and users.

 41

3. PERSONAL EXPERIENCE

 Personal experiences, knowledge, and overview that are related to the topic will

also serves as huge inputs in developing the project.

 Personal observation will also be very much helpful and useful in the process of

documenting the existing site and the existing structure condition and movement

that the project proposal intends to develop.

4. PERSONAL INTERVIEWS

Conducting and established a qualitative research outputs are also necessary so that

the Researcher will have the detailed information from the people who have a great

knowledge and experience about the topic. Not only will make it the researcher

experience a good and brief discussion but also it gives the researcher an idea on how the

said project will be established that will somehow meet the needs of the people and

likewise it will also give the researcher an idea on what type of facilities needed in the

area.

B. TREATMENT OF DATA

After conducting the different research processes and gathering different

important information regarding the area, summing up all the gathered information and

survey is the first step in developing the design process of the project. This information
 42

includes the different problems of each individual that were being interviewed and those

who participated in the survey conducted, the various observations done by the researcher

as well as the status of the area. This different information gives the researcher an idea on

how to come up with a site development.

All the data gathered were done and treated confidentially. From the

questionnaires, demographic profile of the area, the different responses to the identified

individuals that had given their own personal experiences in the site.

The data were tabulated, tallied and statistically analyzed using the simple

percentage method with the formula as follows.

P = Percentage

𝐹
P = 𝑁 𝑥 100 F = Frequency of the response under each scale

N = No. of respondents
 43

OUTPUT
PROPOSAL AND RECOMMENDATIONS

STATISTICAL ANALYSIS USING THE

SIMPLE PERCENTAGE METHODS

PROCESS

DATA GATHERING THROUGH SURVEY

QUESTIONNAIRS, INTERVIEW AND DOCUMENT
ANALYSIS

INPUT

FIGURE 2: SCHEMA OF THE CONCEPTUAL FLOW OF RESEARCH

 44

FIGURE 3: THE CLIMATE CONDITION OF CEBU

FIGURE 4: THE TEMPERATURE GRAPH OF CEBU

 45

FIGURE 5: THE AVERAGE RAINFALL GRAPH OF CEBU

FIGURE 6: THE WIND SPEED OF CEB

 46

CHAPTER IV

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This Chapter presents the different tabulation, analysis and interpretation of data

from the 100 respondent’s prospective clients of barangay Poblacion. This will also

present the data which were gathered from the outcome of the survey conducted by the

researcher which serves as the basis for planning of the proposed development.

RESEARCH PARTICIPANTS

The respondents of the study were the prospected clients, business enthusiasts,

Investors, Stake-holder, local and foreign tourists, local vendor and as well as residents of

the area. Government officials were also included into the survey, not only to adopt as a

reference source of various programs towards local businesses, but also to analyze and

identify the inconsistency between the private and public sectors perceptions. A target

population of 100 respondents was requested to retort questions. These respondents were

purposively selected among the enumerated types of participants. Table 6 represents the

research respondents.
 47

TABLE 5: THE RESEARCH RESPONDENTS

N = 100

PARTICIPANTS MALE FEMALE TOTAL

Investors 9 6 15

Government Officials / Stakeholder 14 11 25

White Collared Workers 5 7 15

Residents 15 15 30

Local vendor 7 8 15
 48

TABLE 6: THE DEMAND OF PROPOSED PROJECT

Demand= 100

RESPONSES FREQUENCY PERCENTAGE

YES 83 83%

NO 11 11%

UNCERTAIN 6 6%

TOTAL 100 100%

Table 6 shows the total respondent which composed of 100 selected individual in

Compostela. The majority or 83 % of the respondent was in favour for the proposed

physical plan of business tourism development centre. Few of the respondents are still

uncertain of the development plan proposal. Extensively, the survey implied that there

was a high demand for the said proposal.

 49

TABLE 7: ACCESSIBILITY OF THE PROPOSED SITE

N=83

ACESSIBILITY FREQUENCY PERCENT

Yes 83 100%

No 0

Uncertain 0 100%

TOTAL 83

The table 7 shows that the accessibility of the proposed site is accessible to

beneficiaries in fact it is connected with the national road which is easy to locate

specially to the tourist and investors.

 50

TABLE 8: AGE PROFILE OF THE BINIFICIARY

N= 83

AGE FREQUENCY PERCENTAGE

18-25 yrs. 28 34%

26-33 yrs. 17 20%

34-41 yrs. 21 25%

42-49 yrs. 10 12%

50-57 yrs. 4 5%

57 yrs.& above 3 4%

TOTAL 83 100%

The Table 8 illustrated that out of 83 respondents 28 or 34 % of them

were came from the age range of 18-25 years, which shows the highest mark,

followed by 34-41 years old having 25% of the total respondents, while 17 or 20 % are

ranging from 26-33 years old, 12% or 10 of the respondents were 42-49 years old, 5

% or 4 of the respondents are 50-57 years old and 3 or 4% of the respondents were age

ranging from 57 years old and above. This data showed that the respondents from
 51

middle ages were generally cooperating for the future need of the next community

generation.

TABLE 9: THE RESPONDENTS CIVIL STATUS

N=83

CIVIL STATUS FREQUENCY PERCENTAGE

Single 24 29%

Maried 35 42%

Separated 15 18%

Widowed 9 11%

TOTAL 83 100%

The table 9 showed that the demand mostly came from the married

individuals with 35 or 42% of the total respondents. And 24 or 29% of the respondents

are singles from 83 respondents, 14 or 18 % were separated from their partners and 9

or 11 % were widowed.
 52

TABLE 10: THE RESPONDENTS EMPLOYMENT STATUS

N=83

IMPLOYMENT STATUS FREQUENCY PERCENTAGE

Contractual 29 35%

Casual 13 16%

Permanent 28 34%

Unemployed 23 28%

TOTAL 83 100%

Table 10 illustrates 34% or 28 of 83 respondents has permanent

employment status while 29 or 35 % of the total respondents are contractual, 23 or 28

% are casual and 13 or 16 percent of the total respondents are Unemployed.

 53

TABLE 11: THE RESPONDENTS MONTHLY INCOME

N=83

MONTHLY INCOME FREQUENCY PERCENTAGE

Below 1,000 Php. 17 20%

1,001 –5,000 Php 10 12%

5,001-10,000 Php 22 27%

10,001-15,000 Php 19 23%

15,501 php. & Above 15 18%

TOTAL 83 100%

The Table 11 shows monthly income of the respondents and 27 % or 22 of

the total respondents are receiving 5,001 Php – 10,000 Php which shows as the highest

result and 19 or 23 % are having 10, 001 Php – 15, 000 Php followed by 17 or 20 %

are below 1000 Php, 15 or 18 % are receiving a monthly income of 15,501 Php and

above and 12 % or 10 of the total respondents has a monthly income of 1,001 – 5000

Php.
 54

TABLE 12: THE FACILITIES & AMENITIES

N=83

FACILITY FREQUENCY PERCENTAGE

Restaurant 43 52%

Museum 15 18%

Retail Commercial stall 76 92%

Souvenir shop 72 87%

Fast Food Chain

Boardwalk 41 49%

Training Centre 67 81%

Business Offices 34 41%

Conference Hall 56 67%

Others 14 17%
 55

DEMOGRAPHIC PROFILE OF COMPOSTELA

FIGURE 7: DEMOGRAPHIC MAP OF COMPOSTELA

 56

TABLE 13: LAND AREAS

LAND AREA Percent to

POPULATION
BARANGAY
(as of may 1,
(Sq. km.) TOTAL
2010)
Bagalnga 318 7.11 % 1,922

Basak 352 7.87 % 1,695

Buluang 226 5.05 % 1,259

Cabadiangan 383 8.56 % 2,111

Cambayog 296 6.62 % 1,165

Canamucan 189 4.22 % 4,058

Cogon 344 7.69 % 5,517

Dapdap 135 3.02 % 1,151

Estaca 404 9.03 % 5,517

Lupa 285 6.37 % 812

Magay 107 2.39 % 2,539

Mulao 113 2.53 % 1,583

Panangban 397 8.88 % 1,125

Poblacion 182 4.07 % 9,536

Tang-ube 334 7.47 % 1,203

 57

Tamiao 240 5.37 % 1,225

Tubigan 168 3.75 % 541

TOTAL 4,473hectares 100 % 42,574

TABLE 14 : POPULATION CENSUS OF COMPOSTELA

Year Population Growth Rate

1990 22,006

1995 26,499 3.8 %

2000 31,446 3.74%

2007 39,167 3.07%

2010 42,574 1.16%

Most Municipalities are attempting to raise their living standard. The table above

shows municipality of Compostela’s has been experienced an upward trend. During the

year 1990’s with the population of 22,006 that become 26,499 in the year 1995. It

becomes 31446 in the year 2000 and stretch to 42,574 according to the 2010 Census of

Population by the National Statistics Office (NSO).

 58

According to the 2010 census, Compostela has a population of 42,574 residents

and part of the big group of 1073 cities and municipalities in the Philippines which have

more than 10,000 residents but did not reach 50,000 populations yet. Based on the

number of its inhabitants Compostela is one of the most populous municipalities in the

province of Cebu which is relatively small urban area with an area of 44.473 km² and an

average population density of 952 people per square kilometer.

TABLE 14: PROJECTED POPULATION CENSUS OF COMPOSTELA

Year Population Growth Rate

2010 42,574 1.16%

2015 45,043 2.44%

2020 50,538 2.14%

2025 55,945
 59

Destinations 2009 2008 Growth Rate

Cebu 1,615,982 1,596,238 1.24%

Davao City 669,864 655,661 2.17%

Boracay Island 649,559 634,263 2.41%

Bohol 313,317 282,498 10.91%

Puerto Princesa City 268,942 221,736 21.29%

TABLE 14: THE PHILIPPINE TOURISM GROWTH RATE

http://www.tourism.gov.ph/SitePages/doingbusiness.aspx
 60

THE SITE
 61

UTILITIES

EXISTING DRAINAGE SYSTEM

One of many important facilities in a community is the Drainage System. The

existing drainage system in compostela lies on bodies of water that serve as convenient

drainage outfall in the municipality for both domestic waste water and storm water run-

off. The absence of such facility could be attributed to the following urban settlements

that are bounded by Canamucan River in the north, Cot-cot River in the south and

Camotes Sea in the east.

WATER SUPPLY

Human activities can affect the quality and supply of water in an area. The

municipality has ground water resources that consist of springs, rivers and water aquifer.

In the southern area of the town near the boundary of lilo-an compostela cotcot-river

basin that has an 67.3 square kilometres and the MCWD is the major water resources of

the municipality

POWER SUPPLY

 The Cebu Electrict Cooperative II (CEBECO II)

 62

TRANSPORTATION

Compostela Trafic Commission is the traffic authority in the municipality of

compostela. The Land transportation is the only available mode of transportation in

Compostela. Buses, mini-buses and jeepney’s are the chief means of external trips and

tricycles, Habal-habal and trisicad for internal trips.

INDUSTRIAL COMPANIES

 Virginia Farm

 Virginia Food Corporation

 Norkis Corporation

 RC Cola

TABLE 15: SITE CHARACTERISTIC

PHYSICAL ASPECTS DESCRIPTION

TOPOGRAPHY Flat Terrain

HYDROGEOLOGIC Alluvium
 63

TYPE OF SOIL Bolinao Clay

Land use regulations

LEGAL Easements and deeds

EXISTING INFRASTRUCTURES Existing Public Market

Informal Settlers

LAND-USE AND ZONING Commercial

Severe Flooding

LAND CAPABILITY CLASS Class A

EXISTING SITE CONDITION

FIGURE 18: The aerial view of the existing Public Market

 64

FIGURE 19: Front view of the proposed site facing the National Road.

FIGURE 20: EXISTING CONDITION OF THE PROPOSE SITE

 65

FIGURE 21: THE EXITING CONDITION OF PROPOSE SITE

 66

FIGURE 22: The road right of way beside the Public Market.
 67

FIGURE 23: THE PUBLIC MARKET

 68

FIGURE 24: The existing drainage of the proposed area

FIGURE 25: The existing Informal Settlers

 69

FIGURE 26: The existing Public Toilet

FIGURE 27: The existing Public Market

 70

FIGURE 28: Existing Office of the Market Supervisor

FIGURE 29: The existing condition beside the public market.

 71

ECONOMIC SECTOR

This sector describes the production component of the locality. The Municipality

of compostela has an average amount of annual income having Php. 65,285,482.83 as of

2011. Economic Growth is measured in terms of capability to produce goods and

services.

 AGRICULTURE

o Corn

o Rice

o Sugar

o Root Crops

o Vegetables

o Coconut

Fruit Trees

 LIVESTOCK AND POULTRY

o Cattle

o Swine

o Poultry

o Carabao

o Goats
 72

 FISHERY

SOCIAL

RELIGION AND CULTURE

Roman Catholic Iglesia ni Cristo Assemblies of God

Bible Baptist Aglipay Jehova’s Witness

Alliance of Bible Christian Islam Seventh day Adventist

Born Again Christian United Church of Christ

Baptist Conference of the later day Saint Philippine Benevolent Missionaries Ass.
 73

NATIONAL BUILDING CODE OF THE PHILIPPINES

-allowable maximum building footprint

PARKING AREA

PERSON WITH DISABILITY

BUILDING HEIGHT LIMIT

SANITARY

MARKET RENT

SPACE ALLOCATION

RETURN OF INVESTMENT (Pay in Cash)

Annual Rental Income – P 96,000.00

1 Month vacancy – P 8000.00

Property management – P12,000.00

Maintenance reserve – P12,000.00

 74

Real Property Tax - P 9,000.00

Insurance – P 1,000.00

Annual Net Income P54,000.00

ROI= NET INCOME / TOTAL CASH INVESTMENT x 100%

= P54,000.00/308,000 x 100

= 17.53%

PAY THROUGH BANK

Annual Rental Income – P 96,000.00

Annual Amortization - P39, 821.16 – 10%

1 Month vacancy – P 8,000.00

 75

Property management – P12,000.00

Maintenance reserve – P12,000.00

Real Property Tax - P 9,000.00

Insurance – P 1,000.00

Annual Net Income P14,179

ANNUAL NET INCOME / TOTAL CASH INVESTED x 100%

= 14,179/30,800x100

= 46.04%
 76

GROUP E DIVISION 2 COMMERCIAL 1

RULE VII = inside lot

TLA = 15888sqm

 15,888 x 75 % = 11916 sqm/ AMBF

 2 x 75% = 23832 sqm / MAXIMUM ALLOWABLE TGFA

 15888 x 25 % = 3972 sqm/N-AMBF

 15888 ( 70%) = 11121.6 sqm Maximimum Allowable PSO

 15888 (20%) = 3177.6 sqm. Maximum allowable ISA (open space)

 PSO + ISA = 1,4298 sqm MACA (maximum allowable construction area)

 15 888 ( 10%) = 1,588.8 sqm Minimum Unpaved Open Spaces

 15888 ( 30 %) = 4,766.4 Sqm TOSL

 15888 (15 %) = 2,383sqm Open Space

PARKING AREA

 LOADING UNLOADING = 3X9 standard

 Fast food, restaurant bars and beer house = 1:30 sqm.

 shopping area = 1 : 100sqm

 18-40 sqm. = 1 slot for 2 units

 77

BUILDING HIEGHT LIMIT( C-1)

 Number of allowable storeys/floors above established grade = 3 – 5

STOREY

 Meters above highest grade = 10.00 -15.00 meters.

 78

CHAPTER 5

SUMMARY, CONCLUSION AND RECOMMENDATION

This Chapter contains the summary of the study that focuses on the respondent’s

opinion and reaction and personal views of the development.

SUMMARY

The municipality of Compostela is aiming for a balance economic development

which would reflect the revenue status and living condition in the locality. The

administrative find more effort to improve the basic services for the residents not only to

the residents but also to the investors, white collared, stakeholders and local vendors.

During the preliminary stage of the proposal, different methods were use to obtain

ample information by the researcher in collecting data. The findings of the research

indicate development plan of business and tourism development center in Municipality of

Compostela. Lack of facilities and area for infrastructure developments are the main

problem of the area. It affects economic chain which would increase the functionality of

local trade and industry and livelihood of rural dwellers.

 79

With the different opinions, interviewee and opinions there was a need of

business and tourism centre at barangay poblacion, Compotela Cebu. This development

plan is one of the priority projects of the present administration to improvement the

delivery of basic services in the area as well as to increase more revenue income in the

municipality.

FINDINGS OF THE STUDY

The result of the study is counting on the respondent’s reaction and their opinion.

The researcher carefully selected the respondents before they were subject for interview

and as well as answering the survey questionnaire. Never the less the respondent’s

criteria of their own are also taken consideration since the outcome of this study is based

on the respondent’s evaluation that will determine the result of the proposal. Respondents

profile may vary from their status, gender, and age may contribute differently of this

study. The relevance of the implementation of the said proposal was discussed by the

researcher with the residents before they were to answer the survey questionnaire. The

data that has been gathered were thoroughly studied, tabulated and analyzed before being

evaluated to come up the best possible result.

In every development there’s always advantage and disadvantage which would

make problem and solution. As this advantage in the development would create as a new
 80

asset in the municipality, increase the tax revenue, generate demand of employment in

the municipality as well as boost of tourism but it also give disadvantage such as traffic,

consume waste and pollution and more facilities which would affect the locality as well

as the neighbouring municipalities.

Furthermore, it sought to answer the following sub-problems:

1. What is the demand of a Business and Tourism Development Centre in the

Municipality of Compostela?

2. How acceptable is the proposed site at Barangay Poblacion, Compostela Cebu to

the local residents and tourist?

3. How accessible is the Business and Tourism Development Centre to the possible

beneficiaries?

4. What facilities should be included in the proposed development?

5. What are the most preferable sub-centre that should be included into it?

6. What should be its development plan?

7. Is the proposed development plan in compliance with the local and other referral

codes?

PROSPECTIVE BENEFICIARY
 81

In order to gather data from different point of view, beneficiaries profile were

taken account their age, gender and their status since it will affect the result of the survey.

Different interviews and observations are being implemented by the researcher to get

some important data’s that can be useful in the data gathering process.

 INVESTORS

Investors are one of the main key to achieve this development. Based on

the researchers interview and survey to the investors its show that the some of

their Concerns what are the sharing arrangement that beneficial for both

government and investor as well as what can municipality offer to their

company and the guarantee in compare to other competitive investors.

 ADMINISTRATIVE

These are people who are one responsible on the daily maintenance and

security of the market. They are the one who organizes and conducting rules

and regulations that is needed to be maintained and followed to the users and to

the public to maintain a clean and peaceful environment. They are the one also

responsible on the daily maintenance and whole improvement that is needed to

be achieved in the area.

 RESIDENTS
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Community participation is the important part of the development as it

gives collective vision for the future community. Based on the interview

conducted by the researcher these residents shared their opinions, personal

experiences and their problems such as no public terminal for the commuters,

undeveloped area and the pollution from the existing public market.

 LOCAL VENDOR

The vendors are the major individuals regularly using and availing the

market to earn money for their living. The research approached different

individuals from different group to share their own personal experiences about

the area such as uncomfortable environment, Pollution and security of the area.

DEMAND OF THE PROSPECTIVE BENEFICIARIES

Based on the data presented, the total size of the population which composed of

83 individuals or 83% of the total number of the respondents was in favour of the

proposed Business and Tourism Development Centre, but 11 or 11 % of the total

respondents are were not in favoured of the project proposal while 6 or 6 % are still

uncertain of the proposal. Extensively the survey implied that there was a high demand

for the said proposal

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In addition, the table showed that more than one half of the totals were male that

reach 45 or 54 % of the total respondents were male while the remaining 46% or 38 were

female. The survey revealed that the demand was not quite distance in both gender.

ACCESIBILTY OF THE SITE

The proposed area is very accessible, it is situated along the National highway and

it is in the central core of the municipality that faces the municipal hall on the Westside

of the proposed area. Moreover, the width of the street is narrow so the traffic consists.

Therefore, this is very suitable for trade of small businesses that get the market attraction.

EMPLOYMENT STATUS

The Table shows that the demand from the respondents with permanent jobs

having 34% or 28 of the 83 while 29 or 35 % of the total respondents are contractual, 23

or 28 % are casual and 13 or 16 percent of the total respondents from Unemployed. This

implied that there was a better chance for them to avail the opportunity for the demand of

labour employment.

MONTHLY INCOME

The table illustrate that most of the respondents belongs to those who has a

monthly income ranging 5,001 pesos – 10,000 were 27 % or 22 of the total respondents
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which shows as the highest result and 19 or 23 % are having 10, 001 – 15, 000 pesos

followed by 17 or 20 % are below 1000 pesos, 15 or 18 % are receiving a monthly

income of 15,501 pesos and above and 12 % or 10 of the total respondents has a monthly

income of 1,001 – 5000 pesos.

FACILITIES AND AMENITIES

Different spaces indicated are the necessary and need facilities that are applied in

a business and tourism development centre where these facilities caters particular

individual which are the residents, investors, LGU’S, local vendor and the public. By

facilities are much needed to create market that would somehow gives a better area to the

public.

SWOT ANALYSIS:

SWOT analysis is a method used to evaluate the strength, weakness, opportunity

and threat involved in the proposed project. It identifies the internal and external factors

that are suitable and unsuitable to achieve the objective. The internal factors viewed as

strength and weaknesses in the area are:

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STRENGHT WEAKNESS

 Few kilometres from Club Filipino de  Lack of land area for infrastructure

Cebu golf course 98.4KMS development

 It is the exit point of the north coastal  No proper drainage system

road  Lack of environmental consideration

 It has many beaches that attracts  Lack of resources to National

tourist government funding.

 It is Few kilometres away from Cebu  Undeveloped area.

city (20.3kms)

 The municipality is not in active fault

zones

OPPORTUNITIES THREAT

 Create job opportunities for the  Expanding business operation

residents, particularly those who Values added services.

suffer from chronic unemployment,  Government restriction

 to achieve parity between jobs and  Entering into a new culture

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residents worker  Demand of Supply Chain

 Create a stronger municipal tax base

by obtaining greater share of

rentable stall.

 Systematic road access circulation of

vehicular circulation for smooth

traffic flow to people in and out in

the area.

 Improve quality of life, and delivery

of basic services which serves best

in community needs through income

revenue and accessibility.

SITE ANALYSIS

CONCLUSION

Base on different data gathered, conducting interview to different individuals and

observation which give the researcher an opportunity to recognize the cause of

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unemployed individuals, inefficient delivery of basic services, undeveloped area, polluted

environment and the availability of sufficient funds which offer a hindrance in improving

the area and poses into a threat of increasing crime rate and limited economic resources

for future generations in Municipality of Compostela.

Subsequently, Qualitative analysis in the forms of interviews, the findings provide

an idea on what the community and locality needs. The researcher findings had come up

with some different spaces and facilities to be included in the development. Different

Spaces have its own reason why these facilities should be included in a particular

development because the solution to the municipality problems is a development that can

serves the basic services in the area and environmentally friendly that would attract the

investors to invest for a comfortable environment.

Therefore, the proposed Business and Tourism development Centre at barangay

poblacion, Compotela Cebu was feasible in all aspects and it would be a great help to

people especially to those constituent who are unemployed.

Moreover, the stage in which the gathered data and information that are being

conducted by the researcher are all segregated and studied and put into design reflecting

it on the gathered data’s. The design concept elaborates and presents the design outcome
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and idea of the researcher on how the researcher would create a design possibility

reflecting the area that is being studied.

RECOMENDATIONS:

The following recommendations have been taken into consideration based on the

findings and conclusion made by the researcher for the pursuance of Business and

Tourism development Centre.

 Provide Environmental friendly and efficient facilities that would cater the basic

needs of the present and future population in the locality.

 Efficient, safe and secured area for the public and Accessible to person with

disabilities should be provided.

 Provide systematic vehicular circulation to prevent heavy traffic in the area.

 Use technologies and tools for planning that are appropriate, considering resource

and time constraints.

 Informal settlers resided within the proposed area must be relocated to the

relocation site that the government provides. .

 The waste water treatment must provide for a safe and clean environment to the

neighbouring community.

 It should provide abattoir and storage facilities for waste disposal.

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 Further studies shall be conducted to help the municipality to be fully developed.

CONTRIBUTION OF THE STUDY

The study of this proposal will give beneficial for the municipality of Compostela,

Cebu and its constituent as the study situated in its locality. It would help in achieving

municipal goal. The study will also beneficial for government and any private sector that

were planning to invest in the municipality.

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BIBLIOGRAPHY

http://qcode.us/codes/placercounty/view.php?topic=17-2-vii-17_54-
17_54_075&frames=on

http://www.wbdg.org/design/office.php

https://en.wikipedia.org/wiki/Compostela,_Cebu

http://census.gov.ph/statistics/census/population-and-housing

http://www.tourism.gov.ph/SitePages/doingbusiness.aspx

http://www.philippines.hvu.nl/tourism2.htm

http://www.tourism.gov.ph/SitePages/InvestmentsDownloads.aspx

http://urbanenterprise.com.au/tourism/bpfcd.html

http://www.neda.gov.ph/wp-content/uploads/2013/10/execsum.pdf

http://www.neda.gov.ph/?page_id=1065

http://en.wikipedia.org/wiki/Business_tourism

http://www.destinationnsw.com.au/tourism/business-development-resources/tourism-
business-toolkit

http://www.destinationnsw.com.au/tourism/business-development-resources/tourism-
business-toolkit

http://wikimapia.org/#lang=en&lat=10.334172&lon=123.950243&z=14&m=b&tag=150
7&search=COMPOSTELA%20PUBLIC%20MARKET
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APPENDIX A

TRANSMITAL LETTERS
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APPENDIX B

SURVEY QUESTIONNAIRE
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University of the Visayas

College of Engineering and Architecture
Department Of Architecture

SURVEY QUESTIONNAIRE
GREETINGS,

I am a fifth, year student of University of the Visayas who is into study of Business

and Tourism Development Centre to be developed in Barangay Poblacion, Compostela

Cebu. This is in partial-fulfillment for the degree of BS-Architecture. In relation to this

the researcher would like to conduct a survey with the use of a questionnaire to determine

the possible demand of the said proposal.

INSTRUCTION: Please put a check () of your appropriate answer in the Box

provided.

I. THE DEMAND

 PROSPECTIVE CLIENT

1. Are you in favor of a proposed Physical Plan of business and tourism

development centre?

YES NO UNCERTAIN

If YES proceed to the next question

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2. Is the proposed site accessible to you?

YES NO UNCERTAIN

II. Prospective Beneficiary Profile:

1. AGE: 18-25years 26-33years 34-41years

42-49years 50-57 years 57years & above

2. Civil Status : Single Married Separated Widowed

3. Employment Status :

Contractual Permanent Casual Unemployed

4. Monthly Income: Below 1,000 Php. 1,001–5,000 Php

5,001-10,000Php 10,001-15,000Php 15,501 php. & Above

III .FACILITIES & AMENITIES

1. What facilities and amenities do you like to include? (check many as you can)

Business Offices Bus Terminal Boardwalk

Restaurant Public library Motel

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Souvenir Shop Training Center Conference Hall

Retail Commercial Stall Amphitheatre Gallery Museum

If others please specify __________________________________

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APPENDIX C

SUPPORTING DOCUMENTS
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FIGURE 10 : EXISTING LAND-USE

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FIGURE 11: FLOODING HAZARD MAP

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FIGURE 11: SLOPE MAP

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FIGURE 12: SOIL MAP

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FIGURE 13: GEOLOGIC MAP

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FIGURE 14: HYDROGEOLOGIC MAP

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APPENDIX D

LOCATION MAP
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CURRICULUM VITAE

Personal Data

Name: Gerongco, Mar Vincent

Address: San Vicente, Lilo-an, Cebu

Date of Birth: November 30, 1993

Civil Status: Single

Spouse:

Name of Child

Name of Father: Gerongco, Aldo

Name of Mother: Gerongco, Gina

Contact No.: 424 69-72

Email: gemac.enterprises@yahoo.com

Educational Background

Elementary: Simeon Ayuda Elementary School

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Secondary: San Roque Child Development School

Tertiary:

Graduate:

Eligibility

Work Experience