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  • Promotion Activity

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    Phyo han kyaw Phillip
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    The document discusses various promotion and advertising methods that students can use to promote products. It lists common sales promotion techniques like coupons, samples, and competitions as well as advertising methods like television, radio, newspapers, magazines, billboards, and posters. The document encourages students to brainstorm promotion ideas and provides guidance on putting together a promotional mix by selecting objectives and timing for different promotional methods. It also discusses the importance of developing a strong brand image.

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    The document discusses various promotion and advertising methods that students can use to promote products. It lists common sales promotion techniques like coupons, samples, and competitions as well as advertising methods like television, radio, newspapers, magazines, billboards, and posters. The document encourages students to brainstorm promotion ideas and provides guidance on putting together a promotional mix by selecting objectives and timing for different promotional methods. It also discusses the importance of developing a strong brand image.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views3 pages

    Promotion Activity

    Uploaded by

    Phyo han kyaw Phillip
    The document discusses various promotion and advertising methods that students can use to promote products. It lists common sales promotion techniques like coupons, samples, and competitions as well as advertising methods like television, radio, newspapers, magazines, billboards, and posters. The document encourages students to brainstorm promotion ideas and provides guidance on putting together a promotional mix by selecting objectives and timing for different promotional methods. It also discusses the importance of developing a strong brand image.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Promotion

    Students should brainstorm methods of promotion/advertising


    & feedback on board

    Sales promotions Other methods


    including: including:

     Sales  Public relations


     Free samples  Personal selling
     Coupons  Direct mail (junk
     Competitions mail!)
     Trade fairs e.g.
    Advertising on: motor show
     Point of sales
     TV displays
     Radio  Window displays
     Newspapers  Packaging
     Magazines  Branding
     Billboards  Sponsorship
     Posters  Leaflets &
     Websites brochures
     Flyers

    www.igcsebusiness.co.uk
    Promotion

    1. Using the list made in class decide on the 3 most important


    promotional methods for the following:

    a. Nescafe
    b. A new album by your favourite band
    c. A new Adidas training shoe
    d. The new Harry Potter film
    e. The new Mini
    f. Google
    g. A new supermarket
    h. A concert by Robbie Williams in Milton Keynes
    i. A new flavour Mars bar

    2. Find out what AIDA means and explain why it is so important to


    achieve

    Advertising is not the same as promotion but a part of promotion. Most


    products will be promoted using a range of promotions and this is called a
    PROMOTIONAL MIX. A good promotional mix will start with objectives
    (what you want to achieve) and be followed by the following information

     The methods that will be used and why you have selected them
     When they will be used – i.e. a timescale. You may wish to explain
    the methods that would be used during different stages of the
    lifecycle for example

    3. Working in pairs – Put together a suitable promotional mix for 2 of


    the following products

     Tango Ice-lollies
     Orange mobile telephones
     A new shirt for the football club of your choice
     A new model Jaguar
     An exclusive new clothes shop in Milton Keynes

    www.igcsebusiness.co.uk
    4. Copy out the table below and fill in the advantages and
    disadvantages columns

    Method Advantage Disadvantage

    Television advertising Reaches a lot of Often very expensive


    potential customers
    Direct mail

    Packaging

    Free samples

    Special offers e.g. buy


    one get one free
    Coupons e.g. 50p off

    Radio advertising

    Billboards

    Sponsorship e.g. NTL


    sponsor Aston Villa
    Newspaper advertising

    5. Why do companies spend so much time developing a brand image?


    How does a brand name/logo/image help to promote a product?

    www.igcsebusiness.co.uk

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