Scribd Logo
Upload

Welcome to Scribd!

  • The Promotional Mix: Within Your Notes, You Have Definitions For All of The Above Elements of The Promotional Mix

    Uploaded by

    Joshua Kubiak
    10 views3 pages
    The document provides instructions for analyzing how a brand uses different elements of the promotional mix, including personal selling, advertising, direct marketing, sales promotion, public relations, and social media. Students are asked to choose a well-known brand and provide three concrete examples of how that brand utilizes different forms of the promotional mix, such as campaigns, billboards, social media posts, commercials, coupons, or deals. The student must then discuss each example and provide a visual attachment when possible.

    Original Description:

    Original Title

    The Promotional Mix

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides instructions for analyzing how a brand uses different elements of the promotional mix, including personal selling, advertising, direct marketing, sales promotion, public relations, and social media. Students are asked to choose a well-known brand and provide three concrete examples of how that brand utilizes different forms of the promotional mix, such as campaigns, billboards, social media posts, commercials, coupons, or deals. The student must then discuss each example and provide a visual attachment when possible.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views3 pages

    The Promotional Mix: Within Your Notes, You Have Definitions For All of The Above Elements of The Promotional Mix

    Uploaded by

    Joshua Kubiak
    The document provides instructions for analyzing how a brand uses different elements of the promotional mix, including personal selling, advertising, direct marketing, sales promotion, public relations, and social media. Students are asked to choose a well-known brand and provide three concrete examples of how that brand utilizes different forms of the promotional mix, such as campaigns, billboards, social media posts, commercials, coupons, or deals. The student must then discuss each example and provide a visual attachment when possible.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    The Promotional Mix

    To further your definition of the promotional mix, please follow the steps below. You will be working with 1 brand
    highlighting how they use the promotional mix.

    ❏ Step 1: Select a popular/well known brand


    ❏ Examples: Apple, GM, Uber, Coca-Cola, Warby Parker, Starbucks...
    ❏ Step 2: Begin to analyze how they apply elements of the promotional mix
    ❏ Personal selling
    ❏ Advertising
    ❏ Direct marketing
    ❏ Sales promotion
    ❏ Public relations
    ❏ Social Media
    ❏ Within your notes, you have definitions for all of the above elements of the promotional
    mix
    ❏ Step 3: Share 3 concrete examples as to how these companies are using these elements
    ❏ Examples may include: Campaigns, billboards, social media, press releases, commercials, radio
    advertisements, magazine advertisement, direct mail, direct email, Youtube videos, etc.

    You need to list 3 DIFFERENT examples of how this brand uses and applies the promotional mix. Please note:
    When I say different, please make sure you are using different forms of the promotional mix i.e. don’t do all
    commercials or all billboards.

    You will detail each of your examples below. Please include print-outs/copies that back up your opinion. (Example:
    If you are discussing a magazine advertisement or a billboard, I need you to include the ad - snap a pic! - or have a
    picture of the billboard. The only thing you wouldn’t necessarily need an uploaded picture example of would be a
    commercial.)

    In order to complete this assignment, please do one of the following:


    ❏ Copy & paste page 2 of this document into your own document
    ❏ Share your answers once you have editing capabilities

    In the boxes below you are to discuss how this brand utilized the different forms of the promotional mix and then
    also insert your visual.

    When you are finished, please upload your document as a pdf file.

    BRAND: Coca-Cola
    Example #1: Advertising

    They utilize billboards, magazines, and television ads. For example the Coca-Cola company utilizes the
    opportunity to create ads during special events like the super bowl.

    Example #2: Sales Promotion

    Utilizes coupons, deals, and going on sale to attract more people to buy their product. For example the
    above ad where you can buy 5 12 packs of coke products for $10.
    Example #3: Social Media

    Has a large presence on social media as well as runs frequent ads on social media. For example the
    #RefreshTheFeed campaign

    You might also like