Embedded Platform as a

Service (ePaaS)
Sales Motion for ePaaS with SAP CP Apps
Embedded Platform-as-a-Service (ePaaS) App Center
Develop packaged cloud application and sell app Develop and sell packaged
as SaaS including embedded SAP CP resources cloud applications – App sold on App Center
SaaS
App IP
Customer

Partner
instance of Partner
SAP Cloud app SAP Cloud
Platform Platform

• Enable go-to-market as self sufficient cloud

• Discover, Try, Buy
service provider
• Sale of App on App Center
• Simple and transparent pricing for embedded
drives comp for SAP field
SAP CP in line with market best practices
• Share 15% of App Revenue
• No upfront commitments and risk/reward-sharing
• 2018 SAP AE Comp: 2x
• Multi-tenancy and multi-app available (additional 1x if ePaaS/OEM)
• POCs, Pilots, Land and Expand • ePaaS Deployment

For completeness, SAP does not sell Partner App on SAP Paper in any of the above
© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL 2
 ePaaS Commercial Changes

Goals – “Partners & market asked - we listened”

Deliver a competitive commercial embedded platform model to assist partner(s) embedding SAP
technologies with their ISV offerings to deliver innovation across the intelligent enterprise:

➔ ePaaS Revenue share changes to 10% across all ePaaS Categories

➔ Minimum pricing changes in effect for Category A Only

Value Proposition Sell integrated or bundled technology

➔ Drive innovation across intelligent enterprise $

Customer
➔ Competitive with market

success
to market
➔ Leverages SAP App Center as key route to market

Routes
➔ Low barriers to entry; land & expand strategy
➔ Create new revenue models embedding or (Discover - Try - Buy)
bundling SAP Technology with partner IP $
➔ Scales to strategic custom terms SAP App Center
Expose your app to over 400,000 SAP customers
Learn more>

© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL 3