Lecture 26 28-02-23

Boost Post
KPI (Key Performance Indicators)

1. Reach.
2. Engagements (Like /Share/Comments).

Button: Some action performed by the user.

 WhatsApp /Messenger/ visit Website (Learn more < Add Website address)

Boost Option

 For awareness purpose to get more engagements.

Optimum daily budget should be 1$ approximately.

For results/ Performance, go to Ads manager

Likes KPI

1. Cost/result.
2. How many likes.

(in start likes are costlier then cheap then higher then stable)
Ad Fatigue:

 Audience ignore the ad because of too much appearance of same content)

 If the frequency of ads is higher it becomes costlier as the audience loses interest
for that reason we may edit the same campaign.

AB testing:

 Duplicate the ad, edit graphics or content to compare the performance of both ads by
analyzing the results.

We can pause the costly ads & let the cheaper ones. Don't go for a new campaign as we may
edit the same campaign by changing location/ gender /budget.

Reach REACH Impressions

VS
How many people see your post How many times see your post
IMPRESSIONS

Boost Likes
Result
Matrices
Reach, Engagements Cost/Results , How many likes

Bid price ---> 300-400$ / month for above services.

 PROFESSIONAL CAMPAIGNS
Campaign structure is core of marketing.

Campaign (Objective/budget/Ab
testing)

Ad groups (Audiance/
Placements)

Ads (Pic /Description)

One campaign has multiple ad groups and One ad group can have multiple
ads.