A REVIEW ON DATA MINING TECHNIQUES AND

THEIR APPLICATIONS

SAI NARENDRA VARMA SURYA VENKATA NAGA SUBA AMRUTHA PAVAN KUMAR POLA Mr. VISWANATH REDDY
UPPALAPATI PRAVEEN MUSTI
COMPUTER SCIENCE COMPUTER SCIENCE COMPUTER SCIENCE
COMPUTER SCIENCE COMPUTER SCIENCE AND ENGINEERING AND ENGINEERING AND ENGINEERING
AND ENGINEERING AND ENGINEERING
NADIMPALLI NADIMPALLI NADIMPALLI
NADIMPALLI NADIMPALLI SATYANARAYANA RAJU SATYANARAYANA RAJU SATYANARAYANA RAJU
SATYANARAYANA RAJU SATYANARAYANA RAJU INSTITUTE OF INSTITUTE OF INSTITUTE OF
INSTITUTE OF INSTITUTE OF TECHNOLOGY TECHNOLOGY TECHNOLOGY
TECHNOLOGY TECHNOLOGY

sainarendravarmavarma msvpraveen2@gmail.co amruthha.varada23@g pavanpola1712@gmail.

m co
@gmail.com mail.com

ABSTRACT INTRODUCTION

Data mining is a process which finds The process of extraction of useful

useful patterns from large amount of past and
present data. It is used in different fields like
science, Engineering, Health, Business etc...
The paper discusses few of the data mining
techniques and some of the organizations which
have adapted data mining technology to improve
and enhance their businesses and organizations
to found excellent results and shows the Data
mining scope in future.
information and patterns from huge amount of
data from various domains. The research in
databases and information technology has given
rise to an approach to store and analyze this
precious data for further decision making. It is
also called as knowledge discovery process (KDP),
knowledge mining from selected data to find
relationships or patterns.

Keywords

Datamining, Knowledge data discovery,

techniques, Applications.

Fig: KDD [1]

1
 2) Graph-based data

LITERATURE SURVEY
A study of Datamining techniques and their
applications
By this process, many companies got profits on
their respective domains. it Increases efficiency of
marketing campaigns and also increases the
cross-selling to existing customers
[1] Soft map Company Ltd. Tokyo,
Page views increased 67% per month after the
recommendation engine went live.
Profits tripled in 2001, as sales increased 18
percent versus the same period in the previous
year.
[2] Standard Life Mutual Financial Services
Companies
Achieved, with the model, a nine times greater
response than that achieved by the control group.
Secured $47 million worth of mortgage
application revenue.
[3] Shenandoah Life insurance company United
States.
Reduced the time required to issue certain policies
3) Sequential data
DATA MINING TECHNIQUES:
Based on the type of the task the Datamining
techniques are applied.
Predictive tasks provide the results of future
queries based on past data.
Classification, Regression and Outer detection
are predictive data mining techniques.
Association rules, Sequential patterns and
prediction are few most commonly used data
mining techniques.
Classification:
Classification is the most commonly applied data
mining technique, which invokes a set of pre-
classified examples to develop a model that can
classify the population of records at large.
We use Decision Trees, Bayesian Classifiers,
Neural Networks, K-Nearest Neighbors, Support
Vector Machines, Linear Regression, Logistic
Regression, as classifiers in this technique.
Clustering:
By using clustering techniques, we can further

by 20 %. identify dense and sparse regions in object space

Improved underwriting and employee and can discover overall distribution

performance review processes.

pattern and correlations among data attributes.
We use different clustering methods for different
[4] FBTO Dutch Insurance Company
applications. Some methods are Partitioning
Decreased mailing costs by 35 %.
Method, Grid-Based Method, Density-based
Increased conversion rates by 40 %.
Method, Model-Based Method, Hierarchical
Method, Constraint-based Method.
METHODOLOGY
In the process of data mining, choosing a dataset Outlier Detection:

from a huge repository is the primary thing.

Outlier detection detects and excludes outliers
Datasets are divided into three types:
from the data set. Some outlier detection methods
1) Record data are Z-Score, DBSCAN, Isolation Forest, Linear

2
Regression Models. Fraud detection, Intrusion
detection, Medical and health outlier detection,
Fraud detection of Insurance claim are the
applications of outlier detection.
APPLICATIONS OF DATA MINING:
Data mining is applied vastly in
organizations.
[1] Bioinformatics:
Bioinformatics is the collection of various
methods to manage, store and study biological
data using computers. the data mining tools used
in bioinformatics are BLAST (Basic Local
Alignment Search Tool), FASTA, CS-BLAST for
finding sequence alignment, Gen-Scan, Gene-
Mark for gene finding, P-fam, BLOCKS, Pro-
Dom for protein analysis.
[2] Manufacturing-Engineering:
Manufacturing enterprise contains data related to
its company's products. Techniques
CONCLUSION
Data mining has importance regarding finding
the patterns, forecasting, discovery of knowledge
in different business domains. Data mining
techniques and algorithms such as classification,
clustering
etc., helps in finding the patterns to decide upon
the future trends in businesses to grow.
Now a days almost every field is digitalized these
days, and because of this, a
large volume of data is generated every day. Data
mining plays a vital role in future-prediction.
plays a vital role in managing, analysing and
extracting the
required information from these large databases.
REFERENCES
[1]. Jiawei Han and Micheline Kamber (2006),
Data Mining Concepts and Techniques, published
by Morgan Kauffman, 2nd ed.
Classification, Association Rule mining,
Regression in data mining is used to predict
product development time and cost, the
relationship between product architecture,
customer needs, dependencies among tasks etc.
many Data mining tools used in this field are Rapid
miner, Data melt, Board, Weka.
[3] Criminal Investigation:
Criminal analysis includes detecting crimes and
criminal’s relationships with these crimes. From
different crimes like cyber-crimes, violent crimes,
fraud detection, drug offences, we get high
volumes of criminal datasets. Data mining is
utilized in this field for applications like counter-
terrorism activities, crime matching, crime trends,
etc. Data mining tools used in this field are Weka,
H2o, Orange etc. are field.
like
[2]. Dr. Gary Parker, vol 7, (2004), Data Mining:
Modules in emerging fields, CD-ROM.
[3]. Crisp-DM 1.0 Step by step Data Mining guide
from http://www.crisp-dm.org/CRISPWP-
0800.pdf.
[4]. Customer Successes in your industry from
http://www.spss.com/success/?
source=homepage&hpzone=nav_bar.
[5]. https://www.allbusiness.com/Technology
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1.html, last retrieved on 15th Aug (2010).
[6]. http://www.kdnuggets.com/.Pu
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―A Survey on Data Mining Algorithm for
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