Learning task 3

1. The marketing mix is a collection of controllable, tactical

marketing tools that a company employs to elicit a desired
response from its target market. It includes everything a
company can do to influence product demand. It is also a
tool for assisting with marketing planning and execution.

2. The marketing mix creates the best suited marking strategy

and implementation out of the information collected. It will
make sure that the marketing strategy used is the right
strategy to be used in a specific organization or business.

3. Businesses modify their marketing mix in order to

persuade customers that their product is superior to the
products of their competitors. The goal of these changes is
to gain a competitive advantage. They can accomplish this
by providing a product or service that fills a market gap.

4. The marketing mix serves as a road map for your

company's goals. It keeps you on track while keeping your
target market in mind at all times. Your marketing mix will
assist you in ensuring that your company markets the right
product to the right people at the right price and at the right
time.

5. Marketing mix aids in understanding what your product or

service can provide to your customers. Aids in the planning
of a successful product offering. Aids in the planning,
development, and implementation of effective marketing
strategies. Allows businesses to capitalize on their
strengths while avoiding unnecessary costs.
Product (P1)

Price (P2)

The phone uses premium pricing for their products for the reason that innovation and technology are
visible in the phone, thus customers are willing to pay for a higher price compared to some other
brands. This premium pricing strategy attracts middle to upper-class consumers which helps to maintain
the high-end image of the product.

Place (P3)

I would establish a strict guideline as to who is allowed to sell (distribute) the product. To ensure control
over distribution, I will authorize certain stores to sell the product. This creates exclusivity which might
limit reach; however, this will also reinforce the high-end image of the products.

Promotion P (4)

I would promote the phone through commercials and print ads, focusing on how this mobile is different
from competitors. Commercial ads run will be utilized for the first launched and print ads will run
throughout the products life. The ads will be using either white backgrounds to contrast the stylish
black, or an inverse with black backgrounds and white text with a white logo. Ads will be kept simple
and to the point, usually focusing on one key feature of the product.