MBA – SEMESTER III EXAMINATION DECEMBER 2020

Subject Code: 4539291 Date: 14/12/2020

Subject Name: Retailing and Franchising (R & F)
Time: 11:00 AM to 01:00 PM Total Marks: 50
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q. Question Text and Description Marks

No.
Q. Define the following with practical examples if applicable. 10
1 1) Fixtures
2) Free stand retail
3) Merchandise
4) Private labels
5) Store atmospherics
6) Kiosks
7) FDD
8) Franchise
9) Gondolas
10) Sustainable competitive advantage
Q. Answer any two from the following: 10
2
(a) Explain Retail formats on the basis of Merchandise offered
(b) What are different factors from which you can get sustainable competitive
advantage?

(c) Explain Omni channel retailing and benefits of Omni channel retailing.
Q. Answer any two from the following: 10
3
(a)
Explain types of different retail location with examples.
(b) Explain category management process by taking suitable example.

(c) Explain characteristics of good retail site/location.

Q. Answer any two from the following: 10
4
(a) Explain store layout and types of store layouts with drawing.
(b) How can a retail firm achieve competitive advantage using their HR.
(c) Explain GAP model of service quality

Q. Answer any two from the following: 10

5
(a) Explain advantages and disadvantages of franchise in India.
(b) Explain elements of franchise contract.
(c) What is FDD and what are some important points of it.